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Hoist Finance AB (HOFI) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Hoist Finance AB stock SEK 399, price SEK 200, upside +100.0%, quality 45 out of 100. Rating: strongly undervalued. Calculated from audited financials with 12 of our 26 valuation models and 37 quality factors, updated daily.

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Financial Services SE · ISIN SE0006887063

HF Hoist Finance AB logo Broad data Nov 7, 2026

Hoist Finance AB

HOFI · ST
Cheap, value-trap risk

The stock costs 50% less than our calculation considers fair.

Fair value kr 399.40 · Strongly undervalued (50%)
Healthy Growth (revenue 5y +11.4 %/yr in SEK)
Highly profitable · 30.0% net margin (TTM)
1.6% dividend yield · Low payout
Broad data
Last quarter vs. a year ago: revenue +36%, profit +35%.
Quality 45/100
Wide moat 75/100 · thin data
Trails peers (5/14)
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 221.60 kr 19.97 Fair Value kr 399.40 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.

How to read this chart

60‑month range kr 19.97 – kr 221.60 · fair‑value band kr 115.39 – kr 613.96 · the kr 199.70 price screens below the kr 399.40 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.

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Company profile

Hoist Finance AB (publ), a credit market company, engages in the loan acquisition and management operations in Europe. It operates through Unsecured and Secured segments.

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The company purchases performing and non-performing loans from its partners, international banks, and financial institutions; responsible for secured non-performing loans, including recovery activities, call centre and collateral management. It also provides debt restructuring solutions.

In addition, it offers savings, current, and fixed-term deposit account. The company was formerly known as Hoist International AB (publ) and changed its name to Hoist Finance AB (publ) in January 2015. Hoist Finance AB (publ) was incorporated in 1915 and is headquartered in Stockholm, Sweden.

Stock analysis

Hoist Finance AB (HOFI) currently trades at kr 199.70, while our model-based Fair Value estimate is kr 399.40, implying the stock looks roughly 50% undervalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of kr 1,315 per share, and 5 of the 12 models we run sit above the kr 199.70 price.

Bear case: the Asset-Based group reads lowest at kr 45.81, and 7 of the 12 models stay below the price. Data coverage for this calculation is high.

Scenario range: kr 115.39 (bear) to kr 613.96 (bull), the price of kr 199.70 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 45/100 (below-average quality), in the Financial Services sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Hoist Finance AB reported revenue of 5.8B SEK in FY2025 versus 2.5B SEK in FY2021, a compound +23.1%/yr. Reported net income was 1.1B SEK in FY2025.

Key figures

Market cap 17.5B SEK (≈ $1.8B) Small · P/E ratio 12.0 · P/S ratio 3.37 · EPS (TTM) kr 16.60 · Dividend yield 1.6% · Net margin 30.0% · Return on equity 21.0% · Return on assets (EBIT) 1.7% (5-year average).

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 75 out of 100 (low confidence).

What moves the price

The share trades about 10% below its 52-week high and 120% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Financial Services peers we cover trades at −3% fair-value upside, at 100%, HOFI screens cheaper than that median.

Fair Value models

Bear kr 115.39 Fair Value kr 399.40 Bull kr 613.96
Price kr 199.70 · Upside +100.0%
Capped: our models arrive at a very high value here. We deliberately show a more cautious Fair Value.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (kr 11.40 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Growth DCF kr 738.89 kr 1,315 kr 2,175 76
Residual Income kr 72.17 kr 98.16 kr 160.43 74
Owner Earnings kr 167.05 kr 387.19 kr 744.43 72
All 12 models by family
DCF Models
Owner Earnings kr 167.05 kr 387.19 kr 744.43 72
5Y P/E Exit kr 279.69 kr 437.55 kr 605.80 70
10Y P/E Exit kr 454.46 kr 667.04 kr 946.56 63
Earnings-Based
Graham-Dodd kr 88.16 kr 484.76 kr 672.60 63
Lynch FV kr 134.95 kr 192.79 kr 250.63 61
Dividend Discount
Gordon GGM kr 15.12 kr 26.80 kr 36.37 68
DDM Multi-Stage kr 15.12 kr 24.69 kr 28.68 67
Multiples
P/E Multiple kr 126.41 kr 168.54 kr 210.68 63
P/B Multiple kr 46.13 kr 61.51 kr 76.89 55
Asset-Based
NCAV (Graham) kr 34.19 kr 45.81 kr 68.38 54
Growth DCF
Growth DCF kr 738.89 kr 1,315 kr 2,175 76
Economic Profit
Residual Income kr 72.17 kr 98.16 kr 160.43 74

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Quality Score breakdown

Overall quality 45/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 38
How much profit the company makes from its sales and capital
Quality Growth 42
Are margins and returns getting better?
Cashflow 34
Do the profits arrive as real cash?
Financial strength 0
Debt, balance sheet and risk of trouble
Investment 51
Does it invest with discipline instead of growing at any price?
Low Volatility 46
How calm the share price moves, does not count
Price momentum 71
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 92
Distance to the 52-week high, does not count
New shares 85
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 94/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+14.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+11.4%
Start year 2020 (pandemic). Over 10 years: +10.4% a year
Revenue growth 13 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.6%
What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+30.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+29.2%
Dividend (yield on the price)1.6%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.29.2% vs 15.9%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 25%
Pace: the 5-year rate starts in 2020 (pandemic)

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Credit Services · 283 stocks

Beats the industry median on 5/14 measures
Overall it trails its industry peers.
Valuation
Quality Score 45 · Below median
Fair Value upside +100.0% · Top 25%
Profitability
Return on equity (12 months) 21.0% · Top 25%
Return on assets 1.8% · Below median
Net margin (12 months) 30.0% · Above median
Operating margin (12 months) 36.9% · Below median
Growth and dividend
Revenue growth (quarter YoY) 36.4% · Top 25%
Dividend yield (12 months) 1.6% · Below median
Balance sheet
Debt / equity 1.60× · Above median

Valuation Multiplesvs Credit Services median · lower = cheaper

P/E (12 months) 12.0× · Pricier than median
P/B 2.82× · Priciest 25%
P/S (12 months) 3.37× · Pricier than median
Price / free cash flow (fiscal year) 3.0× · Cheaper than median
EV/EBITDA 17.7× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 59
FUTURE (revenue growth)100 · sector 57
PAST (return on equity)84 · sector 39
HEALTH (low debt)–
DIVIDEND (yield)33 · sector 63

HEALTH: for banks, insurers and similar financial firms borrowed money is part of the business, so we do not rate debt here.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Credit Services stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Synchrony Financial, SYF $73.74 $141.92 +92% vs HOFI
PayPal Holdings PYPL $59.24 $107.45 +81% vs HOFI
Shriram Finance Limited SHRIRAMFIN ₹961.15 ₹1,309 +36% vs HOFI
Affirm Holdings AFRM $68.11 $76.63 +13% vs HOFI
Bajaj Finance Limited BAJFINANCE ₹1,088 ₹1,055 −3% vs HOFI
American Express Company AXP $320.99 $210.02 −35% vs HOFI
Visa Inc V $422.65 $242.87 −43% vs HOFI
Mastercard Incorporated MA $652.70 $360.13 −45% vs HOFI
Capital One Financial Corporation COF $201.87 $106.81 −47% vs HOFI
SoFi Technologies, Inc SOFI $16.21 $5.51 −66% vs HOFI

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Hoist Finance AB: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Hoist Finance AB Fair Value". https://www.fairvalue-calculator.com/stock/HOFI

Frequently asked questions

Is Hoist Finance AB (HOFI) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of kr 399.40 versus a price of kr 199.70, about +100% upside (undervalued).
What is the fair value of HOFI?
Our model-based fair value for Hoist Finance AB is kr 399.40 (as of Nov 7, 2026), built from audited fundamentals. The current price: kr 199.70.
What is the quality score of HOFI?
Hoist Finance AB has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hoist Finance AB (HOFI)?
Our model-based price target is the fair value of kr 399.40 (as of Nov 7, 2026) from 12 valuation models. Cautious scenario kr 115.39, optimistic scenario kr 613.96. It is a calculation from audited fundamentals, not an analyst target.
What is the Hoist Finance AB stock forecast for 2026?
Our models put fair value at kr 399.40, about +100% upside versus a price of kr 199.70 (undervalued). Cautious scenario kr 115.39, optimistic scenario kr 613.96. The calculation is refreshed regularly with new filings.
What is the revenue of Hoist Finance AB (HOFI)?
Hoist Finance AB reported trailing-twelve-month revenue of about 5.2B SEK (latest available figure, as of Nov 7, 2026).
Does Hoist Finance AB pay a dividend?
Hoist Finance AB currently shows a dividend yield of 1.63% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of Hoist Finance AB (HOFI) and when is the ex-dividend date?
Hoist Finance AB pays a dividend of kr 3.26 per share a year, a dividend yield of 1.6%. The last ex-dividend date was May 8, 2026. The payout ratio is 19.6% of earnings. Our assessment: Low payout. A low payout ratio: the dividend takes at most 60 % of earnings. Whether free cash flow covers it as well, we cannot see for this company.
What is the intrinsic value of Hoist Finance AB (HOFI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hoist Finance AB it is kr 399.40 per share (as of Nov 7, 2026), against a price of kr 199.70. It is the blended result of 12 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit).
Is Hoist Finance AB stock overvalued or undervalued in 2026?
As of Nov 7, 2026, HOFI trades below its calculated fair value: price kr 199.70, fair value kr 399.40, a gap of about +100% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HOFI?
No. The price is what the market pays today (kr 199.70); the fair value is what the company's own numbers justify (kr 399.40). For Hoist Finance AB the two are kr 199.70 per share apart. That gap is exactly why we show both numbers side by side.
How much is Hoist Finance AB worth?
The market values Hoist Finance AB at about 17.5B SEK (market capitalisation, as of Nov 7, 2026). Per share that is kr 199.70; our models calculate a fair value of kr 399.40 per share.
What do the bullish and bearish scenarios say about HOFI?
Our models span a range for Hoist Finance AB: cautious scenario kr 115.39, base kr 399.40, optimistic kr 613.96 per share (as of Nov 7, 2026, price kr 199.70). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of HOFI?
Hoist Finance AB trades at a price-to-earnings ratio of 12.0 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of kr 399.40 is built from several models across several years. Median P/E at fiscal year-end, 9 fiscal years (2016 to 2025), reported earnings: 7.8. Other multiples: P/B 2.8, P/S 3.4, EV/EBITDA 17.7.
How solid is the balance sheet of Hoist Finance AB (HOFI)?
Balance-sheet figures for Hoist Finance AB (as of Nov 7, 2026): return on equity 21.0%, debt of 1.60 per unit of equity. They feed the Quality Score of 45/100, which measures business quality independently of the share price.
How far is HOFI from its 52-week high?
Hoist Finance AB trades at kr 199.70, about 10% below its 52-week high of kr 221.60 and 120% above the low of kr 90.90 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of kr 399.40 is for.
Which stocks are comparable to Hoist Finance AB?
From the same area (Financial Services) we also value Visa Inc, Mastercard Incorporated, American Express Company, Capital One Financial Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hoist Finance AB stock attractive at the current price?
The data as of Nov 7, 2026: price kr 199.70, calculated fair value kr 399.40 (+100%), Quality Score 45/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HOFI calculated?
We run Hoist Finance AB through 12 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of kr 399.40 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Hoist Finance AB currently trades 50% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hoist Finance AB (HOFI)?
The closing price on Nov 6, 2026 was kr 199.70. Our model-based fair value is kr 399.40, about +100% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hoist Finance AB right now?
The large discount to fair value meets weak quality (45/100). That raises the risk this is a value trap rather than a bargain. The model range is unusually wide (kr 115.39 to kr 613.96). The outcome hinges heavily on assumptions, so read the point estimate with caution. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Where does the earnings growth of Hoist Finance AB (HOFI) come from?
Earnings per share at Hoist Finance AB grew +13.2 % a year from 2014 to 2025. Broken into its drivers: revenue per share +8.7 %, EBIT margin +4.5 %, tax rate −0.3 %, residual (interest, one-offs) +0.0 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Hoist Finance AB

How large is the market capitalisation of Hoist Finance AB (HOFI)?
The market capitalisation of Hoist Finance AB is 17.5B SEK (≈ $1.8B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hoist Finance AB (HOFI)?
The price-to-sales ratio of Hoist Finance AB is 3.37 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hoist Finance AB (HOFI)?
Earnings per share at Hoist Finance AB are kr 16.60 (price ÷ EPS = P/E 12.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hoist Finance AB (HOFI)?
The dividend yield of Hoist Finance AB is 1.6% (payout 19.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hoist Finance AB (HOFI)?
The net margin of Hoist Finance AB is 30.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hoist Finance AB (HOFI)?
The return on equity (ROE) of Hoist Finance AB is 21.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hoist Finance AB (HOFI)?
On an EBIT basis the return on assets of Hoist Finance AB is 1.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hoist Finance AB (HOFI)?
The operating margin of Hoist Finance AB is 36.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hoist Finance AB (HOFI)?
Revenue at Hoist Finance AB is growing +36.4% versus a year earlier (3y avg +23.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hoist Finance AB (HOFI)?
Earnings per share at Hoist Finance AB are growing +35.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Hoist Finance AB (HOFI) generate?
The free cash flow of Hoist Finance AB is 5.9B SEK (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Hoist Finance AB (HOFI) carry?
The net debt of Hoist Finance AB is 10.8B SEK (fiscal year 2025, ≈ 1.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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