HUB24 Ltd (HUB) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of HUB24 Ltd A$34.44, price A$69.82, upside -50.7%, quality 86 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range A$17.21 – A$118.05 · fair‑value band A$9.48 – A$58.65 · the A$69.82 price screens above the A$34.44 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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HUB24 Limited, a financial services company, provides integrated platform, technology, and data solutions to wealth industry in Australia. The company operates through Platform and Tech Solutions segments.
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HUB24 Limited, a financial services company, provides integrated platform, technology, and data solutions to wealth industry in Australia. The company operates through Platform and Tech Solutions segments. It operates HUB24 platform, which offers superannuation or other legal structures used by financial professionals to administer, invest, and report on their clients' assets; PARS, a non-custody portfolio service that provides administration, corporate action management, and tax reporting services for financial professionals and their clients; and myprosperity, a client portal for accountants and financial professionals. It also offers Class, which delivers trust accounting, portfolio management, legal documentation, corporate compliance, and SMSF administration solutions; HUBconnect, an application and technology products for the financial services sector; Class and NowInfinity provides cloud-based wealth accounting and corporate compliance services; and license and consulting services for data management, software, and infrastructure. The company was formerly known as Investorfirst Ltd. and changed its name to HUB24 Limited in August 2013. HUB24 Limited was incorporated in 2007 and is headquartered in Sydney, Australia.
Stock analysis
HUB24 Ltd (HUB) currently trades at A$69.82, while our model-based Fair Value estimate is A$34.44, implying the stock looks roughly 102.7% overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of A$34.40 per share, and 0 of the 13 models we run sit above the A$69.82 price.
Bear case: the Asset-Based group reads lowest at A$4.34, and 13 of the 13 models stay below the price. Evidence for this calculation is high.
Scenario range: A$9.48 (bear) to A$58.65 (bull), the price of A$69.82 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 86/100 (high quality), in the Financial Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
HUB24 Ltd reported revenue of A$407M in FY2025 versus A$109M in FY2021, a compound +39.0%/yr. Reported net income was A$79.5M in FY2025, compounding +68.9%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap A$6.7B (≈ $4.7B) · P/E ratio 54.5 · P/S ratio 10.7 · EPS (TTM) A$1.28 · Dividend yield 1.0% · Net margin 19.5% · Return on equity 19.7% · Return on assets (EBIT) 8.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (low confidence).
What moves the price
The share trades about 41% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −20% fair-value upside, at −51%, HUB screens richer than that median.
Fair Value models
Bear A$9.48Fair Value A$34.44Bull A$58.65
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then (A$0.6000 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.92/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+23.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+28.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+37.9%
Start year 2020 (pandemic). Over 10 years: +30.4% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+29.8%
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What shareholders gained per year (last 5 years) (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip.
+54.1%
Earnings growth per share plus dividend.
Earnings per share, growth per year+53.1%
Dividend (yield on the price)1.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.17% → 24%
2025 sits 108% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+24.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+16.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (Australia: IMF forecast 3.0% a year to 2030, 2.9% from 2016 to 2025) that is about +21.0% a year for the price and +13.3% for the forecasts.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Capital Markets · 463 stocks
Beats the industry median on 6/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score85 · Top 25%
Fair Value upside−51% · Bottom 25%
Profitability
Return on equity (TTM)20% · Top 25%
Return on assets16% · Top 25%
Net margin (TTM)23% · Above median
Operating margin (TTM)30% · Above median
Growth and dividend
Revenue growth26% · Above median
Dividend yield (TTM)1.0% · Below median
Valuation Multiplesvs Capital Markets median · lower = cheaper
P/E (TTM)54.5× · Priciest 25%
P/B8.93× · Priciest 25%
P/S (TTM)10.44× · Priciest 25%
P/FCF38.0× · Priciest 25%
EV/EBITDA32.5× · Priciest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 27
FUTURE (revenue growth)100· sector 91
PAST (return on equity)79· sector 30
HEALTH (low debt)100· sector 95
DIVIDEND (yield)19· sector 41
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "HUB24 Ltd Fair Value". https://www.fairvalue-calculator.com/stock/HUB
Frequently asked questions
Is HUB24 Ltd (HUB) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of A$34.44 versus a price of A$69.82, about −51% upside (overvalued).
What is the fair value of HUB?
Our model-based fair value for HUB24 Ltd is A$34.44 (as of Sep 23, 2026), built from audited fundamentals. The current price: A$69.82.
What is the quality score of HUB?
HUB24 Ltd has a Quality Score of 86/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for HUB24 Ltd (HUB)?
Our model-based price target is the fair value of A$34.44 (as of Sep 23, 2026) from 13 valuation models. Cautious scenario A$9.48, optimistic scenario A$58.65. It is a calculation from audited fundamentals, not an analyst target.
What is the HUB24 Ltd stock forecast for 2026?
Our models put fair value at A$34.44, about −51% upside versus a price of A$69.82 (overvalued). Cautious scenario A$9.48, optimistic scenario A$58.65. The calculation is refreshed regularly with new filings.
What is the revenue of HUB24 Ltd (HUB)?
HUB24 Ltd reported trailing-twelve-month revenue of about A$453M (latest available figure, as of Sep 23, 2026).
Does HUB24 Ltd pay a dividend?
HUB24 Ltd currently shows a dividend yield of about 0.97% relative to its recent price (as of Sep 23, 2026).
What growth is priced into HUB24 Ltd (HUB)?
For today's price to be fair in a discounted-cash-flow model, HUB24 Ltd would have to grow free cash flow by +24.6 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +37.9 % per year. As of Sep 23, 2026.
What discount rate (WACC) does the fair value of HUB use?
Our models discount HUB24 Ltd at 9.5 %: a base by market capitalisation (mid), damped by beta 0.99, country premium for Australia. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For HUB24 Ltd that is +24.6 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has HUB24 Ltd (HUB) delivered so far?
Over the past 5 years revenue at HUB24 Ltd grew +37.9 % a year. The price currently implies +24.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of HUB24 Ltd (HUB) growing?
The median revenue growth in the sector is +8.4 % a year. That is the yardstick for the growth priced into HUB24 Ltd (+24.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of HUB24 Ltd (HUB)?
The free-cash-flow yield on the price is 2.15 %: that much free cash flow HUB24 Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of HUB24 Ltd (HUB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For HUB24 Ltd it is A$34.44 per share (as of Sep 23, 2026), against a price of A$69.82. It is the blended result of 13 valuation models (cash flow, earnings, asset, dividend).
Is HUB24 Ltd stock overvalued or undervalued in 2026?
As of Sep 23, 2026, HUB trades above its calculated fair value: price A$69.82, fair value A$34.44, a gap of about −51% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HUB?
No. The price is what the market pays today (A$69.82); the fair value is what the company's own numbers justify (A$34.44). For HUB24 Ltd the two are A$35.38 per share apart. That gap is exactly why we show both numbers side by side.
How much is HUB24 Ltd worth?
The market values HUB24 Ltd at about A$6.7B (market capitalisation, as of Sep 23, 2026). Per share that is A$69.82; our models calculate a fair value of A$34.44 per share.
What do the bullish and bearish scenarios say about HUB?
Our models span a range for HUB24 Ltd: cautious scenario A$9.48, base A$34.44, optimistic A$58.65 per share (as of Sep 23, 2026, price A$69.82). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of HUB?
HUB24 Ltd trades at a price-to-earnings ratio of 54.5 (as of Sep 23, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of A$34.44 is built from several models across several years. Other multiples: P/B 8.9, P/S 10.4, EV/EBITDA 32.5.
How solid is the balance sheet of HUB24 Ltd (HUB)?
Balance-sheet figures for HUB24 Ltd (as of Sep 23, 2026): return on equity 19.7%. They feed the Quality Score of 86/100, which measures business quality independently of the share price.
How far is HUB from its 52-week high?
HUB24 Ltd trades at A$69.82, about 41% below its 52-week high of A$118.05 and 1% above the low of A$68.95 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of A$34.44 is for.
Which stocks are comparable to HUB24 Ltd?
From the same area (Financial Services) we also value Morgan Stanley, a financial holding company,, The Goldman Sachs Group, The Charles Schwab Corporation, Interactive Brokers Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is HUB24 Ltd stock attractive at the current price?
The data as of Sep 23, 2026: price A$69.82, calculated fair value A$34.44 (−51%), Quality Score 86/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HUB calculated?
We run HUB24 Ltd through 13 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of A$34.44, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. HUB24 Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of HUB24 Ltd (HUB)?
The closing price on Sep 23, 2026 was A$69.82. Our model-based fair value is A$34.44, about −51% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with HUB24 Ltd right now?
A high-quality business (quality 86/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety. The price sits above even our optimistic bull case (A$58.65). The favourable scenario is already priced in. The model range is unusually wide (A$9.48 to A$58.65). The outcome hinges heavily on assumptions, so read the point estimate with caution. For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
Key figures of HUB24 Ltd
How large is the market capitalisation of HUB24 Ltd (HUB)?
The market capitalisation of HUB24 Ltd is A$6.7B (≈ $4.7B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of HUB24 Ltd (HUB)?
The price-to-sales ratio of HUB24 Ltd is 10.7 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of HUB24 Ltd (HUB)?
Earnings per share at HUB24 Ltd are A$1.28 (price ÷ EPS = P/E 54.5). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of HUB24 Ltd (HUB)?
The dividend yield of HUB24 Ltd is 1.0% (payout 53.1%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of HUB24 Ltd (HUB)?
The net margin of HUB24 Ltd is 19.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of HUB24 Ltd (HUB)?
The return on equity (ROE) of HUB24 Ltd is 19.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of HUB24 Ltd (HUB)?
On an EBIT basis the return on assets of HUB24 Ltd is 8.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of HUB24 Ltd (HUB)?
The operating margin of HUB24 Ltd is 29.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at HUB24 Ltd (HUB)?
Revenue at HUB24 Ltd is growing +26.2% versus a year earlier (3y avg +28.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at HUB24 Ltd (HUB)?
Earnings per share at HUB24 Ltd are growing +82.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does HUB24 Ltd (HUB) hold?
HUB24 Ltd holds more cash than debt, A$55.8M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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