Ituran Location and Control Ltd (ITRN) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Ituran Location and Control Ltd $72.15, price $52.39, upside +37.7%, quality 74 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Ituran Location and Control Ltd
ITRN · USUndervaluedThe stock appears undervalued with acceptable quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $16.98 – $66.37 · fair‑value band $46.85 – $102.57 · the $52.39 price screens below the $72.15 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Ituran Location and Control Ltd., together with its subsidiaries, provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. It operates in two segments, Telematics Services and Telematics Products.
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Ituran Location and Control Ltd., together with its subsidiaries, provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. It operates in two segments, Telematics Services and Telematics Products. The Telematics services segment offers stolen vehicle recovery and tracking services, which enable it to locate, track, and recover stolen vehicles; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment. This segment also delivers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and provides Connected Car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing services. It serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, private fleet subscribers, and finance institutions. The Telematics Products segment offers a system for automatic vehicle location was based on terrestrial network triangulation technology and GPS/GPRS; Control Center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; GPS/GPRS, a navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual. The company was incorporated in 1994 and is headquartered in Azor, Israel.
Stock analysis
Ituran Location and Control Ltd (ITRN) currently trades at $52.39, while our model-based Fair Value estimate is $72.15, implying the stock looks roughly 27.4% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $72.71 per share, and 14 of the 24 models we run sit above the $52.39 price.
Bear case: the Asset-Based group reads lowest at $7.37, and 10 of the 24 models stay below the price. Evidence for this calculation is medium.
Scenario range: $46.85 (bear) to $102.57 (bull), the price of $52.39 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Ituran Location and Control Ltd reported revenue of $359M in FY2025 versus $271M in FY2021, a compound +7.3%/yr. Reported net income was $58.0M in FY2025, compounding +14.1%/yr from FY2021.
Key figures
Market cap $1.3B · P/E ratio 17.2 · P/S ratio 2.78 · EPS (TTM) $3.04 · Dividend yield 3.1% · Net margin 16.1% · Return on equity 30.3% · Return on assets (EBIT) 20.2%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 54 out of 100 (medium confidence).
What moves the price
The share trades about 21% below its 52-week high and 58% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −35% fair-value upside, at 38%, ITRN screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 74 · Market factors (momentum, volatility) 66
Revenue & earnings trend
Growth Forecast
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Earlier news
- Ituran (ITRN) Q2 2026 Earnings Call Transcript
- Ituran outlines big data expansion beyond Israel while calling Ituranmob a midterm project
- Ituran Location and Control Q2 Earnings Call Highlights
Compare Ituran Location and Control Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Scientific & Technical Instruments · 162 stocks
Valuation Multiplesvs Scientific & Technical Instruments median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Information Technology sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
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| AVIC Chengdu Aircraft Company 302132 | ¥59.95 | ¥19.61 | −67% |
| Fortive Corporation FTV | $55.95 | $34.86 | −38% |
| Trimble Inc TRMB | $59.30 | $29.11 | −51% |
| Cognex Corporation CGNX | $58.97 | $38.50 | −35% |
| Wuhan Guide Infrared Co 002414 | ¥12.23 | ¥9.52 | −22% |
| ESCO Technologies Inc ESE | $261.81 | $108.62 | −59% |
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Key figures of Ituran Location and Control Ltd
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