Ituran Location and Control Ltd (ITRN) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Ituran Location and Control Ltd stock $71.68, price $49.76, upside +44.1%, quality 74 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $16.68 – $65.21 · fair‑value band $46.57 – $94.26 · the $49.76 price screens below the $71.68 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Ituran Location and Control Ltd., together with its subsidiaries, provides location-based telematics services and machine-to-machine telematics products in Israel, Brazil, and internationally. It operates in two segments, Telematics Services and Telematics Products.
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The Telematics services segment offers stolen vehicle recovery and tracking services, which enable it to locate, track, and recover stolen vehicles; fleet management services that enable corporate and individual customers to track and manage their vehicles in real time; and locator services that allow customers to protect valuable merchandise and equipment.
This segment also delivers on-demand navigation guidance, information, and assistance, including the provision of traffic reports and directions, as well as information on the location of gas stations, car repair shops, post offices, hospitals, and other facilities; and provides Connected Car, a service platform that includes a back-office application, a telematics device installed in the vehicle, mobile apps for IOS and Android users, and interface using the car infotainment screen, as well as usage based insurance and auto financing services.
It serves insurance companies and agents, car manufacturers, dealers and importers, cooperative sales channels, private fleet subscribers, and finance institutions.
The Telematics Products segment offers a system for automatic vehicle location was based on terrestrial network triangulation technology and GPS/GPRS; Control Center, a center consisting of software used to collect data from various base sites, conduct location calculations, and transmit location data to various customers and law enforcement agencies; GPS/GPRS, a navigation and tracking devices installed in vehicles; and SMART, a portable transmitter installed in vehicles that sends a signal to the base site enabling the location of vehicles, equipment, or an individual.
The company was incorporated in 1994 and is headquartered in Azor, Israel.
Stock analysis
Ituran Location and Control Ltd (ITRN) currently trades at $49.76, while our model-based Fair Value estimate is $71.68, implying the stock looks roughly 31% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $72.51 per share, and 16 of the 26 models we run sit above the $49.76 price.
Bear case: the Dividend Discount group reads lowest at $26.22, and 10 of the 26 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $46.57 (bear) to $94.26 (bull), the price of $49.76 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 74/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Ituran Location and Control Ltd reported revenue of $359M in FY2025 versus $271M in FY2021, a compound +7.3%/yr. Reported net income was $58.0M in FY2025, compounding +14.1%/yr from FY2021.
Key figures
Market cap $984M Small · P/E ratio 15.2 · P/S ratio 2.50 · EPS (TTM) $3.28 · Dividend yield 3.1% · Net margin 16.3% · Return on equity 30.2% · Return on assets (EBIT) 20.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 79 out of 100 (medium confidence).
What moves the price
The share trades about 24% below its 52-week high and 46% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Technology peers we cover trades at −45% fair-value upside, at 44%, ITRN screens cheaper than that median.
Fair Value models
Bear$46.57Fair Value $71.68Bull$94.26
Price $49.76 · Upside +44.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($2.80 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.86/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+6.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.9%
Start year 2020 (pandemic). Over 10 years: +7.4% a year
Revenue growth 24 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+8.7%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+20.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year+17.7%
Dividend (yield on the price)3.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 30.4% / 7.2%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.17% → 21%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+4.0%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +1.6% a year for the price.
News mood ⓘNews mood, the average tone of recent news (91 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Ituran's main strength is its large recurring subscription base from vehicle tracking services, while its main weakness remains the limited evidence of a durable moat beyond financial metrics and uncertainty over new platform growth.
Main risk: Maturation of the core telematics market poses the biggest risk to Ituran's business as it could restrict growth in the primary subscription revenue stream from vehicle tracking services.
Ituran has built a large base of recurring subscription revenue from vehicle tracking services. Its first multi-year Big Data contract to supply anonymized traffic insights to Israeli transport authorities points to a new SaaS revenue stream from the same data assets. Will this platform business grow into a meaningful contributor before the core telematics market matures, or remain a niche project for the foreseeable future?
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Scientific & Technical Instruments · 161 stocks
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Cite: Fair Value Calculator (2026). "Ituran Location and Control Ltd Fair Value". https://www.fairvalue-calculator.com/stock/ITRN
Frequently asked questions
Is Ituran Location and Control Ltd (ITRN) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $71.68 versus a price of $49.76, about +44% upside (undervalued).
What is the fair value of ITRN?
Our model-based fair value for Ituran Location and Control Ltd is $71.68 (as of Nov 6, 2026), built from audited fundamentals. The current price: $49.76.
What is the quality score of ITRN?
Ituran Location and Control Ltd has a Quality Score of 74/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Ituran Location and Control Ltd (ITRN)?
Our model-based price target is the fair value of $71.68 (as of Nov 6, 2026) from 26 valuation models. Cautious scenario $46.57, optimistic scenario $94.26. It is a calculation from audited fundamentals, not an analyst target.
What is the Ituran Location and Control Ltd stock forecast for 2026?
Our models put fair value at $71.68, about +44% upside versus a price of $49.76 (undervalued). Cautious scenario $46.57, optimistic scenario $94.26. The calculation is refreshed regularly with new filings.
What is the revenue of Ituran Location and Control Ltd (ITRN)?
Ituran Location and Control Ltd reported trailing-twelve-month revenue of about $393M (latest available figure, as of Nov 6, 2026).
Does Ituran Location and Control Ltd pay a dividend?
Ituran Location and Control Ltd currently shows a dividend yield of 3.06% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of Ituran Location and Control Ltd (ITRN) and when is the ex-dividend date?
Ituran Location and Control Ltd has a dividend yield of 3.1%. The last ex-dividend date was Sep 29, 2026. A dividend has been paid every year since at least 2006. Our assessment: Safety not assessed. Payout ratio and cash coverage are not available, so we do not judge how safe this dividend is.
What growth is priced into Ituran Location and Control Ltd (ITRN)?
For today's price to be fair in a discounted-cash-flow model, Ituran Location and Control Ltd would have to grow free cash flow by +4.0 % per year for five years (discount rate 10.7 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.9 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of ITRN use?
Our models discount Ituran Location and Control Ltd at 10.7 %: a base by market capitalisation (small), damped by beta 0.80, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Ituran Location and Control Ltd that is +4.0 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.7 %) and the same formula as our fair value.
How much growth has Ituran Location and Control Ltd (ITRN) delivered so far?
Over the past 5 years revenue at Ituran Location and Control Ltd grew +7.9 % a year. The price currently implies free-cash-flow growth of +4.0 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Ituran Location and Control Ltd (ITRN) growing?
The median revenue growth in the sector is +11.5 % a year. That is the yardstick for the growth priced into Ituran Location and Control Ltd (+4.0 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Ituran Location and Control Ltd (ITRN)?
The free-cash-flow yield on the price is 6.79 %: that much free cash flow Ituran Location and Control Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.7 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Ituran Location and Control Ltd (ITRN)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Ituran Location and Control Ltd it is $71.68 per share (as of Nov 6, 2026), against a price of $49.76. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Ituran Location and Control Ltd stock overvalued or undervalued in 2026?
As of Nov 6, 2026, ITRN trades below its calculated fair value: price $49.76, fair value $71.68, a gap of about +44% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of ITRN?
No. The price is what the market pays today ($49.76); the fair value is what the company's own numbers justify ($71.68). For Ituran Location and Control Ltd the two are $21.92 per share apart. That gap is exactly why we show both numbers side by side.
How much is Ituran Location and Control Ltd worth?
The market values Ituran Location and Control Ltd at about $984M (market capitalisation, as of Nov 6, 2026). Per share that is $49.76; our models calculate a fair value of $71.68 per share.
What do the bullish and bearish scenarios say about ITRN?
Our models span a range for Ituran Location and Control Ltd: cautious scenario $46.57, base $71.68, optimistic $94.26 per share (as of Nov 6, 2026, price $49.76). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of ITRN?
Ituran Location and Control Ltd trades at a price-to-earnings ratio of 15.2 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $71.68 is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 9 of the years ex one-offs: 14.5. Other multiples: PEG 3.4, P/B 4.5, P/S 2.5, EV/EBITDA 8.3.
What is the PEG ratio of ITRN?
The PEG ratio of Ituran Location and Control Ltd is 3.41 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Ituran Location and Control Ltd (ITRN)?
Balance-sheet figures for Ituran Location and Control Ltd (as of Nov 6, 2026): return on equity 30.2%, debt of 0.00 per unit of equity. They feed the Quality Score of 74/100, which measures business quality independently of the share price.
How far is ITRN from its 52-week high?
Ituran Location and Control Ltd trades at $49.76, about 24% below its 52-week high of $65.21 and 46% above the low of $33.98 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $71.68 is for.
Which stocks are comparable to Ituran Location and Control Ltd?
From the same area (Technology) we also value Keysight Technologies, Inc, Garmin Ltd, Coherent Corp, Teledyne Technologies Incorporated, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Ituran Location and Control Ltd stock attractive at the current price?
The data as of Nov 6, 2026: price $49.76, calculated fair value $71.68 (+44%), Quality Score 74/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of ITRN calculated?
We run Ituran Location and Control Ltd through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $71.68 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Ituran Location and Control Ltd currently trades 31% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Ituran Location and Control Ltd (ITRN)?
The closing price on Nov 6, 2026 was $49.76. Our model-based fair value is $71.68, about +44% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Ituran Location and Control Ltd right now?
Solid quality (74/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range ($46.57 to $94.26) leaves room in how you read the outcome.
Where does the earnings growth of Ituran Location and Control Ltd (ITRN) come from?
Earnings per share at Ituran Location and Control Ltd grew +7.5 % a year from 2014 to 2025. Broken into its drivers: revenue per share +7.5 %, EBIT margin −1.6 %, tax rate +1.7 %, residual (interest, one-offs) −0.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Ituran Location and Control Ltd
How large is the market capitalisation of Ituran Location and Control Ltd (ITRN)?
The market capitalisation of Ituran Location and Control Ltd is $984M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Ituran Location and Control Ltd (ITRN)?
The price-to-sales ratio of Ituran Location and Control Ltd is 2.50 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Ituran Location and Control Ltd (ITRN)?
Earnings per share at Ituran Location and Control Ltd are $3.28 (price ÷ EPS = P/E 15.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Ituran Location and Control Ltd (ITRN)?
The dividend yield of Ituran Location and Control Ltd is 3.1% (payout 46.4%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Ituran Location and Control Ltd (ITRN)?
The net margin of Ituran Location and Control Ltd is 16.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Ituran Location and Control Ltd (ITRN)?
The return on equity (ROE) of Ituran Location and Control Ltd is 30.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Ituran Location and Control Ltd (ITRN)?
On an EBIT basis the return on assets of Ituran Location and Control Ltd is 20.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Ituran Location and Control Ltd (ITRN)?
The operating margin of Ituran Location and Control Ltd is 22.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Ituran Location and Control Ltd (ITRN)?
Revenue at Ituran Location and Control Ltd is growing +20.7% versus a year earlier (3y avg +7.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Ituran Location and Control Ltd (ITRN)?
Earnings per share at Ituran Location and Control Ltd are growing +29.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Ituran Location and Control Ltd (ITRN) hold?
Ituran Location and Control Ltd holds more cash than debt, $98.7M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Some data
Nov 6, 2026