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ITV plc (ITVPF) Fair Value & Analysis

Communication Services · US · Market cap $3.8B

Price$1.21
Fair Value$1.33
Upside+9.9%
Quality94/100
Evidence: High Range $0.8400 – $1.91

Analysis

ITV plc (ITVPF) currently trades at $1.21, while our model-based Fair Value estimate is $1.33 — implying the stock looks roughly 9.9% undervalued today. We read business quality at 94/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

ITV plc, a vertically integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments. The ITV Studios segment creates and produces original scripted and unscripted content for a diverse customer base of global streamers, major networks, and cable channels, as well as local free to air and pay TV broadcasters, and operators across its production bases. The Media & Entertainment segment broadcasts and streams various contents on its family of free-to-air TV channels, as well as through ITVX and third-party partners; and offers television advertising services, online advertising, and advertising around its content on YouTube. ITV plc was founded in 1955 and is based in London, the United Kingdom.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.