ITV plc (ITVPF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of ITV plc $1.34, price $0.93, upside +44.1%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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ITV plc
ITVPF · USUndervaluedThe stock appears undervalued with acceptable quality.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $0.4322 – $2.26 · fair‑value band $0.9100 – $1.74 · the $0.9300 price screens below the $1.34 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Company profile
ITV plc, a vertically integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments.
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ITV plc, a vertically integrated production, broadcasting, and streaming company, which creates, owns, and distributes content on various platforms worldwide. It operates through ITV Studios and Media & Entertainment segments. The ITV Studios segment creates and produces original scripted and unscripted content for a diverse customer base of global streamers, major networks, and cable channels, as well as local free to air and pay TV broadcasters, and operators across its production bases. The Media & Entertainment segment broadcasts and streams various contents on its family of free-to-air TV channels, as well as through ITVX and third-party partners; and offers television advertising services, online advertising, and advertising around its content on YouTube. ITV plc was founded in 1955 and is based in London, the United Kingdom.
Stock analysis
ITV plc (ITVPF) currently trades at $0.9300, while our model-based Fair Value estimate is $1.34, implying the stock looks roughly 30.6% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $1.62 per share, and 18 of the 22 models we run sit above the $0.9300 price.
Bear case: the Asset-Based group reads lowest at $0.4300, and 4 of the 22 models stay below the price. Evidence for this calculation is low.
Scenario range: $0.9100 (bear) to $1.74 (bull), the price of $0.9300 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Communication Services sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
ITV plc reported revenue of £3.5B in FY2025 versus £3.5B in FY2021, a compound +0.4%/yr. Reported net income was £220M in FY2025, compounding −12.7%/yr from FY2021.
Key figures
Market cap $3.8B · P/E ratio 11.6 · P/S ratio 0.73 · EPS (TTM) $0.0800 · Dividend yield 5.4% · Net margin 6.3% · Return on equity 12.3% · Return on assets (EBIT) 9.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 23% below its 52-week high and 4% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 25% fair-value upside, at 44%, ITVPF screens cheaper than that median.
Fair Value models
All 22 models by family
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Set up alert →Quality Score breakdown
Of which business quality 58 · Market factors (momentum, volatility) 44
Revenue & earnings trend
Growth Forecast
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Earlier news
- ITV PLC (ITVPF) (H1 2026) Earnings Call Highlights: Strategic M&A Sale and Digital Momentum ...
- ITV PLC (ITVPF) Full Year 2025 Earnings Call Highlights: Strong Digital Growth Amidst ...
Compare ITV plc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 63 stocks
Valuation Multiplesvs Broadcasting median · lower = cheaper
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nexstar Media Group NXST | $162.10 | $178.31 | +10% |
| Sun TV Network Limited SUNTV | ₹605.00 | ₹586.58 | −3% |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.11 | ¥1.72 | −45% |
| SES S.A SESG | €4.32 | €10.08 | +133% |
| MFE-Mediaforeurope N.V MFEA | €2.21 | €5.62 | +154% |
| MBC Group 4072 | 19.03 SAR | 8.97 SAR | −53% |
| Métropole Télévision S.A MMT | €10.76 | €15.98 | +49% |
| Beijing Gehua Catv Network Co 600037 | ¥7.07 | ¥3.62 | −49% |
| PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK | 384.00 IDR | 782.48 IDR | +104% |
| Sinclair, Inc SBGI | $12.51 | $15.59 | +25% |
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Frequently asked questions
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Key figures of ITV plc
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