Sinclair Broadcast Group Inc (SBGI) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Sinclair Broadcast Group Inc stock $14.49, price $13.68, upside +5.9%, quality 32 out of 100. Rating: fairly valued. Calculated from audited financials with 8 of our 26 valuation models and 37 quality factors, updated daily.
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Sinclair Broadcast Group Inc
SBGI · USThe stock costs about what our calculation considers fair.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range $8.04 – $24.45 · fair‑value band $9.09 – $36.77 · the $13.68 price screens below the $14.49 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 5, 2026.
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Company profile
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis.
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The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs.
This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming.
Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; Tennischannel 2, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv.
The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies.
The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. The company was founded in 1971 and is headquartered in Hunt Valley, Maryland.
Stock analysis
Sinclair Broadcast Group Inc (SBGI) currently trades at $13.68, while our model-based Fair Value estimate is $14.49, so the stock looks roughly fairly valued today (gap 5.6%).
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Valuation
Bull case: the Growth DCF group reads highest at a median of $30.15 per share, and 4 of the 5 models we run sit above the $13.68 price.
Bear case: the DCF Models group reads lowest at $16.02, and 1 of the 5 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $9.09 (bear) to $36.77 (bull), the price of $13.68 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 32/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Sinclair Broadcast Group Inc reported revenue of $3.2B in FY2025 versus $6.1B in FY2021, a compound −15.2%/yr. Reported net income was −$112M in FY2025.
Key figures
Market cap $987M Small · P/E ratio 17.2 · P/S ratio 0.30 · EPS (TTM) $0.8200 · Dividend yield 7.3% · Net margin 1.6% · Return on equity 20.4% · Return on assets (EBIT) 13.3% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 30 out of 100 (medium confidence).
What moves the price
The share trades about 17% below its 52-week high and 14% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 6%, SBGI screens richer than that median.
Fair Value models
All 8 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 3 officers or directors sold shares worth $673,316 and none bought.
- SaleFrederick G SmithVice President, Director, 10% owner1,192 shares at $13.51$16,103Sep 21, 2026
- SaleDavid B GibberEVP & Chief Legal Officer2× since Dec 11, 2025: 58,622 shares, avg. $15.21$891,571Aug 10, 2026
- SaleDaniel C KeithDirector2× since Mar 31, 2026: 59,000 shares, avg. $13.65$805,540Jul 2, 2026
- SaleBenson E LeggDirector2× since Dec 19, 2025: 38,048 shares, avg. $14.81$563,424May 4, 2026
- SaleRobert WeisbordCOO & President of Local Media13,672 shares at $15.24$208,298Mar 11, 2026
- SaleHoward E FriedmanDirector14,713 shares at $15.11$222,313Jan 6, 2026
Plus 9 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
Watch SBGI, get fair value alerts →
Earlier news
- 3 Stocks To Watch As Election Ad Spending Lifts Sinclair And Fox
- Why Sinclair Stock Could Benefit From The Streaming TV Ad Shakeup
- Sinclair and Nexstar Partner to Increase Awareness of NextGenTV
Compare Sinclair Broadcast Group Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 62 stocks
Valuation Multiplesvs Broadcasting median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- EV/EBITDA by industry
- Dividend yield by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Communication Services
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| PT Elang Mahkota Teknologi Tbk EMTK | 298.00 IDR | 782.48 IDR | +163% | vs SBGI |
| MFE-Mediaforeurope N.V MFEA | €2.18 | €4.87 | +123% | vs SBGI |
| SES S.A SESG | €4.50 | €9.90 | +120% | vs SBGI |
| Métropole Télévision S.A MMT | €11.30 | €15.98 | +41% | vs SBGI |
| Nexstar Media Group NXST | $190.02 | $209.02 | +10% | vs SBGI |
| Sun TV Network Limited SUNTV | ₹595.45 | ₹586.58 | −1% | vs SBGI |
| Beijing Gehua Catv Network Co 600037 | ¥6.70 | ¥4.26 | −36% | vs SBGI |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.23 | ¥1.72 | −47% | vs SBGI |
| MBC Group 4072 | 17.50 SAR | 8.97 SAR | −49% | vs SBGI |
| Guizhou BC&TV Information Network CO.,LTD 600996 | ¥6.50 | ¥1.23 | −81% | vs SBGI |
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Key figures of Sinclair Broadcast Group Inc
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