Sinclair Broadcast Group Inc (SBGI) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Sinclair Broadcast Group Inc $16.29, price $12.87, upside +26.6%, quality 35 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Sinclair Broadcast Group Inc
SBGI · USSpeculativeUpside exists, but weak quality makes the signal speculative.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.
How to read this chart
60‑month range $8.04 – $25.76 · fair‑value band $11.93 – $40.06 · the $12.87 price screens below the $16.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. Dashed = 300-day average. As of Sep 23, 2026.
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Company profile
Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis.
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Sinclair, Inc., a media company, provides content on local television stations and digital platforms in the United States. It operates through two segments, Local Media and Tennis. The Local Media segment operates broadcast television stations, original networks, and content; provides free over-the-air programming and live local sporting events on its stations; distributes its content to multi-channel video programming distributors in exchange for contractual fees; and produces local and original news programs. This segment operates The Nest, a free over-the-air national broadcast TV network; Comet, a science fiction network; CHARGE!, an adventure and action-based network; The National News Desk, a news program; and Full Measure with Sharyl Attkisson, an investigative and political analysis program, as well as podcasts related to soccer and sports programming. Its Tennis segment offers Tennis Channel, a cable network that includes coverage of tennis' top tournaments and original professional sports, and tennis lifestyle shows; Tennis Channel International and Tennis Channel streaming services; Tennischannel 2, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv. The company also provides non-broadcast digital and internet solutions; and technical sales and services, including the design and manufacture of broadcast systems. In addition, it owns various investments in non-media related companies. The company distributes its content through its broadcast platform and third-party platforms that consist of programming provided by third-party networks and syndicators, local news, sports, and other original programming. The company was founded in 1971 and is headquartered in Hunt Valley, Maryland.
Stock analysis
Sinclair Broadcast Group Inc (SBGI) currently trades at $12.87, while our model-based Fair Value estimate is $16.29, implying the stock looks roughly 21.0% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $17.13 per share, and 4 of the 8 models we run sit above the $12.87 price.
Bear case: the Asset-Based group reads lowest at $4.29, and 4 of the 8 models stay below the price. Evidence for this calculation is medium.
Scenario range: $11.93 (bear) to $40.06 (bull), the price of $12.87 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 35/100 (below-average quality), in the Communication Services sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Sinclair Broadcast Group Inc reported revenue of $3.2B in FY2025 versus $6.1B in FY2021, a compound −15.2%/yr. Reported net income was −$112M in FY2025.
Key figures
Market cap $982M · P/E ratio 14.0 · P/S ratio 0.31 · EPS (TTM) $0.9700 · Dividend yield 7.8% · Net margin −3.5% · Return on equity 20.0% · Return on assets (EBIT) 13.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 28 out of 100 (medium confidence).
What moves the price
The share trades about 22% below its 52-week high and 6% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 43% fair-value upside, at 27%, SBGI screens richer than that median.
Fair Value models
All 9 models by family
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Set up alert →Quality Score breakdown
Of which business quality 32 · Market factors (momentum, volatility) 37
Revenue & earnings trend
Growth Forecast
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Compare Sinclair Broadcast Group Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 66 stocks
Valuation Multiplesvs Broadcasting median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Communication Services
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Broadcasting stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Nexstar Media Group NXST | $167.53 | $184.28 | +10% |
| SES S.A SESG | €4.78 | €10.23 | +114% |
| PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK | 448.00 IDR | 893.69 IDR | +99% |
| MFE-Mediaforeurope N.V MFEA | €2.32 | €5.62 | +142% |
| Jiangsu Broadcasting Cable Information Network Corporation 600959 | ¥3.15 | ¥1.74 | −45% |
| Sun TV Network Limited SUNTV | ₹490.10 | ₹586.58 | +20% |
| MBC Group 4072 | 18.66 SAR | 9.72 SAR | −48% |
| Métropole Télévision S.A MMT | €11.20 | €16.02 | +43% |
| TF1 SA TFI | €6.48 | €12.07 | +86% |
| Beijing Gehua Catv Network Co 600037 | ¥7.18 | ¥3.62 | −50% |
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