Kao Corporation (KAOOY) Fair Value & Analysis
Consumer Defensive · US · Market cap $17.2B
Kao Corporation
KAOOY · US
Fair value as of: Jul 16, 2026
From 22 valuation models · updated 9 days ago
Share price −13.2% over the past month.
Price vs Fair Value (12 months)
12‑month range $6.49 – $9.34 · fair‑value band $5.24 – $9.06 · the $6.51 price screens below the $7.25 fair value. As of Jul 16, 2026.
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Kao Corporation (KAOOY) currently trades at $6.51, while our model-based Fair Value estimate is $7.25, implying the stock looks roughly 11.4% undervalued today. We read business quality at 59/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, Kao Corporation generated revenue of $1.7T at a net margin of 7.5%. Revenue grew 6.0% year over year. It earns a return on equity of 11.9%. The balance sheet holds a net cash position of $80.4B. Fundamentals as of Jul 16, 2026
Our scenario range runs from $5.24 (bear case) to $9.06 (bull case); at $6.51, the current price sits within that range. The share trades about 30% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -63% fair-value upside, at 11%, KAOOY screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 16, 2026. TTM = trailing twelve months.
About the company
Kao Corporation develops and sells hygiene living care, health beauty care, life care, cosmetics, and chemical products in Japan. It offers fabric, kitchen, home, and sanitary care products; facial, body, hair, and oral care, hair styling and color, salon, in-bathroom health care, and warming products; and self-selection cosmetics, as well as provides cosmetics counselling services. It also provides oleo chemicals, such as oleochemicals, fat and oil derivatives, surfactants, and fragrances; water-reducing admixtures for concrete, casting sand binders, plastics additives, and process chemicals for various industries; and toners/toner binders, inkjet ink colorants, ink, fine polishing agents and cleaners for hard disk, and materials and process chemicals for semiconductor. The company was formerly known as Kao Soap Co., Ltd. and changed its name to Kao Corporation in 1982. Kao Corporation was founded in 1887 and is headquartered in Chuo, Japan.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Kao Corporation reported revenue of $1.8T in FY2025 versus $1.4T in FY2021, a compound +5.7%/yr. Reported net income was $126B in FY2025, compounding +3.5%/yr from FY2021.
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Recent news
- KATE Launches "KABUKE: Break Convention" Kabuki-Inspired International Campaign
- Oasis Welcomes ISS Support for Independent Investigation at Kao EGM and Responds to Kao’s Latest Disclosures: Why Every Shareholder Should V
- Oasis Responds to Kao Board’s Opposition: An Open Letter to Fellow Kao Shareholders (4452 JP)
- NTT DATA Verified the Effectiveness of AI Consumer Agents in Kao’s Product Development Research, Driving Greater Operational Efficiency and
External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection, not financial advice.
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10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
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|---|---|---|---|
| The Procter & Gamble Company PGCO34 | R$53.60 | R$29.97 | -44% |
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| Colgate-Palmolive Company CL | 1,487 MXN | 737.94 MXN | -50% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,122 | ₹677.55 | -68% |
| Kimberly-Clark Corporation KMBB34 | R$530.90 | R$72.97 | -86% |
| Church & Dwight Co CHDC34 | R$488.56 | R$53.25 | -89% |
| Essity AB ESSITYA | kr 262.50 | kr 195.08 | -26% |
| Godrej Consumer Products Limited GODREJCP | ₹1,020 | ₹382.03 | -63% |
| Marico Limited MARICO | ₹812.45 | ₹249.21 | -69% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.