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Data-driven stock valuation

Kao Corp ADR (KAOOY) fair value: what the stock is really worth

We calculate from audited financials what Kao Corp ADR is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily, free.

  1. Compare price with fair valuebelow fair value = cheap, above = expensive
  2. Check the quality50 and up solid, 75 and up strong
  3. Watch it or check another stockalert when fair value or trend changes

Consumer Defensive · US · Market cap $17.2B · ISIN US4855374017

At a glance

KC Kao Corp ADR logo Kao Corp ADR KAOOY · US
Price$7.42
Fair Value$7.54
Upside+1.6%
Quality70/100

A solid business, currently priced close to our fair value of $7.54.

As of Sep 8, 2026, the fair value of Kao Corp ADR is $7.54 per share against a price of $7.42, so the fair value sits 2% above the price. A model estimate from reported figures, not an analyst target.

✓Healthy Growth (revenue 5y +5.1 %/yr)
!Thin margins · 7.5% net margin
✓Low debt · generates free cash flow
·2.63% dividend yield
!Mixed vs. peers (8/15)
!Moderate moat 50/100
!Evidence only medium, so the estimate is less certain
Evidence: Medium Range $5.42 to $9.50

Fair value as of: Sep 8, 2026

From 22 valuation models · updated today

Fair value updated Sep 8, 2026, revised from $7.31 to $7.54 (+3.1%) since Aug 23, 2026. Share price +5.7% over the past month.

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

What matters now

  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
  • The price sits in the lower half of our model range, the side with the larger margin of safety.
  • Read the verdict with care: some models are missing inputs, so the estimate scatters more than usual.

Price vs Fair Value (5 years)

$10.88 $6.17 Fair Value $7.54 Jun 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 8, 2026.

How to read this chart

60‑month range $6.17 – $10.88 · fair‑value band $5.42 – $9.50 · the $7.42 price screens below the $7.54 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 8, 2026.

Full chart & analysis →

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Analysis

Kao Corp ADR (KAOOY) currently trades at $7.42, while our model-based Fair Value estimate is $7.54, implying the stock looks roughly 1.6% fairly valued today. The Quality Score stands at 70/100 (solid quality), in the Consumer Defensive sector. Bull case: the Multiples group reads highest at a median of $7.23 per share, and 6 of the 22 models we run sit above the $7.42 price. Bear case: the Asset-Based group reads lowest at $2.11, and 16 of the 22 models stay below the price. Evidence for this calculation is medium.

Over the trailing twelve months, Kao Corp ADR generated revenue of ¥1.7T at a net margin of 7.5%. Revenue grew 6.0% year over year. It earns a return on equity of 11.9%. The balance sheet holds a net cash position of ¥80.4B. Fundamentals as of Sep 8, 2026

Scenario range: $5.42 (bear) to $9.50 (bull), the price of $7.42 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target. The share trades about 21% below its 52-week high and 2% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at −34% fair-value upside, at 2%, KAOOY screens cheaper than that median.

Fair Value models

Each model values the company its own way; the fair value above is the evidence-weighted blend. Evidence (0 to 100) shows how complete a model's inputs are. How we calculate →

Model Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
FCF DCF best evidence $5.09 $6.83 $9.50 81
Growth DCF $5.24 $6.91 $9.33 79
Owner Earnings $5.29 $7.11 $9.90 77
All 22 models by family
DCF Models
FCF DCF best evidence $5.09 $6.83 $9.50 81
Owner Earnings $5.29 $7.11 $9.90 77
5Y Revenue Exit $4.99 $7.09 $9.78 73
5Y EBITDA Exit $6.41 $9.55 $13.21 75
5Y P/E Exit $5.50 $7.98 $10.54 71
10Y Revenue Exit $4.86 $6.72 $8.92 67
10Y EBITDA Exit $5.87 $8.36 $11.31 69
10Y P/E Exit $5.30 $7.31 $9.45 65
Earnings-Based
Graham-Dodd $2.54 $5.00 $6.27 66
EPV $4.01 $4.57 $5.06 74
Multiples
P/E Multiple $5.87 $7.83 $9.79 63
P/S Multiple $4.75 $6.34 $7.92 58
P/B Multiple $4.75 $6.34 $7.92 55
EV/EBIT $7.10 $9.25 $11.40 66
EV/EBITDA $8.18 $10.69 $13.20 67
EV/Revenue $5.25 $7.23 $9.20 54
Asset-Based
NCAV (Graham) $1.58 $2.11 $3.15 54
Growth DCF
Growth DCF $5.24 $6.91 $9.33 79
Rev-Margin DCF $4.99 $7.15 $9.53 73
Economic Profit
Residual Income $2.91 $3.42 $6.72 67
ROIC Compounder $4.08 $4.81 $5.57 72
Growth Earnings
Growth-Adj P/E $4.24 $6.06 $7.88 67

Widest divergence: Multiples ($7.23) versus Asset-Based ($2.11). Highest evidence: FCF DCF (81).

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Key figures & financial health

P/E ratio 25.6
P/S ratio 1.82 P/E × margin
EPS (TTM) $0.2900 price ÷ EPS = P/E 25.6
Dividend yield 2.6% payout 67.3%
Net margin 7.1% FY2025
Return on equity 11.9% TTM
More key figures
Profitability
Return on assets (EBIT) 7.4% avg 5y
Operating margin 10.9% TTM
Growth
Revenue (TTM) ¥1.7T TTM
Revenue growth (YoY) +6.0% 3y avg +4.5%
EPS growth (YoY) +39.3%
Balance sheet & cash flow
Free cash flow ¥145B FY2025
Net cash ¥80.4B FY2025

Figures from reported company fundamentals · as of Sep 8, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 70/100

Of which business quality 68 · Market factors (momentum, volatility) 40

Profitability 54
Margins and returns on capital today
Quality Growth 56
Are margins and returns improving?
Cashflow 57
Earnings quality: real cash, not paper profit
Fin. Strength 77
Balance sheet, leverage, solvency risk
Investment 87
Disciplined investing over empire-building
Low Volatility 84
Calm price path (market factor)
Momentum 30
Price trend over the last 3–12 months (market factor)
52W Momentum 8
Distance to the 52-week high (market factor)
Net Issuance 88
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.

About the company

Kao Corporation develops and sells hygiene living care, health beauty care, life care, cosmetics, and chemical products in Japan.

Full company description

Kao Corporation develops and sells hygiene living care, health beauty care, life care, cosmetics, and chemical products in Japan. It offers fabric, kitchen, home, and sanitary care products; facial, body, hair, and oral care, hair styling and color, salon, in-bathroom health care, and warming products; and self-selection cosmetics, as well as provides cosmetics counselling services. It also provides oleo chemicals, such as oleochemicals, fat and oil derivatives, surfactants, and fragrances; water-reducing admixtures for concrete, casting sand binders, plastics additives, and process chemicals for various industries; and toners/toner binders, inkjet ink colorants, ink, fine polishing agents and cleaners for hard disk, and materials and process chemicals for semiconductor. The company was formerly known as Kao Soap Co., Ltd. and changed its name to Kao Corporation in 1982. Kao Corporation was founded in 1887 and is headquartered in Chuo, Japan.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Kao Corp ADR reported revenue of ¥1.8T in FY2025 versus ¥1.4T in FY2021, a compound +5.7%/yr. Reported net income was ¥126B in FY2025, compounding +3.5%/yr from FY2021.

Growth Quality 69/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Latest Revenue (FY 2025)
$1.8T
Latest YoY
+8.7%
Avg. revenue growth/yr (3Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+4.5%
Avg. revenue growth/yr (5Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+5.1%
Avg. revenue growth/yr (21Y) ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+3.1%
Value creation/yr (5Y, in JPY) ⓘEarnings growth per share (CAGR 5 years) plus dividend yield: value created per share and year. Measured in JPY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+3.4%
Earnings growth per share plus dividend yield: the value created per share and year.
Earnings growth per share+0.8%
Dividend yield2.6%
Trend ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.5Y 0.8% vs 10Y 3.3%, steady
Operating margin (EBIT) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.12.7% (2020) → 9.7% (2025) · falling
Worst earnings drop59% (2023) · in USD
Revenue +5.7%/yr
FY21 ¥1.4T
FY22 ¥1.6T
FY23 ¥1.5T
FY24 ¥1.6T
FY25 ¥1.8T
Net income +3.5%/yr
FY21 ¥110B
FY22 ¥86.0B
FY23 ¥43.9B
FY24 ¥108B
FY25 ¥126B
Character of growth · EPS growth decomposed (2014-2025) −0.1 % p.a.
Revenue per share +2.4 %

of which total revenue +1.5 % · buybacks/dilution +0.9 %

EBIT margin −3.2 %
Tax rate +1.1 %
Residual (interest, one-offs) −0.3 %

Annual growth per factor. These are factors, not summands: multiplied they give the EPS growth rate, added they do not quite. Start and end points are 3-year averages (details on hover).

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Kao Corp ADR · Fair Value
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Cite: Fair Value Calculator (2026). "Kao Corp ADR Fair Value". https://www.fairvalue-calculator.com/stock/KAOOY

Peer Group

Household & Personal Products · 247 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation
Quality Score 70 · Top 25%
Fair Value upside −2% · Above median
Profitability
Return on equity (TTM) 12% · Above median
Return on assets 6% · Above median
Net margin (TTM) 7% · Above median
Operating margin (TTM) 11% · Above median
Growth and dividend
Revenue growth 6% · Above median
Dividend yield (TTM) 2.6% · Below median
Balance sheet
Debt / equity 0.10× · Above median

Valuation Multiples vs Household & Personal Products median · lower = cheaper

P/E (TTM) 25.6× · Pricier than median
P/FCF 0.1× · Cheapest 25%
PEG 2.86× · Pricier than median

What the price implies (reverse DCF)

The inverse question: what free-cash-flow growth must Kao Corp ADR deliver for ten years so that today's price is fair in our DCF model? Same formula, same discount rate as the fair value.

Implied FCF growth, 10 years+1.9 % per year
Achieved revenue growth, 5 years+5.1 % p.a.
Sector median revenue growth+3.0 %
FCF yield on price5.52 %
Discount rate (WACC) in the models8.1 %

The price demands less growth than the company recently delivered: even a weaker business would justify the price. Ranking of the largest stocks →

Context: sector, industry, market

Strength profile in five axes (Snowflake)

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE35 · sector 28
FUTURE30 · sector 8
PAST48 · sector 27
HEALTH95 · sector 98
DIVIDEND53 · sector 56

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Sep 8, 2026).

Stock Price Fair Value vs Fair Value
L'Oréal S.A LORL C$24.76 C$22.64 −9%
Unilever PLC UNA €55.92 €40.47 −28%
Colgate-Palmolive Company CL $88.77 $55.28 −38%
500696 500696 ₹2,093 ₹641.55 −69%
Hindustan Unilever Limited HINDUNILVR ₹2,015 ₹789.46 −61%
Kenvue Inc KVUE $18.95 $10.97 −42%
Kimberly-Clark Corporation KMB $104.96 $79.71 −24%
Henkel AG HEN3 €76.42 €85.95 +12%
The Estée Lauder Companies Inc ESLA €86.54 €18.84 −78%
Church & Dwight Co CHD $98.55 $65.12 −34%

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Frequently asked questions

Is Kao Corp ADR (KAOOY) overvalued or undervalued?
As of Sep 8, 2026, our model estimates a fair value of $7.54 versus a price of $7.42, about +2% upside (fairly valued).
What is the fair value of KAOOY?
Our model-based fair value for Kao Corp ADR is $7.54 (as of Sep 8, 2026), built from audited fundamentals. The current price: $7.42.
What is the quality score of KAOOY?
Kao Corp ADR has a Quality Score of 70/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Kao Corp ADR (KAOOY)?
Our model-based price target is the fair value of $7.54 (as of Sep 8, 2026) from 22 valuation models. Cautious scenario $5.42, optimistic scenario $9.50. It is a calculation from audited fundamentals, not an analyst target.
What is the Kao Corp ADR stock forecast for 2026?
Our models put fair value at $7.54, about +2% upside versus a price of $7.42 (fairly valued). Cautious scenario $5.42, optimistic scenario $9.50. The calculation is refreshed regularly with new filings.
What is the revenue of Kao Corp ADR (KAOOY)?
Kao Corp ADR reported trailing-twelve-month revenue of about ¥1.7T (latest available figure, as of Sep 8, 2026).
What is the net profit margin of KAOOY?
The net profit margin of Kao Corp ADR is about 7.5%, meaning it keeps roughly 7.5% of revenue as net income. Based on the latest reported figures.
Does Kao Corp ADR pay a dividend?
Kao Corp ADR currently shows a dividend yield of about 2.63% relative to its recent price (as of Sep 8, 2026).
What growth is priced into Kao Corp ADR (KAOOY)?
For today's price to be fair in a discounted-cash-flow model, Kao Corp ADR would have to grow free cash flow by +1.9 % per year for ten years (discount rate 8.1 %, then 2 % perpetual growth). Over the last 5 years revenue grew +5.1 % per year. As of Sep 8, 2026.
What discount rate (WACC) does the fair value of KAOOY use?
Our models discount Kao Corp ADR at 8.1 %: a base by market capitalisation (large), damped by beta 0.18, country premium for USA. The same rate applies in all 26 models.
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