K&K Superstore Southern Public Company Limited (KK) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of K&K Superstore Southern Public Company Limited THB 2.35, price THB 0.97, upside +142.3%, quality 65 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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K&K Superstore Southern Public Company Limited
KK · BKClearly undervaluedStrong Fair Value upside, but quality is only moderate.
What runs behind every stock
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 0.5612 THB – 3.88 THB · fair‑value band 1.76 THB – 3.26 THB · the 0.9700 THB price screens below the 2.35 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Company profile
K&K Superstore Southern Public Company Limited engages in the retail and wholesale business of consumer products in Thailand.
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K&K Superstore Southern Public Company Limited engages in the retail and wholesale business of consumer products in Thailand. The company offers household cleaning products, such as detergents, fabric softeners, compressed petals, etc.; daily use products, which include toothpaste, toothbrush, mouthwash, etc.; skin and hair products comprising shampoo, shower cream, soap, etc.; beauty products, including powder, cream, skin care, cologne, etc.; and brushes for milk, baby diapers, adult diapers, etc. for children and adults. It also provides beverage products, such as of cocoa powder, coffee, non-dairy cream, etc.; flavored milk products, such as milk powder, sweetened condensed milk, UHT milk, etc.; beverage products, including drinking water, soft drinks, health drinks, etc.; condiments and dry food products comprising condiments, vegetable oil, rice, etc.; and snack products, which include chewing gum, candy, etc. The company was founded in 1993 and is based in Songkhla, Thailand.
Stock analysis
K&K Superstore Southern Public Company Limited (KK) currently trades at 0.9700 THB, while our model-based Fair Value estimate is 2.35 THB, implying the stock looks roughly 58.7% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 3.95 THB per share, and 21 of the 26 models we run sit above the 0.9700 THB price.
Bear case: the Dividend Discount group reads lowest at 0.3500 THB, and 5 of the 26 models stay below the price. Evidence for this calculation is low.
Scenario range: 1.76 THB (bear) to 3.26 THB (bull), the price of 0.9700 THB sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
K&K Superstore Southern Public Company Limited reported revenue of 1.3B THB in FY2025 versus 1.0B THB in FY2021, a compound +6.7%/yr. Reported net income was 33.4M THB in FY2025, compounding +6.1%/yr from FY2021.
Key figures
Market cap 234M THB (≈ $7.0M) · P/E ratio 6.1 · P/S ratio 0.16 · EPS (TTM) 0.1600 THB · Dividend yield 1.5% · Net margin 2.6% · Return on equity 19.7% · Return on assets (EBIT) 4.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 19% below its 52-week high and 28% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 7% fair-value upside, at 142%, KK screens cheaper than that median.
Fair Value models
All 26 models by family
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Set up alert →Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 37
Revenue & earnings trend
Growth Forecast
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Compare K&K Superstore Southern Public Company Limited with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Grocery Stores · 79 stocks
Valuation Multiplesvs Grocery Stores median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Consumer Staples sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Valuation of the Thailand market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Grocery Stores stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Loblaw Companies Limited L | C$62.85 | C$44.44 | −29% |
| Koninklijke Ahold Delhaize N.V AD | €31.60 | €53.50 | +69% |
| The Kroger Co KR | $57.64 | $29.32 | −49% |
| Woolworths Group WOW | A$38.27 | A$13.69 | −64% |
| George Weston Limited WN | C$100.59 | C$155.86 | +55% |
| Metro Inc MRU | C$90.20 | C$96.77 | +7% |
| Carrefour SA CA | €16.14 | €20.64 | +28% |
| CP ALL Public Company CPALL | 44.75 THB | 58.24 THB | +30% |
| BIM Birlesik Magazalar A.S., BIMAS | 433.75 TRY | 240.23 TRY | −45% |
| Kesko Oyj KESKOB | €22.98 | €12.49 | −46% |
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Key figures of K&K Superstore Southern Public Company Limited
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