K&K Superstore Southern Public Company (KK) Fair Value & Analysis
Consumer Defensive · TH · Market cap 249M THB
Fair value as of: Jul 16, 2026
From 26 valuation models · updated 25 days ago
Share price +2.0% over the past month.
A solid business, screening 128% undervalued on our models.
What matters now
- The price is below even our cautious bear case (1.77 THB). The market is more pessimistic than our downside scenario.
- Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range 0.5612 THB – 3.88 THB · fair‑value band 1.77 THB – 2.94 THB · the 1.03 THB price screens below the 2.35 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
K&K Superstore Southern Public Company (KK) currently trades at 1.03 THB, while our model-based Fair Value estimate is 2.35 THB, implying the stock looks roughly 128.2% undervalued today. The Quality Score stands at 65/100 (solid quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, K&K Superstore Southern Public Company generated revenue of 1.3B THB at a net margin of 3.0%. Revenue declined 13.4% year over year. It earns a return on equity of 19.7%. Net debt stands at 84.4M THB. Fundamentals as of Jul 16, 2026
Our scenario range runs from 1.77 THB (bear case) to 2.94 THB (bull case); at 1.03 THB, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 28% below its 52-week high and 105% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -31% fair-value upside, at 128%, KK screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (3.28 THB) versus Dividend Discount (0.2600 THB). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 64 · Market factors (momentum, volatility) 68
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
K&K Superstore Southern Public Company Limited engages in the retail and wholesale business of consumer products in Thailand.
Full company description
K&K Superstore Southern Public Company Limited engages in the retail and wholesale business of consumer products in Thailand. The company offers household cleaning products, such as detergents, fabric softeners, compressed petals, etc.; daily use products, which include toothpaste, toothbrush, mouthwash, etc.; skin and hair products comprising shampoo, shower cream, soap, etc.; beauty products, including powder, cream, skin care, cologne, etc.; and brushes for milk, baby diapers, adult diapers, etc. for children and adults. It also provides beverage products, such as of cocoa powder, coffee, non-dairy cream, etc.; flavored milk products, such as milk powder, sweetened condensed milk, UHT milk, etc.; beverage products, including drinking water, soft drinks, health drinks, etc.; condiments and dry food products comprising condiments, vegetable oil, rice, etc.; and snack products, which include chewing gum, candy, etc. The company was founded in 1993 and is based in Songkhla, Thailand.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
K&K Superstore Southern Public Company reported revenue of 1.3B THB in FY2025 versus 1.0B THB in FY2021, a compound +6.7%/yr. Reported net income was 33.4M THB in FY2025, compounding +6.1%/yr from FY2021.
of which total revenue +3.9 pp · buybacks/dilution −17.8 pp
Absolute contributions in percentage points per year; they sum to the EPS growth rate. Start and end points are 3-year averages (details on hover).
Watch KK: get an alert when its fair value changes →
Peer Group
Grocery Stores · 83 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Grocery Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Grocery Stores stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Loblaw Companies Limited L | C$65.49 | C$44.44 | -32% |
| Koninklijke Ahold Delhaize N.V AD | €36.30 | €53.50 | +47% |
| The Kroger Co KR | $58.82 | $28.19 | -52% |
| Woolworths Group WOW | A$39.20 | A$13.40 | -66% |
| George Weston Limited WN | C$100.98 | C$63.61 | -37% |
| Coles Group COL | A$23.56 | A$15.86 | -33% |
| Metro Inc MRU | C$93.64 | C$94.01 | +0% |
| Carrefour SA CA | €16.40 | €11.51 | -30% |
| CP ALL Public Company TCPD | 1.89 SGD | 2.36 SGD | +25% |
| BIM Birlesik Magazalar A.S., BIMAS | 385.75 TRY | 267.12 TRY | -31% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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