K&K Superstore Southern Public Company Limited (KK) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of K&K Superstore Southern Public Company Limited stock THB 2.40, price THB 0.89, upside +169.7%, quality 65 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.
How to read this chart
60‑month range 0.5612 THB – 3.88 THB · fair‑value band 1.77 THB – 3.08 THB · the 0.8900 THB price screens below the 2.40 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 4, 2026.
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K&K Superstore Southern Public Company Limited engages in the retail and wholesale business of consumer products in Thailand.
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The company offers household cleaning products, such as detergents, fabric softeners, compressed petals, etc.; daily use products, which include toothpaste, toothbrush, mouthwash, etc.; skin and hair products comprising shampoo, shower cream, soap, etc.; beauty products, including powder, cream, skin care, cologne, etc.; and brushes for milk, baby diapers, adult diapers, etc. for children and adults.
It also provides beverage products, such as of cocoa powder, coffee, non-dairy cream, etc.; flavored milk products, such as milk powder, sweetened condensed milk, UHT milk, etc.; beverage products, including drinking water, soft drinks, health drinks, etc.; condiments and dry food products comprising condiments, vegetable oil, rice, etc.; and snack products, which include chewing gum, candy, etc.
The company was founded in 1993 and is based in Songkhla, Thailand.
Stock analysis
K&K Superstore Southern Public Company Limited (KK) currently trades at 0.8900 THB, while our model-based Fair Value estimate is 2.40 THB, implying the stock looks roughly 63% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of 3.80 THB per share, and 21 of the 26 models we run sit above the 0.8900 THB price.
Bear case: the Dividend Discount group reads lowest at 0.3600 THB, and 5 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: 1.77 THB (bear) to 3.08 THB (bull), the price of 0.8900 THB sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Defensive sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
K&K Superstore Southern Public Company Limited reported revenue of 1.3B THB in FY2025 versus 1.0B THB in FY2021, a compound +6.7%/yr. Reported net income was 33.4M THB in FY2025, compounding +6.1%/yr from FY2021.
Key figures
Market cap 215M THB (≈ $6.4M) Micro · P/E ratio 5.2 · P/S ratio 0.17 · EPS (TTM) 0.1700 THB · Dividend yield 1.7% · Net margin 3.3% · Return on equity 21.5% · Return on assets (EBIT) 4.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 21% below its 52-week high and 17% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −19% fair-value upside, at 170%, KK screens cheaper than that median.
Fair Value models
Bear1.77 THBFair Value 2.40 THBBull3.08 THB
Price 0.8900 THB · Upside +169.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (0.1329 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.71/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.6%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.0%
Start year 2020 (pandemic). Over 10 years: +5.1% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.1%
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What shareholders gained per year (last 5 years), in THB (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
≈ +8.8%
Earnings growth per share plus dividend.
Earnings per share, growth per year≈ +7.1%
Dividend (yield on the price)1.7%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.base effect: 18.0% / −8.1%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.3% → 2%
2025 sits 246% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
⚠ Revenue per share shrinking 15.8%/yr over ~8Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
⚠ Base effect: the rate starts in the earnings trough around 2020 (starting value 0.060 per share, median 0.19 in 2015 to 2018). It measures the recovery from the trough, not lasting growth.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−29.5%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about −30.4% a year for the price.
Compare K&K Superstore Southern Public Company Limited with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Grocery Stores · 74 stocks
Beats the industry median on 11/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+169.7% · Top 25%
Profitability
Return on equity (12 months)21.5% · Top 25%
Return on assets5.7% · Above median
Net margin (12 months)3.3% · Above median
Operating margin (12 months)2.6% · Below median
Growth and dividend
Revenue growth (quarter YoY)−2.7% · Bottom 25%
Dividend yield (12 months)1.7% · Below median
Balance sheet
Debt / equity0.05× · Below median
Valuation Multiplesvs Grocery Stores median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "K&K Superstore Southern Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/KK
Frequently asked questions
Is K&K Superstore Southern Public Company Limited (KK) overvalued or undervalued?
As of Nov 4, 2026, our model estimates a fair value of 2.40 THB versus a price of 0.8900 THB, about +170% upside (undervalued).
What is the fair value of KK?
Our model-based fair value for K&K Superstore Southern Public Company Limited is 2.40 THB (as of Nov 4, 2026), built from audited fundamentals. The current price: 0.8900 THB.
What is the quality score of KK?
K&K Superstore Southern Public Company Limited has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for K&K Superstore Southern Public Company Limited (KK)?
Our model-based price target is the fair value of 2.40 THB (as of Nov 4, 2026) from 26 valuation models. Cautious scenario 1.77 THB, optimistic scenario 3.08 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the K&K Superstore Southern Public Company Limited stock forecast for 2026?
Our models put fair value at 2.40 THB, about +170% upside versus a price of 0.8900 THB (undervalued). Cautious scenario 1.77 THB, optimistic scenario 3.08 THB. The calculation is refreshed regularly with new filings.
What is the revenue of K&K Superstore Southern Public Company Limited (KK)?
K&K Superstore Southern Public Company Limited reported trailing-twelve-month revenue of about 1.3B THB (latest available figure, as of Nov 4, 2026).
Does K&K Superstore Southern Public Company Limited pay a dividend?
K&K Superstore Southern Public Company Limited currently shows a dividend yield of 1.69% relative to its recent price (as of Nov 4, 2026).
How much is the dividend of K&K Superstore Southern Public Company Limited (KK) and when is the ex-dividend date?
K&K Superstore Southern Public Company Limited pays a dividend of 0.015 THB per share a year, a dividend yield of 1.7%. The last ex-dividend date was Mar 10, 2026. A dividend has been paid every year since at least 2021. The payout ratio is 8.8% of earnings. Free cash flow covers the dividend 18.38 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into K&K Superstore Southern Public Company Limited (KK)?
For today's price to be fair in a discounted-cash-flow model, K&K Superstore Southern Public Company Limited would have to grow free cash flow by -29.5 % per year for five years (discount rate 10.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +6.0 % per year. As of Nov 4, 2026.
What discount rate (WACC) does the fair value of KK use?
Our models discount K&K Superstore Southern Public Company Limited at 10.1 %: a base by market capitalisation (nano), damped by beta 0.38, country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For K&K Superstore Southern Public Company Limited that is -29.5 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.1 %) and the same formula as our fair value.
How much growth has K&K Superstore Southern Public Company Limited (KK) delivered so far?
Over the past 5 years revenue at K&K Superstore Southern Public Company Limited grew +6.0 % a year. The price currently implies free-cash-flow growth of -29.5 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of K&K Superstore Southern Public Company Limited (KK) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into K&K Superstore Southern Public Company Limited (-29.5 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of K&K Superstore Southern Public Company Limited (KK)?
The free-cash-flow yield on the price is 30.97 %: that much free cash flow K&K Superstore Southern Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (10.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of K&K Superstore Southern Public Company Limited (KK)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For K&K Superstore Southern Public Company Limited it is 2.40 THB per share (as of Nov 4, 2026), against a price of 0.8900 THB. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is K&K Superstore Southern Public Company Limited stock overvalued or undervalued in 2026?
As of Nov 4, 2026, KK trades below its calculated fair value: price 0.8900 THB, fair value 2.40 THB, a gap of about +170% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of KK?
No. The price is what the market pays today (0.8900 THB); the fair value is what the company's own numbers justify (2.40 THB). For K&K Superstore Southern Public Company Limited the two are 1.51 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is K&K Superstore Southern Public Company Limited worth?
The market values K&K Superstore Southern Public Company Limited at about 215M THB (market capitalisation, as of Nov 4, 2026). Per share that is 0.8900 THB; our models calculate a fair value of 2.40 THB per share.
What do the bullish and bearish scenarios say about KK?
Our models span a range for K&K Superstore Southern Public Company Limited: cautious scenario 1.77 THB, base 2.40 THB, optimistic 3.08 THB per share (as of Nov 4, 2026, price 0.8900 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of KK?
K&K Superstore Southern Public Company Limited trades at a price-to-earnings ratio of 5.2 (as of Nov 4, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 2.40 THB is built from several models across several years. Other multiples: P/B 1.1, P/S 0.2, EV/EBITDA 1.8.
How solid is the balance sheet of K&K Superstore Southern Public Company Limited (KK)?
Balance-sheet figures for K&K Superstore Southern Public Company Limited (as of Nov 4, 2026): return on equity 21.5%, debt of 0.05 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is KK from its 52-week high?
K&K Superstore Southern Public Company Limited trades at 0.8900 THB, about 21% below its 52-week high of 1.13 THB and 17% above the low of 0.7581 THB (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 2.40 THB is for.
Which stocks are comparable to K&K Superstore Southern Public Company Limited?
From the same area (Consumer Defensive) we also value Loblaw Companies Limited, The Kroger Co, Woolworths Group, Koninklijke Ahold Delhaize N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is K&K Superstore Southern Public Company Limited stock attractive at the current price?
The data as of Nov 4, 2026: price 0.8900 THB, calculated fair value 2.40 THB (+170%), Quality Score 65/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of KK calculated?
We run K&K Superstore Southern Public Company Limited through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 2.40 THB builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. K&K Superstore Southern Public Company Limited currently trades 63% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of K&K Superstore Southern Public Company Limited (KK)?
The closing price on Nov 6, 2026 was 0.8900 THB. Our model-based fair value is 2.40 THB, about +170% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with K&K Superstore Southern Public Company Limited right now?
The price is below even our cautious bear case (1.77 THB). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (65/100) at a price below fair value, the discount is the argument here, not the business quality.
Where does the earnings growth of K&K Superstore Southern Public Company Limited (KK) come from?
Earnings per share at K&K Superstore Southern Public Company Limited grew −13.2 % a year from 2015 to 2025. Broken into its drivers: revenue per share −13.9 %, EBIT margin +0.8 %, tax rate +0.3 %, residual (interest, one-offs) −0.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of K&K Superstore Southern Public Company Limited
How large is the market capitalisation of K&K Superstore Southern Public Company Limited (KK)?
The market capitalisation of K&K Superstore Southern Public Company Limited is 215M THB (≈ $6.4M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of K&K Superstore Southern Public Company Limited (KK)?
The price-to-sales ratio of K&K Superstore Southern Public Company Limited is 0.17 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of K&K Superstore Southern Public Company Limited (KK)?
Earnings per share at K&K Superstore Southern Public Company Limited are 0.1700 THB (price ÷ EPS = P/E 5.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of K&K Superstore Southern Public Company Limited (KK)?
The dividend yield of K&K Superstore Southern Public Company Limited is 1.7% (payout 8.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of K&K Superstore Southern Public Company Limited (KK)?
The net margin of K&K Superstore Southern Public Company Limited is 3.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of K&K Superstore Southern Public Company Limited (KK)?
The return on equity (ROE) of K&K Superstore Southern Public Company Limited is 21.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of K&K Superstore Southern Public Company Limited (KK)?
On an EBIT basis the return on assets of K&K Superstore Southern Public Company Limited is 4.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of K&K Superstore Southern Public Company Limited (KK)?
The operating margin of K&K Superstore Southern Public Company Limited is 2.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at K&K Superstore Southern Public Company Limited (KK)?
Revenue at K&K Superstore Southern Public Company Limited is growing −2.7% versus a year earlier (3y avg +10.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at K&K Superstore Southern Public Company Limited (KK)?
Earnings per share at K&K Superstore Southern Public Company Limited are growing +187% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does K&K Superstore Southern Public Company Limited (KK) carry?
The net debt of K&K Superstore Southern Public Company Limited is 84.4M THB (fiscal year 2025, ≈ 1.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 4, 2026