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K&K Superstore Southern Public Company (KK) Fair Value & Analysis

Consumer Defensive · TH · Market cap 249M THB

Price1.04 THB
Fair Value2.35 THB
Upside+126.0%
Quality95/100
Evidence: High Range 1.77 THB – 2.94 THB

Fair value as of: Jun 25, 2026

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Analysis

K&K Superstore Southern Public Company (KK) currently trades at 1.04 THB, while our model-based Fair Value estimate is 2.35 THB — implying the stock looks roughly 126.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

K&K Superstore Southern Public Company Limited engages in the retail and wholesale business of consumer products in Thailand. The company offers household cleaning products, such as detergents, fabric softeners, compressed petals, etc.; daily use products, which include toothpaste, toothbrush, mouthwash, etc.; skin and hair products comprising shampoo, shower cream, soap, etc.; beauty products, including powder, cream, skin care, cologne, etc.; and brushes for milk, baby diapers, adult diapers, etc. for children and adults. It also provides beverage products, such as of cocoa powder, coffee, non-dairy cream, etc.; flavored milk products, such as milk powder, sweetened condensed milk, UHT milk, etc.; beverage products, including drinking water, soft drinks, health drinks, etc.; condiments and dry food products comprising condiments, vegetable oil, rice, etc.; and snack products, which include chewing gum, candy, etc. The company was founded in 1993 and is based in Songkhla, Thailand.

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Frequently asked questions

Is K&K Superstore Southern Public Company (KK) undervalued?
As of Jun 25, 2026, our model estimates a fair value of 2.35 THB versus a price of 1.04 THB — about +126% (undervalued). Model-based estimate, not financial advice.
What is the fair value of KK?
Our 21-model fair value for K&K Superstore Southern Public Company is 2.35 THB (as of Jun 25, 2026), built from audited fundamentals. The current price is 1.04 THB.
What is the quality score of KK?
K&K Superstore Southern Public Company has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.