Lamar Advertising Company (LAMR) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Lamar Advertising Company stock $118, price $156, that is 24.4% below the price, quality 66 out of 100. Rating: overvalued. Calculated from audited financials with 14 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $68.22 – $164.33 · fair‑value band $70.02 – $180.48 · the $155.99 price screens above the $117.95 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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Lamar Advertising Company is one of the largest outdoor advertising companies in North America, with over 362,000 displays across the United States and Canada.
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Lamar offers advertisers a variety of billboards, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day.
In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 5,400 displays.
Lamar Advertising Company was founded and incorporated in 1902 in Delaware and is based in Baton Rouge, United States.
Stock analysis
Lamar Advertising Company (LAMR) currently trades at $155.99, while our model-based Fair Value estimate is $117.95, 24% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $123.16 per share, and 1 of the 14 models we run sit above the $155.99 price.
Bear case: the Economic Profit group reads lowest at $41.75, and 13 of the 14 models stay below the price. Data coverage for this calculation is high.
Scenario range: $70.02 (bear) to $180.48 (bull), the price of $155.99 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 66/100 (solid quality), in the Real Estate sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Lamar Advertising Company reported revenue of $2.3B in FY2025 versus $1.8B in FY2021, a compound +6.1%/yr. Reported net income was $587M in FY2025, compounding +10.9%/yr from FY2021.
Key figures
Market cap $15.8B Large · P/E ratio 28.7 · P/S ratio 6.81 · EPS (TTM) $5.48 · Dividend yield 4.0% · Net margin 23.9% · Return on equity 59.4% · Return on assets (EBIT) 9.2% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 82 out of 100 (medium confidence).
What moves the price
The share trades about 5% below its 52-week high and 35% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Real Estate peers we cover trades at −27% fair-value upside, at −24%, LAMR screens cheaper than that median.
Fair Value models
Bear$70.02Fair Value $117.95Bull$180.48
Price $155.99 · Downside -24.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Plus 11 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.77/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+2.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.6%
Start year 2020 (pandemic). Over 10 years: +5.3% a year
Revenue growth 30 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.9%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+14.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+10.2%
Dividend (yield on the price)4.0%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.9.3% vs 7.8%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.26% → 31%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+14.7%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.0%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +12.1% a year for the price and +1.5% for the forecasts.
AI conclusion: Location scarcity supports a moderate moat via pricing power and organization capital, yet weak innovation and human capital signals limit overall durability.
Main risk: Local, state and federal permitting requirements and zoning regulations could continue to constrain new billboard installations and digital conversions, limiting growth in Lamar's network of outdoor displays.
Bull case: Lamar could accelerate digital conversions and programmatic offerings to capture attention in evolving mobility environments and offset any decline in static billboard value.
Bear case: If autonomous vehicles and in-vehicle technologies rapidly erode attention to roadside billboards while regulatory barriers slow adaptation, Lamar's core static assets could lose relevance and recurring contract revenues could decline materially.
Lamar operates a portfolio of billboards and other outdoor media that deliver recurring revenues through long-term contracts with advertisers. It recently extended its accounts receivable securitization program to 2029, which improves flexibility in managing working capital. Our models currently see the shares as overvalued. Will the durability of its asset base and financing structure support sustained performance, or will shifts in advertising demand create more pressure than expected?
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.REIT - Specialty · 29 stocks
Beats the industry median on 5/14 measures
Overall it trails its industry peers.
Valuation
Quality Score66 · Top 25%
Fair Value upside−24.4% · Below median
Profitability
Return on equity (12 months)59.4% · Top 25%
Return on assets8.5% · Top 25%
Net margin (12 months)23.9% · Below median
Operating margin (12 months)33.3% · Below median
Growth and dividend
Revenue growth (quarter YoY)6.5% · Above median
Dividend yield (12 months)4.0% · Below median
Balance sheet
Debt / equity3.13× · Highest 25%
Valuation Multiplesvs REIT - Specialty median · lower = cheaper
P/E (12 months)28.7× · Priciest 25%
P/B15.67× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)6.81× · Cheaper than median
Price / free cash flow (fiscal year)21.5× · Pricier than median
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Cite: Fair Value Calculator (2026). "Lamar Advertising Company Fair Value". https://www.fairvalue-calculator.com/stock/LAMR
Frequently asked questions
Is Lamar Advertising Company (LAMR) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $117.95 versus a price of $155.99, about 24% lower (overvalued).
What is the fair value of LAMR?
Our model-based fair value for Lamar Advertising Company is $117.95 (as of Nov 6, 2026), built from audited fundamentals. The current price: $155.99.
What is the quality score of LAMR?
Lamar Advertising Company has a Quality Score of 66/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Lamar Advertising Company (LAMR)?
Our model-based price target is the fair value of $117.95 (as of Nov 6, 2026) from 14 valuation models. Cautious scenario $70.02, optimistic scenario $180.48. It is a calculation from audited fundamentals, not an analyst target.
What is the Lamar Advertising Company stock forecast for 2026?
Our models put fair value at $117.95, about 24% lower versus a price of $155.99 (overvalued). Cautious scenario $70.02, optimistic scenario $180.48. The calculation is refreshed regularly with new filings.
What is the revenue of Lamar Advertising Company (LAMR)?
Lamar Advertising Company reported trailing-twelve-month revenue of about $2.3B (latest available figure, as of Nov 6, 2026).
Does Lamar Advertising Company pay a dividend?
Lamar Advertising Company currently shows a dividend yield of 4.04% relative to its recent price (as of Nov 6, 2026).
How much is the dividend of Lamar Advertising Company (LAMR) and when is the ex-dividend date?
Lamar Advertising Company pays a dividend of $6.30 per share a year, a dividend yield of 4.0%. The last ex-dividend date was Sep 21, 2026. A dividend has been paid every year since 2014. The payout ratio is 131% of earnings (on adjusted earnings, reported 115%). Free cash flow covers the dividend 1.34 times. Our assessment: Sustainable. Payout and cash coverage both look sustainable.
What growth is priced into Lamar Advertising Company (LAMR)?
For today's price to be fair in a discounted-cash-flow model, Lamar Advertising Company would have to grow free cash flow by +14.7 % per year for five years (discount rate 9.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +7.6 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of LAMR use?
Our models discount Lamar Advertising Company at 9.8 %: a base by market capitalisation (large), damped by beta 1.25, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Lamar Advertising Company that is +14.7 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.8 %) and the same formula as our fair value.
How much growth has Lamar Advertising Company (LAMR) delivered so far?
Over the past 5 years revenue at Lamar Advertising Company grew +7.6 % a year. The price currently implies free-cash-flow growth of +14.7 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Lamar Advertising Company (LAMR) growing?
The median revenue growth in the sector is +2.7 % a year. That is the yardstick for the growth priced into Lamar Advertising Company (+14.7 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Lamar Advertising Company (LAMR)?
The free-cash-flow yield on the price is 4.64 %: that much free cash flow Lamar Advertising Company produces per unit of market value. When it exceeds the discount rate of our models (9.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Lamar Advertising Company (LAMR)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Lamar Advertising Company it is $117.95 per share (as of Nov 6, 2026), against a price of $155.99. It is the blended result of 14 valuation models in 5 families (DCF Models, Dividend Discount, Multiples, Growth DCF, Economic Profit).
Is Lamar Advertising Company stock overvalued or undervalued in 2026?
As of Nov 6, 2026, LAMR trades above its calculated fair value: price $155.99, fair value $117.95, a gap of about −24% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of LAMR?
No. The price is what the market pays today ($155.99); the fair value is what the company's own numbers justify ($117.95). For Lamar Advertising Company the two are $38.04 per share apart. That gap is exactly why we show both numbers side by side.
How much is Lamar Advertising Company worth?
The market values Lamar Advertising Company at about $15.8B (market capitalisation, as of Nov 6, 2026). Per share that is $155.99; our models calculate a fair value of $117.95 per share.
What do the bullish and bearish scenarios say about LAMR?
Our models span a range for Lamar Advertising Company: cautious scenario $70.02, base $117.95, optimistic $180.48 per share (as of Nov 6, 2026, price $155.99). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of LAMR?
Lamar Advertising Company trades at a price-to-earnings ratio of 28.7 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $117.95 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 30.8 (reported for FY2025: 26.9). Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, FY2023, FY2025 ex one-offs: 24.5. Other multiples: PEG 2.2, P/B 15.7, P/S 6.8, EV/EBITDA 17.9.
What is the PEG ratio of LAMR?
The PEG ratio of Lamar Advertising Company is 2.20 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Lamar Advertising Company (LAMR)?
Balance-sheet figures for Lamar Advertising Company (as of Nov 6, 2026): return on equity 59.4%, debt of 3.13 per unit of equity. They feed the Quality Score of 66/100, which measures business quality independently of the share price.
How far is LAMR from its 52-week high?
Lamar Advertising Company trades at $155.99, about 5% below its 52-week high of $164.33 and 35% above the low of $115.65 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $117.95 is for.
Which stocks are comparable to Lamar Advertising Company?
From the same area (Real Estate) we also value Equinix, Inc, American Tower Corporation, Digital Realty Trust, Inc, Crown Castle Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Lamar Advertising Company stock attractive at the current price?
The data as of Nov 6, 2026: price $155.99, calculated fair value $117.95 (−24%), Quality Score 66/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of LAMR calculated?
We run Lamar Advertising Company through 14 models from 5 families: DCF Models, Dividend Discount, Multiples, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of $117.95 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Lamar Advertising Company itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Lamar Advertising Company (LAMR)?
The closing price on Nov 6, 2026 was $155.99. Our model-based fair value is $117.95, about 24% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Lamar Advertising Company right now?
Solid but not exceptional quality (66/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($70.02 to $180.48) leaves room in how you read the outcome. As a real-estate business, asset- and dividend-based methods carry more weight here than a standard DCF.
Key figures of Lamar Advertising Company
How large is the market capitalisation of Lamar Advertising Company (LAMR)?
The market capitalisation of Lamar Advertising Company is $15.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Lamar Advertising Company (LAMR)?
The price-to-sales ratio of Lamar Advertising Company is 6.81 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Lamar Advertising Company (LAMR)?
Earnings per share at Lamar Advertising Company are $5.48 (price ÷ EPS = P/E 28.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Lamar Advertising Company (LAMR)?
The dividend yield of Lamar Advertising Company is 4.0% (payout 131%, on adjusted earnings, reported 115%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Lamar Advertising Company (LAMR)?
The net margin of Lamar Advertising Company is 23.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Lamar Advertising Company (LAMR)?
The return on equity (ROE) of Lamar Advertising Company is 59.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Lamar Advertising Company (LAMR)?
On an EBIT basis the return on assets of Lamar Advertising Company is 9.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Lamar Advertising Company (LAMR)?
The operating margin of Lamar Advertising Company is 33.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Lamar Advertising Company (LAMR)?
Revenue at Lamar Advertising Company is growing +6.5% versus a year earlier (3y avg +3.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Lamar Advertising Company (LAMR)?
Earnings per share at Lamar Advertising Company are growing +3.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Lamar Advertising Company (LAMR) carry?
The net debt of Lamar Advertising Company is $6.1B (fiscal year 2025, ≈ 8.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026