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Lyko Group A (LYKO-A) fair value: what the stock is really worth

As of Oct 20, 2026: fair value (intrinsic value) of Lyko Group A stock SEK 277, price SEK 109, upside +153.2%, quality 36 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Consumer Defensive · SE · ISIN SE0010468918

LG Lyko Group A logo Some data Oct 2, 2026

Lyko Group A

LYKO-A · ST

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

The stock costs 61% less than our calculation considers fair.

Fair value kr 276.98 · Strongly undervalued (+153.2%)
Generates free cash flow
Mixed Growth (revenue 5y +18.9 %/yr in SEK)
Moderate debt
Some data
Quality 36/100
Loss-making · -0.5% net margin (TTM)
Trails peers (4/12)
Narrow moat 17/100

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

kr 392.50 kr 56.60 Fair Value kr 276.98 Jul 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.

How to read this chart

60‑month range kr 56.60 – kr 392.50 · fair‑value band kr 167.07 – kr 456.52 · the kr 109.40 price screens below the kr 276.98 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 2, 2026.

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Company profile

Lyko Group AB (publ), together with its subsidiaries, produces and sells various hair care and beauty products in Sweden, Norway, Finland, Denmark, Germany, Austria, Poland, and the Netherlands.

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The company retails gift sets; hair products comprising hair care, styling, hair accessories, hair color, styling tools, brushes and combs, and hair extensions; skincare products consisting of face, skin condition, body, suncare, beauty tech, professional skincare, and dermatological skincare products; makeup products, such as cleansers, face, eyes, lips, makeup brushes, palettes, tools and accessories, and SFX makeup; fragrances, including perfume, body mist, and deodorants; and K-beauty products.

It also provides health and wellness products comprising supplements, training and health, food and beverages, sex and pleasure, and oral hygiene products; beard products for men; kids' products; jewelry; home and spa items; phone accessories; underwear; and travel products.

The company sells its products through its sales teams, physical stores and salons, online through Lyko.com, and the Lyko app. It also provides haircuts, styling, and skincare treatment services. Lyko Group AB (publ) was founded in 1952 and is headquartered in Vansbro, Sweden.

Stock analysis

Lyko Group A (LYKO-A) currently trades at kr 109.40, while our model-based Fair Value estimate is kr 276.98, implying the stock looks roughly 60.5% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of kr 276.98 per share, and 8 of the 11 models we run sit above the kr 109.40 price.

Bear case: the Earnings-Based group reads lowest at kr 33.43, and 3 of the 11 models stay below the price. Data coverage for this calculation is medium.

Scenario range: kr 167.07 (bear) to kr 456.52 (bull), the price of kr 109.40 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 36/100 (below-average quality), in the Consumer Defensive sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

Lyko Group A reported revenue of 4.0B SEK in FY2025 versus 2.1B SEK in FY2021, a compound +16.6%/yr. Reported net income was −3.0M SEK in FY2025.

Key figures

Market cap 1.7B SEK (≈ $169M) Micro · P/S ratio 0.38 · EPS (TTM) kr −1.24 · Net margin −0.5% · Return on equity −3.9% · Return on assets (EBIT) 4.3% · Operating margin 4.9% · Revenue (TTM) 4.0B SEK.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (medium confidence).

What moves the price

The share trades about 26% below its 52-week high and 93% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −28% fair-value upside, at 153%, LYKO-A screens cheaper than that median.

Fair Value models

Bear kr 167.07 Fair Value kr 276.98 Bull kr 456.52
Price kr 109.40 · Upside +153.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF kr 193.23 kr 276.98 kr 489.63 78
Growth DCF kr 182.95 kr 287.23 kr 456.52 77
EPV kr 30.20 kr 33.43 kr 36.02 74
All 12 models by family
DCF Models
FCF DCF kr 193.23 kr 276.98 kr 489.63 78
5Y Revenue Exit kr 103.38 kr 151.67 kr 240.41 72
5Y EBITDA Exit kr 167.07 kr 288.45 kr 508.44 72
10Y Revenue Exit kr 135.67 kr 208.03 kr 271.91 67
10Y EBITDA Exit kr 173.36 kr 306.16 kr 535.84 66
Earnings-Based
EPV kr 30.20 kr 33.43 kr 36.02 74
Multiples
EV/EBIT n/a n/a kr 9.53 61
EV/EBITDA kr 62.57 kr 115.87 kr 169.18 65
Asset-Based
NCAV (Graham) kr 0.8800 kr 1.18 kr 1.76 54
Growth DCF
Growth DCF kr 182.95 kr 287.23 kr 456.52 77
Rev-Margin DCF kr 103.38 kr 164.22 kr 253.74 72
Economic Profit
ROIC Compounder kr 30.43 kr 37.62 kr 43.70 72

Open the full fair value analysis →

Quality Score breakdown

Overall quality 36/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 29
How much profit the company makes from its sales and capital
Quality Growth 25
Are margins and returns getting better?
Cashflow 32
Do the profits arrive as real cash?
Financial strength 22
Debt, balance sheet and risk of trouble
Investment 50
Does it invest with discipline instead of growing at any price?
Low Volatility 21
How calm the share price moves, does not count
Momentum 61
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 35
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 62/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+11.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.9%
Start year 2020 (pandemic). Over 10 years: +22.9% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
2.7% (2020) → 1.9% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far and less than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+7.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about +0.9% a year for the price and +5.1% for the forecasts.
Forecast 2026 (sales)+4.7%
Forecast 2027 (sales)+9.2%
Projected 2028 (sales)+8.3%
Projected 2029 (sales)+7.4%
Projected 2030 (sales)+6.5%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 238 stocks

Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score 36 · Bottom 25%
Fair Value upside +153.2% · Top 25%
Profitability
Return on assets −0.1% · Bottom 25%
Net margin (12 months) −0.5% · Bottom 25%
Operating margin (12 months) 4.9% · Below median
Growth and dividend
Revenue growth (quarter YoY) 8.6% · Above median
Balance sheet
Debt / equity 0.97× · Highest 25%

Valuation Multiplesvs Household & Personal Products median · lower = cheaper

P/B 3.67× · Priciest 25%
P/S (12 months) 0.42× · Cheapest 25%
Price / free cash flow 7.7× · Cheapest 25%
EV/EBITDA 14.4× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 26
FUTURE (revenue growth)43 · sector 19
PAST (return on equity)0 · sector 30
HEALTH (low debt)51 · sector 98
DIVIDEND (yield)0 · sector 55

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Puig Brands, S.A PUIG €18.23 €24.28 +33% vs LYKO-A
Henkel AG HEN €71.80 €82.61 +15% vs LYKO-A
Beiersdorf Aktiengesellschaft, BEI €81.82 €69.09 −16% vs LYKO-A
Kimberly-Clark Corporation KMB $105.41 $83.77 −21% vs LYKO-A
Kenvue Inc KVUE $17.70 $12.72 −28% vs LYKO-A
Colgate-Palmolive Company CL $88.27 $56.16 −36% vs LYKO-A
Marico Limited MARICO ₹785.00 ₹493.84 −37% vs LYKO-A
Church & Dwight Co CHD $104.09 $65.04 −38% vs LYKO-A
The Estée Lauder Companies Inc EL $104.54 $44.21 −58% vs LYKO-A
Hindustan Unilever Limited HINDUNILVR ₹1,894 ₹775.25 −59% vs LYKO-A

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Frequently asked questions

Is Lyko Group A (LYKO-A) overvalued or undervalued?
As of Oct 2, 2026, our model estimates a fair value of kr 276.98 versus a price of kr 109.40, about +153% upside (undervalued).
What is the fair value of LYKO-A?
Our model-based fair value for Lyko Group A is kr 276.98 (as of Oct 2, 2026), built from audited fundamentals. The current price: kr 109.40.
What is the quality score of LYKO-A?
Lyko Group A has a Quality Score of 36/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Lyko Group A (LYKO-A)?
Our model-based price target is the fair value of kr 276.98 (as of Oct 2, 2026) from 12 valuation models. Cautious scenario kr 167.07, optimistic scenario kr 456.52. It is a calculation from audited fundamentals, not an analyst target.
What is the Lyko Group A stock forecast for 2026?
Our models put fair value at kr 276.98, about +153% upside versus a price of kr 109.40 (undervalued). Cautious scenario kr 167.07, optimistic scenario kr 456.52. The calculation is refreshed regularly with new filings.
What is the revenue of Lyko Group A (LYKO-A)?
Lyko Group A reported trailing-twelve-month revenue of about 4.0B SEK (latest available figure, as of Oct 2, 2026).
What growth is priced into Lyko Group A (LYKO-A)?
For today's price to be fair in a discounted-cash-flow model, Lyko Group A would have to grow free cash flow by +2.9 % per year for five years (discount rate 13.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +18.9 % per year. As of Oct 2, 2026.
What discount rate (WACC) does the fair value of LYKO-A use?
Our models discount Lyko Group A at 13.8 %: a base by market capitalisation (micro), damped by beta 1.40, country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Lyko Group A that is +2.9 % per year a year over ten years, using the same discount rate (13.8 %) and the same formula as our fair value.
How much growth has Lyko Group A (LYKO-A) delivered so far?
Over the past 5 years revenue at Lyko Group A grew +18.9 % a year. The price currently implies +2.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Lyko Group A (LYKO-A) growing?
The median revenue growth in the sector is +3.3 % a year. That is the yardstick for the growth priced into Lyko Group A (+2.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Lyko Group A (LYKO-A)?
The free-cash-flow yield on the price is 12.91 %: that much free cash flow Lyko Group A produces per unit of market value. When it exceeds the discount rate of our models (13.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Lyko Group A (LYKO-A)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Lyko Group A it is kr 276.98 per share (as of Oct 2, 2026), against a price of kr 109.40. It is the blended result of 12 valuation models (cash flow, earnings, asset, dividend).
Is Lyko Group A stock overvalued or undervalued in 2026?
As of Oct 2, 2026, LYKO-A trades below its calculated fair value: price kr 109.40, fair value kr 276.98, a gap of about +153% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of LYKO-A?
No. The price is what the market pays today (kr 109.40); the fair value is what the company's own numbers justify (kr 276.98). For Lyko Group A the two are kr 167.58 per share apart. That gap is exactly why we show both numbers side by side.
How much is Lyko Group A worth?
The market values Lyko Group A at about 1.7B SEK (market capitalisation, as of Oct 2, 2026). Per share that is kr 109.40; our models calculate a fair value of kr 276.98 per share.
What do the bullish and bearish scenarios say about LYKO-A?
Our models span a range for Lyko Group A: cautious scenario kr 167.07, base kr 276.98, optimistic kr 456.52 per share (as of Oct 2, 2026, price kr 109.40). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Lyko Group A (LYKO-A)?
Balance-sheet figures for Lyko Group A (as of Oct 2, 2026): return on equity −3.9%, debt of 0.97 per unit of equity. They feed the Quality Score of 36/100, which measures business quality independently of the share price.
How far is LYKO-A from its 52-week high?
Lyko Group A trades at kr 109.40, about 26% below its 52-week high of kr 147.80 and 93% above the low of kr 56.60 (as of Oct 20, 2026). Distance from the high says nothing about value: that is what the fair value of kr 276.98 is for.
Which stocks are comparable to Lyko Group A?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, Kenvue Inc, The Estée Lauder Companies Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Lyko Group A stock attractive at the current price?
The data as of Oct 2, 2026: price kr 109.40, calculated fair value kr 276.98 (+153%), Quality Score 36/100, from 12 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of LYKO-A calculated?
We run Lyko Group A through 12 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 276.98, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9 % above its aggregate fair value. Lyko Group A currently trades 61 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Lyko Group A (LYKO-A)?
The closing price on Oct 20, 2026 was kr 109.40. Our model-based fair value is kr 276.98, about +153% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Lyko Group A right now?
The large discount to fair value meets weak quality (36/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (kr 167.07). The market is more pessimistic than our downside scenario. The model range is unusually wide (kr 167.07 to kr 456.52). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Where does the earnings growth of Lyko Group A (LYKO-A) come from?
Earnings per share at Lyko Group A grew +22.3 % a year from 2015 to 2025. Broken into its drivers: revenue per share +24.5 %, EBIT margin −4.6 %, tax rate +0.7 %, residual (interest, one-offs) +2.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Lyko Group A

How large is the market capitalisation of Lyko Group A (LYKO-A)?
The market capitalisation of Lyko Group A is 1.7B SEK (≈ $169M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Lyko Group A (LYKO-A)?
The price-to-sales ratio of Lyko Group A is 0.38 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Lyko Group A (LYKO-A)?
Earnings per share at Lyko Group A are kr −1.24. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Lyko Group A (LYKO-A)?
The net margin of Lyko Group A is −0.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Lyko Group A (LYKO-A)?
The return on equity (ROE) of Lyko Group A is −3.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Lyko Group A (LYKO-A)?
On an EBIT basis the return on assets of Lyko Group A is 4.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Lyko Group A (LYKO-A)?
The operating margin of Lyko Group A is 4.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Lyko Group A (LYKO-A)?
Revenue at Lyko Group A is growing +8.6% versus a year earlier (3y avg +16.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Lyko Group A (LYKO-A)?
Earnings per share at Lyko Group A are growing +135% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Lyko Group A (LYKO-A) carry?
The net debt of Lyko Group A is 1.5B SEK (fiscal year 2025, ≈ 6.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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