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Martela Oyj (MARAS) Fair Value & Analysis

Consumer Cyclical · FI · Market cap €2.4M

MO Martela Oyj MARAS · HE
Price€0.5300
Fair Value€0.7301
Upside+37.8%
Quality52/100
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Weak Growth
Loss-making · -4.4% net margin
Negative equity (buybacks among others) · generates free cash flow
Mixed vs. peers (4/9)
Narrow moat 17/100
Evidence: Medium Range €0.5268 – €1.03 Share as image

Fair value as of: Jul 19, 2026

From 12 valuation models · updated 22 days ago

Fair value updated Jul 19, 2026, revised from €0.7324 to €0.7301 (−0.3%) since Jun 25, 2026. Share price +2.7% over the past month.

A solid business, screening 38% undervalued on our models.

What matters now

  • Solid quality (52/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range (€0.5268 to €1.03) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

€3.52 €0.4260 Fair Value €0.7301 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.

How to read this chart

60‑month range €0.4260 – €3.52 · fair‑value band €0.5268 – €1.03 · the €0.5300 price screens below the €0.7301 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 19, 2026.

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Analysis

Martela Oyj (MARAS) currently trades at €0.5300, while our model-based Fair Value estimate is €0.7301, implying the stock looks roughly 37.8% undervalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Over the trailing twelve months, Martela Oyj generated revenue of €85.5M at a net margin of -4.4%. Revenue declined 31.7% year over year. Net debt stands at €18.1M. Fundamentals as of Jul 19, 2026

Our scenario range runs from €0.5268 (bear case) to €1.03 (bull case); at €0.5300, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high and 29% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 38%, MARAS screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF €7.35 €8.95 €11.33 80
Rev-Margin DCF €7.73 €11.02 €15.05 74
Gordon GGM €0.7800 €0.8300 €0.9100 70
All 12 models by family
DCF Models
FCF DCF €7.19 €8.89 €11.62 38
Owner Earnings €6.87 €8.49 €11.09 31
5Y Revenue Exit €7.73 €10.83 €15.33 39
5Y EBITDA Exit €10.54 €15.68 €22.48 41
10Y Revenue Exit €7.28 €9.29 €11.42 36
10Y EBITDA Exit €8.89 €11.85 €15.00 37
Dividend Discount
Gordon GGM €0.7800 €0.8300 €0.9100 70
DDM Multi-Stage €0.7800 €0.9000 €1.06 61
Multiples
EV/EBITDA €15.71 €20.73 €25.76 54
EV/Revenue €8.89 €12.42 €15.96 43
Growth DCF
Growth DCF €7.35 €8.95 €11.33 80
Rev-Margin DCF €7.73 €11.02 €15.05 74

Widest divergence: Multiples (€12.42) versus Dividend Discount (€0.8300). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) €85.5M
Revenue growth (YoY) -31.9%
Net margin -4.4%
Return on equity -511%
Free cash flow €3.7M FY2025
Operating margin -11.0%
More key figures
EPS (TTM) €-0.8200
EPS growth (YoY) +51.3%
Net debt €18.1M FY2025

Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 52/100

Of which business quality 49 · Market factors (momentum, volatility) 28

Profitability 25
Margins and returns on capital today
Quality Growth 69
Are margins and returns improving?
Cashflow 49
Earnings quality: real cash, not paper profit
Fin. Strength 12
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 57
Calm price path (market factor)
Momentum 21
Price trend over the last 3–12 months (market factor)
52W Momentum 8
Distance to the 52-week high (market factor)
Net Issuance 78
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Martela Oyj operates in the workplace industry in Finland, Sweden, Norway, and internationally. The company offers seating products, including task, conference, care, universal, easy, and school chairs; sofas, benches, and stools; tables, such as standing height, conference, school, electric, universal, sofa and side, and folding tables, as well as desks; …

Full company description

Martela Oyj operates in the workplace industry in Finland, Sweden, Norway, and internationally. The company offers seating products, including task, conference, care, universal, easy, and school chairs; sofas, benches, and stools; tables, such as standing height, conference, school, electric, universal, sofa and side, and folding tables, as well as desks; and storage products comprising cabinets and lockers, pedestals, and school cabinets and lockers. It also provides floor and table screens, and space dividers; phone booths and meeting modules; school furniture; and other products, such as bean bags, trolley for storing and moving chairs, decorative cushions, office bags, coat racks, recycling units, storage baskets, and seat cushions. In addition, the company offers cable management accessories, including cable channels, power outlets and holders, power outlets with USB-C, power outlets, powerlogs, wire holes, cable holders, cord organizers, and cable tubes; and workstation accessories, including computer holders, distance brackets, front panels, monitor arms. Further, it provides upholstery fabrics; and surface materials comprising laminates, linoleum, melamine, metals, plastics, and wood surfaces. Additionally, the company offers workplace consultancy, interior and space design and implementation, and furniture optimization and recycling services. It provides its solutions for workplaces, mobile work, and activity-based offices. Martela Oyj was founded in 1945 and is headquartered in Espoo, Finland.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Martela Oyj reported revenue of €93.7M in FY2025 versus €91.9M in FY2021, a compound +0.5%/yr. Reported net income was −€3.5M in FY2025.

Growth Quality 32/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
€93.7M
Latest YoY
+8.1%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−4.3%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+1.2%
Avg. growth/yr (25Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−9.2%
Revenue +0.5%/yr
FY21 €91.9M
FY22 €107M
FY23 €94.4M
FY24 €86.7M
FY25 €93.7M
Net income
FY21 −€2.4M
FY22 €2.6M
FY23 −€3.5M
FY24 −€8.7M
FY25 −€3.5M

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Cite: Fair Value Calculator (2026). "Martela Oyj Fair Value". https://www.fairvalue-calculator.com/stock/MARAS

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 52 · Below median
Fair Value upside +38% · Above median
Return on assets -2% · Bottom 25%
Net margin (TTM) -4% · Bottom 25%
Operating margin (TTM) -11% · Bottom 25%
Revenue growth -32% · Bottom 25%

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

P/S (TTM) 0.03× · Cheaper than 75% of peers
P/FCF 0.8× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 84 · sector 22
FUTURE 0 · sector 0
PAST 0 · sector 19
HEALTH 100 · sector 97
DIVIDEND 0 · sector 55

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).

Stock Price Fair Value vs Fair Value
Midea Group 000333 ¥82.71 ¥107.22 +30%
Gree Electric Appliances, Inc 000651 ¥38.25 ¥88.02 +130%
Haier Smart Home Co 600690 ¥21.46 ¥36.04 +68%
King Slide Works Co 2059 8,655 TWD 1,917 TWD -78%
Guangdong Songfa Ceramics Co 603268 ¥155.59 ¥38.95 -75%
SharkNinja, Inc SN $154.53 $89.07 -42%
Hisense Home Appliances Group 000921 ¥26.33 ¥48.03 +82%
Zhejiang Supor Co 002032 ¥43.85 ¥44.84 +2%
COWAY Co 021240 96,700 KRW 112,530 KRW +16%
Ecovacs Robotics Co 603486 ¥50.13 ¥54.11 +8%

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Frequently asked questions

Is Martela Oyj (MARAS) overvalued or undervalued?
As of Jul 19, 2026, our model estimates a fair value of €0.7301 versus a price of €0.5300, about +38% (undervalued).
What is the fair value of MARAS?
Our model-based fair value for Martela Oyj is €0.7301 (as of Jul 19, 2026), built from audited fundamentals. The current price is €0.5300.
What is the quality score of MARAS?
Martela Oyj has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Martela Oyj (MARAS)?
Martela Oyj reported trailing-twelve-month revenue of about €85.5M (latest available figure, as of Jul 19, 2026).
What is the net profit margin of MARAS?
The net profit margin of Martela Oyj is about -4.4%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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