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Metsa Board Oyj B (METSB) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of Metsa Board Oyj B stock €3.29, price €3.04, upside +8.2%, quality 41 out of 100. Rating: fairly valued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.

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Consumer Cyclical FI · ISIN FI0009000665

MB Metsa Board Oyj B logo Some data Nov 4, 2026

Metsa Board Oyj B

METSB · HE
Fairly valued, weak quality

The stock costs about what our calculation considers fair.

Low debt
Generates free cash flow
Fair value €3.29 · Fairly valued (+8.2%)
Quality 41/100
Some data
Revenue last quarter 9% below a year ago.
Weak Growth (revenue 5y −1.2 %/yr in EUR)
Loss-making · -6.9% net margin (TTM)
Trails peers (5/14)
Narrow moat 15/100 · thin data
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What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

€9.10 €2.56 Fair Value €3.29 Aug 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 4, 2026.

How to read this chart

60‑month range €2.56 – €9.10 · fair‑value band €2.35 – €4.25 · the €3.04 price screens below the €3.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 4, 2026.

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Company profile

Metsä Board Oyj engages in the folding boxboard, fresh fibre linerboard, and market pulp businesses in Finland and internationally. It also provides food service boards, white kraft liners and lightweight fresh fibre paperboards.

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It offers its products to brand owners, packaging converters, manufacturers of corrugated products and merchants, and consumer and retail packaging industries. The company was formerly known as M-real Corporation and changed its name to Metsä Board Oyj in March 2012.

Metsä Board Oyj was incorporated in 1986 and is headquartered in Espoo, Finland. Metsä Board Oyj is a subsidiary of Metsäliitto Cooperative.

Stock analysis

Metsa Board Oyj B (METSB) currently trades at €3.04, while our model-based Fair Value estimate is €3.29, so the stock looks roughly fairly valued today (gap 7.6%).

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Valuation

Bull case: the Growth DCF group reads highest at a median of €3.76 per share, and 7 of the 10 models we run sit above the €3.04 price.

Bear case: the Multiples group reads lowest at €1.82, and 3 of the 10 models stay below the price. Data coverage for this calculation is medium.

Scenario range: €2.35 (bear) to €4.25 (bull), the price of €3.04 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 41/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Metsa Board Oyj B reported revenue of €1.8B in FY2025 versus €2.1B in FY2021, a compound −3.9%/yr. Reported net income was −€157M in FY2025.

Key figures

Market cap €1.1B Small · P/S ratio 0.66 · EPS (TTM) €−0.3200 · Dividend yield 2.3% · Net margin −6.9% · Return on equity −7.0% · Return on assets (EBIT) 6.0% (5-year average) · Operating margin 3.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 15 out of 100 (low confidence).

What moves the price

The share trades about 16% below its 52-week high and 19% above its 52-week low, currently above its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at −24% fair-value upside, at 8%, METSB screens cheaper than that median.

Fair Value models

Bear €2.35 Fair Value €3.29 Bull €4.25
Price €3.04 · Upside +8.2%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF €2.66 €3.76 €5.71 80
Growth DCF €2.78 €3.84 €5.56 79
5Y EBITDA Exit €1.16 €1.54 €2.03 76
All 10 models by family
DCF Models
FCF DCF €2.66 €3.76 €5.71 80
5Y Revenue Exit €2.35 €3.59 €5.40 72
5Y EBITDA Exit €1.16 €1.54 €2.03 76
10Y Revenue Exit €2.38 €3.29 €4.25 68
10Y EBITDA Exit €1.76 €2.07 €2.36 70
Multiples
EV/EBITDA n/a €0.2400 €0.5000 62
EV/Revenue €2.13 €3.39 €4.64 53
Asset-Based
NCAV (Graham) €2.40 €3.21 €4.79 54
Growth DCF
Growth DCF €2.78 €3.84 €5.56 79
Rev-Margin DCF €2.35 €3.67 €5.30 72

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Quality Score breakdown

Overall quality 41/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 8
How much profit the company makes from its sales and capital
Quality Growth 6
Are margins and returns getting better?
Cashflow 34
Do the profits arrive as real cash?
Financial strength 55
Debt, balance sheet and risk of trouble
Investment 90
Does it invest with discipline instead of growing at any price?
Low Volatility 77
How calm the share price moves, does not count
Price momentum 41
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 43
Distance to the 52-week high, does not count
New shares 81
Buys back shares or issues new ones?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 20/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−8.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.2%
Start year 2020 (pandemic). Over 10 years: −1.2% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.7%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
12.0% (2020) → −7.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

Growth Forecast

Price in line with expectations
The price assumes more growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+1.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+4.8%
Yearly sales growth analysts expect, extended to five years.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about −0.2% a year for the price and +2.5% for the forecasts.
Forecast 2026 (sales)−7.8%
Forecast 2027 (sales)+9.6%
Projected 2028 (sales)+8.6%
Projected 2029 (sales)+7.7%
Projected 2030 (sales)+6.7%

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaging & Containers · 259 stocks

Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score 41 · Bottom 25%
Fair Value upside +8.2% · Above median
Profitability
Return on assets −5.4% · Bottom 25%
Net margin (12 months) −6.9% · Bottom 25%
Operating margin (12 months) 3.0% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −8.8% · Bottom 25%
Dividend yield (12 months) 2.3% · Below median
Balance sheet
Debt / equity 0.31× · Above median

Valuation Multiplesvs Packaging & Containers median · lower = cheaper

P/B 0.68× · Cheaper than median
P/S (12 months) 0.66× · Cheaper than median
Price / free cash flow (fiscal year) 10.4× · Cheaper than median
EV/EBITDA 18.4× · Priciest 25%
PEG 1.02× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)44 · sector 24
FUTURE (revenue growth)0 · sector 45
PAST (return on equity)0 · sector 27
HEALTH (low debt)85 · sector 92
DIVIDEND (yield)46 · sector 47

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaging & Containers stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Crown Holdings CCK $121.30 $121.85 +0% vs METSB
Smurfit Westrock Plc, SW $44.09 $44.16 +0% vs METSB
Stora Enso Oyj STEAV €9.68 €9.67 +0% vs METSB
Reynolds Consumer Products Inc REYN $24.11 $19.83 −18% vs METSB
Amcor plc AMC A$65.01 A$49.16 −24% vs METSB
Ball Corporation BALL $65.92 $48.92 −26% vs METSB
Avery Dennison Corporation AVY $186.78 $125.58 −33% vs METSB
SIG Group SIGN CHF 15.10 CHF 9.03 −40% vs METSB
Packaging Corporation PKG $249.70 $130.52 −48% vs METSB
International Paper Company IP $34.53 $6.91 −80% vs METSB

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Metsa Board Oyj B: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Metsa Board Oyj B Fair Value". https://www.fairvalue-calculator.com/stock/METSB

Frequently asked questions

Is Metsa Board Oyj B (METSB) overvalued or undervalued?
As of Nov 4, 2026, our model estimates a fair value of €3.29 versus a price of €3.04, about +8% upside (fairly valued).
What is the fair value of METSB?
Our model-based fair value for Metsa Board Oyj B is €3.29 (as of Nov 4, 2026), built from audited fundamentals. The current price: €3.04.
What is the quality score of METSB?
Metsa Board Oyj B has a Quality Score of 41/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Metsa Board Oyj B (METSB)?
Our model-based price target is the fair value of €3.29 (as of Nov 4, 2026) from 10 valuation models. Cautious scenario €2.35, optimistic scenario €4.25. It is a calculation from audited fundamentals, not an analyst target.
What is the Metsa Board Oyj B stock forecast for 2026?
Our models put fair value at €3.29, about +8% upside versus a price of €3.04 (fairly valued). Cautious scenario €2.35, optimistic scenario €4.25. The calculation is refreshed regularly with new filings.
What is the revenue of Metsa Board Oyj B (METSB)?
Metsa Board Oyj B reported trailing-twelve-month revenue of about €1.6B (latest available figure, as of Nov 4, 2026).
Does Metsa Board Oyj B pay a dividend?
Metsa Board Oyj B currently shows a dividend yield of 2.32% relative to its recent price (as of Nov 4, 2026).
How much is the dividend of Metsa Board Oyj B (METSB)?
Metsa Board Oyj B has a dividend yield of 2.3%.
What growth is priced into Metsa Board Oyj B (METSB)?
For today's price to be fair in a discounted-cash-flow model, Metsa Board Oyj B would have to grow free cash flow by +1.9 % per year for five years (discount rate 9.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -1.2 % per year. As of Nov 4, 2026.
What discount rate (WACC) does the fair value of METSB use?
Our models discount Metsa Board Oyj B at 9.9 %: a base by market capitalisation (small), damped by beta 0.41, country premium for Finland. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Metsa Board Oyj B that is +1.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (9.9 %) and the same formula as our fair value.
How much growth has Metsa Board Oyj B (METSB) delivered so far?
Over the past 5 years revenue at Metsa Board Oyj B grew -1.2 % a year. The price currently implies free-cash-flow growth of +1.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Metsa Board Oyj B (METSB) growing?
The median revenue growth in the sector is +9.8 % a year. That is the yardstick for the growth priced into Metsa Board Oyj B (+1.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Metsa Board Oyj B (METSB)?
The free-cash-flow yield on the price is 9.60 %: that much free cash flow Metsa Board Oyj B produces per unit of market value. When it exceeds the discount rate of our models (9.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Metsa Board Oyj B (METSB)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Metsa Board Oyj B it is €3.29 per share (as of Nov 4, 2026), against a price of €3.04. It is the blended result of 10 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Metsa Board Oyj B stock overvalued or undervalued in 2026?
As of Nov 4, 2026, METSB trades below its calculated fair value: price €3.04, fair value €3.29, a gap of about +8% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of METSB?
No. The price is what the market pays today (€3.04); the fair value is what the company's own numbers justify (€3.29). For Metsa Board Oyj B the two are €0.2500 per share apart. That gap is exactly why we show both numbers side by side.
How much is Metsa Board Oyj B worth?
The market values Metsa Board Oyj B at about €1.1B (market capitalisation, as of Nov 4, 2026). Per share that is €3.04; our models calculate a fair value of €3.29 per share.
What do the bullish and bearish scenarios say about METSB?
Our models span a range for Metsa Board Oyj B: cautious scenario €2.35, base €3.29, optimistic €4.25 per share (as of Nov 4, 2026, price €3.04). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of METSB?
The PEG ratio of Metsa Board Oyj B is 1.02 (P/E divided by earnings growth, as of Nov 4, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Metsa Board Oyj B (METSB)?
Balance-sheet figures for Metsa Board Oyj B (as of Nov 4, 2026): return on equity −7.0%, debt of 0.31 per unit of equity. They feed the Quality Score of 41/100, which measures business quality independently of the share price.
How far is METSB from its 52-week high?
Metsa Board Oyj B trades at €3.04, about 16% below its 52-week high of €3.60 and 19% above the low of €2.56 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of €3.29 is for.
Which stocks are comparable to Metsa Board Oyj B?
From the same area (Consumer Cyclical) we also value Smurfit Westrock Plc,, Packaging Corporation, Amcor plc, International Paper Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Metsa Board Oyj B stock attractive at the current price?
The data as of Nov 4, 2026: price €3.04, calculated fair value €3.29 (+8%), Quality Score 41/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of METSB calculated?
We run Metsa Board Oyj B through 10 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of €3.29 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Metsa Board Oyj B currently trades 8% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Metsa Board Oyj B (METSB)?
The closing price on Nov 6, 2026 was €3.04. Our model-based fair value is €3.29, about +8% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Metsa Board Oyj B right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range (€2.35 to €4.25) leaves room in how you read the outcome.
Where does the earnings growth of Metsa Board Oyj B (METSB) come from?
Earnings per share at Metsa Board Oyj B grew −5.9 % a year from 2014 to 2025. Broken into its drivers: revenue per share −0.1 %, EBIT margin −5.8 %, tax rate −0.9 %, residual (interest, one-offs) +0.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.

Key figures of Metsa Board Oyj B

How large is the market capitalisation of Metsa Board Oyj B (METSB)?
The market capitalisation of Metsa Board Oyj B is €1.1B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Metsa Board Oyj B (METSB)?
The price-to-sales ratio of Metsa Board Oyj B is 0.66 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Metsa Board Oyj B (METSB)?
Earnings per share at Metsa Board Oyj B are €−0.3200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Metsa Board Oyj B (METSB)?
The dividend yield of Metsa Board Oyj B is 2.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Metsa Board Oyj B (METSB)?
The net margin of Metsa Board Oyj B is −6.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Metsa Board Oyj B (METSB)?
The return on equity (ROE) of Metsa Board Oyj B is −7.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Metsa Board Oyj B (METSB)?
On an EBIT basis the return on assets of Metsa Board Oyj B is 6.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Metsa Board Oyj B (METSB)?
The operating margin of Metsa Board Oyj B is 3.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Metsa Board Oyj B (METSB)?
Revenue at Metsa Board Oyj B is growing −8.8% versus a year earlier (3y avg −10.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Metsa Board Oyj B (METSB)?
Earnings per share at Metsa Board Oyj B are growing +505% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Metsa Board Oyj B (METSB) carry?
The net debt of Metsa Board Oyj B is €255M (fiscal year 2025, ≈ 2.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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