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Mother Marketing Public Company (MOTHER) Fair Value & Analysis

Consumer Cyclical · TH · Market cap 343M THB

MM Mother Marketing Public Company MOTHER · BK
Price1.16 THB
Fair Value1.25 THB
Upside+7.8%
Quality51/100
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Expensive Growth
Thin margins · 1.8% net margin
Low debt · generates free cash flow
2.91% dividend yield
Ranks above peers (12/14)
Narrow moat 38/100
Evidence: High Range 0.7500 THB – 1.91 THB Share as image

Fair value as of: Jul 17, 2026

From 23 valuation models · updated 24 days ago

Share price +0.9% over the past month.

A solid business, currently priced close to our fair value.

What matters now

  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
  • A fairly wide model range (0.7500 THB to 1.91 THB) leaves room in how you read the outcome.
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Price vs Fair Value (18 months)

1.56 THB 0.6304 THB Fair Value 1.25 THB Feb 2025 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.

How to read this chart

18‑month range 0.6304 THB – 1.56 THB · fair‑value band 0.7500 THB – 1.91 THB · the 1.16 THB price screens below the 1.25 THB fair value. Dashed = 300-day average. As of Jul 17, 2026.

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Analysis

Mother Marketing Public Company (MOTHER) currently trades at 1.16 THB, while our model-based Fair Value estimate is 1.25 THB, implying the stock looks roughly 7.8% fairly valued today. The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Mother Marketing Public Company generated revenue of 1.4B THB at a net margin of 1.7%. Revenue grew 7.5% year over year. It earns a return on equity of 12.3%. Net debt stands at 5.1M THB. Fundamentals as of Jul 17, 2026

Our scenario range runs from 0.7500 THB (bear case) to 1.91 THB (bull case); at 1.16 THB, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 25% below its 52-week high and 34% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at 8%, MOTHER screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF 0.2900 THB 0.3800 THB 0.4800 THB 80
Residual Income 0.7500 THB 0.8000 THB 0.8800 THB 76
ROIC Compounder 0.7800 THB 0.8800 THB 0.9800 THB 72
All 23 models by family
DCF Models
FCF DCF 0.2900 THB 0.3900 THB 0.5200 THB 38
Owner Earnings 0.9100 THB 1.28 THB 1.78 THB 31
5Y Revenue Exit 0.7400 THB 1.25 THB 1.91 THB 39
5Y EBITDA Exit 1.20 THB 2.11 THB 3.18 THB 41
5Y P/E Exit 0.8200 THB 1.41 THB 2.02 THB 38
10Y Revenue Exit 0.5200 THB 0.9200 THB 1.46 THB 36
10Y EBITDA Exit 0.8200 THB 1.46 THB 2.34 THB 37
10Y P/E Exit 0.6000 THB 1.02 THB 1.54 THB 35
Earnings-Based
Graham-Dodd 0.5700 THB 1.75 THB 2.32 THB 54
Lynch FV 0.3800 THB 0.5400 THB 0.7000 THB 50
PEG = 1.0 0.3800 THB 0.5400 THB 0.7000 THB 46
EPV 0.7800 THB 0.8800 THB 0.9600 THB 59
Multiples
P/E Multiple 1.26 THB 1.68 THB 2.10 THB 63
P/S Multiple 1.07 THB 1.43 THB 1.79 THB 58
P/B Multiple 1.07 THB 1.43 THB 1.79 THB 55
EV/EBIT 1.59 THB 2.09 THB 2.60 THB 53
EV/EBITDA 2.04 THB 2.69 THB 3.35 THB 54
EV/Revenue 1.09 THB 1.53 THB 1.97 THB 43
Asset-Based
NCAV (Graham) 0.4600 THB 0.6200 THB 0.9300 THB 50
Growth DCF
Growth DCF 0.2900 THB 0.3800 THB 0.4800 THB 80
Economic Profit
Residual Income 0.7500 THB 0.8000 THB 0.8800 THB 76
ROIC Compounder 0.7800 THB 0.8800 THB 0.9800 THB 72
Growth Earnings
Growth-Adj P/E 1.04 THB 1.49 THB 1.93 THB 68

Widest divergence: Multiples (1.53 THB) versus Growth DCF (0.3800 THB). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 1.5B THB
Revenue growth (YoY) +6.4%
Net margin 1.8%
Return on equity 10.1%
Free cash flow 6.8M THB FY2025
P/E ratio 13.3
More key figures
Operating margin 4.2%
EPS (TTM) 0.0900 THB
Dividend yield 2.9%
EPS growth (YoY) +15.3%
Net debt 5.1M THB FY2025

Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 51/100

Of which business quality 51 · Market factors (momentum, volatility) 37

Profitability 52
Margins and returns on capital today
Quality Growth 36
Are margins and returns improving?
Cashflow 23
Earnings quality: real cash, not paper profit
Fin. Strength 59
Balance sheet, leverage, solvency risk
Investment 67
Disciplined investing over empire-building
Low Volatility 33
Calm price path (market factor)
Momentum 41
Price trend over the last 3–12 months (market factor)
52W Momentum 34
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Mother Marketing Public Company Limited engages in the retail and wholesale business of consumer products in Thailand. It distributes its products under the Mother Supermarket and Mother Marche stores, as well as through distribution centers and online. Mother Marketing Public Company Limited was incorporated in 1995 and is headquartered in Krabi, Thailand.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2025 · reported fiscal years

Mother Marketing Public Company reported revenue of 1.4B THB in FY2025 versus 1.2B THB in FY2022, a compound +6.2%/yr. Reported net income was 24.0M THB in FY2025, compounding +20.2%/yr from FY2022.

Growth Quality 57/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Latest Revenue (FY 2025)
1.4B THB
Latest YoY
+8.8%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+6.2%
Revenue +6.2%/yr
FY22 1.2B THB
FY23 1.2B THB
FY24 1.3B THB
FY25 1.4B THB
Net income +20.2%/yr
FY22 13.8M THB
FY23 16.0M THB
FY24 22.8M THB
FY25 24.0M THB

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Cite: Fair Value Calculator (2026). "Mother Marketing Public Company Fair Value". https://www.fairvalue-calculator.com/stock/MOTHER

Peer Group

Specialty Retail · 221 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 51 · Below median
Fair Value upside +8% · Above median
Return on equity (TTM) 10% · Above median
Return on assets 4% · Above median
Net margin (TTM) 2% · Below median
Operating margin (TTM) 4% · Above median
Revenue growth 6% · Above median
Dividend yield (TTM) 2.9% · Above median
Debt / equity 0.02× · Lower than median

Valuation Multiples vs Specialty Retail median · lower = cheaper

P/E (TTM) 13.3× · Cheaper than median
P/B 1.29× · Cheaper than median
P/S (TTM) 0.24× · Cheaper than median
P/FCF 1.5× · Cheaper than median
EV/EBITDA 5.9× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 44 · sector 29
FUTURE 32 · sector 23
PAST 40 · sector 27
HEALTH 99 · sector 94
DIVIDEND 58 · sector 51

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).

Stock Price Fair Value vs Fair Value
Casey's General Stores, Inc CASY $827.04 $405.44 -51%
Williams-Sonoma, Inc WSM $222.84 $164.16 -26%
Ulta Beauty, Inc ULTA $479.57 $488.39 +2%
DICK'S Sporting Goods, Inc DKS $208.89 $181.10 -13%
Best Buy Co BBY $83.98 $109.12 +30%
China Tourism Group 601888 ¥52.90 ¥40.40 -24%
Tractor Supply Company TSCO $31.01 $35.52 +15%
Murphy USA Inc MUSA $618.57 $423.35 -32%
Five Below, Inc FIVE $197.71 $117.29 -41%
Taiwan Mobile Co 3045 110.50 TWD 80.98 TWD -27%

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Frequently asked questions

Is Mother Marketing Public Company (MOTHER) overvalued or undervalued?
As of Jul 17, 2026, our model estimates a fair value of 1.25 THB versus a price of 1.16 THB, about +8% (fairly valued).
What is the fair value of MOTHER?
Our model-based fair value for Mother Marketing Public Company is 1.25 THB (as of Jul 17, 2026), built from audited fundamentals. The current price is 1.16 THB.
What is the quality score of MOTHER?
Mother Marketing Public Company has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Mother Marketing Public Company (MOTHER)?
Mother Marketing Public Company reported trailing-twelve-month revenue of about 1.4B THB (latest available figure, as of Jul 17, 2026).
What is the net profit margin of MOTHER?
The net profit margin of Mother Marketing Public Company is about 1.7%, meaning it keeps roughly 1.7% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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