Mother Marketing Public Company Limited (MOTHER) fair value: what the stock is really worth
As of Sep 24, 2026: fair value of Mother Marketing Public Company Limited THB 1.29, price THB 1.07, upside +20.6%, quality 51 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
19‑month range 0.6304 THB – 1.56 THB · fair‑value band 0.7800 THB – 1.94 THB · the 1.07 THB price screens below the 1.29 THB fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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Mother Marketing Public Company Limited engages in the retail and wholesale business of consumer products in Thailand. It distributes its products under the Mother Supermarket and Mother Marche stores, as well as through distribution centers and online. Mother Marketing Public Company Limited was incorporated in 1995 and is headquartered in Krabi, Thailand.
Stock analysis
Mother Marketing Public Company Limited (MOTHER) currently trades at 1.07 THB, while our model-based Fair Value estimate is 1.29 THB, implying the stock looks roughly 17.1% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 1.62 THB per share, and 15 of the 23 models we run sit above the 1.07 THB price.
Bear case: the Earnings-Based group reads lowest at 0.5400 THB, and 8 of the 23 models stay below the price. Evidence for this calculation is low.
Scenario range: 0.7800 THB (bear) to 1.94 THB (bull), the price of 1.07 THB sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 51/100 (solid quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Mother Marketing Public Company Limited reported revenue of 1.4B THB in FY2025 versus 1.2B THB in FY2022, a compound +6.2%/yr. Reported net income was 24.0M THB in FY2025, compounding +20.2%/yr from FY2022.
Key figures
Market cap 343M THB (≈ $10.3M) · P/E ratio 11.9 · P/S ratio 0.20 · EPS (TTM) 0.0900 THB · Dividend yield 3.2% · Net margin 1.7% · Return on equity 10.1% · Return on assets (EBIT) 5.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 27% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 4% fair-value upside, at 21%, MOTHER screens cheaper than that median.
Fair Value models
Bear 0.7800 THBFair Value 1.29 THBBull 1.94 THB
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (0.0411 THB per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.52/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+8.8%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.2%
’22
’23
’24
’25
What shareholders gained per year (last 3 years), in THB ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis. Measured in THB: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
≈ +9.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+6.5%
Dividend (yield on the price)3.2%
Profit margin 2022 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.2% → 2%
⚠ Rate on operating basis: 2025 sits 50% above its own trend.
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+30.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Thailand: IMF forecast 1.2% a year to 2030, 1.1% from 2016 to 2025) that is about +28.9% a year for the price.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 229 stocks
Beats the industry median on 10/14 measures
Overall it ranks above its industry peers.
Valuation
Quality Score51 · Below median
Fair Value upside+21% · Above median
Profitability
Return on equity (TTM)10% · Above median
Return on assets4% · Above median
Net margin (TTM)2% · Below median
Operating margin (TTM)4% · Above median
Growth and dividend
Revenue growth6% · Above median
Dividend yield (TTM)3.2% · Below median
Balance sheet
Debt / equity0.02× · Below median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Mother Marketing Public Company Limited Fair Value". https://www.fairvalue-calculator.com/stock/MOTHER
Frequently asked questions
Is Mother Marketing Public Company Limited (MOTHER) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 1.29 THB versus a price of 1.07 THB, about +21% upside (undervalued).
What is the fair value of MOTHER?
Our model-based fair value for Mother Marketing Public Company Limited is 1.29 THB (as of Sep 24, 2026), built from audited fundamentals. The current price: 1.07 THB.
What is the quality score of MOTHER?
Mother Marketing Public Company Limited has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Mother Marketing Public Company Limited (MOTHER)?
Our model-based price target is the fair value of 1.29 THB (as of Sep 24, 2026) from 23 valuation models. Cautious scenario 0.7800 THB, optimistic scenario 1.94 THB. It is a calculation from audited fundamentals, not an analyst target.
What is the Mother Marketing Public Company Limited stock forecast for 2026?
Our models put fair value at 1.29 THB, about +21% upside versus a price of 1.07 THB (undervalued). Cautious scenario 0.7800 THB, optimistic scenario 1.94 THB. The calculation is refreshed regularly with new filings.
What is the revenue of Mother Marketing Public Company Limited (MOTHER)?
Mother Marketing Public Company Limited reported trailing-twelve-month revenue of about 1.5B THB (latest available figure, as of Sep 24, 2026).
Does Mother Marketing Public Company Limited pay a dividend?
Mother Marketing Public Company Limited currently shows a dividend yield of about 3.18% relative to its recent price (as of Sep 24, 2026).
What growth is priced into Mother Marketing Public Company Limited (MOTHER)?
For today's price to be fair in a discounted-cash-flow model, Mother Marketing Public Company Limited would have to grow free cash flow by +30.4 % per year for five years (discount rate 11.6 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 3 years revenue grew +6.3 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of MOTHER use?
Our models discount Mother Marketing Public Company Limited at 11.6 %: a base by market capitalisation (nano), country premium for Thailand. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Mother Marketing Public Company Limited that is +30.4 % per year a year over ten years, using the same discount rate (11.6 %) and the same formula as our fair value.
How much growth has Mother Marketing Public Company Limited (MOTHER) delivered so far?
Over the past 3 years revenue at Mother Marketing Public Company Limited grew +6.3 % a year. The price currently implies +30.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Mother Marketing Public Company Limited (MOTHER) growing?
The median revenue growth in the sector is +5.9 % a year. That is the yardstick for the growth priced into Mother Marketing Public Company Limited (+30.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Mother Marketing Public Company Limited (MOTHER)?
The free-cash-flow yield on the price is 2.23 %: that much free cash flow Mother Marketing Public Company Limited produces per unit of market value. When it exceeds the discount rate of our models (11.6 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Mother Marketing Public Company Limited (MOTHER)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Mother Marketing Public Company Limited it is 1.29 THB per share (as of Sep 24, 2026), against a price of 1.07 THB. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Mother Marketing Public Company Limited stock overvalued or undervalued in 2026?
As of Sep 24, 2026, MOTHER trades below its calculated fair value: price 1.07 THB, fair value 1.29 THB, a gap of about +21% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MOTHER?
No. The price is what the market pays today (1.07 THB); the fair value is what the company's own numbers justify (1.29 THB). For Mother Marketing Public Company Limited the two are 0.2200 THB per share apart. That gap is exactly why we show both numbers side by side.
How much is Mother Marketing Public Company Limited worth?
The market values Mother Marketing Public Company Limited at about 343M THB (market capitalisation, as of Sep 24, 2026). Per share that is 1.07 THB; our models calculate a fair value of 1.29 THB per share.
What do the bullish and bearish scenarios say about MOTHER?
Our models span a range for Mother Marketing Public Company Limited: cautious scenario 0.7800 THB, base 1.29 THB, optimistic 1.94 THB per share (as of Sep 24, 2026, price 1.07 THB). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MOTHER?
Mother Marketing Public Company Limited trades at a price-to-earnings ratio of 11.9 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 1.29 THB is built from several models across several years. Other multiples: P/B 1.3, P/S 0.2, EV/EBITDA 5.9.
How solid is the balance sheet of Mother Marketing Public Company Limited (MOTHER)?
Balance-sheet figures for Mother Marketing Public Company Limited (as of Sep 24, 2026): return on equity 10.1%, debt of 0.02 per unit of equity. They feed the Quality Score of 51/100, which measures business quality independently of the share price.
How far is MOTHER from its 52-week high?
Mother Marketing Public Company Limited trades at 1.07 THB, about 27% below its 52-week high of 1.46 THB and 1% above the low of 1.06 THB (as of Sep 24, 2026). Distance from the high says nothing about value: that is what the fair value of 1.29 THB is for.
Which stocks are comparable to Mother Marketing Public Company Limited?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Casey's General Stores, Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Mother Marketing Public Company Limited stock attractive at the current price?
The data as of Sep 24, 2026: price 1.07 THB, calculated fair value 1.29 THB (+21%), Quality Score 51/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MOTHER calculated?
We run Mother Marketing Public Company Limited through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 1.29 THB, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. Mother Marketing Public Company Limited currently trades 21 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Mother Marketing Public Company Limited (MOTHER)?
The closing price on Sep 24, 2026 was 1.07 THB. Our model-based fair value is 1.29 THB, about +21% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Mother Marketing Public Company Limited right now?
Solid quality (51/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (0.7800 THB to 1.94 THB) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Mother Marketing Public Company Limited
How large is the market capitalisation of Mother Marketing Public Company Limited (MOTHER)?
The market capitalisation of Mother Marketing Public Company Limited is 343M THB (≈ $10.3M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Mother Marketing Public Company Limited (MOTHER)?
The price-to-sales ratio of Mother Marketing Public Company Limited is 0.20 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Mother Marketing Public Company Limited (MOTHER)?
Earnings per share at Mother Marketing Public Company Limited are 0.0900 THB (price ÷ EPS = P/E 11.9). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Mother Marketing Public Company Limited (MOTHER)?
The dividend yield of Mother Marketing Public Company Limited is 3.2% (payout 37.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Mother Marketing Public Company Limited (MOTHER)?
The net margin of Mother Marketing Public Company Limited is 1.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Mother Marketing Public Company Limited (MOTHER)?
The return on equity (ROE) of Mother Marketing Public Company Limited is 10.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Mother Marketing Public Company Limited (MOTHER)?
On an EBIT basis the return on assets of Mother Marketing Public Company Limited is 5.6% (avg 4y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Mother Marketing Public Company Limited (MOTHER)?
The operating margin of Mother Marketing Public Company Limited is 4.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Mother Marketing Public Company Limited (MOTHER)?
Revenue at Mother Marketing Public Company Limited is growing +6.4% versus a year earlier (3y avg +6.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Mother Marketing Public Company Limited (MOTHER)?
Earnings per share at Mother Marketing Public Company Limited are growing +15.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Mother Marketing Public Company Limited (MOTHER) carry?
The net debt of Mother Marketing Public Company Limited is 5.1M THB (fiscal year 2025, ≈ 0.7 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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