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Naples Soap Company (NASO) Fair Value & Analysis

Consumer Defensive · US · Market cap $4.5M

Price$2.37
Fair Value$8.75
Upside+269.2%
Quality95/100
Evidence: Low Range $6.56 – $10.94

Fair value as of: Jun 23, 2026

Analysis

Naples Soap Company (NASO) currently trades at $2.37, while our model-based Fair Value estimate is $8.75 — implying the stock looks roughly 269.2% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

About the company

Naples Soap Company, Inc. manufactures skin and hair care products. The company was founded in 2009 and is based in Fort Myers, Florida with an additional office in Kissimmee, Florida.

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Frequently asked questions

Is Naples Soap Company (NASO) undervalued?
As of Jun 23, 2026, our model estimates a fair value of $8.75 versus a price of $2.37 — about +269% (undervalued). Model-based estimate, not financial advice.
What is the fair value of NASO?
Our 21-model fair value for Naples Soap Company is $8.75 (as of Jun 23, 2026), built from audited fundamentals. The current price is $2.37.
What is the quality score of NASO?
Naples Soap Company has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.