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Natura Cosméticos S.A (NATU3) Fair Value & Analysis

Consumer Defensive · BR · Market cap R$11.9B

NC Natura Cosméticos S.A NATU3 · SA
PriceR$8.28
Fair ValueR$10.14
Upside+22.5%
Quality37/100
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Weak Growth
Loss-making · -10.7% net margin
Low debt · negative free cash flow
Mixed vs. peers (5/12)
Narrow moat 23/100
Evidence: Medium Range R$7.08 – R$13.21 Share as image

Fair value as of: Jul 14, 2026

From 8 valuation models · updated 27 days ago

Share price −2.6% over the past month.

Below-average quality, screening 23% undervalued on our models.

What matters now

  • A fairly wide model range (R$7.08 to R$13.21) leaves room in how you read the outcome.
  • Our model range runs from R$7.08 (bear) to R$13.21 (bull), base R$10.14. The closer the price sits to the lower half, the larger the margin of safety.
  • Quality 37/100 (below-average quality) with medium evidence: read the verdict with care.
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Price vs Fair Value (5 years)

R$61.05 R$7.20 Fair Value R$10.14 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.

How to read this chart

60‑month range R$7.20 – R$61.05 · fair‑value band R$7.08 – R$13.21 · the R$8.28 price screens below the R$10.14 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.

Full chart & analysis →

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Analysis

Natura Cosméticos S.A (NATU3) currently trades at R$8.28, while our model-based Fair Value estimate is R$10.14, implying the stock looks roughly 22.5% undervalued today. The Quality Score stands at 37/100 (below-average quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Over the trailing twelve months, Natura Cosméticos S.A generated revenue of R$21.7B at a net margin of -10.7%. Revenue declined 1.9% year over year. It earns a return on equity of -0.1%. Net debt stands at R$5.6B. Fundamentals as of Jul 14, 2026

Our scenario range runs from R$7.08 (bear case) to R$13.21 (bull case); at R$8.28, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 27% below its 52-week high and 16% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -26% fair-value upside, at 23%, NATU3 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
ROIC Compounder R$7.69 R$9.63 R$13.64 72
Gordon GGM R$0.9700 R$2.01 R$3.19 70
DDM Multi-Stage R$0.9700 R$1.70 R$2.11 61
All 8 models by family
Earnings-Based
EPV R$7.69 R$9.55 R$11.19 59
Dividend Discount
Gordon GGM R$0.9700 R$2.01 R$3.19 70
DDM Multi-Stage R$0.9700 R$1.70 R$2.11 61
Multiples
EV/EBIT R$13.15 R$18.71 R$24.27 53
EV/EBITDA R$15.00 R$21.18 R$27.35 54
EV/Revenue R$8.38 R$13.48 R$18.58 43
Asset-Based
NCAV (Graham) R$4.74 R$6.36 R$9.49 50
Economic Profit
ROIC Compounder R$7.69 R$9.63 R$13.64 72

Widest divergence: Multiples (R$18.71) versus Dividend Discount (R$1.70). Highest evidence: ROIC Compounder (72).

Key figures & financial health

Revenue (TTM) R$21.7B
Revenue growth (YoY) -1.9%
Net margin -10.7%
Return on equity -0.1%
Free cash flow −R$494M FY2025
Operating margin 5.6%
More key figures
EPS (TTM) R$-0.1700
Net debt R$5.6B FY2025

Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 37/100

Of which business quality 36 · Market factors (momentum, volatility) 37

Profitability 29
Margins and returns on capital today
Quality Growth 66
Are margins and returns improving?
Cashflow 8
Earnings quality: real cash, not paper profit
Fin. Strength 41
Balance sheet, leverage, solvency risk
Investment 100
Disciplined investing over empire-building
Low Volatility 63
Calm price path (market factor)
Momentum 26
Price trend over the last 3–12 months (market factor)
52W Momentum 28
Distance to the 52-week high (market factor)
Net Issuance 0
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Natura Cosméticos S.A. engages in the development, manufacture, distribution, and marketing of cosmetics, fragrances, and personal hygiene products in Brazil, Peru, Colombia, México, Chile, Argentina, Uruguay, and Ecuador.

Full company description

Natura Cosméticos S.A. engages in the development, manufacture, distribution, and marketing of cosmetics, fragrances, and personal hygiene products in Brazil, Peru, Colombia, México, Chile, Argentina, Uruguay, and Ecuador. The company offers its products through retail markets, e-commerce, business-to-business, and franchise channels under the Avon and Natura brands. Natura Cosméticos S.A. was founded in 1969 and is headquartered in São Paulo, Brazil.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Natura Cosméticos S.A reported revenue of R$21.8B in FY2025 versus R$40.2B in FY2021, a compound −14.1%/yr. Reported net income was −R$1.8B in FY2025.

Growth Quality 0/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
R$21.8B
Latest YoY
−9.4%
Avg. growth/yr (3Y)
−9.3%
Avg. growth/yr (5Y)
−10.0%
Avg. growth/yr (21Y)
+12.7%
Revenue −14.1%/yr
FY21 R$40.2B
FY22 R$29.2B
FY23 R$19.8B
FY24 R$24.1B
FY25 R$21.8B
Net income
FY21 R$1.0B
FY22 −R$2.9B
FY23 R$3.0B
FY24 −R$8.9B
FY25 −R$1.8B

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Cite: Fair Value Calculator (2026). "Natura Cosméticos S.A Fair Value". https://www.fairvalue-calculator.com/stock/NATU3

Peer Group

Household & Personal Products · 244 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 37 · Bottom 25%
Fair Value upside +23% · Above median
Return on assets 3% · Below median
Net margin (TTM) -11% · Bottom 25%
Operating margin (TTM) 6% · Below median
Revenue growth -2% · Below median
Debt / equity 0.47× · Higher than 75% of peers

Valuation Multiples vs Household & Personal Products median · lower = cheaper

P/B 0.18× · Cheaper than 75% of peers
P/S (TTM) 0.11× · Cheaper than 75% of peers
EV/EBITDA 3.8× · Cheaper than 75% of peers
PEG 1.24× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 63 · sector 28
FUTURE 0 · sector 4
PAST 0 · sector 26
HEALTH 76 · sector 98
DIVIDEND 0 · sector 50

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).

Stock Price Fair Value vs Fair Value
The Procter & Gamble Company PG $146.80 $108.16 -26%
Unilever PLC ULN 1,080 MXN 1,273 MXN +18%
Hindustan Unilever Limited HINDUNILVR ₹2,144 ₹1,000 -53%
Essity AB ESSITYA kr 279.00 kr 250.02 -10%
Godrej Consumer Products Limited GODREJCP ₹1,088 ₹367.64 -66%
Marico Limited MARICO ₹846.75 ₹233.05 -72%
APR Co 278470 375,000 KRW 151,222 KRW -60%
Dabur India Limited DABUR ₹429.45 ₹181.60 -58%
Kimberly-Clark de México, S. A. B. de C. V., KIMBERA 38.07 MXN 50.09 MXN +32%
PT Unilever Indonesia Tbk UNVR 1,730 IDR 1,934 IDR +12%

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Frequently asked questions

Is Natura Cosméticos S.A (NATU3) overvalued or undervalued?
As of Jul 14, 2026, our model estimates a fair value of R$10.14 versus a price of R$8.28, about +23% (undervalued).
What is the fair value of NATU3?
Our model-based fair value for Natura Cosméticos S.A is R$10.14 (as of Jul 14, 2026), built from audited fundamentals. The current price is R$8.28.
What is the quality score of NATU3?
Natura Cosméticos S.A has a Quality Score of 37/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of Natura Cosméticos S.A (NATU3)?
Natura Cosméticos S.A reported trailing-twelve-month revenue of about R$21.7B (latest available figure, as of Jul 14, 2026).
What is the net profit margin of NATU3?
The net profit margin of Natura Cosméticos S.A is about -10.7%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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