Natura Cosmeticos S.A. (NATU3) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Natura Cosmeticos S.A. stock BRL 5.72, price BRL 5.17, upside +10.6%, quality 52 out of 100. Rating: fairly valued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range R$4.76 – R$54.60 · fair‑value band R$4.75 – R$6.51 · the R$5.17 price screens below the R$5.72 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 7, 2026.
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Natura Cosméticos S.A. engages in the development, manufacture, distribution, and marketing of cosmetics, fragrances, and personal hygiene products in Brazil, Peru, Colombia, México, Chile, Argentina, Uruguay, and Ecuador.
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The company offers its products through retail markets, e-commerce, business-to-business, and franchise channels under the Avon and Natura brands. Natura Cosméticos S.A. was founded in 1969 and is headquartered in São Paulo, Brazil.
Stock analysis
Natura Cosmeticos S.A. (NATU3) currently trades at R$5.17, while our model-based Fair Value estimate is R$5.72, so the stock looks roughly fairly valued today (gap 9.6%).
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Valuation
Bull case: the Multiples group reads highest at a median of R$18.19 per share, and 5 of the 6 models we run sit above the R$5.17 price.
Bear case: the Asset-Based group reads lowest at R$1.39, and 1 of the 6 models stay below the price. Data coverage for this calculation is low.
Scenario range: R$4.75 (bear) to R$6.51 (bull), the price of R$5.17 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 52/100 (solid quality), in the Consumer Defensive sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Natura Cosmeticos S.A. reported revenue of R$21.8B in FY2025 versus R$40.2B in FY2021, a compound −14.1%/yr. Reported net income was −R$1.8B in FY2025.
Key figures
Market cap R$10.8B (≈ $2.0B) Small · P/E ex one-offs 19.8 · P/S ratio 0.51 · EPS (TTM) R$−0.3000 · Dividend yield 1.3% · Net margin −8.2% · Return on equity −2.5% · Return on assets (EBIT) 2.8% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 19 out of 100 (low confidence).
What moves the price
The share trades about 52% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −26% fair-value upside, at 11%, NATU3 screens cheaper than that median.
Fair Value models
BearR$4.75Fair Value R$5.72BullR$6.51
Price R$5.17 · Upside +10.6%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−9.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−9.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.0%
Start year 2020 (pandemic). Over 10 years: +10.7% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.7%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
2.1% (2020) → 8.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Household & Personal Products · 230 stocks
Beats the industry median on 6/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score52 · Below median
Fair Value upside+10.6% · Above median
Profitability
Return on assets−6.2% · Bottom 25%
Net margin (12 months)−12.5% · Bottom 25%
Operating margin (12 months)7.7% · Above median
Growth and dividend
Revenue growth (quarter YoY)−7.7% · Bottom 25%
Dividend yield (12 months)1.3% · Bottom 25%
Balance sheet
Debt / equity0.47× · Highest 25%
Valuation Multiplesvs Household & Personal Products median · lower = cheaper
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Is Natura Cosmeticos S.A. (NATU3) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of R$5.72 versus a price of R$5.17, about +11% upside (fairly valued).
What is the fair value of NATU3?
Our model-based fair value for Natura Cosmeticos S.A. is R$5.72 (as of Nov 7, 2026), built from audited fundamentals. The current price: R$5.17.
What is the quality score of NATU3?
Natura Cosmeticos S.A. has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Natura Cosmeticos S.A. (NATU3)?
Our model-based price target is the fair value of R$5.72 (as of Nov 7, 2026) from 6 valuation models. Cautious scenario R$4.75, optimistic scenario R$6.51. It is a calculation from audited fundamentals, not an analyst target.
What is the Natura Cosmeticos S.A. stock forecast for 2026?
Our models put fair value at R$5.72, about +11% upside versus a price of R$5.17 (fairly valued). Cautious scenario R$4.75, optimistic scenario R$6.51. The calculation is refreshed regularly with new filings.
What is the revenue of Natura Cosmeticos S.A. (NATU3)?
Natura Cosmeticos S.A. reported trailing-twelve-month revenue of about R$21.3B (latest available figure, as of Nov 7, 2026).
Does Natura Cosmeticos S.A. pay a dividend?
Natura Cosmeticos S.A. currently shows a dividend yield of 1.33% relative to its recent price (as of Nov 7, 2026).
How much is the dividend of Natura Cosmeticos S.A. (NATU3)?
Natura Cosmeticos S.A. has a dividend yield of 1.3%.
What is the intrinsic value of Natura Cosmeticos S.A. (NATU3)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Natura Cosmeticos S.A. it is R$5.72 per share (as of Nov 7, 2026), against a price of R$5.17. It is the blended result of 6 valuation models in 4 families (Earnings-Based, Multiples, Asset-Based, Economic Profit).
Is Natura Cosmeticos S.A. stock overvalued or undervalued in 2026?
As of Nov 7, 2026, NATU3 trades below its calculated fair value: price R$5.17, fair value R$5.72, a gap of about +11% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of NATU3?
No. The price is what the market pays today (R$5.17); the fair value is what the company's own numbers justify (R$5.72). For Natura Cosmeticos S.A. the two are R$0.5500 per share apart. That gap is exactly why we show both numbers side by side.
How much is Natura Cosmeticos S.A. worth?
The market values Natura Cosmeticos S.A. at about R$10.8B (market capitalisation, as of Nov 7, 2026). Per share that is R$5.17; our models calculate a fair value of R$5.72 per share.
What do the bullish and bearish scenarios say about NATU3?
Our models span a range for Natura Cosmeticos S.A.: cautious scenario R$4.75, base R$5.72, optimistic R$6.51 per share (as of Nov 7, 2026, price R$5.17). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of NATU3?
The PEG ratio of Natura Cosmeticos S.A. is 1.24 (P/E divided by earnings growth, as of Nov 7, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Natura Cosmeticos S.A. (NATU3)?
Balance-sheet figures for Natura Cosmeticos S.A. (as of Nov 7, 2026): return on equity −2.5%, debt of 0.47 per unit of equity. They feed the Quality Score of 52/100, which measures business quality independently of the share price.
How far is NATU3 from its 52-week high?
Natura Cosmeticos S.A. trades at R$5.17, about 52% below its 52-week high of R$10.70 and 9% above the low of R$4.76 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of R$5.72 is for.
Which stocks are comparable to Natura Cosmeticos S.A.?
From the same area (Consumer Defensive) we also value Colgate-Palmolive Company, Hindustan Unilever Limited, The Estée Lauder Companies Inc, Henkel AG, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Natura Cosmeticos S.A. stock attractive at the current price?
The data as of Nov 7, 2026: price R$5.17, calculated fair value R$5.72 (+11%), Quality Score 52/100, from 6 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of NATU3 calculated?
We run Natura Cosmeticos S.A. through 6 models from 4 families: Earnings-Based, Multiples, Asset-Based, Economic Profit. Every model gets the same audited fundamentals; the fair value of R$5.72 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Natura Cosmeticos S.A. currently trades 10% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Natura Cosmeticos S.A. (NATU3)?
The closing price on Nov 6, 2026 was R$5.17. Our model-based fair value is R$5.72, about +11% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Natura Cosmeticos S.A. right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Natura Cosmeticos S.A.
How large is the market capitalisation of Natura Cosmeticos S.A. (NATU3)?
The market capitalisation of Natura Cosmeticos S.A. is R$10.8B (≈ $2.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Natura Cosmeticos S.A. (NATU3) excluding one-off items?
Excluding one-off items, the price-to-earnings ratio of Natura Cosmeticos S.A. is 19.8 (fiscal year 2025, the reported result was a loss).
What is the P/S ratio of Natura Cosmeticos S.A. (NATU3)?
The price-to-sales ratio of Natura Cosmeticos S.A. is 0.51 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Natura Cosmeticos S.A. (NATU3)?
Earnings per share at Natura Cosmeticos S.A. are R$−0.3000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Natura Cosmeticos S.A. (NATU3)?
The dividend yield of Natura Cosmeticos S.A. is 1.3%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Natura Cosmeticos S.A. (NATU3)?
The net margin of Natura Cosmeticos S.A. is −8.2% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Natura Cosmeticos S.A. (NATU3)?
The return on equity (ROE) of Natura Cosmeticos S.A. is −2.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Natura Cosmeticos S.A. (NATU3)?
On an EBIT basis the return on assets of Natura Cosmeticos S.A. is 2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Natura Cosmeticos S.A. (NATU3)?
The operating margin of Natura Cosmeticos S.A. is 7.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Natura Cosmeticos S.A. (NATU3)?
Revenue at Natura Cosmeticos S.A. is growing −7.7% versus a year earlier (3y avg −9.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Natura Cosmeticos S.A. (NATU3)?
Earnings per share at Natura Cosmeticos S.A. are growing −88.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Natura Cosmeticos S.A. (NATU3) generate?
The free cash flow of Natura Cosmeticos S.A. is −R$494M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Natura Cosmeticos S.A. (NATU3) carry?
The net debt of Natura Cosmeticos S.A. is R$5.6B (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Nov 7, 2026