adidas AG (1ADS) Fair Value & Analysis
Consumer Cyclical · IT · Market cap €32.3B
Fair value as of: Jul 3, 2026
From 25 valuation models · updated today
Share price +10.7% over the past month.
Price vs Fair Value (12 months)
12‑month range €128.98 – €208.49 · fair‑value band €48.05 – €119.06 · the €184.40 price screens above the €81.86 fair value. As of Jul 3, 2026.
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adidas AG (1ADS) currently trades at €184.40, while our model-based Fair Value estimate is €81.86 — implying the stock looks roughly 55.6% overvalued today. We read business quality at 60/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).
Over the trailing twelve months, adidas AG generated revenue of €25.3B at a net margin of 5.5%. Revenue grew 7.1% year over year. It earns a return on equity of 22.9%. Net debt stands at €1.3B. Fundamentals as of Jul 3, 2026
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 3, 2026. TTM = trailing twelve months.
About the company
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
adidas AG reported revenue of €24.8B in FY2025 versus €21.2B in FY2021, a compound +4.0%/yr. Reported net income was €1.3B in FY2025, compounding −10.8%/yr from FY2021.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.