PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT) fair value: what the stock is really worth
As of Nov 11, 2026: fair value (intrinsic value) of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. stock TRY 71.73, price TRY 28.80, upside +149.1%, quality 57 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
59‑month range 3.25 TRY – 36.26 TRY · fair‑value band 46.63 TRY – 89.66 TRY · the 28.80 TRY price screens below the 71.73 TRY fair value. As of Nov 9, 2026.
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PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. provides media and integrated communication planning services in Turkey.
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It provides traditional media planning and purchasing services for TV, newspapers, radio, outdoor cinema, internet, and magazines; evaluation services for media applications, sponsorships, integration, guerilla, and event marketing activities; digital performance agency; terrestrial and digital radio planning and purchasing services; and services in the areas of content marketing, collaborations, production, program buying and selling, brand partnerships, and small and medium-sized event organizations and planning.
The company is also involved in advertising, reserving, and renting of media channels for advertising; and provision of promotional and printing services. PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. company was incorporated in 2009 and is based in Istanbul, Turkey.
Stock analysis
PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT) currently trades at 28.80 TRY, while our model-based Fair Value estimate is 71.73 TRY, implying the stock looks roughly 60% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 126.32 TRY per share, and 22 of the 26 models we run sit above the 28.80 TRY price.
Bear case: the Dividend Discount group reads lowest at 9.83 TRY, and 4 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: 46.63 TRY (bear) to 89.66 TRY (bull), the price of 28.80 TRY sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 57/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. reported revenue of 10.9B TRY in FY2025 versus 835M TRY in FY2021, a compound +90.0%/yr. Reported net income was 467M TRY in FY2025, compounding +96.1%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap 3.2B TRY (≈ $63.5M) Micro · P/E ratio 6.7 · P/S ratio 0.29 · EPS (TTM) 4.20 TRY · Dividend yield 3.0% · Net margin 4.0% · Return on equity 21.4% · Return on assets (EBIT) 9.9% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 49 out of 100 (medium confidence).
What moves the price
The share trades about 21% below its 52-week high and 49% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 13% fair-value upside, at 149%, PCILT screens cheaper than that median.
Fair Value models
Bear46.63 TRYFair Value 71.73 TRYBull89.66 TRY
Price 28.80 TRY · Upside +149.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (3.64 TRY per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+44.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+78.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+76.8%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+41.0%
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’25
What shareholders gained per year (last 5 years), in TRY (mathematically smoothed) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Smoothed = median of all growth paths between the years of the window (trend line on the logarithm of earnings per share): a single extreme year cannot distort the rate. The reported figure stays in the tooltip. Measured in TRY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+55.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+52.2%
Dividend (yield on the price)3.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.6% → 5%
2025 sits 50% above its own trend. The rate follows the median trend of the last 5 years, not that single year.
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−3.6%
The company could shrink this much every year for the next five years and today's price would still be justified.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Turkey: IMF forecast 19.3% a year to 2030, 28.5% from 2016 to 2025) that is about −19.2% a year for the price.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 191 stocks
Beats the industry median on 11/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score57 · Above median
Fair Value upside+149.1% · Top 25%
Profitability
Return on equity (12 months)21.4% · Top 25%
Return on assets10.3% · Top 25%
Net margin (12 months)4.0% · Above median
Operating margin (12 months)6.7% · Above median
Growth and dividend
Revenue growth (quarter YoY)−1.9% · Below median
Dividend yield (12 months)3.0% · Above median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. Fair Value". https://www.fairvalue-calculator.com/stock/PCILT
Frequently asked questions
Is PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of 71.73 TRY versus a price of 28.80 TRY, about +149% upside (undervalued).
What is the fair value of PCILT?
Our model-based fair value for PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 71.73 TRY (as of Nov 9, 2026), built from audited fundamentals. The current price: 28.80 TRY.
What is the quality score of PCILT?
PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
Our model-based price target is the fair value of 71.73 TRY (as of Nov 9, 2026) from 26 valuation models. Cautious scenario 46.63 TRY, optimistic scenario 89.66 TRY. It is a calculation from audited fundamentals, not an analyst target.
What is the PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. stock forecast for 2026?
Our models put fair value at 71.73 TRY, about +149% upside versus a price of 28.80 TRY (undervalued). Cautious scenario 46.63 TRY, optimistic scenario 89.66 TRY. The calculation is refreshed regularly with new filings.
What is the revenue of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. reported trailing-twelve-month revenue of about 11.2B TRY (latest available figure, as of Nov 9, 2026).
Does PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. pay a dividend?
PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. currently shows a dividend yield of 2.96% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. has a dividend yield of 3.0%.
What growth is priced into PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
For today's price to be fair in a discounted-cash-flow model, PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. would have to grow free cash flow by -3.6 % per year for five years (discount rate 18.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +76.8 % per year. As of Nov 9, 2026.
What discount rate (WACC) does the fair value of PCILT use?
Our models discount PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. at 18.0 %: a base by market capitalisation (micro), damped by beta 1.20, country premium for Turkey. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. that is -3.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (18.0 %) and the same formula as our fair value.
How much growth has PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT) delivered so far?
Over the past 5 years revenue at PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. grew +76.8 % a year. The price currently implies free-cash-flow growth of -3.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (-3.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
The free-cash-flow yield on the price is 16.61 %: that much free cash flow PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. produces per unit of market value. When it exceeds the discount rate of our models (18.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. it is 71.73 TRY per share (as of Nov 9, 2026), against a price of 28.80 TRY. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. stock overvalued or undervalued in 2026?
As of Nov 9, 2026, PCILT trades below its calculated fair value: price 28.80 TRY, fair value 71.73 TRY, a gap of about +149% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PCILT?
No. The price is what the market pays today (28.80 TRY); the fair value is what the company's own numbers justify (71.73 TRY). For PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. the two are 42.93 TRY per share apart. That gap is exactly why we show both numbers side by side.
How much is PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. worth?
The market values PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. at about 3.2B TRY (market capitalisation, as of Nov 9, 2026). Per share that is 28.80 TRY; our models calculate a fair value of 71.73 TRY per share.
What do the bullish and bearish scenarios say about PCILT?
Our models span a range for PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S.: cautious scenario 46.63 TRY, base 71.73 TRY, optimistic 89.66 TRY per share (as of Nov 9, 2026, price 28.80 TRY). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of PCILT?
PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. trades at a price-to-earnings ratio of 6.7 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 71.73 TRY is built from several models across several years. Other multiples: P/B 1.7, P/S 0.3, EV/EBITDA 4.4.
How solid is the balance sheet of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
Balance-sheet figures for PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (as of Nov 9, 2026): return on equity 21.4%. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is PCILT from its 52-week high?
PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. trades at 28.80 TRY, about 21% below its 52-week high of 36.26 TRY and 49% above the low of 19.28 TRY (as of Nov 11, 2026). Distance from the high says nothing about value: that is what the fair value of 71.73 TRY is for.
Which stocks are comparable to PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S.?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. stock attractive at the current price?
The data as of Nov 9, 2026: price 28.80 TRY, calculated fair value 71.73 TRY (+149%), Quality Score 57/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PCILT calculated?
We run PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 71.73 TRY builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0% above its aggregate fair value. PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. currently trades 60% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
The closing price on Nov 11, 2026 was 28.80 TRY. Our model-based fair value is 71.73 TRY, about +149% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. right now?
The price is below even our cautious bear case (46.63 TRY). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (57/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (46.63 TRY to 89.66 TRY) leaves room in how you read the outcome.
Key figures of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S.
How large is the market capitalisation of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
The market capitalisation of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 3.2B TRY (≈ $63.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
The price-to-sales ratio of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 0.29 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
Earnings per share at PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. are 4.20 TRY (price ÷ EPS = P/E 6.7). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
The dividend yield of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 3.0% (payout 20.3%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
The net margin of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 4.0% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
The return on equity (ROE) of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 21.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
On an EBIT basis the return on assets of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 9.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
The operating margin of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 6.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
Revenue at PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is growing −1.9% versus a year earlier (3y avg +78.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT)?
Earnings per share at PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. are growing −18.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. (PCILT) carry?
The net debt of PC Iletisim ve Medya Hizmetleri Sanayi Ticaret A.S. is 973K TRY (fiscal year 2020, ≈ 0.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 9, 2026