Profoto Holding (PRFO) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 385M SEK
Fair value as of: Jul 14, 2026
From 11 valuation models · updated today
Share price +16.1% over the past month.
Price vs Fair Value (12 months)
12‑month range kr 7.48 – kr 24.30 · fair‑value band kr 18.63 – kr 34.08 · the kr 9.64 price screens below the kr 26.35 fair value. As of Jul 14, 2026.
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Profoto Holding (PRFO) currently trades at kr 9.64, while our model-based Fair Value estimate is kr 26.35 — implying the stock looks roughly 173.3% undervalued today. We read business quality at 38/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium) — always confirm before acting.
Over the trailing twelve months, Profoto Holding generated revenue of 604M SEK at a net margin of -2.3%. Revenue declined 7.3% year over year. It earns a return on equity of -3.8%. Net debt stands at 182M SEK. Fundamentals as of Jul 14, 2026
Our scenario range runs from kr 18.63 (bear case) to kr 34.08 (bull case); at kr 9.64, the current price sits below that range. The share trades about 64% below its 52-week high and 37% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -26% fair-value upside — at 173%, PRFO screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 14, 2026. TTM = trailing twelve months.
About the company
Profoto Holding AB (publ) provides products and software solutions for content creators, large studios, and cinema in Sweden and internationally. The company offers lighting equipment for photography, including on and off camera flashes, monolights, studiopacks, and MonoLED; merch; and light modifiers, which include softboxes, umbrellas, beauty dishes, reflectors, grids, gels, barndoors, collapsible reflectors, snoots, adapters, special effect tools, and accessories for light shaping tools. It also provides air remotes; accessories, which include bags and cases, batteries and chargers, cables, consumables, and stands; and studio solutions, including automated studio, creative automation, and light shaping studio solutions, as well as mannequins. The company offers its products through dealers, rental companies, and online. Profoto Holding AB (publ) was founded in 1968 and is headquartered in Sundbyberg, Sweden.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Profoto Holding reported revenue of kr 617M in FY2025 versus kr 732M in FY2021, a compound −4.2%/yr. Reported net income was −kr 23.0M in FY2025.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.