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United Parks & Resorts Inc (PRKS) Fair Value & Analysis

Consumer Cyclical · US · Market cap $2.2B

UP United Parks & Resorts Inc logo United Parks & Resorts Inc PRKS · US
Price$45.03
Fair Value$44.00
Upside-2.3%
Quality55/100
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Weak Growth
Thin margins · 9.1% net margin
Negative equity (buybacks among others) · generates free cash flow
Mixed vs. peers (7/12)
Narrow moat 36/100
Evidence: High Range $19.90 – $79.90 Share as image

Fair value as of: Jul 21, 2026

From 23 valuation models · updated 20 days ago

Share price −1.2% over the past month.

A solid business, currently priced close to our fair value.

What matters now

  • The model range is unusually wide ($19.90 to $79.90). The outcome hinges heavily on assumptions, so read the point estimate with caution.
  • The price sits close to our fair value, market and models broadly agree here, little valuation tension.
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Price vs Fair Value (5 years)

$74.44 $29.73 Fair Value $44.00 Apr 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 21, 2026.

How to read this chart

60‑month range $29.73 – $74.44 · fair‑value band $19.90 – $79.90 · the $45.03 price screens above the $44.00 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 21, 2026.

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Analysis

United Parks & Resorts Inc (PRKS) currently trades at $45.03, while our model-based Fair Value estimate is $44.00, implying the stock looks roughly 2.3% fairly valued today. The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).

Over the trailing twelve months, United Parks & Resorts Inc generated revenue of $1.7B at a net margin of 9.1%. Revenue declined 3.0% year over year. Net debt stands at $2.3B. The stock trades on a trailing P/E of 17.5. Fundamentals as of Jul 21, 2026

Our scenario range runs from $19.90 (bear case) to $79.90 (bull case); at $45.03, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 21% below its 52-week high and 57% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at -2%, PRKS screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $17.79 $49.05 $93.13 80
Rev-Margin DCF $15.89 $40.34 74
ROIC Compounder $20.00 $37.61 $58.59 72
All 23 models by family
DCF Models
FCF DCF $17.31 $53.67 $108.83 38
Owner Earnings $22.80 $60.70 31
5Y Revenue Exit $15.37 $40.36 39
5Y EBITDA Exit $32.32 $86.06 $150.03 41
5Y P/E Exit $11.22 $45.57 $82.20 38
10Y Revenue Exit $2.04 $22.22 $49.01 36
10Y EBITDA Exit $26.12 $70.87 $132.81 37
10Y P/E Exit $12.84 $43.00 $80.98 35
Earnings-Based
Graham-Dodd $24.29 $85.28 $114.71 54
Lynch FV $19.90 $28.43 $36.96 50
PEG = 1.0 $19.90 $28.43 $36.96 46
EPV $15.24 $24.74 $32.94 59
Dividend Discount
Gordon GGM $0.0600 $0.1200 $0.1800 70
DDM Multi-Stage $0.0600 $0.1000 $0.1300 61
Multiples
P/E Multiple $58.93 $78.58 $98.22 63
P/S Multiple $31.74 $42.33 $52.91 58
EV/EBIT $61.09 $96.43 $131.78 53
EV/EBITDA $50.45 $82.25 $114.04 54
EV/Revenue $10.09 43
Growth DCF
Growth DCF $17.79 $49.05 $93.13 80
Rev-Margin DCF $15.89 $40.34 74
Economic Profit
ROIC Compounder $20.00 $37.61 $58.59 72
Growth Earnings
Growth-Adj P/E $50.60 $72.29 $93.98 68

Widest divergence: Multiples ($78.58) versus Dividend Discount ($0.1000). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $1.7B
Revenue growth (YoY) -3.0%
Net margin 9.1%
Free cash flow $263M FY2025
P/E ratio 17.5
Operating margin -2.8%
More key figures
EPS (TTM) $2.66
EPS growth (YoY) -44.1%
Net debt $2.3B FY2025

Figures from reported company fundamentals · as of Jul 21, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 55/100

Of which business quality 54 · Market factors (momentum, volatility) 47

Profitability 45
Margins and returns on capital today
Quality Growth 15
Are margins and returns improving?
Cashflow 77
Earnings quality: real cash, not paper profit
Fin. Strength 24
Balance sheet, leverage, solvency risk
Investment 76
Disciplined investing over empire-building
Low Volatility 33
Calm price path (market factor)
Momentum 59
Price trend over the last 3–12 months (market factor)
52W Momentum 41
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States.

Full company description

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. The company owns and licenses a portfolio of theme parks, such as a marine-life theme park in San Diego, Orlando, and San Antonio under the SeaWorld brand; family-oriented destination theme parks in Tampa Bay and Williamsburg under the Busch Gardens brand; and South Seas-themed tropical setting water parks in Orlando and San Antonio under the Aquatica brand. It also engages in the operation of reservations only and all-inclusive marine life theme park under the Discovery Cove brand; Sesame Street theme parks in Philadelphia and San Diego under the Sesame Place brand; Water Country USA, a family water park; and Adventure Island, a park which features water rides, dining, and other attractions. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in February 2024. United Parks & Resorts Inc. was founded in 1959 and is headquartered in Orlando, Florida.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

United Parks & Resorts Inc reported revenue of $1.7B in FY2025 versus $1.5B in FY2021, a compound +2.5%/yr. Reported net income was $168M in FY2025, compounding −10.0%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
$1.7B
Latest YoY
−3.6%
Avg. growth/yr (3Y)
−1.3%
Avg. growth/yr (12Y)
+1.1%
Revenue +2.5%/yr
FY21 $1.5B
FY22 $1.7B
FY23 $1.7B
FY24 $1.7B
FY25 $1.7B
Net income −10.0%/yr
FY21 $257M
FY22 $291M
FY23 $234M
FY24 $227M
FY25 $168M

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Cite: Fair Value Calculator (2026). "United Parks & Resorts Inc Fair Value". https://www.fairvalue-calculator.com/stock/PRKS

Peer Group

Leisure · 192 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 55 · Above median
Fair Value upside −2% · Above median
Return on assets 9% · Top 25%
Net margin (TTM) 9% · Above median
Operating margin (TTM) -3% · Below median
Revenue growth -3% · Below median

Valuation Multiples vs Leisure median · lower = cheaper

P/E (TTM) 17.5× · Cheaper than median
P/S (TTM) 1.33× · Pricier than median
P/FCF 8.4× · Pricier than median
EV/EBITDA 8.1× · Cheaper than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 30 · sector 14
FUTURE 0 · sector 18
PAST 0 · sector 19
HEALTH 100 · sector 94
DIVIDEND 0 · sector 51

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 21, 2026).

Stock Price Fair Value vs Fair Value
ANTA Sports Products Limited 2020 HK$74.15 HK$119.29 +61%
Pop Mart International Group 9992 HK$160.20 HK$227.30 +42%
Amer Sports, Inc AS $36.44 $16.16 -56%
Hasbro, Inc HAS $81.55 $83.38 +2%
Life Time Group LTH $42.15 $16.15 -62%
Acushnet Holdings GOLF $114.78 $37.79 -67%
Li Ning Company 2331 HK$14.80 HK$29.26 +98%
Benefit Systems S.A BFT 5,255 PLN 3,714 PLN -29%
Ninebot Limited 689009 ¥37.82 ¥39.17 +4%
Asmodee Group ASMDEEB kr 145.70 kr 41.90 -71%

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Frequently asked questions

Is United Parks & Resorts Inc (PRKS) overvalued or undervalued?
As of Jul 21, 2026, our model estimates a fair value of $44.00 versus a price of $45.03, about −2% (fairly valued).
What is the fair value of PRKS?
Our model-based fair value for United Parks & Resorts Inc is $44.00 (as of Jul 21, 2026), built from audited fundamentals. The current price is $45.03.
What is the quality score of PRKS?
United Parks & Resorts Inc has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of United Parks & Resorts Inc (PRKS)?
United Parks & Resorts Inc reported trailing-twelve-month revenue of about $1.7B (latest available figure, as of Jul 21, 2026).
What is the net profit margin of PRKS?
The net profit margin of United Parks & Resorts Inc is about 9.1%, meaning it keeps roughly 9.1% of revenue as net income. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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