Promotora de Informaciones SA (PRS) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Promotora de Informaciones SA stock €4.29, price €2.25, upside +90.7%, quality 50 out of 100. Rating: strongly undervalued. Calculated from audited financials with 10 of our 26 valuation models and 37 quality factors, updated daily.
Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with oneYes, for free
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 1, 2026.
How to read this chart
60‑month range €2.03 – €6.90 · fair‑value band €2.35 – €6.89 · the €2.25 price screens below the €4.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 1, 2026.
Follow Promotora de Informaciones in your weekly email
Every Wednesday you see whether Promotora de Informaciones is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Promotora de Informaciones, S.A., together with its subsidiaries, engages in the exploitation of media in Spain and internationally.
Show moreShow less
The company provides a range educational content, such as textbooks, digital resources, support material, etc. covering preschool to Bachillerato and vocational training; and books publication services.
It also offers technology, training, and assessment services to schools, teachers, and students, as well as engages in a range of activities and events, including concerts, festivals, music awards, debates, and conferences. In addition, the company operates radio broadcasting stations.
Further, it sells newspapers and magazines; business management services; publication, operation and sale of El País newspaper; administrative, technological and legal services and the distribution of written and digital media; as well as offers advertising and promotions services.
Promotora de Informaciones, S.A. was incorporated in 1972 and is based in Madrid, Spain.
Stock analysis
Promotora de Informaciones SA (PRS) currently trades at €2.25, while our model-based Fair Value estimate is €4.29, implying the stock looks roughly 48% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of €4.29 per share, and 9 of the 10 models we run sit above the €2.25 price.
Bear case: the Growth DCF group reads lowest at €3.19, and 1 of the 10 models stay below the price. Data coverage for this calculation is medium.
Scenario range: €2.35 (bear) to €6.89 (bull), the price of €2.25 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 50/100 (solid quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Promotora de Informaciones SA reported revenue of €883M in FY2025 versus €729M in FY2021, a compound +4.9%/yr. Reported net income was −€27.1M in FY2025.
Key figures
Market cap €319M Small · P/S ratio 0.28 · EPS (TTM) €−0.1000 · Dividend yield 1.1% · Net margin −1.4% · Return on assets (EBIT) 7.3% · Operating margin 9.7% · Revenue (TTM) €1.0B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 27 out of 100 (low confidence).
What moves the price
The share trades about 41% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −6% fair-value upside, at 91%, PRS screens cheaper than that median.
Fair Value models
Bear€2.35Fair Value €4.29Bull€6.89
Price €2.25 · Upside +90.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.46/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+0.3%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.0%
Start year 2020 (pandemic). Over 10 years: −4.1% a year
Revenue growth 25 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−19.2%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−4.2% (2020) → 8.3% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+3.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (euro area: IMF forecast 2.2% a year to 2030, 2.6% from 2016 to 2025) that is about +1.2% a year for the price and +3.4% for the forecasts.
Compare Promotora de Informaciones SA with another stock
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Publishing · 99 stocks
Beats the industry median on 7/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score50 · Bottom 25%
Fair Value upside+90.7% · Top 25%
Profitability
Return on equity (12 months)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets−3.0% · Bottom 25%
Net margin (12 months)−1.4% · Bottom 25%
Operating margin (12 months)9.7% · Above median
Growth and dividend
Revenue growth (quarter YoY)47.7% · Top 25%
Dividend yield (12 months)1.1% · Bottom 25%
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Publishing median · lower = cheaper
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
P/S (12 months)0.32× · Cheapest 25%
Price / free cash flow3.6× · Cheapest 25%
EV/EBITDA6.0× · Cheaper than median
PEG0.16× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)100· sector 50
FUTURE (revenue growth)100· sector 0
PAST (return on equity)0· sector 26
HEALTH (low debt)0· sector 99
DIVIDEND (yield)21· sector 61
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Promotora de Informaciones SA Fair Value". https://www.fairvalue-calculator.com/stock/PRS
Frequently asked questions
Is Promotora de Informaciones SA (PRS) overvalued or undervalued?
As of Nov 1, 2026, our model estimates a fair value of €4.29 versus a price of €2.25, about +91% upside (undervalued).
What is the fair value of PRS?
Our model-based fair value for Promotora de Informaciones SA is €4.29 (as of Nov 1, 2026), built from audited fundamentals. The current price: €2.25.
What is the quality score of PRS?
Promotora de Informaciones SA has a Quality Score of 50/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Promotora de Informaciones SA (PRS)?
Our model-based price target is the fair value of €4.29 (as of Nov 1, 2026) from 10 valuation models. Cautious scenario €2.35, optimistic scenario €6.89. It is a calculation from audited fundamentals, not an analyst target.
What is the Promotora de Informaciones SA stock forecast for 2026?
Our models put fair value at €4.29, about +91% upside versus a price of €2.25 (undervalued). Cautious scenario €2.35, optimistic scenario €6.89. The calculation is refreshed regularly with new filings.
What is the revenue of Promotora de Informaciones SA (PRS)?
Promotora de Informaciones SA reported trailing-twelve-month revenue of about €1.0B (latest available figure, as of Nov 1, 2026).
Does Promotora de Informaciones SA pay a dividend?
Promotora de Informaciones SA currently shows a dividend yield of 1.05% relative to its recent price (as of Nov 1, 2026).
What growth is priced into Promotora de Informaciones SA (PRS)?
For today's price to be fair in a discounted-cash-flow model, Promotora de Informaciones SA would have to grow free cash flow by +3.4 % per year for five years (discount rate 11.9 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +5.0 % per year. As of Nov 1, 2026.
What discount rate (WACC) does the fair value of PRS use?
Our models discount Promotora de Informaciones SA at 11.9 %: a base by market capitalisation (small), damped by beta 0.81, country premium for Spain. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Promotora de Informaciones SA that is +3.4 % per year a year over ten years, using the same discount rate (11.9 %) and the same formula as our fair value.
How much growth has Promotora de Informaciones SA (PRS) delivered so far?
Over the past 5 years revenue at Promotora de Informaciones SA grew +5.0 % a year. The price currently implies +3.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Promotora de Informaciones SA (PRS) growing?
The median revenue growth in the sector is +3.7 % a year. That is the yardstick for the growth priced into Promotora de Informaciones SA (+3.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Promotora de Informaciones SA (PRS)?
The free-cash-flow yield on the price is 27.67 %: that much free cash flow Promotora de Informaciones SA produces per unit of market value. When it exceeds the discount rate of our models (11.9 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Promotora de Informaciones SA (PRS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Promotora de Informaciones SA it is €4.29 per share (as of Nov 1, 2026), against a price of €2.25. It is the blended result of 10 valuation models (cash flow, earnings, asset, dividend).
Is Promotora de Informaciones SA stock overvalued or undervalued in 2026?
As of Nov 1, 2026, PRS trades below its calculated fair value: price €2.25, fair value €4.29, a gap of about +91% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PRS?
No. The price is what the market pays today (€2.25); the fair value is what the company's own numbers justify (€4.29). For Promotora de Informaciones SA the two are €2.04 per share apart. That gap is exactly why we show both numbers side by side.
How much is Promotora de Informaciones SA worth?
The market values Promotora de Informaciones SA at about €319M (market capitalisation, as of Nov 1, 2026). Per share that is €2.25; our models calculate a fair value of €4.29 per share.
What do the bullish and bearish scenarios say about PRS?
Our models span a range for Promotora de Informaciones SA: cautious scenario €2.35, base €4.29, optimistic €6.89 per share (as of Nov 1, 2026, price €2.25). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of PRS?
The PEG ratio of Promotora de Informaciones SA is 0.16 (P/E divided by earnings growth, as of Nov 1, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Promotora de Informaciones SA (PRS)?
Balance-sheet figures for Promotora de Informaciones SA (as of Nov 1, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 50/100, which measures business quality independently of the share price.
How far is PRS from its 52-week high?
Promotora de Informaciones SA trades at €2.25, about 41% below its 52-week high of €3.79 and 11% above the low of €2.03 (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of €4.29 is for.
Which stocks are comparable to Promotora de Informaciones SA?
From the same area (Communication Services) we also value The New York Times Company, Xinhua Winshare Publishing and Media Co, Jiangsu Phoenix Publishing & Media Corporation, China Science Publishing & Media Ltd, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Promotora de Informaciones SA stock attractive at the current price?
The data as of Nov 1, 2026: price €2.25, calculated fair value €4.29 (+91%), Quality Score 50/100, from 10 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PRS calculated?
We run Promotora de Informaciones SA through 10 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €4.29, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Promotora de Informaciones SA currently trades 48% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Promotora de Informaciones SA (PRS)?
The closing price on Nov 5, 2026 was €2.25. Our model-based fair value is €4.29, about +91% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Promotora de Informaciones SA right now?
The price is below even our cautious bear case (€2.35). The market is more pessimistic than our downside scenario. The model range is unusually wide (€2.35 to €6.89). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (50/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of Promotora de Informaciones SA
How large is the market capitalisation of Promotora de Informaciones SA (PRS)?
The market capitalisation of Promotora de Informaciones SA is €319M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Promotora de Informaciones SA (PRS)?
The price-to-sales ratio of Promotora de Informaciones SA is 0.28 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Promotora de Informaciones SA (PRS)?
Earnings per share at Promotora de Informaciones SA are €−0.1000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Promotora de Informaciones SA (PRS)?
The dividend yield of Promotora de Informaciones SA is 1.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Promotora de Informaciones SA (PRS)?
The net margin of Promotora de Informaciones SA is −1.4% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the EBIT return on assets of Promotora de Informaciones SA (PRS)?
On an EBIT basis the return on assets of Promotora de Informaciones SA is 7.3% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Promotora de Informaciones SA (PRS)?
The operating margin of Promotora de Informaciones SA is 9.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Promotora de Informaciones SA (PRS)?
Revenue at Promotora de Informaciones SA is growing +47.7% versus a year earlier (3y avg +2.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Promotora de Informaciones SA (PRS)?
Earnings per share at Promotora de Informaciones SA are growing −35.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Promotora de Informaciones SA (PRS) carry?
The net debt of Promotora de Informaciones SA is €655M (fiscal year 2025, ≈ 7.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
Free · no account needed
Watch Promotora de Informaciones SA in the live analysis
One click puts Promotora de Informaciones SA on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.
Some data
Nov 1, 2026