Zhejiang Publishing & Media Co (601921) Fair Value & Analysis

Communication Services · CN · Market cap 15.9B CNY

A solid business, currently priced close to our fair value.

What matters now

• The price sits close to our fair value, market and models broadly agree here, little valuation tension.
• A fairly wide model range (¥5.67 to ¥10.27) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 8, 2026.

How to read this chart

60‑month range ¥5.60 – ¥13.32 · fair‑value band ¥5.67 – ¥10.27 · the ¥7.15 price screens below the ¥7.54 fair value. Dashed = 300-day average. As of Aug 8, 2026.

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Analysis

Zhejiang Publishing & Media Co (601921) currently trades at ¥7.15, while our model-based Fair Value estimate is ¥7.54, implying the stock looks roughly 5.5% fairly valued today. The Quality Score stands at 64/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Zhejiang Publishing & Media Co generated revenue of 10.3B CNY at a net margin of 12.1%. Revenue declined 7.6% year over year. It earns a return on equity of 8.9%. The balance sheet holds a net cash position of 6.0B CNY. Fundamentals as of Aug 8, 2026

Our scenario range runs from ¥5.67 (bear case) to ¥10.27 (bull case); at ¥7.15, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 23% below its 52-week high, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 15% fair-value upside, at 5%, 601921 screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Multiples (¥9.68) versus Asset-Based (¥4.34). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

Zhejiang Publishing & Media Co., Ltd. engages in publishing, distribution, printing, and other activities in China. It is involved in publishing, distribution, wholesale, and retail of textbooks, supplementary teaching materials, general books, audio-visual products, cultural supplies, etc.; printing and packaging of various books and periodicals, etc.; and …

Full company description

Zhejiang Publishing & Media Co., Ltd. engages in publishing, distribution, printing, and other activities in China. It is involved in publishing, distribution, wholesale, and retail of textbooks, supplementary teaching materials, general books, audio-visual products, cultural supplies, etc.; printing and packaging of various books and periodicals, etc.; and provision of information technology, logistics, hotel services, etc. The company also offers investment management, journal publishing, telecommunications, cultural, print, advertising, technical, information consulting, internet publishing, warehousing, hotel catering, hotel and property management, and trading services. The company was formerly known as Zhejiang Publishing Media Co., Ltd. and changed its name to Zhejiang Publishing & Media Co., Ltd. in September 2018. Zhejiang Publishing & Media Co., Ltd. was incorporated in 2016 and is based in Hangzhou, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Zhejiang Publishing & Media Co reported revenue of ¥10.5B in FY2025 versus ¥11.4B in FY2021, a compound −1.9%/yr. Reported net income was ¥1.3B in FY2025, compounding −0.6%/yr from FY2021.

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Peer Group

Publishing · 110 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Publishing median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.