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Prosiebensat 1 Media AG (PSM) fair value: what the stock is really worth

As of Sep 23, 2026: fair value of Prosiebensat 1 Media AG €7.78, price €3.34, upside +133.1%, quality 48 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? Yes
  2. Good quality? No
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Communication Services · DE · ISIN DE000PSM7770

P1 Prosiebensat 1 Media AG logo Some data Sep 23, 2026

Prosiebensat 1 Media AG

PSM · XETRA

Cheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.

Fair value €7.78 · Strongly undervalued (+133%)
!Quality 48/100
!Weak Growth (revenue 5y −1.9 %/yr)
!Loss-making · -4.2% net margin (TTM)
Moderate debt · generates free cash flow
·3.00% dividend yield
!Mixed vs. peers (6/13)
!Narrow moat 19/100
!Insider activity 40/100
!Evidence only medium, so the estimate is less certain

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

€14.93 €3.34 Fair Value €7.78 Jul 2021 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 23, 2026.

How to read this chart

60‑month range €3.34 – €14.93 · fair‑value band €4.11 – €11.46 · the €3.34 price screens below the €7.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 23, 2026.

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Company profile

ProSiebenSat.1 Media SE operates as a media company in Germany, Austria, Switzerland, the United States, and internationally. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures.

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ProSiebenSat.1 Media SE operates as a media company in Germany, Austria, Switzerland, the United States, and internationally. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment operates free TV channels and digital platforms, such as SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, and Kabel Eins Doku, as well as PULS4, PULS24, ATV I, ATV II, and PLUS 8. This segment is involved in operating commercial websites; production and distribution programming portfolio, including entertainment, reality, and factual formats, as well as TV series, TV films, and digital content; and operates Studio71 which creates and sells digital offerings for influencers. Its Dating & Video segment engages in online matchmaking services for online dating and entertainment under Parship, ElitePartner, eharmony, LOVOO help singles brand names. This segment provides video-based social entertainment applications, such as MeetMe, Skout, Tagged, and GROWLr content for users. The Commerce & Ventures segment bundles investments in digital commerce companies, offering a flexible investment model using media-for-revenue and media-for-equity deals, and includes consumer-focused businesses such as online beauty provider flaconi, car rental comparison portal FLOYT Mobility, and experience provider Jochen Schweizer mydays. This segment involves operating Marktguru and wetter.com. The compny was founded in 1984 and is headquartered in Unterföhring, Germany. ProSiebenSat.1 Media SE operates as a subsidiary of MFE-Mediaforeurope N.V.

Stock analysis

Prosiebensat 1 Media AG (PSM) currently trades at €3.34, while our model-based Fair Value estimate is €7.78, implying the stock looks roughly 57.1% undervalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of €27.54 per share, and 12 of the 15 models we run sit above the €3.34 price.

Bear case: the Asset-Based group reads lowest at €3.31, and 3 of the 15 models stay below the price. Evidence for this calculation is medium.

Scenario range: €4.11 (bear) to €11.46 (bull), the price of €3.34 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 48/100 (below-average quality), in the Communication Services sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Prosiebensat 1 Media AG reported revenue of €3.7B in FY2025 versus €4.5B in FY2021, a compound −4.9%/yr. Reported net income was −€169M in FY2025.

Key figures

Market cap €770M · P/S ratio 0.26 · EPS (TTM) €−0.6500 · Dividend yield 3.0% · Net margin −4.6% · Return on equity −11.9% · Return on assets (EBIT) 3.2% · Operating margin 0.4%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).

What moves the price

The share trades about 41% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Communication Services peers we cover trades at 43% fair-value upside, at 133%, PSM screens cheaper than that median.

Fair Value models

Bear €4.11 Fair Value €7.78 Bull €11.46
Model Each model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence Evidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF €32.64 €42.33 €59.21 81
Growth DCF €33.56 €42.79 €57.60 80
5Y EBITDA Exit €20.04 €26.36 €34.80 76
All 15 models by family
DCF Models
FCF DCF €32.64 €42.33 €59.21 81
5Y Revenue Exit €16.72 €20.71 €26.50 74
5Y EBITDA Exit €20.04 €26.36 €34.80 76
10Y Revenue Exit €23.22 €27.54 €31.95 68
10Y EBITDA Exit €25.27 €30.95 €36.93 70
Earnings-Based
EPV €3.66 €4.56 €5.31 74
Dividend Discount
Gordon GGM €0.4000 €0.4900 €0.5700 69
DDM Multi-Stage €0.4000 €0.5100 €0.6300 67
Multiples
EV/EBIT €8.07 €11.75 €15.42 65
EV/EBITDA €12.74 €17.97 €23.20 67
EV/Revenue €5.41 €8.99 €12.57 52
Asset-Based
NCAV (Graham) €2.47 €3.31 €4.94 54
Growth DCF
Growth DCF €33.56 €42.79 €57.60 80
Rev-Margin DCF €16.72 €21.54 €28.14 74
Economic Profit
ROIC Compounder €3.66 €4.56 €5.41 72

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Quality Score breakdown

Overall quality 48/100

Of which business quality 49 · Market factors (momentum, volatility) 28

Profitability 19
Margins and returns on capital today
Quality Growth 17
Are margins and returns improving?
Cashflow 93
Earnings quality: real cash, not paper profit
Fin. Strength 19
Balance sheet, leverage, solvency risk
Investment 95
Disciplined investing over empire-building
Low Volatility 59
Calm price path (market factor)
Momentum 23
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 72
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality Growth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 23/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−6.2%
Revenue growth 3 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−4.1%
Revenue growth 5 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−1.9%
Start year 2020 (pandemic). Over 10 years: +1.2% a year
Revenue growth 21 years Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.4%
Profit margin (trend) Operating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
13.7% (2020) → 5.8% (2025)
What shareholders gained per year We only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

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Peer GroupHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Broadcasting · 66 stocks

Beats the industry median on 5/11 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 48 · Below median
Fair Value upside +129% · Top 25%
Profitability
Return on assets 2% · Above median
Net margin (TTM) −4% · Below median
Operating margin (TTM) 0% · Below median
Growth and dividend
Revenue growth −9% · Bottom 25%
Dividend yield (TTM) 3.0% · Below median
Balance sheet
Debt / equity 1.07× · Highest 25%

Valuation Multiplesvs Broadcasting median · lower = cheaper

P/B 0.78× · book value is mostly goodwill Goodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (TTM) 0.25× · Cheaper than median
P/FCF 1.0× · Cheaper than median
EV/EBITDA 5.8× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)100 · sector 61
FUTURE (revenue growth)0 · sector 0
PAST (return on equity)0 · sector 4
HEALTH (low debt)47 · sector 92
DIVIDEND (yield)60 · sector 100

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Broadcasting stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
Nexstar Media Group NXST $167.53 $184.28 +10%
SES S.A SESG €4.78 €10.23 +114%
PT Elang Mahkota Teknologi Tbk, through its subsidiaries, EMTK 448.00 IDR 893.69 IDR +99%
MFE-Mediaforeurope N.V MFEA €2.32 €5.62 +142%
Jiangsu Broadcasting Cable Information Network Corporation 600959 ¥3.15 ¥1.74 −45%
Sun TV Network Limited SUNTV ₹490.10 ₹586.58 +20%
MBC Group 4072 18.66 SAR 9.72 SAR −48%
Métropole Télévision S.A MMT €11.20 €16.02 +43%
TF1 SA TFI €6.48 €12.07 +86%
Beijing Gehua Catv Network Co 600037 ¥7.18 ¥3.62 −50%

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Cite: Fair Value Calculator (2026). "Prosiebensat 1 Media AG Fair Value". https://www.fairvalue-calculator.com/stock/PSM

Frequently asked questions

Is Prosiebensat 1 Media AG (PSM) overvalued or undervalued?
As of Sep 23, 2026, our model estimates a fair value of €7.78 versus a price of €3.34, about +133% upside (undervalued).
What is the fair value of PSM?
Our model-based fair value for Prosiebensat 1 Media AG is €7.78 (as of Sep 23, 2026), built from audited fundamentals. The current price: €3.34.
What is the quality score of PSM?
Prosiebensat 1 Media AG has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Prosiebensat 1 Media AG (PSM)?
Our model-based price target is the fair value of €7.78 (as of Sep 23, 2026) from 15 valuation models. Cautious scenario €4.11, optimistic scenario €11.46. It is a calculation from audited fundamentals, not an analyst target.
What is the Prosiebensat 1 Media AG stock forecast for 2026?
Our models put fair value at €7.78, about +133% upside versus a price of €3.34 (undervalued). Cautious scenario €4.11, optimistic scenario €11.46. The calculation is refreshed regularly with new filings.
What is the revenue of Prosiebensat 1 Media AG (PSM)?
Prosiebensat 1 Media AG reported trailing-twelve-month revenue of about €3.6B (latest available figure, as of Sep 23, 2026).
Does Prosiebensat 1 Media AG pay a dividend?
Prosiebensat 1 Media AG currently shows a dividend yield of about 3.00% relative to its recent price (as of Sep 23, 2026).
What is the intrinsic value of Prosiebensat 1 Media AG (PSM)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Prosiebensat 1 Media AG it is €7.78 per share (as of Sep 23, 2026), against a price of €3.34. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Prosiebensat 1 Media AG stock overvalued or undervalued in 2026?
As of Sep 23, 2026, PSM trades below its calculated fair value: price €3.34, fair value €7.78, a gap of about +133% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of PSM?
No. The price is what the market pays today (€3.34); the fair value is what the company's own numbers justify (€7.78). For Prosiebensat 1 Media AG the two are €4.44 per share apart. That gap is exactly why we show both numbers side by side.
How much is Prosiebensat 1 Media AG worth?
The market values Prosiebensat 1 Media AG at about €770M (market capitalisation, as of Sep 23, 2026). Per share that is €3.34; our models calculate a fair value of €7.78 per share.
What do the bullish and bearish scenarios say about PSM?
Our models span a range for Prosiebensat 1 Media AG: cautious scenario €4.11, base €7.78, optimistic €11.46 per share (as of Sep 23, 2026, price €3.34). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Prosiebensat 1 Media AG (PSM)?
Balance-sheet figures for Prosiebensat 1 Media AG (as of Sep 23, 2026): return on equity −11.9%, debt of 1.07 per unit of equity. They feed the Quality Score of 48/100, which measures business quality independently of the share price.
How far is PSM from its 52-week high?
Prosiebensat 1 Media AG trades at €3.34, about 41% below its 52-week high of €5.62 and at the low of €3.34 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of €7.78 is for.
Which stocks are comparable to Prosiebensat 1 Media AG?
From the same area (Communication Services) we also value Nexstar Media Group, SES S.A, PT Elang Mahkota Teknologi Tbk, through its subsidiaries,, MFE-Mediaforeurope N.V, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Prosiebensat 1 Media AG stock attractive at the current price?
The data as of Sep 23, 2026: price €3.34, calculated fair value €7.78 (+133%), Quality Score 48/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of PSM calculated?
We run Prosiebensat 1 Media AG through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of €7.78, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Prosiebensat 1 Media AG currently trades 133 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Prosiebensat 1 Media AG (PSM)?
The closing price on Sep 23, 2026 was €3.34. Our model-based fair value is €7.78, about +133% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Prosiebensat 1 Media AG right now?
The price is below even our cautious bear case (€4.11). The market is more pessimistic than our downside scenario. The model range is unusually wide (€4.11 to €11.46). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid quality (48/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of Prosiebensat 1 Media AG

How large is the market capitalisation of Prosiebensat 1 Media AG (PSM)?
The market capitalisation of Prosiebensat 1 Media AG is €770M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Prosiebensat 1 Media AG (PSM)?
The price-to-sales ratio of Prosiebensat 1 Media AG is 0.26 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Prosiebensat 1 Media AG (PSM)?
Earnings per share at Prosiebensat 1 Media AG are €−0.6500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Prosiebensat 1 Media AG (PSM)?
The dividend yield of Prosiebensat 1 Media AG is 3.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Prosiebensat 1 Media AG (PSM)?
The net margin of Prosiebensat 1 Media AG is −4.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Prosiebensat 1 Media AG (PSM)?
The return on equity (ROE) of Prosiebensat 1 Media AG is −11.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Prosiebensat 1 Media AG (PSM)?
On an EBIT basis the return on assets of Prosiebensat 1 Media AG is 3.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Prosiebensat 1 Media AG (PSM)?
The operating margin of Prosiebensat 1 Media AG is 0.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Prosiebensat 1 Media AG (PSM)?
Revenue at Prosiebensat 1 Media AG is growing −9.4% versus a year earlier (3y avg −4.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Prosiebensat 1 Media AG (PSM)?
Earnings per share at Prosiebensat 1 Media AG are growing +1,000% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Prosiebensat 1 Media AG (PSM) generate?
The free cash flow of Prosiebensat 1 Media AG is €900M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Prosiebensat 1 Media AG (PSM) carry?
The net debt of Prosiebensat 1 Media AG is €1.6B (fiscal year 2025, ≈ 1.8 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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