Rogers Communications Inc (RCI-B) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Rogers Communications Inc C$123, price C$43.94, upside +179.8%, quality 40 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? No
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Rogers Communications Inc
RCI-B · TOCheap, value-trap riskThe stock looks deeply undervalued, but low quality raises value-trap risk.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 30, 2026.
How to read this chart
60‑month range C$31.24 – C$64.79 · fair‑value band C$75.99 – C$175.26 · the C$43.94 price screens below the C$122.94 fair value. Dashed = 300-day average. As of Sep 30, 2026.
Company profile
Rogers Communications Inc. operates as a communications, sports, and entertainment company in Canada. It operates through Wireless, Cable, and Media segments.
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Rogers Communications Inc. operates as a communications, sports, and entertainment company in Canada. It operates through Wireless, Cable, and Media segments. The company offers mobile internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and pickup services; satellite-to-mobile service; and wireless solutions under the Rogers, Fido, and chatr brands. It also provides Internet access, Internet protocol-based (IP) television, applications, online viewing, phone, home monitoring, and advanced home WiFi services to consumer and businesses. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, restart, and integrated apps; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; video and audio programming; voice, data networking, IP, and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and HGTV television networks, as well as AM and FM radio stations. It also offers Rogers and the Rogers Red World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
Stock analysis
Rogers Communications Inc (RCI-B) currently trades at C$43.94, while our model-based Fair Value estimate is C$122.94, implying the stock looks roughly 64.3% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of C$242.67 per share, and 21 of the 24 models we run sit above the C$43.94 price.
Bear case: the Economic Profit group reads lowest at C$24.41, and 3 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: C$75.99 (bear) to C$175.26 (bull), the price of C$43.94 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 40/100 (below-average quality), in the Communication Services sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Rogers Communications Inc reported revenue of C$21.7B in FY2025 versus C$14.7B in FY2021, a compound +10.3%/yr. Reported net income was C$6.9B in FY2025, compounding +45.0%/yr from FY2021.
Key figures
Market cap C$23.8B (≈ $16.7B) · P/E ratio 3.6 · P/S ratio 1.13 · EPS (TTM) C$13.04 · Dividend yield 4.6% · Net margin 31.8% · Return on equity 40.7% · Return on assets (EBIT) 11.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).
What moves the price
The share trades about 20% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 36% fair-value upside, at 180%, RCI-B screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 40 · Market factors (momentum, volatility) 41
Revenue & earnings trend
Growth Forecast
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Earlier news
- Why Rogers Communications Inc. (RCI) Remains a Gabelli Holding
- Mastercard, Flybits and Rogers establish benchmark for secure, consumer-controlled agentic commerce in Canada
- Rogers Communications (TSX:RCI.B) Moved, So What Is Drawing Attention Now?
- Mobi by Rogers Renewed Through 2029, Bringing More Rides, More Access and More Ways to Explore Vancouver
Compare Rogers Communications Inc with another stock
Price, fair value, quality and upside side by side.
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Canadian Stocks
- Valuation of the Canada market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Telecom Services stocks, each showing price versus our Fair Value estimate.
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|---|---|---|---|
| China Mobile Limited 80941 | HK$67.30 | HK$114.85 | +71% |
| Verizon Communications Inc VZ | $45.87 | $70.27 | +53% |
| T-Mobile US, Inc TMUS | $162.98 | $272.88 | +67% |
| AT&T Inc T | $24.48 | $51.11 | +109% |
| Bharti Airtel Limited BHARTIARTL | ₹1,741 | ₹1,883 | +8% |
| China Telecom Corporation 601728 | ¥6.16 | ¥8.36 | +36% |
| Saudi Telecom Company 7010 | 43.22 SAR | 41.80 SAR | −3% |
| Singapore Telecommunications Limited Z74 | 4.28 SGD | 2.16 SGD | −50% |
| Swisscom AG SCMN | CHF 639.00 | CHF 505.18 | −21% |
| Telstra Group TLS | A$4.83 | A$4.43 | −8% |
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Key figures of Rogers Communications Inc
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