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ROYAL CUSHION VINYL PRODUCTS LTD.-$ (ROYALCU) Fair Value & Analysis

Consumer Cyclical · IN · Market cap ₹640M

RC ROYAL CUSHION VINYL PRODUCTS LTD.-$ ROYALCU · BSE
Price₹12.07
Fair Value₹7.75
Upside-35.8%
Quality28/100
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Weak Growth
Loss-making · -14.2% net margin
Negative equity (buybacks among others) · generates free cash flow
Trails peers (4/11)
Narrow moat 22/100
Evidence: Low Range ₹4.12 – ₹7.75 Share as image

Fair value as of: Aug 17, 2026

From 6 valuation models · updated 3 days ago

Below-average quality, and screening another 36% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (₹7.75). The favourable scenario is already priced in.
  • Weak quality (28/100) and above fair value at the same time, the margin of safety is missing on both counts.
  • The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
  • A fairly wide model range (₹4.12 to ₹7.75) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

₹52.08 ₹5.80 Fair Value ₹7.75 Apr 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 17, 2026.

How to read this chart

60‑month range ₹5.80 – ₹52.08 · fair‑value band ₹4.12 – ₹7.75 · the ₹12.07 price screens above the ₹7.75 fair value. Dashed = 300-day average. As of Aug 17, 2026.

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Analysis

ROYAL CUSHION VINYL PRODUCTS LTD.-$ (ROYALCU) currently trades at ₹12.07, while our model-based Fair Value estimate is ₹7.75, implying the stock looks roughly 35.8% overvalued today. The Quality Score stands at 28/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).

Over the trailing twelve months, ROYAL CUSHION VINYL PRODUCTS LTD.-$ generated revenue of ₹559M at a net margin of -14.2%. Revenue declined 21.6% year over year. Net debt stands at ₹843M. Fundamentals as of Aug 17, 2026

Our scenario range runs from ₹4.12 (bear case) to ₹7.75 (bull case); at ₹12.07, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 8% fair-value upside, at -36%, ROYALCU screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF ₹8.34 ₹13.01 ₹20.25 80
Rev-Margin DCF ₹5.32 ₹11.05 ₹18.17 74
EV/Revenue ₹4.42 ₹9.92 ₹15.42 43
All 6 models by family
DCF Models
FCF DCF ₹7.81 ₹12.74 ₹21.02 38
5Y Revenue Exit ₹5.32 ₹10.62 ₹18.31 39
10Y Revenue Exit ₹6.04 ₹9.82 ₹13.77 36
Multiples
EV/Revenue ₹4.42 ₹9.92 ₹15.42 43
Growth DCF
Growth DCF ₹8.34 ₹13.01 ₹20.25 80
Rev-Margin DCF ₹5.32 ₹11.05 ₹18.17 74

Widest divergence: Growth DCF (₹11.05) versus Multiples (₹9.92). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) ₹559M
Revenue growth (YoY) -21.6%
Net margin -14.2%
Free cash flow ₹73.2M FY2026
Operating margin 12.0%
EPS (TTM) ₹-2.17
More key figures
EPS growth (YoY) -95.4%
Net debt ₹843M FY2026

Figures from reported company fundamentals · as of Aug 17, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 28/100

Of which business quality 31 · Market factors (momentum, volatility) 17

Profitability 21
Margins and returns on capital today
Quality Growth 7
Are margins and returns improving?
Cashflow 71
Earnings quality: real cash, not paper profit
Fin. Strength 0
Balance sheet, leverage, solvency risk
Investment 50
Disciplined investing over empire-building
Low Volatility 54
Calm price path (market factor)
Momentum 3
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 40
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Royal Cushion Vinyl Products Limited engages in the manufacture and sale of polyvinyl chloride (PVC) products in India. The company offers vinyl and anti-static flooring for residential, as well as commercial applications such as malls, offices, showrooms, lobbies, indoor play areas, retail and hospitality, etc.; and transport flooring for transport …

Full company description

Royal Cushion Vinyl Products Limited engages in the manufacture and sale of polyvinyl chloride (PVC) products in India. The company offers vinyl and anti-static flooring for residential, as well as commercial applications such as malls, offices, showrooms, lobbies, indoor play areas, retail and hospitality, etc.; and transport flooring for transport industries. It also provides PVC sheeting and artificial leather cloth for commercial, residential, transport, and other industries. The company offers its products under the Royal House brand name. It sells its products through a network of distributors and retailers. The company was incorporated in 1983 and is based in Mumbai, India.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

ROYAL CUSHION VINYL PRODUCTS LTD.-$ reported revenue of ₹559M in FY2026 versus ₹681M in FY2022, a compound −4.8%/yr. Reported net income was −₹79.4M in FY2026.

Growth Quality 24/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2026)
₹559M
Latest YoY
−12.5%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
+2.7%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−1.6%
Avg. growth/yr (12Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−0.8%
Revenue −4.8%/yr
FY22 ₹681M
FY23 ₹516M
FY24 ₹542M
FY25 ₹639M
FY26 ₹559M
Net income
FY22 ₹471M
FY23 ₹1.9M
FY24 ₹2.9B
FY25 ₹22.9M
FY26 −₹79.4M

ROYALCU screens 36% overvalued. Compare with Midea Group →

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Cite: Fair Value Calculator (2026). "ROYAL CUSHION VINYL PRODUCTS LTD.-$ Fair Value". https://www.fairvalue-calculator.com/stock/ROYALCU

Peer Group

Furnishings, Fixtures & Appliances · 319 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 28 · Bottom 25%
Fair Value upside −36% · Below median
Return on assets -0% · Below median
Net margin (TTM) -14% · Bottom 25%
Operating margin (TTM) 12% · Top 25%
Revenue growth -22% · Bottom 25%

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

P/S (TTM) 0.01× · Cheaper than 75% of peers
P/FCF 0.1× · Cheaper than 75% of peers
EV/EBITDA 32.4× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE0 · sector 18
FUTURE0 · sector 0
PAST0 · sector 19
HEALTH100 · sector 98
DIVIDEND0 · sector 55

VALUE 0: the price sits above our fair-value range.

PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Aug 17, 2026).

Stock Price Fair Value vs Fair Value
Midea Group 000333 ¥84.34 ¥99.66 +18%
Gree Electric Appliances, Inc 000651 ¥40.23 ¥86.91 +116%
Haier Smart Home Co 600690 ¥21.79 ¥36.04 +65%
King Slide Works Co 2059 12,500 TWD 1,917 TWD -85%
Guangdong Songfa Ceramics Co 603268 ¥173.26 ¥38.83 -78%
Hisense Home Appliances Group 000921 ¥27.69 ¥50.62 +83%
Ecovacs Robotics Co 603486 ¥57.74 ¥54.14 -6%
Zhejiang Supor Co 002032 ¥41.68 ¥44.84 +8%
COWAY Co 021240 97,200 KRW 103,928 KRW +7%
Voltas Limited VOLTAS ₹1,290 ₹152.27 -88%

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Frequently asked questions

Is ROYAL CUSHION VINYL PRODUCTS LTD.-$ (ROYALCU) overvalued or undervalued?
As of Aug 17, 2026, our model estimates a fair value of ₹7.75 versus a price of ₹12.07, about −36% (overvalued).
What is the fair value of ROYALCU?
Our model-based fair value for ROYAL CUSHION VINYL PRODUCTS LTD.-$ is ₹7.75 (as of Aug 17, 2026), built from audited fundamentals. The current price: ₹12.07.
What is the quality score of ROYALCU?
ROYAL CUSHION VINYL PRODUCTS LTD.-$ has a Quality Score of 28/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of ROYAL CUSHION VINYL PRODUCTS LTD.-$ (ROYALCU)?
ROYAL CUSHION VINYL PRODUCTS LTD.-$ reported trailing-twelve-month revenue of about ₹559M (latest available figure, as of Aug 17, 2026).
What is the net profit margin of ROYALCU?
The net profit margin of ROYAL CUSHION VINYL PRODUCTS LTD.-$ is about -14.2%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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