Solo Brands, Inc (SBDS) Fair Value & Analysis
Consumer Cyclical · US · Market cap $9.7M
Fair value as of: Jul 19, 2026
From 3 valuation models · updated 22 days ago
Fair value updated Jul 19, 2026, revised from $71.91 to $11.85 (−83.5%) since Jun 24, 2026. Share price −2.5% over the past month.
Below-average quality, screening 200% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (27/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case ($6.88). The market is more pessimistic than our downside scenario.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range ($6.88 to $15.71) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 19, 2026.
How to read this chart
57‑month range $0.8800 – $877.20 · fair‑value band $6.88 – $15.71 · the $3.95 price screens below the $11.85 fair value. Dashed = 300-day average. As of Jul 19, 2026.
Analysis
Solo Brands, Inc (SBDS) currently trades at $3.95, while our model-based Fair Value estimate is $11.85, implying the stock looks roughly 200.0% undervalued today. The Quality Score stands at 27/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Over the trailing twelve months, Solo Brands, Inc generated revenue of $302M at a net margin of -31.3%. Revenue declined 18.6% year over year. Net debt stands at $242M. Fundamentals as of Jul 19, 2026
Our scenario range runs from $6.88 (bear case) to $15.71 (bull case); at $3.95, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -49% fair-value upside, at 200%, SBDS screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 3 models by family
Widest divergence: Asset-Based ($12.04) versus Dividend Discount ($10.50). Highest evidence: Gordon GGM (70).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 27 · Market factors (momentum, volatility) 4
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Solo Brands, Inc., through its subsidiaries, engages in the operation of outdoor and lifestyle brands in the United States, Canada, Australia, Europe, and internationally. The company operates in two segments, Solo Stove and Chubbies.
Full company description
Solo Brands, Inc., through its subsidiaries, engages in the operation of outdoor and lifestyle brands in the United States, Canada, Australia, Europe, and internationally. The company operates in two segments, Solo Stove and Chubbies. It offers indoor and outdoor fire pits, camping stoves, and accessories under the Solo Stove and TerraFlame brand names; kayaks and storage bags under the Oru Kayak brand name; and inflatable and hard board stand-up paddle boards, hybrid kayaks, surfboards, and flotation devices under the ISLE brand name. The company also provides casual apparel and activewear, including swimwear, pants, polos, button-ups, tees, outerwear, and lounge under the Chubbies and Cheekies brand name. It sells its products through e-commerce channels and retail stores. The company was founded in 2011 and is headquartered in Grapevine, Texas.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Solo Brands, Inc reported revenue of $317M in FY2025 versus $404M in FY2021, a compound −5.9%/yr. Reported net income was −$145M in FY2025.
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Peer Group
Internet Retail · 109 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $245.34 | $127.67 | -48% |
| Alibaba Group BABA | $114.97 | $75.75 | -34% |
| PDD Holdings PDD | $84.14 | $223.51 | +166% |
| MercadoLibre, Inc MELI | $1,814 | $798.98 | -56% |
| DoorDash, Inc DASH | $190.16 | $38.64 | -80% |
| Sea Limited SE | $106.22 | $52.70 | -50% |
| eBay Inc EBAY | $117.20 | $60.13 | -49% |
| JD.com, Inc JD | €25.95 | €31.88 | +23% |
| Coupang, Inc CPNG | $16.86 | $2.79 | -83% |
| Delivery Hero SE DHER | €38.18 | €12.71 | -67% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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