Frasers Group (SDIPF) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Frasers Group $19.89, price $9.08, upside +119.1%, quality 60 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? Yes
- Good quality? Yes
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Frasers Group
SDIPF · USClearly undervaluedStrong Fair Value upside, but quality is only moderate.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range $3.40 – $11.75 · fair‑value band $14.61 – $24.86 · the $9.08 price screens below the $19.89 fair value. Dashed = 300-day average. As of Sep 24, 2026.
Company profile
Frasers Group Plc, together with its subsidiaries, engages in the retail and wholesale of sports and leisure clothing, footwear and equipment, and apparel through department stores, shops, and online. The company operates through five segments: UK Sports, Premium Lifestyle, International, Property, and Financial Services.
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Frasers Group Plc, together with its subsidiaries, engages in the retail and wholesale of sports and leisure clothing, footwear and equipment, and apparel through department stores, shops, and online. The company operates through five segments: UK Sports, Premium Lifestyle, International, Property, and Financial Services. It is also involved in operating gyms; leasing properties for car parking, conferences, and events, as well as the provision of consumer credits; property investment and management activities; production and sale of apparel under group-owned or licensed brands; and licensing of group brands. The company offers its products under its own and third-party brands, which include Sports Direct, House of Fraser, FLANNELS, 18montrose, Amara Living, Evans Cycles, Everlast, Everlast Gyms, Frasers, Gieves & Hawkes, I Saw It First, Jack Wills, Slazenger, Sofa.com, Studio, USA PRO, USC, Cruise, Van Mildert, and GAME. It operates in the United Kingdom, rest of Europe, the United States, Asia, and Oceania. The company was formerly known as Sports Direct International plc and changed its name to Frasers Group Plc in December 2019. Frasers Group Plc was founded in 1982 and is based in Shirebrook, the United Kingdom. Frasers Group Plc is a subsidiary of Mash Beta Ltd.
Stock analysis
Frasers Group (SDIPF) currently trades at $9.08, while our model-based Fair Value estimate is $19.89, implying the stock looks roughly 54.3% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of $22.31 per share, and 20 of the 24 models we run sit above the $9.08 price.
Bear case: the Asset-Based group reads lowest at $4.04, and 4 of the 24 models stay below the price. Evidence for this calculation is high.
Scenario range: $14.61 (bear) to $24.86 (bull), the price of $9.08 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 60/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Frasers Group reported revenue of £4.9B in FY2025 versus £3.5B in FY2021, a compound +8.9%/yr. Reported net income was £292M in FY2025.
Key figures
Market cap $3.9B · P/E ratio 6.9 · P/S ratio 0.41 · EPS (TTM) $1.32 · Net margin 5.9% · Return on equity 19.2% · Return on assets (EBIT) 9.3% · Operating margin 9.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 6% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 5% fair-value upside, at 119%, SDIPF screens cheaper than that median.
Fair Value models
All 24 models by family
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Set up alert →Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 43
Revenue & earnings trend
Growth Forecast
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Earlier news
- Frasers strengthens hold on Hugo Boss as Michael Murray made chairman
- Hugo Boss chairman to step down after pressure from Mike Ashley’s Frasers
Compare Frasers Group with another stock
Price, fair value, quality and upside side by side.
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
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Key figures of Frasers Group
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