Southern First Bancshares Inc (SFST) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Southern First Bancshares Inc stock $33.73, price $59.27, that is 43.1% below the price, quality 46 out of 100. Rating: strongly overvalued. Calculated from audited financials with 4 of our 26 valuation models and 37 quality factors, updated daily.
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Southern First Bancshares Inc
SFST · USOur calculation puts a fair price 43% below what the stock costs today.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range $21.33 – $65.02 · fair‑value band $25.30 – $42.16 · the $59.27 price screens above the $33.73 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Company profile
Southern First Bancshares, Inc. operates as the bank holding company for Southern First Bank that provides commercial, consumer, and mortgage loans to the general public in South Carolina, North Carolina, and Georgia.
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The company accepts various deposit products that include checking accounts, commercial checking accounts, and savings accounts, as well as other time deposits, including daily money market accounts and long-term certificates of deposit.
Its loan portfolio comprises commercial real estate loans; construction real estate loans; commercial business loans for various lines of businesses, such as the manufacturing, service industry, and professional service areas; consumer real estate and home equity loans; and other consumer loans, including secured and unsecured installment loans and revolving lines of credit.
In addition, the company offers other bank services, such as internet banking, cash management, safe deposit boxes, direct deposit, automatic drafts, bill payment, and mobile banking services. The company was incorporated in 1999 and is headquartered in Greenville, South Carolina.
Stock analysis
Southern First Bancshares Inc (SFST) currently trades at $59.27, while our model-based Fair Value estimate is $33.73, 43% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $39.68 per share, and 0 of the 4 models we run sit above the $59.27 price.
Bear case: the Asset-Based group reads lowest at $26.08, and 4 of the 4 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $25.30 (bear) to $42.16 (bull), the price of $59.27 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 46/100 (below-average quality), in the Financial Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Southern First Bancshares Inc reported revenue of $225M in FY2025 versus $110M in FY2021, a compound +19.5%/yr. Reported net income was $30.4M in FY2025, compounding −10.2%/yr from FY2021.
Key figures
Market cap $552M Small · P/E ratio 12.2 · P/S ratio 4.10 · EPS (TTM) $4.85 · Net margin 32.1% · Return on equity 10.6% · Return on assets (EBIT) 1.0% (5-year average) · Operating margin 46.4%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 61 out of 100 (medium confidence).
What moves the price
The share trades about 8% below its 52-week high and 34% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −29% fair-value upside, at −43%, SFST screens richer than that median.
Fair Value models
All 4 models by family
The fair value above starts from this blend and is adjusted for dilution from new shares.
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, one officer or director bought shares worth $18,981, on Sep 14, 2026. Over the same period, 5 people sold shares worth $2.2M.
- SaleJames B Orders IIIDirector8,045 shares at $62.05$499,171Sep 18, 2026
- BuyAnna T LockeDirector300 shares at $63.27$18,981Sep 14, 2026
- SaleLeighton M CubbageDirector5× since Jun 10, 2026: 4,880 shares, avg. $62.21$303,596Sep 3, 2026
- SaleR Arthur Seaver JrChief Executive Officer, Director2× since Dec 15, 2025: 31,000 shares, avg. $60.86$1.9MAug 12, 2026
- SaleJulie Ann FairchildChief Accounting Officer2× since Nov 21, 2025: 2,758 shares, avg. $57.07$157,400Aug 3, 2026
- SaleRay LattimoreDirector253 shares at $59.28$14,998Jun 23, 2026
- BuyWilliam Maner IVDirector400 shares at $52.35$20,940Mar 6, 2026
- SaleSilvia T KingChief Human Resources Officer2,625 shares at $60.49$158,786Feb 26, 2026
- SaleDavid G EllisonDirector1,000 shares at $53.29$53,290Dec 10, 2025
Plus 20 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
SFST screens overvalued: fair value 43% below the price. Compare with China Merchants Bank Co →
Compare Southern First Bancshares Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Banks - Regional · 996 stocks
Valuation Multiplesvs Banks - Regional median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
HEALTH: for banks, insurers and similar financial firms borrowed money is part of the business, so we do not rate debt here.
Context: sector, industry, market
- Is the Financials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- P/B ratio by industry
- Net margin by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Banks - Regional stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Postal Savings Bank of China Co 601658 | ¥5.62 | ¥7.59 | +35% | vs SFST |
| China Merchants Bank Co 600036 | ¥43.01 | ¥52.73 | +23% | vs SFST |
| BNP Paribas SA BNP | €93.98 | €106.01 | +13% | vs SFST |
| State Bank of India SBIN | ₹1,042 | ₹736.65 | −29% | vs SFST |
| Intesa Sanpaolo S.p.A ISP | €6.35 | €4.49 | −29% | vs SFST |
| Mizuho Financial Group MFG | $9.40 | $5.89 | −37% | vs SFST |
| UniCredit S.p.A UCG | €81.62 | €50.44 | −38% | vs SFST |
| DBS Group D05 | 69.72 SGD | 40.39 SGD | −42% | vs SFST |
| HDFC Bank Limited HDFCBANK | ₹798.15 | ₹406.39 | −49% | vs SFST |
| ICICI Bank Limited ICICIBANK | ₹1,589 | ₹615.63 | −61% | vs SFST |
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Frequently asked questions
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Key figures of Southern First Bancshares Inc
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