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Serko Limited (SKO) Fair Value & Analysis

Technology · AU · Market cap A$156M

SL Serko Limited SKO · AU
PriceA$1.30
Fair ValueA$0.6500
Upside-50.0%
Quality97/100
Evidence: Medium Range A$0.4700 – A$0.8300

Fair value as of: Jun 24, 2026

From 13 valuation models · updated 6 days ago

Fair value updated Jun 24, 2026 — revised from A$0.9200 to A$0.6500 (−29.3%) since Jun 23, 2026. Share price −11.4% over the past month.

Price vs Fair Value (12 months)

A$3.26 A$1.28 Fair Value A$0.6500 Jun 2025 Jun 2026

12‑month range A$1.28 – A$3.26 · fair‑value band A$0.4700 – A$0.8300 · the A$1.30 price screens above the A$0.6500 fair value. As of Jun 24, 2026.

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Analysis

Serko Limited (SKO) currently trades at A$1.30, while our model-based Fair Value estimate is A$0.6500 — implying the stock looks roughly 50.0% overvalued today. We read business quality at 97/100 (high quality), in the Technology sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

Over the trailing twelve months, Serko Limited generated revenue of A$119M at a net margin of -14.9%. Revenue grew 23.9% year over year. It earns a return on equity of -18.8%. The balance sheet holds a net cash position of A$7.3M. Fundamentals as of Jun 24, 2026

Key figures & financial health

Revenue (TTM) A$119M
Revenue growth (YoY) +23.9%
Net margin -14.9%
Return on equity -18.8%
Free cash flow A$5.7M FY2026
Operating margin -14.1%
More key figures
EPS (TTM) A$-0.1200
Net cash A$7.3M FY2026

Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.

About the company

Serko Limited provides online travel booking and expense management services in New Zealand, Australia, the United States, Europe, and internationally. The company offers solutions for travelers to book and manage their work trips and travel programmes. It provides Booking.com for Business, that is used by small-to-medium businesses; Zeno for managed business travel; and GetThere, a corporate booking tool. The company also offers Serko.ai, an agentic AI offering. Serko Limited was founded in 1994 and is headquartered in Auckland, New Zealand.

Revenue & earnings trend

FY2022 – FY2026 · reported fiscal years

Serko Limited reported revenue of A$120M in FY2026 versus A$17.9M in FY2022, a compound +61.1%/yr. Reported net income was −A$17.9M in FY2026.

Revenue +61.1%/yr
FY22 A$17.9M
FY23 A$46.5M
FY24 A$68.8M
FY25 A$88.5M
FY26 A$120M
Net income
FY22 −A$36.0M
FY23 −A$30.5M
FY24 −A$15.9M
FY25 −A$22.0M
FY26 −A$17.9M

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Frequently asked questions

Is Serko Limited (SKO) undervalued?
As of Jun 24, 2026, our model estimates a fair value of A$0.6500 versus a price of A$1.30 — about −50% (overvalued). Model-based estimate, not financial advice.
What is the fair value of SKO?
Our 21-model fair value for Serko Limited is A$0.6500 (as of Jun 24, 2026), built from audited fundamentals. The current price is A$1.30.
What is the quality score of SKO?
Serko Limited has a Quality Score of 97/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of Serko Limited (SKO)?
Serko Limited reported trailing-twelve-month revenue of about A$119M (latest available figure, as of Jun 24, 2026).
What is the net profit margin of SKO?
The net profit margin of Serko Limited is about -14.9%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.