Sanrio Co Ltd (SNROY) fair value: what the stock is really worth
As of Nov 13, 2026: fair value (intrinsic value) of Sanrio Co Ltd stock $13.40, price $14.16, that is 5.4% below the price, quality 69 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
🚩Generative AI could commoditise character creation🚩Pop Mart and Labubu could capture collectibles market share🚩China backlash could disrupt key market growth
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 11, 2026.
How to read this chart
14‑month range $9.59 – $19.86 · fair‑value band $8.04 – $27.88 · the $14.16 price screens above the $13.40 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 11, 2026.
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Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and internationally. The company also operates restaurants; and produces, promotes, and distributes movies.
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In addition, it engages in the planning, production, and sale of recorded music and video products; planning and presentation of musicals and live performances; copyright licensing; planning and operation of theme parks; planning, development, and sale of educational services and materials; planning, sale, and distribution of digital content; planning and sale of entertainment cards and publications; production and sale of video software; and advertising, marketing, and sports activities.
Further, the company engages in the sale and rental of robots, rental of cars, and non-life insurance agency services. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Shinagawa, Japan.
Stock analysis
Sanrio Co Ltd (SNROY) currently trades at $14.16, while our model-based Fair Value estimate is $13.40, so the stock looks roughly fairly valued today (gap 5.7%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $26.17 per share, and 12 of the 26 models we run sit above the $14.16 price.
Bear case: the Dividend Discount group reads lowest at $5.94, and 14 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: $8.04 (bear) to $27.88 (bull), the price of $14.16 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 69/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Sanrio Co Ltd ADR reported revenue of ¥194B in FY2026 versus ¥52.8B in FY2022, a compound +38.5%/yr. Reported net income was ¥54.6B in FY2026, compounding +99.9%/yr from FY2022. FY2022 was a trough year, so the rate overstates the trend.
Key figures
Market cap $8.6B Mid · P/E ratio 24.4 · P/S ratio 6.87 · EPS (TTM) $0.5800 · Dividend yield 1.2% · Net margin 28.1% · Return on equity 41.7% · Return on assets (EBIT) 18.4% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 93 out of 100 (low confidence).
What moves the price
The share trades about 29% below its 52-week high and 48% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −7% fair-value upside, at −5%, SNROY screens cheaper than that median.
Fair Value models
Bear$8.04Fair Value $13.40Bull$27.88
Price $14.16 · Downside -5.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2026 figures (about 7 months old). Earnings retained since then ($0.3623 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
EPV$7.53$8.64$9.6471
FCF DCF$9.84$15.12$32.3970
Growth DCF$9.34$18.15$32.9470
All 26 models by family
DCF Models
FCF DCF$9.84$15.12$32.3970
Owner Earnings$8.58$18.49$40.2065
5Y Revenue Exit$4.85$6.67$10.4367
5Y EBITDA Exit$9.24$15.56$27.9767
5Y P/E Exit$10.63$22.73$39.3163
10Y Revenue Exit$6.23$10.30$12.2763
10Y EBITDA Exit$9.59$19.99$38.1460
10Y P/E Exit$10.63$23.04$43.6656
Earnings-Based
Graham-Dodd$3.83$26.71$37.4859
Lynch FV$14.11$20.16$26.2157
PEG = 1.0$14.11$20.16$26.2153
EPV$7.53$8.64$9.6471
Dividend Discount
Gordon GGM$2.99$6.52$10.9661
DDM Multi-Stage$2.99$5.35$6.8062
Multiples
P/E Multiple$9.29$12.39$15.4963
P/S Multiple$1.80$2.40$3.0058
P/B Multiple$4.82$6.43$8.0355
EV/EBIT$12.03$15.65$19.2666
EV/EBITDA$8.69$11.18$13.6867
EV/Revenue$2.87$3.59$4.3154
Asset-Based
NCAV (Graham)$0.6100$0.9200$1.1654
Growth DCF
Growth DCF$9.34$18.15$32.9470
Rev-Margin DCF$5.18$7.48$12.3766
Economic Profit
Residual Income$3.94$6.37$17.6761
ROIC Compounder$8.17$10.38$13.0167
Growth Earnings
Growth-Adj P/E$18.32$26.17$34.0263
The fair value above starts from this blend and is adjusted for dilution from new shares.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+33.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+38.8%
’22
’23
’24
’25
’26
What shareholders gained per year (last 5 years), in JPY ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in JPY: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+27.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+26.0%
Dividend (yield on the price)1.2%
Profit margin 2022 to 2026 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 40%
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+25.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+12.6%
Yearly sales growth analysts expect, extended to five years.
After inflation (figures in JPY, Japan: IMF forecast 2.1% a year to 2030, 1.3% from 2016 to 2025) that is about +22.7% a year for the price and +10.3% for the forecasts.
AI conclusion: High margins and returns indicate possible pricing power as the core strength, yet minimal signals for other moat factors and absent brand evidence form the main limitation.
Main risk: Generative AI tools that create characters and designs might reduce the uniqueness and licensing value of Sanrio's intellectual property portfolio.
Bull case: Sanrio could leverage its multi-character portfolio and selective AI partnerships to create deeper interactive experiences that strengthen fan loyalty beyond what generative tools alone can replicate.
Bear case: If AI commoditises character IP, rivals like Pop Mart gain ground in China and further backlashes hit partnerships, Sanrio's licensing revenues and market position could erode substantially over time.
Sanrio is moving its characters into physical building play with a new multi-year LEGO partnership that will launch sets in 2027. This extends the licensing approach that already spans games, events and merchandise, yet it also multiplies the platforms where attention must be won. Will the added formats deepen engagement with the core characters or fragment it across too many touchpoints?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Specialty Retail · 215 stocks
Beats the industry median on 7/15 measures
A mixed picture versus its industry peers.
Valuation
Quality Score69 · Top 25%
Fair Value upside−5.4% · Below median
Profitability
Return on equity (12 months)41.7% · Top 25%
Return on assets23.3% · Top 25%
Net margin (12 months)26.3% · Top 25%
Operating margin (12 months)36.7% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)24.9% · Top 25%
Dividend yield (12 months)1.2% · Bottom 25%
Balance sheet
Debt / equity0.06× · Below median
Valuation Multiplesvs Specialty Retail median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Sanrio Co Ltd ADR Fair Value". https://www.fairvalue-calculator.com/stock/SNROY
Frequently asked questions
Is Sanrio Co Ltd (SNROY) overvalued or undervalued?
As of Nov 11, 2026, our model estimates a fair value of $13.40 versus a price of $14.16, about 5% lower (fairly valued).
What is the fair value of SNROY?
Our model-based fair value for Sanrio Co Ltd is $13.40 (as of Nov 11, 2026), built from audited fundamentals. The current price: $14.16.
What is the quality score of SNROY?
Sanrio Co Ltd has a Quality Score of 69/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Sanrio Co Ltd (SNROY)?
Our model-based price target is the fair value of $13.40 (as of Nov 11, 2026) from 26 valuation models. Cautious scenario $8.04, optimistic scenario $27.88. It is a calculation from audited fundamentals, not an analyst target.
What is the Sanrio Co Ltd ADR stock forecast for 2026?
Our models put fair value at $13.40, about 5% lower versus a price of $14.16 (fairly valued). Cautious scenario $8.04, optimistic scenario $27.88. The calculation is refreshed regularly with new filings.
What is the revenue of Sanrio Co Ltd (SNROY)?
Sanrio Co Ltd reported trailing-twelve-month revenue of about ¥214B (latest available figure, as of Nov 11, 2026).
Does Sanrio Co Ltd ADR pay a dividend?
Sanrio Co Ltd currently shows a dividend yield of 1.22% relative to its recent price (as of Nov 11, 2026).
How much is the dividend of Sanrio Co Ltd (SNROY) and when is the ex-dividend date?
Sanrio Co Ltd has a dividend yield of 1.2%. The last ex-dividend date was Mar 31, 2026. The payout ratio is 30.7% of earnings. Free cash flow covers the dividend 2.80 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What growth is priced into Sanrio Co Ltd (SNROY)?
For today's price to be fair in a discounted-cash-flow model, Sanrio Co Ltd would have to grow free cash flow by +25.3 % per year for five years (discount rate 8.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 4 years revenue grew +38.5 % per year. As of Nov 11, 2026.
What discount rate (WACC) does the fair value of SNROY use?
Our models discount Sanrio Co Ltd at 8.5 %: a base by market capitalisation (mid), damped by beta 0.29, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Sanrio Co Ltd that is +25.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (8.5 %) and the same formula as our fair value.
How much growth has Sanrio Co Ltd (SNROY) delivered so far?
Over the past 4 years revenue at Sanrio Co Ltd grew +38.5 % a year. The price currently implies free-cash-flow growth of +25.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Sanrio Co Ltd (SNROY) growing?
The median revenue growth in the sector is +8.7 % a year. That is the yardstick for the growth priced into Sanrio Co Ltd (+25.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Sanrio Co Ltd (SNROY)?
The free-cash-flow yield on the price is 1.71 %: that much free cash flow Sanrio Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (8.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Sanrio Co Ltd (SNROY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Sanrio Co Ltd it is $13.40 per share (as of Nov 11, 2026), against a price of $14.16. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is Sanrio Co Ltd ADR stock overvalued or undervalued in 2026?
As of Nov 11, 2026, SNROY trades above its calculated fair value: price $14.16, fair value $13.40, a gap of about −5% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of SNROY?
No. The price is what the market pays today ($14.16); the fair value is what the company's own numbers justify ($13.40). For Sanrio Co Ltd the two are $0.7640 per share apart. That gap is exactly why we show both numbers side by side.
How much is Sanrio Co Ltd ADR worth?
The market values Sanrio Co Ltd at about $8.6B (market capitalisation, as of Nov 11, 2026). Per share that is $14.16; our models calculate a fair value of $13.40 per share.
What do the bullish and bearish scenarios say about SNROY?
Our models span a range for Sanrio Co Ltd: cautious scenario $8.04, base $13.40, optimistic $27.88 per share (as of Nov 11, 2026, price $14.16). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of SNROY?
Sanrio Co Ltd trades at a price-to-earnings ratio of 24.4 (as of Nov 11, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $13.40 is built from several models across several years. Other multiples: PEG 2.9, P/B 8.8, P/S 6.4, EV/EBITDA 15.5.
What is the PEG ratio of SNROY?
The PEG ratio of Sanrio Co Ltd is 2.92 (P/E divided by earnings growth, as of Nov 11, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Sanrio Co Ltd (SNROY)?
Balance-sheet figures for Sanrio Co Ltd (as of Nov 11, 2026): return on equity 41.7%, debt of 0.06 per unit of equity. They feed the Quality Score of 69/100, which measures business quality independently of the share price.
How far is SNROY from its 52-week high?
Sanrio Co Ltd trades at $14.16, about 29% below its 52-week high of $19.86 and 48% above the low of $9.59 (as of Nov 13, 2026). Distance from the high says nothing about value: that is what the fair value of $13.40 is for.
Which stocks are comparable to Sanrio Co Ltd ADR?
From the same area (Consumer Cyclical) we also value Alimentation Couche-Tard Inc, Williams-Sonoma, Inc, Ulta Beauty, Inc, Casey's General Stores, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Sanrio Co Ltd ADR stock attractive at the current price?
The data as of Nov 11, 2026: price $14.16, calculated fair value $13.40 (−5%), Quality Score 69/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of SNROY calculated?
We run Sanrio Co Ltd through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $13.40 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.9% above its aggregate fair value. Sanrio Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Sanrio Co Ltd (SNROY)?
The closing price on Nov 13, 2026 was $14.16. Our model-based fair value is $13.40, about 5% lower (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Sanrio Co Ltd ADR right now?
The model range is unusually wide ($8.04 to $27.88). The outcome hinges heavily on assumptions, so read the point estimate with caution. The price sits close to our fair value, market and models broadly agree here, little valuation tension.
Key figures of Sanrio Co Ltd
How large is the market capitalisation of Sanrio Co Ltd (SNROY)?
The market capitalisation of Sanrio Co Ltd is $8.6B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Sanrio Co Ltd (SNROY)?
The price-to-sales ratio of Sanrio Co Ltd is 6.87 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Sanrio Co Ltd (SNROY)?
Earnings per share at Sanrio Co Ltd are $0.5800 (price ÷ EPS = P/E 24.4). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Sanrio Co Ltd (SNROY)?
The dividend yield of Sanrio Co Ltd is 1.2% (payout 29.8%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Sanrio Co Ltd (SNROY)?
The net margin of Sanrio Co Ltd is 28.1% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Sanrio Co Ltd (SNROY)?
The return on equity (ROE) of Sanrio Co Ltd is 41.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Sanrio Co Ltd (SNROY)?
On an EBIT basis the return on assets of Sanrio Co Ltd is 18.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Sanrio Co Ltd (SNROY)?
The operating margin of Sanrio Co Ltd is 36.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Sanrio Co Ltd (SNROY)?
Revenue at Sanrio Co Ltd is growing +24.9% versus a year earlier (3y avg +38.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Sanrio Co Ltd (SNROY)?
Earnings per share at Sanrio Co Ltd are growing +1.3% versus a year earlier. How much earnings per share grew versus a year earlier.
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Broad data
Nov 11, 2026