Sanrio Company (SNROY) Fair Value & Analysis
Consumer Cyclical · US · Market cap $7.1B
Sanrio Company
SNROY · US
Fair value as of: Jul 19, 2026
From 26 valuation models · updated 22 days ago
Share price +5.9% over the past month.
A strong business, but screening 44% overvalued on our models.
What matters now
- A high-quality business (quality 82/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The model range is unusually wide ($6.26 to $25.02). The outcome hinges heavily on assumptions, so read the point estimate with caution.
Price vs Fair Value (11 months)
White line = price, green steps = our fair value per fiscal year. As of Jul 19, 2026.
How to read this chart
11‑month range $9.59 – $19.86 · fair‑value band $6.26 – $25.02 · the $14.35 price screens above the $8.05 fair value. As of Jul 19, 2026.
Analysis
Sanrio Company (SNROY) currently trades at $14.35, while our model-based Fair Value estimate is $8.05, implying the stock looks roughly 43.9% overvalued today. The Quality Score stands at 82/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Trailing-twelve-month revenue stands at $183B. Revenue grew 32.3% year over year. It earns a return on equity of 44.0%. The stock trades on a trailing P/E of 23.0. Fundamentals as of Jul 19, 2026
Our scenario range runs from $6.26 (bear case) to $25.02 (bull case); at $14.35, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 28% below its 52-week high and 50% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -24% fair-value upside, at -44%, SNROY screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth Earnings ($19.25) versus Asset-Based ($0.7373). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 19, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 81 · Market factors (momentum, volatility) 51
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and internationally. The company also operates restaurants; and produces, promotes, and distributes movies.
Full company description
Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and internationally. The company also operates restaurants; and produces, promotes, and distributes movies. In addition, it engages in the planning, production, and sale of recorded music and video products; planning and presentation of musicals and live performances; copyright licensing; planning and operation of theme parks; planning, development, and sale of educational services and materials; planning, sale, and distribution of digital content; planning and sale of entertainment cards and publications; production and sale of video software; and advertising, marketing, and sports activities. Further, the company engages in the sale and rental of robots, rental of cars, and non-life insurance agency services. Sanrio Company, Ltd. was incorporated in 1949 and is headquartered in Shinagawa, Japan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2025 · reported fiscal years
Sanrio Company reported revenue of $145B in FY2025 versus $52.8B in FY2022, a compound +40.0%/yr. Reported net income was $41.7B in FY2025, compounding +130.2%/yr from FY2022.
SNROY screens 44% overvalued. Compare with Casey's General Stores, Inc →
Peer Group
Specialty Retail · 221 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Specialty Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 40/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retail stocks, each showing price versus our Fair Value estimate (as of Jul 19, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Casey's General Stores, Inc CASY | $827.04 | $405.44 | -51% |
| Williams-Sonoma, Inc WSM | $222.84 | $164.16 | -26% |
| Ulta Beauty, Inc ULTA | $479.57 | $488.39 | +2% |
| DICK'S Sporting Goods, Inc DKS | $208.89 | $181.10 | -13% |
| Best Buy Co BBY | $83.98 | $109.12 | +30% |
| China Tourism Group 601888 | ¥52.90 | ¥40.40 | -24% |
| Tractor Supply Company TSCO | $31.01 | $35.52 | +15% |
| Murphy USA Inc MUSA | $618.57 | $423.35 | -32% |
| Five Below, Inc FIVE | $197.71 | $117.29 | -41% |
| Taiwan Mobile Co 3045 | 110.50 TWD | 80.98 TWD | -27% |
Compare Sanrio Company with another stock
Price, fair value, quality and upside side by side.
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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