Safestay plc (SSTY) Fair Value & Analysis
Consumer Cyclical · GB · Market cap 9.1M GBX
Fair value as of: Jul 16, 2026
From 12 valuation models · updated 25 days ago
Fair value updated Jul 16, 2026, revised from £0.3900 to £0.4200 (+7.7%) since Jun 26, 2026. Share price −51.9% over the past month.
Below-average quality, screening 200% undervalued on our models.
What matters now
- The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (£0.1693). The market is more pessimistic than our downside scenario.
- A fairly wide model range (£0.1693 to £0.4200) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 16, 2026.
How to read this chart
60‑month range £0.1292 – £0.3188 · fair‑value band £0.1693 – £0.4200 · the £0.1400 price screens below the £0.4200 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 16, 2026.
Analysis
Safestay plc (SSTY) currently trades at £0.1400, while our model-based Fair Value estimate is £0.4200, implying the stock looks roughly 200.0% undervalued today. The Quality Score stands at 42/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Safestay plc generated revenue of £21.9M at a net margin of -2.2%. Revenue declined 5.7% year over year. It earns a return on equity of -2.9%. Net debt stands at £45.6M. Fundamentals as of Jul 16, 2026
Our scenario range runs from £0.1693 (bear case) to £0.4200 (bull case); at £0.1400, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at -62% fair-value upside, at 200%, SSTY screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 12 models by family
Widest divergence: DCF Models (£0.4400) versus Dividend Discount (£0.0100). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 16, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 41 · Market factors (momentum, volatility) 24
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Safestay plc, together with its subsidiaries, develops and operates hostels under the Safestay brand in the United Kingdom, Spain, and the rest of Europe. It provides ancillary goods and services, such as food, beverages, and merchandise. The company also owns properties.
Full company description
Safestay plc, together with its subsidiaries, develops and operates hostels under the Safestay brand in the United Kingdom, Spain, and the rest of Europe. It provides ancillary goods and services, such as food, beverages, and merchandise. The company also owns properties. Safestay plc was incorporated in 2014 and is headquartered in London, the United Kingdom.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Safestay plc reported revenue of £20.6M in FY2025 versus £5.8M in FY2021, a compound +37.2%/yr. Reported net income was −£10.1M in FY2025.
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Peer Group
Lodging · 168 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Lodging median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Lodging stocks, each showing price versus our Fair Value estimate (as of Jul 16, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Marriott International, Inc MAR | $369.05 | $135.64 | -63% |
| Hilton Worldwide Holdings HLT | $328.48 | $123.67 | -62% |
| InterContinental Hotels Group IHG | $159.87 | $85.18 | -47% |
| Hyatt Hotels Corporation H | $191.00 | $47.69 | -75% |
| H World Group HTHT | $42.67 | $47.55 | +11% |
| Accor SA AC | €47.25 | €39.26 | -17% |
| The Indian Hotels Company INDHOTEL | ₹743.20 | ₹260.68 | -65% |
| Wyndham Hotels & Resorts, Inc WH | $78.54 | $24.02 | -69% |
| Hanjin Kal, 180640 | 113,500 KRW | 36,890 KRW | -67% |
| Jabal Omar Development Company 4250 | 16.00 SAR | 11.64 SAR | -27% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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