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Southern Sun Limited (SSU) Fair Value & Analysis

Consumer Cyclical · ZA · Market cap 13.4B ZAR

Price10.00 ZAR
Fair Value19.41 ZAR
Upside+94.1%
Quality96/100
Evidence: High Range 13.28 ZAR – 29.32 ZAR

Fair value as of: Jun 26, 2026

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Analysis

Southern Sun Limited (SSU) currently trades at 10.00 ZAR, while our model-based Fair Value estimate is 19.41 ZAR — implying the stock looks roughly 94.1% undervalued today. We read business quality at 96/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Southern Sun Limited owns, leases, and manages hotels in South Africa, Mozambique, the Seychelles, Tanzania, the United Arab Emirates, and Zambia. The company operates through four segments: Manco, Sandton Consortium, SA Portfolio, and Offshore. It operates hotels and resorts under the Southern Sun Hotels, Southern Sun Resorts, StayEasy, Garden Court, SUN1, SunSquare, and Sandton Convention Centre brands, as well as Arabella Hotel, Golf & Spa, Mount Grace Hotel & Spa, Sandton Sun & Towers, Beverly Hills, 54 on Bath, and Paradise Sun brands. It also operates InterContinental brand under a license. The company was formerly known as Tsogo Sun Hotels Limited. Southern Sun Limited was incorporated in 1969 and is based in Sandton, South Africa.

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Frequently asked questions

Is Southern Sun Limited (SSU) undervalued?
As of Jun 26, 2026, our model estimates a fair value of 19.41 ZAR versus a price of 10.00 ZAR — about +94% (undervalued). Model-based estimate, not financial advice.
What is the fair value of SSU?
Our 21-model fair value for Southern Sun Limited is 19.41 ZAR (as of Jun 26, 2026), built from audited fundamentals. The current price is 10.00 ZAR.
What is the quality score of SSU?
Southern Sun Limited has a Quality Score of 96/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.