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TUI AG (TUIFF) Fair Value & Analysis

Consumer Cyclical · US · Market cap $4.2B

Price$8.22
Fair Value$36.80
Upside+347.7%
Quality88/100
Evidence: Low Range $27.60 – $46.00

Analysis

TUI AG (TUIFF) currently trades at $8.22, while our model-based Fair Value estimate is $36.80 — implying the stock looks roughly 347.7% undervalued today. We read business quality at 88/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

About the company

TUI AG, together with its subsidiaries, provides tourism services internationally. The company operates hotels and resorts under the Mora, Royalton, Riu, Robinson, TUI Blue, TUI Magic Life, Atlantica, Grupotel, Iberotel, Akra, TUI Suneo, and AQI brands; and cruises under the TUI Cruises, Hapag-Lloyd Cruises, and Marella brands. It also provides an online market for tours and activities, including experiences and tours; and operates aircraft. It distributes its services through markets and airlines, direct to customers, and via third parties, such as online travel agents and tour operators. The company was formerly known as Preussag AG and changed its name to TUI AG in June 2002. TUI AG was founded in 1968 and is headquartered in Hanover, Germany.

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How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.