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Ultimate Products Plc, (ULTP) Fair Value & Analysis

Consumer Cyclical · GB · Market cap 37.4M GBX

Pricep0.4600
Fair Valuep1.29
Upside+180.4%
Quality95/100
Evidence: High Range p0.8900 – p1.75

Fair value as of: Jun 25, 2026

Analysis

Ultimate Products Plc, (ULTP) currently trades at p0.4600, while our model-based Fair Value estimate is p1.29 — implying the stock looks roughly 180.4% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

Ultimate Products Plc, together with its subsidiaries, supplies branded household products in the United Kingdom, Rest of Europe, and internationally. The company offers a range of household products, including vacuum cleaners, food prep, storage solutions, and airers, as well as fans, heaters, and electric fires under the Beldray brand; cookware, kitchen electrical, and scale products under the SALTER brand; audio products under the Intempo brand; non-electrical kitchen and laundry products under the Russell Hobbs brand; and travel luggage and accessories under constellation and ZFrame brands. It also provides floorcare, healthy living, and party appliances under the PROlectrix brand; bone China kitchenware products under Portobello brand; pillows, duvets, mattress, protectors, and toppers under Dreamtime brand; and bakeware, cookware, and textile products under George Wilkinson brand. In addition, the company offers party and kitchen products under GILES & POSNER brand; kitchen pr…

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Frequently asked questions

Is Ultimate Products Plc, (ULTP) undervalued?
As of Jun 25, 2026, our model estimates a fair value of p1.29 versus a price of p0.4600 — about +180% (undervalued). Model-based estimate, not financial advice.
What is the fair value of ULTP?
Our 21-model fair value for Ultimate Products Plc, is p1.29 (as of Jun 25, 2026), built from audited fundamentals. The current price is p0.4600.
What is the quality score of ULTP?
Ultimate Products Plc, has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.