Ultimate Products Plc, (ULTP) Fair Value & Analysis

Consumer Cyclical · GB · Market cap 39.7M GBX

A solid business, screening 171% undervalued on our models.

What matters now

• The price is below even our cautious bear case (£0.8900). The market is more pessimistic than our downside scenario.
• Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality.
• A fairly wide model range (£0.8900 to £1.76) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.

How to read this chart

60‑month range £0.3535 – £1.59 · fair‑value band £0.8900 – £1.76 · the £0.4760 price screens below the £1.29 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.

Full chart & analysis →

Which stocks are undervalued right now? Check free Discover now →

Analysis

Ultimate Products Plc, (ULTP) currently trades at £0.4760, while our model-based Fair Value estimate is £1.29, implying the stock looks roughly 171.0% undervalued today. The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Ultimate Products Plc, generated revenue of £145M at a net margin of 2.7%. Revenue declined 6.3% year over year. It earns a return on equity of 8.2%. Net debt stands at £17.5M. Fundamentals as of Jul 14, 2026

Our scenario range runs from £0.8900 (bear case) to £1.76 (bull case); at £0.4760, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 171%, ULTP screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Multiples (£1.50) versus Asset-Based (£0.3700). Highest evidence: Growth DCF (80).

Key figures & financial health

Quality Score breakdown

About the company

Ultimate Products Plc, together with its subsidiaries, supplies branded household products in the United Kingdom, Rest of Europe, and internationally.

Full company description

Ultimate Products Plc, together with its subsidiaries, supplies branded household products in the United Kingdom, Rest of Europe, and internationally. The company offers a range of household products, including vacuum cleaners, food prep, storage solutions, and airers, as well as fans, heaters, and electric fires under the Beldray brand; cookware, kitchen electrical, and scale products under the SALTER brand; audio products under the Intempo brand; non-electrical kitchen and laundry products under the Russell Hobbs brand; and travel luggage and accessories under constellation and ZFrame brands. It also provides floorcare, healthy living, and party appliances under the PROlectrix brand; bone China kitchenware products under Portobello brand; pillows, duvets, mattress, protectors, and toppers under Dreamtime brand; and bakeware, cookware, and textile products under George Wilkinson brand. In addition, the company offers party and kitchen products under GILES & POSNER brand; kitchen products under AMERICAN originals and PROGRESS brands; and handmade wire brushes products under the Kleeneze brand. It sells its products through retailers, as well as online. Ultimate Products Plc was formerly known as UP Global Sourcing Holdings plc and changed its name to Ultimate Products Plc in October 2023. The company was founded in 1997 and is headquartered in Oldham, the United Kingdom.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Ultimate Products Plc, reported revenue of £150M in FY2025 versus £136M in FY2021, a compound +2.4%/yr. Reported net income was £5.8M in FY2025, compounding −5.6%/yr from FY2021.

Watch ULTP: get an alert when its fair value changes →

Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Furnishings, Fixtures & Appliances stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).

Explore undervalued stocks

More undervalued Consumer Cyclical stocks →

Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.