USWE Sports AB (USWE) fair value: what the stock is really worth
As of Sep 22, 2026: fair value of USWE Sports AB SEK 21.45, price SEK 7.15, upside +200.0%, quality 56 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Uswe Sports AB (publ) engages in the develops and produces outdoor equipment for the sports and outdoor market in North America, rest of Europe, Sweden, and internationally.
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Uswe Sports AB (publ) engages in the develops and produces outdoor equipment for the sports and outdoor market in North America, rest of Europe, Sweden, and internationally. The company offers hydration packs, daypacks, vests, protector packs, waist packs, bikepacking bags, and hydration accessories, as well as accessories; jerseys, bibs and shorts, pants, jackets, vests, and gloves and socks; gear packs and trolleys; and merch and body products. It also provides clothing products, including shirts, shorts, and sleeves. The company offers its products for various sports activities, such as mountain biking, motorsport, skiing, and trail running. It sells its products through its website and amazon. Uswe Sports AB (publ) was incorporated in 1999 and is headquartered in Malmö, Sweden.
Stock analysis
USWE Sports AB (USWE) currently trades at kr 7.15, while our model-based Fair Value estimate is kr 21.45, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of kr 42.59 per share, and 10 of the 11 models we run sit above the kr 7.15 price.
Bear case: the Asset-Based group reads lowest at kr 6.33, and 1 of the 11 models stay below the price. Evidence for this calculation is low.
Scenario range: kr 12.70 (bear) to kr 38.49 (bull), the price of kr 7.15 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
USWE Sports AB reported revenue of 135M SEK in FY2026 versus 82.8M SEK in FY2022, a compound +13.0%/yr. Reported net income was −2.4M SEK in FY2026.
Key figures
Market cap 78.5M SEK (≈ $7.9M) · P/S ratio 0.57 · EPS (TTM) kr −0.3400 · Net margin −1.8% · Return on equity −3.5% · Return on assets (EBIT) −5.2% · Operating margin −1.8% · Revenue (TTM) 138M SEK.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 43 out of 100 (low confidence).
What moves the price
The share trades about 59% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 38% fair-value upside, at 200%, USWE screens cheaper than that median.
Fair Value models
Bear kr 12.70Fair Value kr 21.45Bull kr 38.49
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+8.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+25.2%
Start year 2021 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+35.5%
’19
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−13.2% (2020) → 0.0% (2026)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2026 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−25.4%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Sweden: IMF forecast 2.0% a year to 2030, 2.9% from 2016 to 2025) that is about −26.8% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 190 stocks
Beats the industry median on 7/11 measures
Overall it ranks above its industry peers.
Valuation
Quality Score56 · Above median
Fair Value upside+200% · Top 25%
Profitability
Return on assets−1% · Bottom 25%
Net margin (TTM)−2% · Below median
Operating margin (TTM)−2% · Below median
Growth and dividend
Revenue growth−14% · Bottom 25%
Balance sheet
Debt / equity0.04× · Below median
Valuation Multiplesvs Leisure median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "USWE Sports AB Fair Value". https://www.fairvalue-calculator.com/stock/USWE
Frequently asked questions
Is USWE Sports AB (USWE) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 21.45 versus a price of kr 7.15, about +200% upside (undervalued).
What is the fair value of USWE?
Our model-based fair value for USWE Sports AB is kr 21.45 (as of Sep 24, 2026), built from audited fundamentals. The current price: kr 7.15.
What is the quality score of USWE?
USWE Sports AB has a Quality Score of 56/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for USWE Sports AB (USWE)?
Our model-based price target is the fair value of kr 21.45 (as of Sep 24, 2026) from 11 valuation models. Cautious scenario kr 12.70, optimistic scenario kr 38.49. It is a calculation from audited fundamentals, not an analyst target.
What is the USWE Sports AB stock forecast for 2026?
Our models put fair value at kr 21.45, about +200% upside versus a price of kr 7.15 (undervalued). Cautious scenario kr 12.70, optimistic scenario kr 38.49. The calculation is refreshed regularly with new filings.
What is the revenue of USWE Sports AB (USWE)?
USWE Sports AB reported trailing-twelve-month revenue of about 138M SEK (latest available figure, as of Sep 24, 2026).
What growth is priced into USWE Sports AB (USWE)?
For today's price to be fair in a discounted-cash-flow model, USWE Sports AB would have to grow free cash flow by -25.4 % per year for five years (discount rate 9.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +25.2 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of USWE use?
Our models discount USWE Sports AB at 9.5 %: a base by market capitalisation (nano), country premium for Sweden. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For USWE Sports AB that is -25.4 % per year a year over ten years, using the same discount rate (9.5 %) and the same formula as our fair value.
How much growth has USWE Sports AB (USWE) delivered so far?
Over the past 5 years revenue at USWE Sports AB grew +25.2 % a year. The price currently implies -25.4 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of USWE Sports AB (USWE) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into USWE Sports AB (-25.4 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of USWE Sports AB (USWE)?
The free-cash-flow yield on the price is 34.28 %: that much free cash flow USWE Sports AB produces per unit of market value. When it exceeds the discount rate of our models (9.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of USWE Sports AB (USWE)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For USWE Sports AB it is kr 21.45 per share (as of Sep 24, 2026), against a price of kr 7.15. It is the blended result of 11 valuation models (cash flow, earnings, asset, dividend).
Is USWE Sports AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, USWE trades below its calculated fair value: price kr 7.15, fair value kr 21.45, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of USWE?
No. The price is what the market pays today (kr 7.15); the fair value is what the company's own numbers justify (kr 21.45). For USWE Sports AB the two are kr 14.30 per share apart. That gap is exactly why we show both numbers side by side.
How much is USWE Sports AB worth?
The market values USWE Sports AB at about 78.5M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 7.15; our models calculate a fair value of kr 21.45 per share.
What do the bullish and bearish scenarios say about USWE?
Our models span a range for USWE Sports AB: cautious scenario kr 12.70, base kr 21.45, optimistic kr 38.49 per share (as of Sep 24, 2026, price kr 7.15). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of USWE Sports AB (USWE)?
Balance-sheet figures for USWE Sports AB (as of Sep 24, 2026): return on equity −3.5%, debt of 0.04 per unit of equity. They feed the Quality Score of 56/100, which measures business quality independently of the share price.
How far is USWE from its 52-week high?
USWE Sports AB trades at kr 7.15, about 59% below its 52-week high of kr 17.60 and 1% above the low of kr 7.05 (as of Sep 22, 2026). Distance from the high says nothing about value: that is what the fair value of kr 21.45 is for.
Which stocks are comparable to USWE Sports AB?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is USWE Sports AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 7.15, calculated fair value kr 21.45 (+200%), Quality Score 56/100, from 11 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of USWE calculated?
We run USWE Sports AB through 11 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 21.45, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. USWE Sports AB currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of USWE Sports AB (USWE)?
The closing price on Sep 22, 2026 was kr 7.15. Our model-based fair value is kr 21.45, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with USWE Sports AB right now?
The price is below even our cautious bear case (kr 12.70). The market is more pessimistic than our downside scenario. The model range is unusually wide (kr 12.70 to kr 38.49). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of USWE Sports AB
How large is the market capitalisation of USWE Sports AB (USWE)?
The market capitalisation of USWE Sports AB is 78.5M SEK (≈ $7.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of USWE Sports AB (USWE)?
The price-to-sales ratio of USWE Sports AB is 0.57 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of USWE Sports AB (USWE)?
Earnings per share at USWE Sports AB are kr −0.3400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of USWE Sports AB (USWE)?
The net margin of USWE Sports AB is −1.8% (fiscal year 2026). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of USWE Sports AB (USWE)?
The return on equity (ROE) of USWE Sports AB is −3.5% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of USWE Sports AB (USWE)?
On an EBIT basis the return on assets of USWE Sports AB is −5.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of USWE Sports AB (USWE)?
The operating margin of USWE Sports AB is −1.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at USWE Sports AB (USWE)?
Revenue at USWE Sports AB is growing −13.6% versus a year earlier (3y avg +12.6%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at USWE Sports AB (USWE)?
Earnings per share at USWE Sports AB are growing −58.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does USWE Sports AB (USWE) carry?
The net debt of USWE Sports AB is 1.2M SEK (fiscal year 2026, ≈ 0.1 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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