Uswe Sports AB (USWE) Fair Value & Analysis
Consumer Cyclical · SE · Market cap 78.5M SEK
Fair value as of: Jul 13, 2026
From 11 valuation models · updated 28 days ago
Share price −29.1% over the past month.
A solid business, screening 53% undervalued on our models.
What matters now
- The price is below even our cautious bear case (kr 8.89). The market is more pessimistic than our downside scenario.
- Solid quality (56/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 13, 2026.
How to read this chart
60‑month range kr 6.60 – kr 77.80 · fair‑value band kr 8.89 – kr 14.93 · the kr 7.80 price screens below the kr 11.91 fair value. Dashed = 300-day average. As of Jul 13, 2026.
Analysis
Uswe Sports AB (USWE) currently trades at kr 7.80, while our model-based Fair Value estimate is kr 11.91, implying the stock looks roughly 52.7% undervalued today. The Quality Score stands at 56/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.
Over the trailing twelve months, Uswe Sports AB generated revenue of 140M SEK at a net margin of -8.5%. Revenue grew 1.6% year over year. It earns a return on equity of -16.9%. Net debt stands at 1.2M SEK. Fundamentals as of Jul 13, 2026
Our scenario range runs from kr 8.89 (bear case) to kr 14.93 (bull case); at kr 7.80, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 2% fair-value upside, at 53%, USWE screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 11 models by family
Widest divergence: Growth DCF (kr 37.48) versus Asset-Based (kr 6.33). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 13, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 59 · Market factors (momentum, volatility) 18
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Uswe Sports AB (publ) engages in the develops and produces outdoor equipment for the sports and outdoor market in North America, rest of Europe, Sweden, and internationally.
Full company description
Uswe Sports AB (publ) engages in the develops and produces outdoor equipment for the sports and outdoor market in North America, rest of Europe, Sweden, and internationally. The company offers hydration packs, daypacks, vests, protector packs, waist packs, bikepacking bags, and hydration accessories, as well as accessories; jerseys, bibs and shorts, pants, jackets, vests, and gloves and socks; gear packs and trolleys; and merch and body products. It also provides clothing products, including shirts, shorts, and sleeves. The company offers its products for various sports activities, such as mountain biking, motorsport, skiing, and trail running. It sells its products through its website and amazon. Uswe Sports AB (publ) was incorporated in 1999 and is headquartered in Malmö, Sweden.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Uswe Sports AB reported revenue of kr 135M in FY2026 versus kr 82.8M in FY2022, a compound +13.0%/yr. Reported net income was −kr 2.4M in FY2026.
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Peer Group
Leisure · 190 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Leisure median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate (as of Jul 13, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| ANTA Sports Products Limited 2020 | HK$74.15 | HK$119.29 | +61% |
| Pop Mart International Group 9992 | HK$160.20 | HK$227.30 | +42% |
| Amer Sports, Inc AS | $36.44 | $16.16 | -56% |
| Hasbro, Inc HAS | $81.55 | $83.38 | +2% |
| Life Time Group LTH | $42.15 | $16.15 | -62% |
| Acushnet Holdings GOLF | $114.78 | $37.79 | -67% |
| Li Ning Company 2331 | HK$14.80 | HK$29.26 | +98% |
| Benefit Systems S.A BFT | 5,255 PLN | 3,714 PLN | -29% |
| Ninebot Limited 689009 | ¥37.82 | ¥39.17 | +4% |
| Asmodee Group ASMDEEB | kr 145.70 | kr 41.90 | -71% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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