Viking Kagit ve Selüloz A.S. (VKING) Fair Value & Analysis
Consumer Defensive · TR · Market cap 971M TRY
Fair value as of: Aug 2, 2026
From 1 valuation models · updated today
Share price −4.5% over the past month.
Below-average quality, and the price sits 97% below our fair value.
What matters now
- The large discount to fair value meets weak quality (21/100). That raises the risk this is a value trap rather than a bargain.
- The price is below even our cautious bear case (34.21 TRY). The market is more pessimistic than our downside scenario.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range (34.21 TRY to 67.94 TRY) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 2, 2026.
How to read this chart
60‑month range 4.94 TRY – 63.70 TRY · fair‑value band 34.21 TRY – 67.94 TRY · the 23.12 TRY price screens below the 45.61 TRY fair value. Dashed = 300-day average. As of Aug 2, 2026.
Analysis
Viking Kagit ve Selüloz A.S. (VKING) currently trades at 23.12 TRY, while our model-based Fair Value estimate is 45.61 TRY, implying the stock looks roughly 97.3% undervalued today. We read business quality at 21/100 (below-average quality), in the Consumer Defensive sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low), always confirm before acting.
Trailing-twelve-month revenue stands at 668M TRY. Revenue declined 34.0% year over year. Net debt stands at 2.8B TRY. Fundamentals as of Aug 2, 2026
Our scenario range runs from 34.21 TRY (bear case) to 67.94 TRY (bull case); at 23.12 TRY, the current price sits below that range. The share trades about 53% below its 52-week high and 4% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -25% fair-value upside, at 97%, VKING screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 1 models by family
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 2, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 21 · Market factors (momentum, volatility) 23
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Viking Kagit ve Selüloz A.S. engages in the production, marketing, and sale of semi-finished and finished tissue paper in Turkey. It offers toilet paper, towels, napkins, paper, box tissues, and wet wipes under the Premia, Lily, Senso, Select, Pufla, and Select Nature brand names. The company also exports its products to approximately 22 countries.
Full company description
Viking Kagit ve Selüloz A.S. engages in the production, marketing, and sale of semi-finished and finished tissue paper in Turkey. It offers toilet paper, towels, napkins, paper, box tissues, and wet wipes under the Premia, Lily, Senso, Select, Pufla, and Select Nature brand names. The company also exports its products to approximately 22 countries. The company was incorporated in 1969 and is headquartered in Izmir, Turkey. Viking Kagit ve Selüloz A.S. is a subsidiary of Yasar Holding A.S.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Viking Kagit ve Selüloz A.S. reported revenue of 760M TRY in FY2025 versus 340M TRY in FY2021, a compound +22.3%/yr. Reported net income was −983M TRY in FY2025.
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Peer Group
Household & Personal Products · 249 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Household & Personal Products median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Household & Personal Products stocks, each showing price versus our Fair Value estimate (as of Aug 2, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Procter & Gamble Company PG | $147.04 | $109.91 | -25% |
| Unilever PLC ULN | 1,080 MXN | 1,273 MXN | +18% |
| Hindustan Unilever Limited HINDUNILVR | ₹2,144 | ₹1,000 | -53% |
| Essity AB ESSITYA | kr 279.00 | kr 250.02 | -10% |
| Godrej Consumer Products Limited GODREJCP | ₹1,088 | ₹367.64 | -66% |
| Marico Limited MARICO | ₹846.75 | ₹233.05 | -72% |
| APR Co 278470 | 375,000 KRW | 151,222 KRW | -60% |
| Dabur India Limited DABUR | ₹429.45 | ₹181.60 | -58% |
| Kimberly-Clark de México, S. A. B. de C. V., KIMBERA | 38.07 MXN | 50.09 MXN | +32% |
| PT Unilever Indonesia Tbk UNVR | 1,730 IDR | 1,934 IDR | +12% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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