Wix.com Ltd. (W1IX34) fair value: what the stock is really worth
As of Oct 2, 2026: fair value of Wix.com Ltd. BRL 15.05, price BRL 12.60, upside +19.4%, quality 61 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range R$7.00 – R$65.67 · fair‑value band R$9.50 – R$21.02 · the R$12.60 price screens below the R$15.05 fair value. Dashed = 300-day average. As of Sep 24, 2026.
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Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally.
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Wix.com Ltd. operates a cloud-based web development platform for registered users and creators in the United States, Europe, Israel, and internationally. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform and Wix Studio, a unified website development platform that enables the creation of advanced websites. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers registered users various free and paid web applications for building, growing, and managing their businesses; Wix Marketplace, which connects users seeking help in creating and managing a website; Wix App, which allows users to manage their websites and Wix operating systems on the go and run their businesses; Spaces by Wix, a mobile app that serves as an interface between site owners and customers; and Wix Customer Care, which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix that enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a customizable logo using artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Branded App by Wix, a native mobile app builder; Base44, an AI-powered platform that builds fully functioning apps; Wixel, an AI-powered visual design platform; Wix Stores; Wix Restaurants; Wix Events; Wix Fitness; Wix Hotels; Wix Music; Wix Showcase; Wix Video; Wix Blog and Wix Forms; Wix Groups; Wix Proposals; Wix Donations; Wix AI Website Builder; Wix AI Text Creator; Wix AI Image Generator; Wix Premium Subscriptions; Email Marketing Subscriptions; Paid Ad Campaigns; Domains; Google Workspace; Gift Cards; and Wix Commerce Solutions, a commerce platform for business owners. Wix.com Ltd. was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
Stock analysis
Wix.com Ltd. (W1IX34) currently trades at R$12.60, while our model-based Fair Value estimate is R$15.05, implying the stock looks roughly 16.3% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of R$14.93 per share, and 6 of the 16 models we run sit above the R$12.60 price.
Bear case: the Earnings-Based group reads lowest at R$3.09, and 10 of the 16 models stay below the price. Evidence for this calculation is low.
Scenario range: R$9.50 (bear) to R$21.02 (bull), the price of R$12.60 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 61/100 (solid quality), in the Technology sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Wix.com Ltd. reported revenue of $2.0B in FY2025 versus $1.3B in FY2021, a compound +11.9%/yr. Reported net income was $50.6M in FY2025.
Key figures
Market cap R$11.0B (≈ $2.1B) · P/S ratio 5.36 · EPS (TTM) R$−0.1200 · Net margin 2.5% · Return on equity −754% · Return on assets (EBIT) −5.6% · Operating margin −12.9% · Revenue (TTM) $2.1B.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 47 out of 100 (low confidence).
What moves the price
The share trades about 54% below its 52-week high and 80% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Technology peers we cover trades at −23% fair-value upside, at 19%, W1IX34 screens cheaper than that median.
Fair Value models
Bear R$9.50Fair Value R$15.05Bull R$21.02
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.90/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+13.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+12.8%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+15.0%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.6%
’18
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’20
’21
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What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
+16.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year+16.7%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−20% → 0%
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Software - Infrastructure · 332 stocks
Beats the industry median on 4/7 measures
A mixed picture versus its industry peers.
Valuation
Quality Score61 · Above median
Fair Value upside+54.5% · Top 25%
Profitability
Return on equity (TTM)Negative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Return on assets−2.7% · Bottom 25%
Net margin (TTM)−2.0% · Below median
Operating margin (TTM)−12.9% · Bottom 25%
Growth and dividend
Revenue growth14.3% · Above median
Balance sheet
Debt / equityNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
Valuation Multiplesvs Software - Infrastructure median · lower = cheaper
P/BNegative equity ⓘThe company's equity is below zero, for example after large share buybacks. A ratio to negative equity has no meaning, so we show no number here and do not rank it against the peer group.
PEG0.11× · Cheapest 25%
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)100· sector 26
FUTURE (revenue growth)72· sector 59
PAST (return on equity)0· sector 26
HEALTH (low debt)0· sector 98
DIVIDEND (yield)0· sector 34
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Wix.com Ltd. Fair Value". https://www.fairvalue-calculator.com/stock/W1IX34
Frequently asked questions
Is Wix.com Ltd. (W1IX34) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of R$15.05 versus a price of R$12.60, about +19% upside (undervalued).
What is the fair value of W1IX34?
Our model-based fair value for Wix.com Ltd. is R$15.05 (as of Sep 24, 2026), built from audited fundamentals. The current price: R$12.60.
What is the quality score of W1IX34?
Wix.com Ltd. has a Quality Score of 61/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Wix.com Ltd. (W1IX34)?
Our model-based price target is the fair value of R$15.05 (as of Sep 24, 2026) from 16 valuation models. Cautious scenario R$9.50, optimistic scenario R$21.02. It is a calculation from audited fundamentals, not an analyst target.
What is the Wix.com Ltd. stock forecast for 2026?
Our models put fair value at R$15.05, about +19% upside versus a price of R$12.60 (undervalued). Cautious scenario R$9.50, optimistic scenario R$21.02. The calculation is refreshed regularly with new filings.
What is the revenue of Wix.com Ltd. (W1IX34)?
Wix.com Ltd. reported trailing-twelve-month revenue of about $2.1B (latest available figure, as of Sep 24, 2026).
What is the intrinsic value of Wix.com Ltd. (W1IX34)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Wix.com Ltd. it is R$15.05 per share (as of Sep 24, 2026), against a price of R$12.60. It is the blended result of 16 valuation models (cash flow, earnings, asset, dividend).
Is Wix.com Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, W1IX34 trades below its calculated fair value: price R$12.60, fair value R$15.05, a gap of about +19% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of W1IX34?
No. The price is what the market pays today (R$12.60); the fair value is what the company's own numbers justify (R$15.05). For Wix.com Ltd. the two are R$2.45 per share apart. That gap is exactly why we show both numbers side by side.
How much is Wix.com Ltd. worth?
The market values Wix.com Ltd. at about R$11.0B (market capitalisation, as of Sep 24, 2026). Per share that is R$12.60; our models calculate a fair value of R$15.05 per share.
What do the bullish and bearish scenarios say about W1IX34?
Our models span a range for Wix.com Ltd.: cautious scenario R$9.50, base R$15.05, optimistic R$21.02 per share (as of Sep 24, 2026, price R$12.60). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of W1IX34?
The PEG ratio of Wix.com Ltd. is 0.11 (P/E divided by earnings growth, as of Sep 24, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Wix.com Ltd. (W1IX34)?
Balance-sheet figures for Wix.com Ltd. (as of Sep 24, 2026): negative equity, so no return on equity and no debt-to-equity ratio. They feed the Quality Score of 61/100, which measures business quality independently of the share price.
How far is W1IX34 from its 52-week high?
Wix.com Ltd. trades at R$12.60, about 54% below its 52-week high of R$27.69 and 80% above the low of R$7.00 (as of Oct 2, 2026). Distance from the high says nothing about value: that is what the fair value of R$15.05 is for.
Which stocks are comparable to Wix.com Ltd.?
From the same area (Technology) we also value Microsoft Corporation, Palantir Technologies Inc, Oracle Corporation, CrowdStrike Holdings, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Wix.com Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price R$12.60, calculated fair value R$15.05 (+19%), Quality Score 61/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of W1IX34 calculated?
We run Wix.com Ltd. through 16 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$15.05, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Wix.com Ltd. currently trades 16 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Wix.com Ltd. (W1IX34)?
The closing price on Oct 2, 2026 was R$12.60. Our model-based fair value is R$15.05, about +19% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Wix.com Ltd. right now?
A fairly wide model range (R$9.50 to R$21.02) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Wix.com Ltd.
How large is the market capitalisation of Wix.com Ltd. (W1IX34)?
The market capitalisation of Wix.com Ltd. is R$11.0B (≈ $2.1B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Wix.com Ltd. (W1IX34)?
The price-to-sales ratio of Wix.com Ltd. is 5.36 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Wix.com Ltd. (W1IX34)?
Earnings per share at Wix.com Ltd. are R$−0.1200. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Wix.com Ltd. (W1IX34)?
The net margin of Wix.com Ltd. is 2.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Wix.com Ltd. (W1IX34)?
The return on equity (ROE) of Wix.com Ltd. is −754% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Wix.com Ltd. (W1IX34)?
On an EBIT basis the return on assets of Wix.com Ltd. is −5.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Wix.com Ltd. (W1IX34)?
The operating margin of Wix.com Ltd. is −12.9% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Wix.com Ltd. (W1IX34)?
Revenue at Wix.com Ltd. is growing +14.3% versus a year earlier (3y avg +12.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Wix.com Ltd. (W1IX34)?
Earnings per share at Wix.com Ltd. are growing +47.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Wix.com Ltd. (W1IX34) generate?
The free cash flow of Wix.com Ltd. is $573M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Wix.com Ltd. (W1IX34) carry?
The net debt of Wix.com Ltd. is $814M (fiscal year 2025, ≈ 1.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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