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WPP plc (W1PP34) Fair Value & Analysis

Communication Services · BR · Market cap R$19.6B

WP WPP plc W1PP34 · SA
PriceR$17.48
Fair ValueR$5.65
Upside-67.7%
Quality39/100
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Evidence: High Range R$3.85 – R$7.56

Fair value as of: Jun 24, 2026

From 16 valuation models · updated 11 days ago

Share price −6.9% over the past month.

Price vs Fair Value (12 months)

R$38.63 R$15.73 Fair Value R$5.65 Jul 2025 Jul 2026

12‑month range R$15.73 – R$38.63 · fair‑value band R$3.85 – R$7.56 · the R$17.48 price screens above the R$5.65 fair value. As of Jun 24, 2026.

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Analysis

WPP plc (W1PP34) currently trades at R$17.48, while our model-based Fair Value estimate is R$5.65 — implying the stock looks roughly 67.7% overvalued today. We read business quality at 39/100 (below-average quality), in the Communication Services sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

Over the trailing twelve months, WPP plc generated revenue of R$13.6B at a net margin of -1.6%. Revenue declined 8.3% year over year. It earns a return on equity of -5.3%. Net debt stands at R$2.2B. Fundamentals as of Jun 24, 2026

Our scenario range runs from R$3.85 (bear case) to R$7.56 (bull case); at R$17.48, the current price sits above that range. The share trades about 56% below its 52-week high and 15% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at 9% fair-value upside — at -68%, W1PP34 screens richer than that median.

Key figures & financial health

Revenue (TTM) R$13.6B
Revenue growth (YoY) -8.3%
Net margin -1.6%
Return on equity -5.3%
Free cash flow R$538M FY2025
Operating margin 2.2%
More key figures
EPS (TTM) R$-1.36
Dividend yield 0.8%
EPS growth (YoY) -78.7%
Net debt R$2.2B FY2025

Figures from reported company fundamentals (EODHD) · as of Jun 24, 2026. TTM = trailing twelve months.

About the company

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

WPP plc reported revenue of R$13.6B in FY2025 versus R$12.8B in FY2021, a compound +1.4%/yr. Reported net income was −R$215M in FY2025.

Revenue +1.4%/yr
FY21 R$12.8B
FY22 R$14.4B
FY23 R$14.8B
FY24 R$14.7B
FY25 R$13.6B
Net income
FY21 R$638M
FY22 R$683M
FY23 R$110M
FY24 R$542M
FY25 −R$215M

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Cite: Fair Value Calculator (2026). "WPP plc Fair Value". https://www.fairvalue-calculator.com/stock/W1PP34

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Frequently asked questions

Is WPP plc (W1PP34) undervalued?
As of Jun 24, 2026, our model estimates a fair value of R$5.65 versus a price of R$17.48 — about −68% (overvalued). Model-based estimate, not financial advice.
What is the fair value of W1PP34?
Our model-based fair value for WPP plc is R$5.65 (as of Jun 24, 2026), built from audited fundamentals. The current price is R$17.48.
What is the quality score of W1PP34?
WPP plc has a Quality Score of 39/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.
What is the revenue of WPP plc (W1PP34)?
WPP plc reported trailing-twelve-month revenue of about R$13.6B (latest available figure, as of Jun 24, 2026).
What is the net profit margin of W1PP34?
The net profit margin of WPP plc is about -1.6%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does WPP plc pay a dividend?
WPP plc currently shows a dividend yield of about 0.82% relative to its recent price (as of Jun 24, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.