Whirlpool S.A (WHRL3) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of Whirlpool S.A BRL 5.60, price BRL 3.50, upside +60.0%, quality 48 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
Watch Whirlpool S.A for free, get notified when fair value or trend changes. Plus fair value for all 35,000+ stocks, 14 days of Pro free, no card.Watch for freePro now: $1 first month
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range R$2.52 – R$4.47 · fair‑value band R$3.38 – R$7.28 · the R$3.50 price screens below the R$5.60 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
Follow Whirlpool in your weekly email
Every Wednesday you see whether Whirlpool is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Whirlpool S.A. manufactures, sells, import, and exports home appliances in Brazil. The company offers refrigerators, freezers, refrigerator-freezers, air conditioners, ice makers, stoves, dishwashers, garbage disposals and compactors, trash compactors, and vacuum cleaners.
Show more
Whirlpool S.A. manufactures, sells, import, and exports home appliances in Brazil. The company offers refrigerators, freezers, refrigerator-freezers, air conditioners, ice makers, stoves, dishwashers, garbage disposals and compactors, trash compactors, and vacuum cleaners. It also provides maintenance and repair of electrical products and parts; electronics, hydraulics, metallurgy, chemicals and iron, painting, and construction services; budgetary advice; auxiliary services in the areas of security, health, leisure, daily life, and well-being; marketing and advertising; intermediation in the trade of products; sale of subscriptions through electronic means; and marketing activities of clothing, accessories, home and kitchen utensils, and other products. It sells its products under the Brastemp, Consul, KitchenAind, Compra Certa, B.blend, and Insinkerator brands. The company was founded in 1957 and is based in São Paulo, Brazil. Whirlpool S.A. operates as a subsidiary of Whirlpool Corporation.
Stock analysis
Whirlpool S.A (WHRL3) currently trades at R$3.50, while our model-based Fair Value estimate is R$5.60, implying the stock looks roughly 37.5% undervalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of R$7.36 per share, and 13 of the 17 models we run sit above the R$3.50 price.
Bear case: the Asset-Based group reads lowest at R$0.8200, and 4 of the 17 models stay below the price. Evidence for this calculation is low.
Scenario range: R$3.38 (bear) to R$7.28 (bull), the price of R$3.50 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Whirlpool S.A reported revenue of R$12.6B in FY2025 versus R$11.4B in FY2021, a compound +2.5%/yr. Reported net income was R$449M in FY2025, compounding −17.8%/yr from FY2021.
Key figures
Market cap R$5.8B (≈ $1.1B) · P/E ratio 17.6 · P/S ratio 0.63 · EPS (TTM) R$0.2200 · Dividend yield 13.2% · Net margin 3.6% · Return on equity 14.2% · Return on assets (EBIT) 10.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 22% below its 52-week high and 1% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 1% fair-value upside, at 60%, WHRL3 screens cheaper than that median.
Fair Value models
Bear R$3.38Fair Value R$5.60Bull R$7.28
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 9 months old). Earnings retained since then (R$0.1609 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.39/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
−2.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.2%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.2%
Start year 2020 (pandemic). Over 10 years: +3.0% a year
Revenue growth 21 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.3%
’14
’15
’16
’17
’18
’19
’20
’21
’22
’23
’24
’25
What shareholders gained per year (last 5 years), in BRL ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in BRL: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−1.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year−14.5%
Dividend (yield on the price)13.2%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−15% vs 4%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.11% → 10%
Price, fair value, quality and upside side by side.
Free, no sign-up
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Furnishings, Fixtures & Appliances · 316 stocks
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Whirlpool S.A Fair Value". https://www.fairvalue-calculator.com/stock/WHRL3
Frequently asked questions
Is Whirlpool S.A (WHRL3) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of R$5.60 versus a price of R$3.50, about +60% upside (undervalued).
What is the fair value of WHRL3?
Our model-based fair value for Whirlpool S.A is R$5.60 (as of Sep 24, 2026), built from audited fundamentals. The current price: R$3.50.
What is the quality score of WHRL3?
Whirlpool S.A has a Quality Score of 48/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Whirlpool S.A (WHRL3)?
Our model-based price target is the fair value of R$5.60 (as of Sep 24, 2026) from 17 valuation models. Cautious scenario R$3.38, optimistic scenario R$7.28. It is a calculation from audited fundamentals, not an analyst target.
What is the Whirlpool S.A stock forecast for 2026?
Our models put fair value at R$5.60, about +60% upside versus a price of R$3.50 (undervalued). Cautious scenario R$3.38, optimistic scenario R$7.28. The calculation is refreshed regularly with new filings.
What is the revenue of Whirlpool S.A (WHRL3)?
Whirlpool S.A reported trailing-twelve-month revenue of about R$12.4B (latest available figure, as of Sep 24, 2026).
Does Whirlpool S.A pay a dividend?
Whirlpool S.A currently shows a dividend yield of about 13.15% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Whirlpool S.A (WHRL3)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Whirlpool S.A it is R$5.60 per share (as of Sep 24, 2026), against a price of R$3.50. It is the blended result of 17 valuation models (cash flow, earnings, asset, dividend).
Is Whirlpool S.A stock overvalued or undervalued in 2026?
As of Sep 24, 2026, WHRL3 trades below its calculated fair value: price R$3.50, fair value R$5.60, a gap of about +60% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of WHRL3?
No. The price is what the market pays today (R$3.50); the fair value is what the company's own numbers justify (R$5.60). For Whirlpool S.A the two are R$2.10 per share apart. That gap is exactly why we show both numbers side by side.
How much is Whirlpool S.A worth?
The market values Whirlpool S.A at about R$5.8B (market capitalisation, as of Sep 24, 2026). Per share that is R$3.50; our models calculate a fair value of R$5.60 per share.
What do the bullish and bearish scenarios say about WHRL3?
Our models span a range for Whirlpool S.A: cautious scenario R$3.38, base R$5.60, optimistic R$7.28 per share (as of Sep 24, 2026, price R$3.50). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of WHRL3?
Whirlpool S.A trades at a price-to-earnings ratio of 17.6 (as of Sep 24, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of R$5.60 is built from several models across several years. Other multiples: PEG 1.5, P/B 3.2, P/S 0.5, EV/EBITDA 2.4.
What is the PEG ratio of WHRL3?
The PEG ratio of Whirlpool S.A is 1.51 (P/E divided by earnings growth, as of Sep 24, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Whirlpool S.A (WHRL3)?
Balance-sheet figures for Whirlpool S.A (as of Sep 24, 2026): return on equity 14.2%, debt of 0.00 per unit of equity. They feed the Quality Score of 48/100, which measures business quality independently of the share price.
How far is WHRL3 from its 52-week high?
Whirlpool S.A trades at R$3.50, about 22% below its 52-week high of R$4.47 and 1% above the low of R$3.45 (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of R$5.60 is for.
Which stocks are comparable to Whirlpool S.A?
From the same area (Consumer Cyclical) we also value Midea Group, Gree Electric Appliances, Inc, Haier Smart Home Co, King Slide Works Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Whirlpool S.A stock attractive at the current price?
The data as of Sep 24, 2026: price R$3.50, calculated fair value R$5.60 (+60%), Quality Score 48/100, from 17 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of WHRL3 calculated?
We run Whirlpool S.A through 17 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of R$5.60, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1 % above its aggregate fair value. Whirlpool S.A currently trades 60 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Whirlpool S.A (WHRL3)?
The closing price on Sep 23, 2026 was R$3.50. Our model-based fair value is R$5.60, about +60% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Whirlpool S.A right now?
The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (48/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (R$3.38 to R$7.28) leaves room in how you read the outcome.
Where does the earnings growth of Whirlpool S.A (WHRL3) come from?
Earnings per share at Whirlpool S.A grew +2.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +4.5 %, EBIT margin +2.4 %, tax rate +1.1 %, residual (interest, one-offs) −5.4 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Whirlpool S.A
How large is the market capitalisation of Whirlpool S.A (WHRL3)?
The market capitalisation of Whirlpool S.A is R$5.8B (≈ $1.1B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Whirlpool S.A (WHRL3)?
The price-to-sales ratio of Whirlpool S.A is 0.63 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Whirlpool S.A (WHRL3)?
Earnings per share at Whirlpool S.A are R$0.2200 (price ÷ EPS = P/E 17.6). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Whirlpool S.A (WHRL3)?
The dividend yield of Whirlpool S.A is 13.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Whirlpool S.A (WHRL3)?
The net margin of Whirlpool S.A is 3.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Whirlpool S.A (WHRL3)?
The return on equity (ROE) of Whirlpool S.A is 14.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Whirlpool S.A (WHRL3)?
On an EBIT basis the return on assets of Whirlpool S.A is 10.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Whirlpool S.A (WHRL3)?
The operating margin of Whirlpool S.A is 7.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Whirlpool S.A (WHRL3)?
Revenue at Whirlpool S.A is growing −6.7% versus a year earlier (3y avg +5.2%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Whirlpool S.A (WHRL3)?
Earnings per share at Whirlpool S.A are growing −91.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Whirlpool S.A (WHRL3) generate?
The free cash flow of Whirlpool S.A is −R$888M (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Whirlpool S.A (WHRL3) hold?
Whirlpool S.A holds more cash than debt, R$242M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
Free · no account needed
Watch Whirlpool S.A in the live analysis
One click puts Whirlpool S.A on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 35,000+ stock screener. You can also try 14 days of Pro there, no card.
