Whirlpool S.A (WHRL3) Fair Value & Analysis

Consumer Cyclical · BR · Market cap R$5.8B

Below-average quality, screening 48% undervalued on our models.

What matters now

• Solid quality (48/100) at a price below fair value, the discount is the argument here, not the business quality.
• A fairly wide model range (R$3.92 to R$7.50) leaves room in how you read the outcome.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.

How to read this chart

60‑month range R$2.52 – R$4.47 · fair‑value band R$3.92 – R$7.50 · the R$3.86 price screens below the R$5.70 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.

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Analysis

Whirlpool S.A (WHRL3) currently trades at R$3.86, while our model-based Fair Value estimate is R$5.70, implying the stock looks roughly 47.7% undervalued today. The Quality Score stands at 48/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Whirlpool S.A generated revenue of R$12.4B at a net margin of 2.7%. Revenue declined 6.7% year over year. It earns a return on equity of 14.2%. The balance sheet holds a net cash position of R$242M. Fundamentals as of Jul 14, 2026

Our scenario range runs from R$3.92 (bear case) to R$7.50 (bull case); at R$3.86, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 16% below its 52-week high and 7% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 16% fair-value upside, at 48%, WHRL3 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: Dividend Discount (R$6.97) versus Asset-Based (R$0.8200). Highest evidence: Residual Income (76).

Key figures & financial health

Quality Score breakdown

About the company

Whirlpool S.A. manufactures, sells, import, and exports home appliances in Brazil. The company offers refrigerators, freezers, refrigerator-freezers, air conditioners, ice makers, stoves, dishwashers, garbage disposals and compactors, trash compactors, and vacuum cleaners.

Full company description

Whirlpool S.A. manufactures, sells, import, and exports home appliances in Brazil. The company offers refrigerators, freezers, refrigerator-freezers, air conditioners, ice makers, stoves, dishwashers, garbage disposals and compactors, trash compactors, and vacuum cleaners. It also provides maintenance and repair of electrical products and parts; electronics, hydraulics, metallurgy, chemicals and iron, painting, and construction services; budgetary advice; auxiliary services in the areas of security, health, leisure, daily life, and well-being; marketing and advertising; intermediation in the trade of products; sale of subscriptions through electronic means; and marketing activities of clothing, accessories, home and kitchen utensils, and other products. It sells its products under the Brastemp, Consul, KitchenAind, Compra Certa, B.blend, and Insinkerator brands. The company was founded in 1957 and is based in São Paulo, Brazil. Whirlpool S.A. operates as a subsidiary of Whirlpool Corporation.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Whirlpool S.A reported revenue of R$12.6B in FY2025 versus R$11.4B in FY2021, a compound +2.5%/yr. Reported net income was R$449M in FY2025, compounding −17.8%/yr from FY2021.

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Peer Group

Furnishings, Fixtures & Appliances · 311 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Furnishings, Fixtures & Appliances median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Insider activity: 30/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

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Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.