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The Western Union Company (WU) Fair Value & Analysis

Financial Services · US · Market cap $2.4B

TW The Western Union Company logo The Western Union Company WU · US
Price$7.08
Fair Value$15.74
Upside+122.3%
Quality51/100
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Weak Growth
Solidly profitable · 10.9% net margin
High debt · generates free cash flow
12.02% dividend yield
Mixed vs. peers (8/15)
Moderate moat 62/100
Evidence: High Range $10.75 – $25.48 Share as image

Fair value as of: Jul 14, 2026

From 12 valuation models · updated 26 days ago

Fair value updated Jul 14, 2026, revised from $14.52 to $15.74 (+8.4%) since Jun 26, 2026. Share price −8.3% over the past month.

A solid business, screening 122% undervalued on our models.

What matters now

  • The price is below even our cautious bear case ($10.75). The market is more pessimistic than our downside scenario.
  • Solid quality (51/100) at a price below fair value, the discount is the argument here, not the business quality.
  • A fairly wide model range ($10.75 to $25.48) leaves room in how you read the outcome.
  • For a financial, book-value and earnings-based methods matter more than a cash-flow DCF, which fits banks and insurers poorly.
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Price vs Fair Value (5 years)

$17.09 $6.36 Fair Value $15.74 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 14, 2026.

How to read this chart

60‑month range $6.36 – $17.09 · fair‑value band $10.75 – $25.48 · the $7.08 price screens below the $15.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 14, 2026.

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Analysis

The Western Union Company (WU) currently trades at $7.08, while our model-based Fair Value estimate is $15.74, implying the stock looks roughly 122.3% undervalued today. The Quality Score stands at 51/100 (solid quality), in the Financial Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, The Western Union Company generated revenue of $4.0B at a net margin of 10.9%. Revenue declined 0.1% year over year. It earns a return on equity of 47.7%. The balance sheet holds a net cash position of $1.2B. Fundamentals as of Jul 14, 2026

Our scenario range runs from $10.75 (bear case) to $25.48 (bull case); at $7.08, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 30% below its 52-week high, currently below its 200-day average. For context, the median of 10 Financial Services peers we cover trades at -41% fair-value upside, at 122%, WU screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF $8.27 $12.37 $19.17 80
Residual Income $10.18 $13.38 $100.11 76
Rev-Margin DCF $10.76 $18.65 $28.23 74
All 12 models by family
DCF Models
Owner Earnings $11.37 $16.95 $26.95 31
5Y P/E Exit $8.80 $14.98 $22.36 38
10Y P/E Exit $8.30 $12.42 $16.34 35
Earnings-Based
Graham-Dodd $10.87 $13.29 $14.95 54
Dividend Discount
Gordon GGM $8.69 $9.47 $10.65 70
DDM Multi-Stage $8.69 $10.73 $13.53 61
Multiples
P/E Multiple $15.59 $20.79 $25.98 63
P/B Multiple $3.22 $4.29 $5.36 55
Asset-Based
NCAV (Graham) $1.53 $2.05 $3.07 50
Growth DCF
Growth DCF $8.27 $12.37 $19.17 80
Rev-Margin DCF $10.76 $18.65 $28.23 74
Economic Profit
Residual Income $10.18 $13.38 $100.11 76

Widest divergence: DCF Models ($14.98) versus Asset-Based ($2.05). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) $4.0B
Revenue growth (YoY) -0.1%
Net margin 10.9%
Return on equity 47.7%
Free cash flow $393M FY2025
P/E ratio 5.6
More key figures
Operating margin 12.5%
EPS (TTM) $1.36
Dividend yield 12.2%
EPS growth (YoY) -44.4%
Net cash $1.2B FY2025

Figures from reported company fundamentals · as of Jul 14, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 51/100

Of which business quality 55 · Market factors (momentum, volatility) 39

Profitability 52
Margins and returns on capital today
Quality Growth 22
Are margins and returns improving?
Cashflow 51
Earnings quality: real cash, not paper profit
Fin. Strength 50
Balance sheet, leverage, solvency risk
Investment 64
Disciplined investing over empire-building
Low Volatility 74
Calm price path (market factor)
Momentum 27
Price trend over the last 3–12 months (market factor)
52W Momentum 19
Distance to the 52-week high (market factor)
Net Issuance 100
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

The Western Union Company provides money movement payments, and digital financial services in the United States and internationally. It operates through two segments, Consumer Money Transfer and Consumer Services.

Full company description

The Western Union Company provides money movement payments, and digital financial services in the United States and internationally. It operates through two segments, Consumer Money Transfer and Consumer Services. The Consumer Money Transfer segment facilitates money transfers for international cross-border and intra-country transfers, primarily through a network of retail agents and owned locations, as well as through websites and mobile devices. The Consumer Services segments offers bill payment services, money order and media network services, travel money services, check acceptance services, prepaid cards, lending partnerships, and digital wallets. The company was founded in 1851 and is headquartered in Denver, Colorado.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

The Western Union Company reported revenue of $4.0B in FY2025 versus $5.1B in FY2021, a compound −5.5%/yr. Reported net income was $500M in FY2025, compounding −11.3%/yr from FY2021.

Growth Quality 40/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
$4.0B
Latest YoY
−4.0%
Avg. growth/yr (3Y)
−3.3%
Avg. growth/yr (5Y)
−3.5%
Avg. growth/yr (24Y)
+2.3%
Revenue −5.5%/yr
FY21 $5.1B
FY22 $4.5B
FY23 $4.4B
FY24 $4.2B
FY25 $4.0B
Net income −11.3%/yr
FY21 $806M
FY22 $911M
FY23 $626M
FY24 $934M
FY25 $500M

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Cite: Fair Value Calculator (2026). "The Western Union Company Fair Value". https://www.fairvalue-calculator.com/stock/WU

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Credit Services · 333 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 56 · Above median
Fair Value upside +122% · Top 25%
Return on equity (TTM) 48% · Top 25%
Return on assets 5% · Top 25%
Net margin (TTM) 11% · Below median
Operating margin (TTM) 13% · Below median
Revenue growth -0% · Below median
Dividend yield (TTM) 12.0% · Top 25%
Debt / equity 2.55× · Higher than 75% of peers

Valuation Multiples vs Credit Services median · lower = cheaper

P/E (TTM) 5.8× · Cheaper than 75% of peers
P/B 2.56× · Pricier than 75% of peers
P/S (TTM) 0.61× · Cheaper than 75% of peers
P/FCF 6.2× · Pricier than 75% of peers
EV/EBITDA 4.1× · Cheaper than 75% of peers
PEG 2.21× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 100 · sector 35
FUTURE 0 · sector 39
PAST 100 · sector 32
HEALTH 0 · sector 59
DIVIDEND 100 · sector 51

Insider activity: 35/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Credit Services stocks, each showing price versus our Fair Value estimate (as of Jul 14, 2026).

Stock Price Fair Value vs Fair Value
Visa Inc V $348.97 $204.19 -41%
Mastercard Incorporated MA $537.70 $221.87 -59%
American Express Company AXP $358.44 $206.40 -42%
Bajaj Finance Limited BAJFINANCE ₹1,056 ₹397.61 -62%
Shriram Finance Limited SHRIRAMFIN ₹1,024 ₹553.83 -46%
Cholamandalam Investment and Finance Company CHOLAFIN ₹1,808 ₹796.52 -56%
Tata Capital Limited TATACAP ₹360.60 ₹229.85 -36%
Power Finance Corporation PFC ₹405.10 ₹810.20 +100%
Muthoot Finance Limited MUTHOOTFIN ₹3,129 ₹3,463 +11%
Indian Railway Finance Corporation IRFC ₹88.41 ₹69.72 -21%

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Frequently asked questions

Is The Western Union Company (WU) overvalued or undervalued?
As of Jul 14, 2026, our model estimates a fair value of $15.74 versus a price of $7.08, about +122% (undervalued).
What is the fair value of WU?
Our model-based fair value for The Western Union Company is $15.74 (as of Jul 14, 2026), built from audited fundamentals. The current price is $7.08.
What is the quality score of WU?
The Western Union Company has a Quality Score of 51/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of The Western Union Company (WU)?
The Western Union Company reported trailing-twelve-month revenue of about $4.0B (latest available figure, as of Jul 14, 2026).
What is the net profit margin of WU?
The net profit margin of The Western Union Company is about 10.9%, meaning it keeps roughly 10.9% of revenue as net income. Based on the latest reported figures.
Does The Western Union Company pay a dividend?
The Western Union Company currently shows a dividend yield of about 12.19% relative to its recent price (as of Jul 14, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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