Avery Dennison Corp (AVY) fair value: what the stock is really worth
As of Nov 4, 2026: fair value (intrinsic value) of Avery Dennison Corp stock $126, price $193, that is 34.8% below the price, quality 65 out of 100. Rating: overvalued. Calculated from audited financials with 23 of our 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $142.37 – $220.35 · fair‑value band $74.66 – $191.54 · the $192.59 price screens above the $125.58 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 6, 2026.
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Avery Dennison Corporation operates as a materials science and digital identification solutions company in the North America, Europe, the Middle East, North Africa, Asia, and Latin America.
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It offers pressure-sensitive label materials, which consist of papers, plastic films, and metal foils; performance tapes products, including mechanical fasteners, which are precision-extruded and injection-molded plastic devices; and other pressure-sensitive adhesive-based materials and converted products under the Fasson, JAC, and Avery Dennison brands.
The company provides graphics and reflective products that include films and other products for the architectural, commercial sign, digital printing, and other related market segments; durable cast and reflective films to the construction, automotive, and fleet transportation markets; sign shops, commercial printers, and designers for pressure-sensitive materials; reflective films for traffic and safety applications; and pressure-sensitive vinyl and specialty materials for digital imaging, screen printing, and sign cutting applications under the Avery Dennison and Mactac brand names.
In addition, it offers branding solutions, which include brand embellishments, graphic tickets, tags, labels, and sustainable packaging; information solutions, such as item-level RFID, visibility and loss prevention, price ticketing and marking, productivity and media, and brand protection and security solutions; and shelf-edge productivity and media solutions under the Vestcom brand names, as well as care, content, and country of origin compliance solutions.
It serves home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive industries. The company was formerly known as Avery International Corporation and changed its name to Avery Dennison Corporation in 1990.
The company was founded in 1935 and is headquartered in Mentor, Ohio.
Stock analysis
Avery Dennison Corp (AVY) currently trades at $192.59, while our model-based Fair Value estimate is $125.58, 35% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $154.15 per share, and 0 of the 23 models we run sit above the $192.59 price.
Bear case: the Dividend Discount group reads lowest at $52.47, and 23 of the 23 models stay below the price. Data coverage for this calculation is high.
Scenario range: $74.66 (bear) to $191.54 (bull), the price of $192.59 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Avery Dennison Corp reported revenue of $8.9B in FY2025 versus $8.4B in FY2021, a compound +1.3%/yr. Reported net income was $688M in FY2025, compounding −1.8%/yr from FY2021.
Key figures
Market cap $14.8B Large · P/E ratio 20.8 · P/S ratio 1.58 · EPS (TTM) $9.24 · Dividend yield 0.5% · Net margin 7.6% · Return on equity 30.8% · Return on assets (EBIT) 12.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 63 out of 100 (medium confidence).
What moves the price
The share trades about 1% below its 52-week high and 26% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −21% fair-value upside, at −35%, AVY screens richer than that median.
Fair Value models
Bear$74.66Fair Value $125.58Bull$191.54
Price $192.59 · Downside -34.8%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($7.05 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 2 officers or directors sold shares worth $962,207 and none bought.
SaleNicholas ColistoSVP & CIO3,886 shares at $170.68$663,262Sep 15, 2026
SaleIgnacio J WalkerSVP and Chief Legal Officer2× since Feb 6, 2026: 2,898 shares, avg. $180.12$521,995Aug 4, 2026
SaleMitchell R ButierDirector3× since Mar 5, 2026: 113,000 shares, avg. $177.13$20.0MMar 12, 202610b5-1 plan
Plus 2 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.74/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+1.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−0.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.9%
Start year 2020 (pandemic). Over 10 years: +4.0% a year
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.8%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+7.6%
Earnings growth per share plus dividend.
Earnings per share, growth per year+7.1%
Dividend (yield on the price)0.5%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.6.1% vs 11.7%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.13% → 13%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+3.3%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +9.0% a year for the price and +0.9% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (97 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Solid ROE stands as the main strength, while limited signals on moat durability and the uncertain shift toward intelligent labeling solutions form the chief weakness.
Main risk: Competitors such as 3M, UPM Adhesive Materials and Fedrigoni could intensify pricing pressure in label materials and graphics, eroding margins in the core packaging segment.
Bull case: By accelerating its shift to intelligent labels and RFID solutions that address regulatory and efficiency needs, the company could generate higher-margin recurring revenue offsetting pressure on traditional segments.
Bear case: If rivals erode pricing power in mature markets while regulations impose costly changes without sufficient differentiation through new solutions, core volumes and margins could decline over time.
Avery Dennison is introducing active BLE labels that deliver real-time tracking and tamper detection for high-value shipments. This extends its move into intelligent labeling solutions that sit alongside the reliable cash generation from core packaging materials. Our models see the stock as overvalued given the pace of that shift. Will the new digital offerings generate enough higher-margin growth to offset slower traditional segments?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaging & Containers · 260 stocks
Beats the industry median on 5/14 measures
Overall it trails its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside−34.8% · Below median
Profitability
Return on equity (12 months)30.8% · Top 25%
Return on assets7.8% · Top 25%
Net margin (12 months)7.6% · Above median
Operating margin (12 months)12.1% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)5.2% · Below median
Dividend yield (12 months)0.5% · Bottom 25%
Balance sheet
Debt / equity1.43× · Highest 25%
Valuation Multiplesvs Packaging & Containers median · lower = cheaper
P/E (12 months)20.8× · Pricier than median
P/B6.59× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
P/S (12 months)1.58× · Priciest 25%
Price / free cash flow20.7× · Pricier than median
EV/EBITDA11.9× · Pricier than median
PEG1.76× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 21
FUTURE (revenue growth)26· sector 45
PAST (return on equity)100· sector 28
HEALTH (low debt)28· sector 93
DIVIDEND (yield)10· sector 46
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Is Avery Dennison Corp (AVY) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $125.58 versus a price of $192.59, about 35% lower (overvalued).
What is the fair value of AVY?
Our model-based fair value for Avery Dennison Corp is $125.58 (as of Nov 6, 2026), built from audited fundamentals. The current price: $192.59.
What is the quality score of AVY?
Avery Dennison Corp has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Avery Dennison Corp (AVY)?
Our model-based price target is the fair value of $125.58 (as of Nov 6, 2026) from 23 valuation models. Cautious scenario $74.66, optimistic scenario $191.54. It is a calculation from audited fundamentals, not an analyst target.
What is the Avery Dennison Corp stock forecast for 2026?
Our models put fair value at $125.58, about 35% lower versus a price of $192.59 (overvalued). Cautious scenario $74.66, optimistic scenario $191.54. The calculation is refreshed regularly with new filings.
What is the revenue of Avery Dennison Corp (AVY)?
Avery Dennison Corp reported trailing-twelve-month revenue of about $9.4B (latest available figure, as of Nov 6, 2026).
Does Avery Dennison Corp pay a dividend?
Avery Dennison Corp currently shows a dividend yield of 0.49% relative to its recent price (as of Nov 6, 2026).
What growth is priced into Avery Dennison Corp (AVY)?
For today's price to be fair in a discounted-cash-flow model, Avery Dennison Corp would have to grow free cash flow by +11.6 % per year for five years (discount rate 8.8 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +4.9 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of AVY use?
Our models discount Avery Dennison Corp at 8.8 %: a base by market capitalisation (large), damped by beta 0.80, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Avery Dennison Corp that is +11.6 % per year a year over ten years, using the same discount rate (8.8 %) and the same formula as our fair value.
How much growth has Avery Dennison Corp (AVY) delivered so far?
Over the past 5 years revenue at Avery Dennison Corp grew +4.9 % a year. The price currently implies +11.6 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Avery Dennison Corp (AVY) growing?
The median revenue growth in the sector is +9.8 % a year. That is the yardstick for the growth priced into Avery Dennison Corp (+11.6 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Avery Dennison Corp (AVY)?
The free-cash-flow yield on the price is 4.82 %: that much free cash flow Avery Dennison Corp produces per unit of market value. When it exceeds the discount rate of our models (8.8 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Avery Dennison Corp (AVY)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Avery Dennison Corp it is $125.58 per share (as of Nov 6, 2026), against a price of $192.59. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Avery Dennison Corp stock overvalued or undervalued in 2026?
As of Nov 6, 2026, AVY trades above its calculated fair value: price $192.59, fair value $125.58, a gap of about −35% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of AVY?
No. The price is what the market pays today ($192.59); the fair value is what the company's own numbers justify ($125.58). For Avery Dennison Corp the two are $67.01 per share apart. That gap is exactly why we show both numbers side by side.
How much is Avery Dennison Corp worth?
The market values Avery Dennison Corp at about $14.8B (market capitalisation, as of Nov 6, 2026). Per share that is $192.59; our models calculate a fair value of $125.58 per share.
What do the bullish and bearish scenarios say about AVY?
Our models span a range for Avery Dennison Corp: cautious scenario $74.66, base $125.58, optimistic $191.54 per share (as of Nov 6, 2026, price $192.59). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of AVY?
Avery Dennison Corp trades at a price-to-earnings ratio of 20.8 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $125.58 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 20.2 (reported for FY2025: 21.7). Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings, 4 of the years ex one-offs: 22.0. Other multiples: PEG 1.8, P/B 6.6, P/S 1.6, EV/EBITDA 11.9.
What is the PEG ratio of AVY?
The PEG ratio of Avery Dennison Corp is 1.76 (P/E divided by earnings growth, as of Nov 6, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Avery Dennison Corp (AVY)?
Balance-sheet figures for Avery Dennison Corp (as of Nov 6, 2026): return on equity 30.8%, debt of 1.43 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is AVY from its 52-week high?
Avery Dennison Corp trades at $192.59, about 1% below its 52-week high of $195.23 and 26% above the low of $153.01 (as of Nov 4, 2026). Distance from the high says nothing about value: that is what the fair value of $125.58 is for.
Which stocks are comparable to Avery Dennison Corp?
From the same area (Consumer Cyclical) we also value Smurfit Westrock Plc,, Packaging Corporation, Amcor plc, Ball Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Avery Dennison Corp stock attractive at the current price?
The data as of Nov 6, 2026: price $192.59, calculated fair value $125.58 (−35%), Quality Score 65/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of AVY calculated?
We run Avery Dennison Corp through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $125.58, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.5% above its aggregate fair value. Avery Dennison Corp itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Avery Dennison Corp (AVY)?
The closing price on Nov 4, 2026 was $192.59. Our model-based fair value is $125.58, about 35% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Avery Dennison Corp right now?
Solid but not exceptional quality (65/100) and above fair value, neither a clear bargain nor a standout compounder. A fairly wide model range ($74.66 to $191.54) leaves room in how you read the outcome.
Where does the earnings growth of Avery Dennison Corp (AVY) come from?
Earnings per share at Avery Dennison Corp grew +11.3 % a year from 2014 to 2025. Broken into its drivers: revenue per share +5.7 %, EBIT margin +3.4 %, tax rate +1.0 %, residual (interest, one-offs) +0.9 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Avery Dennison Corp
How large is the market capitalisation of Avery Dennison Corp (AVY)?
The market capitalisation of Avery Dennison Corp is $14.8B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Avery Dennison Corp (AVY)?
The price-to-sales ratio of Avery Dennison Corp is 1.58 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Avery Dennison Corp (AVY)?
Earnings per share at Avery Dennison Corp are $9.24 (price ÷ EPS = P/E 20.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Avery Dennison Corp (AVY)?
The dividend yield of Avery Dennison Corp is 0.5% (payout 9.5%, on adjusted earnings, reported 10.2%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Avery Dennison Corp (AVY)?
The net margin of Avery Dennison Corp is 7.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Avery Dennison Corp (AVY)?
The return on equity (ROE) of Avery Dennison Corp is 30.8% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Avery Dennison Corp (AVY)?
On an EBIT basis the return on assets of Avery Dennison Corp is 12.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Avery Dennison Corp (AVY)?
The operating margin of Avery Dennison Corp is 12.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Avery Dennison Corp (AVY)?
Revenue at Avery Dennison Corp is growing +5.2% versus a year earlier (3y avg −0.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Avery Dennison Corp (AVY)?
Earnings per share at Avery Dennison Corp are growing +5.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Avery Dennison Corp (AVY) carry?
The net debt of Avery Dennison Corp is $3.5B (fiscal year 2025, ≈ 5.0 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 6, 2026