Magnite Inc (MGNI) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Magnite Inc stock $30.13, price $27.39, upside +10.0%, quality 65 out of 100. Rating: fairly valued. Calculated from audited financials with 22 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 7, 2026.
How to read this chart
60‑month range $5.78 – $33.85 · fair‑value band $18.65 – $46.86 · the $27.39 price screens below the $30.13 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 7, 2026.
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Magnite, Inc., together with its subsidiaries, operates an independent omni-channel sell-side advertising platform in the United States and internationally.
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The company's platform offers applications and services for sellers of digital advertising inventory, or publishers that own and operate CTV channels, applications, websites, and other digital media properties to manage and monetize their inventory; and for buyers, including advertisers, agencies, agency trading desks, and demand side platforms to buy digital advertising inventory, as well as an independent marketplace that brings buyers and sellers together.
It markets its solutions through sales teams that operate from various locations. Magnite, Inc. was formerly known as The Rubicon Project, Inc. and changed name to Magnite, Inc. in July 2020. The company was incorporated in 2007 and is headquartered in New York, New York.
Stock analysis
Magnite Inc (MGNI) currently trades at $27.39, while our model-based Fair Value estimate is $30.13, so the stock looks roughly fairly valued today (gap 9.1%).
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Valuation
Bull case: the Growth Earnings group reads highest at a median of $26.65 per share, and 4 of the 22 models we run sit above the $27.39 price.
Bear case: the Economic Profit group reads lowest at $6.85, and 18 of the 22 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $18.65 (bear) to $46.86 (bull), the price of $27.39 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 65/100 (solid quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Magnite Inc reported revenue of $714M in FY2025 versus $468M in FY2021, a compound +11.1%/yr. Reported net income was $145M in FY2025, compounding +586.8%/yr from FY2021.
Key figures
Market cap $4.0B Mid · P/E ratio 22.8 · P/S ratio 5.26 · EPS (TTM) $1.20 · Net margin 23.6% · Return on equity 20.4% · Return on assets (EBIT) −1.6% (5-year average) · Operating margin 24.8%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 71 out of 100 (low confidence).
What moves the price
The share trades at its 52-week high and 145% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 10%, MGNI screens cheaper than that median.
Fair Value models
Bear$18.65Fair Value $30.13Bull$46.86
Price $27.39 · Upside +10.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then ($1.03 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
In the last 6 months, 12 officers or directors sold shares worth $26.4M and none bought.
SaleSean Patrick BuckleyOfficer7× since Nov 18, 2025: 134,305 shares, avg. $22.88$3.1MNov 5, 202610b5-1 plan
SaleDavid BuonaseraCHIEF TECHNOLOGY OFFICER8× since Jun 1, 2026: 46,642 shares, avg. $21.36$996,090Nov 5, 202610b5-1 plan
SalePaul CaineDirector6× since Jul 10, 2026: 42,500 shares, avg. $24.59$1.0MOct 12, 202610b5-1 plan
SaleDouglas S KnopperDirector4× since Jun 10, 2026: 122,777 shares, avg. $21.78$2.7MSep 17, 202610b5-1 plan
SaleRobert F SpillaneDirector3× since Nov 21, 2025: 32,863 shares, avg. $16.96$557,275Sep 14, 2026
SaleKatie Seitz EvansOfficer3× since Aug 6, 2026: 77,382 shares, avg. $23.77$1.8MSep 11, 202610b5-1 plan
SaleAaron SaltzCHIEF LEGAL OFFICER40,000 shares at $23.41$936,400Sep 10, 202610b5-1 plan
SaleSarah Patricia HardenDirector48,986 shares at $23.57$1.2MAug 28, 202610b5-1 plan
SaleRachel LamDirector10,000 shares at $24.16$241,600Aug 10, 2026
SaleBrian GephartCHIEF ACCOUNTING OFFICER12,479 shares at $24.68$307,982Aug 10, 2026
Plus 3 more entries from the last 12 months.
Plus 33 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.100/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+6.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+7.4%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+26.4%
Start year 2020 (pandemic). Over 10 years: +11.1% a year
Revenue growth 14 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.5%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−24.5% (2020) → 13.7% (2025)
Growth Forecast
A lot of optimism in the price
The price assumes less growth than the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+19.3%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+8.2%
Yearly sales growth analysts expect, extended to five years.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +16.5% a year for the price and +5.7% for the forecasts.
News mood ⓘNews mood, the average tone of recent news (92 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Positive
Recent news coverage is more positive than average.
AI conclusion: Solid margins and cash flow form the main strength, while the chief weakness is the lack of durable differentiators in a highly competitive and commoditized ad tech sector.
Main risk: Rising competition from larger platforms risks eroding Magnite's share of buyer spend and thereby its revenue capture in programmatic CTV workflows.
Magnite is rolling out agentic buying tools for LG home screen inventory through its SpringServe platform. This move automates what used to be manual steps in CTV campaigns and ties premium supply directly into programmatic workflows. Our models see the stock as undervalued, but will the shift to these automated solutions expand Magnite’s share of buyer spend faster than rising competition from larger platforms erodes it?
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Beats the industry median on 8/13 measures
Overall it ranks above its industry peers.
Valuation
Quality Score65 · Top 25%
Fair Value upside+10.0% · Above median
Profitability
Return on equity (12 months)20.4% · Top 25%
Return on assets4.6% · Top 25%
Net margin (12 months)23.6% · Top 25%
Operating margin (12 months)24.8% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)13.8% · Above median
Balance sheet
Debt / equity0.38× · Highest 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/E (12 months)22.8× · Pricier than median
P/B4.37× · book value is mostly goodwill ⓘGoodwill and other intangible assets are larger than the equity. The book value mainly reflects prices paid for past acquisitions, so we do not rank this P/B against the peer group.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Magnite Inc Fair Value". https://www.fairvalue-calculator.com/stock/MGNI
Frequently asked questions
Is Magnite Inc (MGNI) overvalued or undervalued?
As of Nov 7, 2026, our model estimates a fair value of $30.13 versus a price of $27.39, about +10% upside (fairly valued).
What is the fair value of MGNI?
Our model-based fair value for Magnite Inc is $30.13 (as of Nov 7, 2026), built from audited fundamentals. The current price: $27.39.
What is the quality score of MGNI?
Magnite Inc has a Quality Score of 65/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Magnite Inc (MGNI)?
Our model-based price target is the fair value of $30.13 (as of Nov 7, 2026) from 22 valuation models. Cautious scenario $18.65, optimistic scenario $46.86. It is a calculation from audited fundamentals, not an analyst target.
What is the Magnite Inc stock forecast for 2026?
Our models put fair value at $30.13, about +10% upside versus a price of $27.39 (fairly valued). Cautious scenario $18.65, optimistic scenario $46.86. The calculation is refreshed regularly with new filings.
What is the revenue of Magnite Inc (MGNI)?
Magnite Inc reported trailing-twelve-month revenue of about $767M (latest available figure, as of Nov 7, 2026).
What growth is priced into Magnite Inc (MGNI)?
For today's price to be fair in a discounted-cash-flow model, Magnite Inc would have to grow free cash flow by +19.3 % per year for five years (discount rate 12.2 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +26.4 % per year. As of Nov 7, 2026.
What discount rate (WACC) does the fair value of MGNI use?
Our models discount Magnite Inc at 12.2 %: a base by market capitalisation (mid), damped by beta 2.39, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Magnite Inc that is +19.3 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (12.2 %) and the same formula as our fair value.
How much growth has Magnite Inc (MGNI) delivered so far?
Over the past 5 years revenue at Magnite Inc grew +26.4 % a year. The price currently implies free-cash-flow growth of +19.3 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Magnite Inc (MGNI) growing?
The median revenue growth in the sector is +3.8 % a year. That is the yardstick for the growth priced into Magnite Inc (+19.3 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Magnite Inc (MGNI)?
The free-cash-flow yield on the price is 4.11 %: that much free cash flow Magnite Inc produces per unit of market value. When it exceeds the discount rate of our models (12.2 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Magnite Inc (MGNI)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Magnite Inc it is $30.13 per share (as of Nov 7, 2026), against a price of $27.39. It is the blended result of 22 valuation models in 6 families (DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit, Growth Earnings).
Is Magnite Inc stock overvalued or undervalued in 2026?
As of Nov 7, 2026, MGNI trades below its calculated fair value: price $27.39, fair value $30.13, a gap of about +10% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of MGNI?
No. The price is what the market pays today ($27.39); the fair value is what the company's own numbers justify ($30.13). For Magnite Inc the two are $2.74 per share apart. That gap is exactly why we show both numbers side by side.
How much is Magnite Inc worth?
The market values Magnite Inc at about $4.0B (market capitalisation, as of Nov 7, 2026). Per share that is $27.39; our models calculate a fair value of $30.13 per share.
What do the bullish and bearish scenarios say about MGNI?
Our models span a range for Magnite Inc: cautious scenario $18.65, base $30.13, optimistic $46.86 per share (as of Nov 7, 2026, price $27.39). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of MGNI?
Magnite Inc trades at a price-to-earnings ratio of 22.8 (as of Nov 7, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $30.13 is built from several models across several years. Other multiples: PEG 0.1, P/B 4.4, P/S 5.3, EV/EBITDA 20.8.
What is the PEG ratio of MGNI?
The PEG ratio of Magnite Inc is 0.09 (P/E divided by earnings growth, as of Nov 7, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Magnite Inc (MGNI)?
Balance-sheet figures for Magnite Inc (as of Nov 7, 2026): return on equity 20.4%, debt of 0.38 per unit of equity. They feed the Quality Score of 65/100, which measures business quality independently of the share price.
How far is MGNI from its 52-week high?
Magnite Inc trades at $27.39, at its 52-week high of $27.52 and 145% above the low of $11.20 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $30.13 is for.
Which stocks are comparable to Magnite Inc?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Magnite Inc stock attractive at the current price?
The data as of Nov 7, 2026: price $27.39, calculated fair value $30.13 (+10%), Quality Score 65/100, from 22 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of MGNI calculated?
We run Magnite Inc through 22 models from 6 families: DCF Models, Earnings-Based, Multiples, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $30.13 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Magnite Inc currently trades 9% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Magnite Inc (MGNI)?
The closing price on Nov 6, 2026 was $27.39. Our model-based fair value is $30.13, about +10% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Magnite Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($18.65 to $46.86) leaves room in how you read the outcome.
Key figures of Magnite Inc
How large is the market capitalisation of Magnite Inc (MGNI)?
The market capitalisation of Magnite Inc is $4.0B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Magnite Inc (MGNI)?
The price-to-sales ratio of Magnite Inc is 5.26 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Magnite Inc (MGNI)?
Earnings per share at Magnite Inc are $1.20 (price ÷ EPS = P/E 22.8). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Magnite Inc (MGNI)?
The net margin of Magnite Inc is 23.6% (last twelve months), excl. one-off gain FY2025 16.0%. How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Magnite Inc (MGNI)?
The return on equity (ROE) of Magnite Inc is 20.4% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Magnite Inc (MGNI)?
On an EBIT basis the return on assets of Magnite Inc is −1.6% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Magnite Inc (MGNI)?
The operating margin of Magnite Inc is 24.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Magnite Inc (MGNI)?
Revenue at Magnite Inc is growing +13.8% versus a year earlier (3y avg +7.4%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Magnite Inc (MGNI)?
Earnings per share at Magnite Inc are growing +76.9% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Magnite Inc (MGNI) carry?
The net debt of Magnite Inc is $73.0M (fiscal year 2025, ≈ 0.4 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Nov 7, 2026