Guangdong Advertising Co Ltd (002400) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Guangdong Advertising Co Ltd stock ¥2.34, price ¥6.56, that is 64.4% below the price, quality 46 out of 100. Rating: strongly overvalued. Calculated from audited financials with 17 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range ¥3.68 – ¥13.80 · fair‑value band ¥1.46 – ¥2.44 · the ¥6.56 price screens above the ¥2.34 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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Guangdong Advertising Group Co.,Ltd operates as an advertising and marketing company in China and internationally. It engages in media agency, digital marketing, brand management, media publishing, and public relations activities. It is also involved in e-commerce and overseas marketing business.
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In addition, the company operates cloud computing, as well as offers big data products and marketing solutions. The company was formerly known as Guangdong Advertising Co., Ltd. and changed its name to Guangdong Advertising Group Co.,Ltd in June 2015.
Guangdong Advertising Group Co.,Ltd was founded in 1979 and is headquartered in Guangzhou, China.
Stock analysis
Guangdong Advertising Co Ltd (002400) currently trades at ¥6.56, while our model-based Fair Value estimate is ¥2.34, 64% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥1.87 per share, and 0 of the 17 models we run sit above the ¥6.56 price.
Bear case: the Dividend Discount group reads lowest at ¥0.5100, and 17 of the 17 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥1.46 (bear) to ¥2.44 (bull), the price of ¥6.56 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 46/100 (below-average quality), in the Communication Services sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Guangdong Advertising Co Ltd reported revenue of 21.4B CNY in FY2025 versus 13.0B CNY in FY2021, a compound +13.2%/yr. Reported net income was 90.0M CNY in FY2025, compounding −16.4%/yr from FY2021.
Key figures
Market cap 11.4B CNY (≈ $1.7B) Small · P/E ratio 164.0 · P/S ratio 0.65 · EPS (TTM) ¥0.0400 · Dividend yield 0.1% · Net margin 0.3% · Return on equity 2.0% · Return on assets (EBIT) 1.7% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 18 out of 100 (medium confidence).
What moves the price
The share trades about 52% below its 52-week high and 18% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at −64%, 002400 screens richer than that median.
Fair Value models
The price assumes far more growth than our models allow for, so the models scatter widely (¥0.4900 to ¥5.55). Read the Fair Value as a cautious anchor, not a price target; the Growth Forecast section shows what the price assumes.
Bear¥1.46Fair Value ¥2.34Bull¥2.44
Price ¥6.56 · Downside -64.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (¥0.0299 per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Owner Earnings¥1.52¥1.87¥2.4077
Residual Income¥1.70¥1.77¥1.8876
EPV¥1.32¥1.36¥1.3973
All 17 models by family
DCF Models
Owner Earnings¥1.52¥1.87¥2.4077
Earnings-Based
Graham-Dodd¥0.3500¥1.78¥2.4664
Lynch FV¥0.4800¥0.6900¥0.900061
PEG = 1.0¥0.4800¥0.6900¥0.900057
EPV¥1.32¥1.36¥1.3973
Dividend Discount
Gordon GGM¥0.3000¥0.5300¥0.710068
DDM Multi-Stage¥0.3000¥0.4900¥0.570067
Multiples
P/E Multiple¥0.8500¥1.14¥1.4263
P/S Multiple¥0.6600¥0.8800¥1.1057
P/B Multiple¥4.16¥5.55¥6.9355
EV/EBIT¥0.9000¥1.15¥1.3965
EV/EBITDA¥1.00¥1.28¥1.5667
EV/Revenue¥0.7200¥0.9600¥1.2053
Asset-Based
NCAV (Graham)¥1.12¥1.70¥2.1254
Economic Profit
Residual Income¥1.70¥1.77¥1.8876
ROIC Compounder¥1.32¥1.36¥1.3971
Growth Earnings
Growth-Adj P/E¥0.7500¥1.07¥1.3967
The fair value above starts from this blend and is adjusted for a year distorted by one-off effects.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.49/100
The company is growing, but growth may require heavy reinvestment or weak cash conversion.
Revenue growth 1 year
+3.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+13.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.9%
Start year 2020 (pandemic). Over 10 years: +8.3% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+17.4%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: EBIT basis.
−6.7%
Earnings growth per share plus dividend.
Earnings per share, growth per year−6.8%
Dividend (yield on the price)0.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−11.6% vs −17.7%, picking up
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−7% → 1%
Compare Guangdong Advertising Co Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Beats the industry median on 4/14 measures
Overall it trails its industry peers.
Valuation
Quality Score46 · Below median
Fair Value upside−64.4% · Bottom 25%
Profitability
Return on equity (12 months)2.0% · Above median
Return on assets0.9% · Below median
Net margin (12 months)0.4% · Below median
Operating margin (12 months)1.2% · Below median
Growth and dividend
Revenue growth (quarter YoY)18.5% · Top 25%
Dividend yield (12 months)0.1% · Bottom 25%
Balance sheet
Debt / equity0.03× · Below median
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
P/E (12 months)164.0× · Priciest 25%
P/B2.28× · Pricier than median
P/S (12 months)0.65× · Cheaper than median
EV/EBITDA66.5× · Priciest 25%
PEG1.27× · Pricier than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 38
FUTURE (revenue growth)93· sector 15
PAST (return on equity)8· sector 7
HEALTH (low debt)99· sector 98
DIVIDEND (yield)2· sector 53
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Guangdong Advertising Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002400
Frequently asked questions
Is Guangdong Advertising Co Ltd (002400) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of ¥2.34 versus a price of ¥6.56, about 64% lower (overvalued).
What is the fair value of 002400?
Our model-based fair value for Guangdong Advertising Co Ltd is ¥2.34 (as of Nov 8, 2026), built from audited fundamentals. The current price: ¥6.56.
What is the quality score of 002400?
Guangdong Advertising Co Ltd has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Guangdong Advertising Co Ltd (002400)?
Our model-based price target is the fair value of ¥2.34 (as of Nov 8, 2026) from 17 valuation models. Cautious scenario ¥1.46, optimistic scenario ¥2.44. It is a calculation from audited fundamentals, not an analyst target.
What is the Guangdong Advertising Co Ltd stock forecast for 2026?
Our models put fair value at ¥2.34, about 64% lower versus a price of ¥6.56 (overvalued). Cautious scenario ¥1.46, optimistic scenario ¥2.44. The calculation is refreshed regularly with new filings.
What is the revenue of Guangdong Advertising Co Ltd (002400)?
Guangdong Advertising Co Ltd reported trailing-twelve-month revenue of about 23.2B CNY (latest available figure, as of Nov 8, 2026).
Does Guangdong Advertising Co Ltd pay a dividend?
Guangdong Advertising Co Ltd currently shows a dividend yield of 0.08% relative to its recent price (as of Nov 8, 2026).
How much is the dividend of Guangdong Advertising Co Ltd (002400) and when is the ex-dividend date?
Guangdong Advertising Co Ltd pays a dividend of ¥0.005 per share a year, a dividend yield of 0.1%. The last ex-dividend date was Jun 18, 2026. A dividend has been paid every year since 2022. The payout ratio is 12.5% of earnings. Our assessment: Token dividend. At a yield of 0.1% the dividend is symbolic. On paper it is not fully covered by earnings or free cash flow, but at this size that hardly matters: even scrapping it entirely would cost less than 0.1% a year, and coverage ratios on amounts this small swing with ordinary working-capital movements. Judge this company on its business, not on its dividend.
What is the intrinsic value of Guangdong Advertising Co Ltd (002400)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Guangdong Advertising Co Ltd it is ¥2.34 per share (as of Nov 8, 2026), against a price of ¥6.56. It is the blended result of 17 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is Guangdong Advertising Co Ltd stock overvalued or undervalued in 2026?
As of Nov 8, 2026, 002400 trades above its calculated fair value: price ¥6.56, fair value ¥2.34, a gap of about −64% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002400?
No. The price is what the market pays today (¥6.56); the fair value is what the company's own numbers justify (¥2.34). For Guangdong Advertising Co Ltd the two are ¥4.22 per share apart. That gap is exactly why we show both numbers side by side.
How much is Guangdong Advertising Co Ltd worth?
The market values Guangdong Advertising Co Ltd at about 11.4B CNY (market capitalisation, as of Nov 8, 2026). Per share that is ¥6.56; our models calculate a fair value of ¥2.34 per share.
What do the bullish and bearish scenarios say about 002400?
Our models span a range for Guangdong Advertising Co Ltd: cautious scenario ¥1.46, base ¥2.34, optimistic ¥2.44 per share (as of Nov 8, 2026, price ¥6.56). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 002400?
Guangdong Advertising Co Ltd trades at a price-to-earnings ratio of 164.0 (as of Nov 8, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of ¥2.34 is built from several models across several years. Median P/E at fiscal year-end, 7 fiscal years (2018 to 2025), reported earnings: 48.6. Other multiples: PEG 1.3, P/B 2.3, P/S 0.7, EV/EBITDA 66.5.
What is the PEG ratio of 002400?
The PEG ratio of Guangdong Advertising Co Ltd is 1.27 (P/E divided by earnings growth, as of Nov 8, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Guangdong Advertising Co Ltd (002400)?
Balance-sheet figures for Guangdong Advertising Co Ltd (as of Nov 8, 2026): return on equity 2.0%, debt of 0.03 per unit of equity. They feed the Quality Score of 46/100, which measures business quality independently of the share price.
How far is 002400 from its 52-week high?
Guangdong Advertising Co Ltd trades at ¥6.56, about 52% below its 52-week high of ¥13.80 and 18% above the low of ¥5.56 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥2.34 is for.
Which stocks are comparable to Guangdong Advertising Co Ltd?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Guangdong Advertising Co Ltd stock attractive at the current price?
The data as of Nov 8, 2026: price ¥6.56, calculated fair value ¥2.34 (−64%), Quality Score 46/100, from 17 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002400 calculated?
We run Guangdong Advertising Co Ltd through 17 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of ¥2.34 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.0% above its aggregate fair value. Guangdong Advertising Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Guangdong Advertising Co Ltd (002400)?
The closing price on Nov 6, 2026 was ¥6.56. Our model-based fair value is ¥2.34, about 64% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Guangdong Advertising Co Ltd right now?
The price sits above even our optimistic bull case (¥2.44). The favourable scenario is already priced in. Weak quality (46/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of Guangdong Advertising Co Ltd (002400) come from?
Earnings per share at Guangdong Advertising Co Ltd grew −12.1 % a year from 2013 to 2024. Broken into its drivers: revenue per share +8.3 %, EBIT margin −20.7 %, tax rate +0.1 %, residual (interest, one-offs) +2.2 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Guangdong Advertising Co Ltd
How large is the market capitalisation of Guangdong Advertising Co Ltd (002400)?
The market capitalisation of Guangdong Advertising Co Ltd is 11.4B CNY (≈ $1.7B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Guangdong Advertising Co Ltd (002400)?
The price-to-sales ratio of Guangdong Advertising Co Ltd is 0.65 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Guangdong Advertising Co Ltd (002400)?
Earnings per share at Guangdong Advertising Co Ltd are ¥0.0400 (price ÷ EPS = P/E 164.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Guangdong Advertising Co Ltd (002400)?
The dividend yield of Guangdong Advertising Co Ltd is 0.1% (payout 12.5%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Guangdong Advertising Co Ltd (002400)?
The net margin of Guangdong Advertising Co Ltd is 0.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Guangdong Advertising Co Ltd (002400)?
The return on equity (ROE) of Guangdong Advertising Co Ltd is 2.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Guangdong Advertising Co Ltd (002400)?
On an EBIT basis the return on assets of Guangdong Advertising Co Ltd is 1.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Guangdong Advertising Co Ltd (002400)?
The operating margin of Guangdong Advertising Co Ltd is 1.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Guangdong Advertising Co Ltd (002400)?
Revenue at Guangdong Advertising Co Ltd is growing +18.5% versus a year earlier (3y avg +13.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Guangdong Advertising Co Ltd (002400)?
Earnings per share at Guangdong Advertising Co Ltd are growing −44.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Guangdong Advertising Co Ltd (002400) generate?
The free cash flow of Guangdong Advertising Co Ltd is −440M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Guangdong Advertising Co Ltd (002400) hold?
Guangdong Advertising Co Ltd holds more cash than debt, 376M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 8, 2026