F&F Holdings Co. Ltd (007700) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of F&F Holdings Co. Ltd stock KRW 39,570, price KRW 13,190, upside +200.0%, quality 68 out of 100. Rating: strongly undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range 10,907 KRW – 46,221 KRW · fair‑value band 23,034 KRW – 51,105 KRW · the 13,190 KRW price screens below the 39,570 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 3, 2026.
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F&F Holdings Co., Ltd., through its subsidiaries, operates in the fashion industry. The company engages in the manufacturing and sale of clothing products. It is also involved in licensing, and start-ups investment and funding activities; and investment and operation of lifestyle platform.
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F&F Holdings Co., Ltd. was founded in 1972 and is headquartered in Seoul, South Korea.
Stock analysis
F&F Holdings Co. Ltd (007700) currently trades at 13,190 KRW, while our model-based Fair Value estimate is 39,570 KRW, implying the stock looks roughly 67% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 78,340 KRW per share, and 24 of the 26 models we run sit above the 13,190 KRW price.
Bear case: the Dividend Discount group reads lowest at 5,261 KRW, and 2 of the 26 models stay below the price. Data coverage for this calculation is low.
Scenario range: 23,034 KRW (bear) to 51,105 KRW (bull), the price of 13,190 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 68/100 (solid quality), in the Consumer Cyclical sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
F&F Holdings Co. Ltd reported revenue of 1.9T KRW in FY2025 versus 727B KRW in FY2021, a compound +27.7%/yr. Reported net income was 126B KRW in FY2025, compounding −49.4%/yr from FY2021.
Key figures
Market cap 515B KRW (≈ $381M) Small · P/E ratio 3.2 · P/S ratio 0.26 · EPS (TTM) 4,214 KRW · Dividend yield 3.8% · Net margin 8.2% · Return on equity 12.9% · Return on assets (EBIT) 11.0% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (low confidence).
What moves the price
The share trades about 42% below its 52-week high and 3% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −7% fair-value upside, at 200%, 007700 screens cheaper than that median.
Fair Value models
Bear23,034 KRWFair Value 39,570 KRWBull51,105 KRW
Price 13,190 KRW · Upside +200.0%
Capped: our models arrive at a very high value here. We deliberately show a more cautious Fair Value.
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (3,185 KRW per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.87/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+1.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+18.2%
Start year 2020 (pandemic). Over 10 years: +18.0% a year
Revenue growth 26 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.7%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
−22.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−25.8%
Dividend (yield on the price)3.8%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−25.8% vs 5.1%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 23%
Pace: the 5-year rate starts in 2020 (pandemic)
⚠ Revenue per share shrinking 5.3%/yr over ~7Y (margins intact) ⓘStructural-decline marker: revenue PER SHARE has fallen over the last decade (robust median trend, not a single year). Backtested across 2005 to 2017, such businesses trailed the market by about 2.5 percentage points per year. Display only: it does not change the fair value or the quality score.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Apparel Manufacturing · 213 stocks
Beats the industry median on 12/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score68 · Top 25%
Fair Value upside+200.0% · Top 25%
Profitability
Return on equity (12 months)12.9% · Top 25%
Return on assets8.5% · Top 25%
Net margin (12 months)24.0% · Top 25%
Operating margin (12 months)19.3% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)5.6% · Above median
Dividend yield (12 months)3.8% · Above median
Valuation Multiplesvs Apparel Manufacturing median · lower = cheaper
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Is F&F Holdings Co. Ltd (007700) overvalued or undervalued?
As of Nov 3, 2026, our model estimates a fair value of 39,570 KRW versus a price of 13,190 KRW, about +200% upside (undervalued).
What is the fair value of 007700?
Our model-based fair value for F&F Holdings Co. Ltd is 39,570 KRW (as of Nov 3, 2026), built from audited fundamentals. The current price: 13,190 KRW.
What is the quality score of 007700?
F&F Holdings Co. Ltd has a Quality Score of 68/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for F&F Holdings Co. Ltd (007700)?
Our model-based price target is the fair value of 39,570 KRW (as of Nov 3, 2026) from 26 valuation models. Cautious scenario 23,034 KRW, optimistic scenario 51,105 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the F&F Holdings Co. Ltd stock forecast for 2026?
Our models put fair value at 39,570 KRW, about +200% upside versus a price of 13,190 KRW (undervalued). Cautious scenario 23,034 KRW, optimistic scenario 51,105 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of F&F Holdings Co. Ltd (007700)?
F&F Holdings Co. Ltd reported trailing-twelve-month revenue of about 2.0T KRW (latest available figure, as of Nov 3, 2026).
Does F&F Holdings Co. Ltd pay a dividend?
F&F Holdings Co. Ltd currently shows a dividend yield of 3.79% relative to its recent price (as of Nov 3, 2026).
How much is the dividend of F&F Holdings Co. Ltd (007700) and when is the ex-dividend date?
F&F Holdings Co. Ltd pays a dividend of 500.00 KRW per share a year, a dividend yield of 3.8%. The last ex-dividend date was Dec 29, 2025. A dividend has been paid every year since at least 1996. The payout ratio is 11.9% of earnings. Free cash flow covers the dividend 17.15 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What is the intrinsic value of F&F Holdings Co. Ltd (007700)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For F&F Holdings Co. Ltd it is 39,570 KRW per share (as of Nov 3, 2026), against a price of 13,190 KRW. It is the blended result of 26 valuation models in 8 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is F&F Holdings Co. Ltd stock overvalued or undervalued in 2026?
As of Nov 3, 2026, 007700 trades below its calculated fair value: price 13,190 KRW, fair value 39,570 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 007700?
No. The price is what the market pays today (13,190 KRW); the fair value is what the company's own numbers justify (39,570 KRW). For F&F Holdings Co. Ltd the two are 26,380 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is F&F Holdings Co. Ltd worth?
The market values F&F Holdings Co. Ltd at about 515B KRW (market capitalisation, as of Nov 3, 2026). Per share that is 13,190 KRW; our models calculate a fair value of 39,570 KRW per share.
What do the bullish and bearish scenarios say about 007700?
Our models span a range for F&F Holdings Co. Ltd: cautious scenario 23,034 KRW, base 39,570 KRW, optimistic 51,105 KRW per share (as of Nov 3, 2026, price 13,190 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 007700?
F&F Holdings Co. Ltd trades at a price-to-earnings ratio of 3.2 (as of Nov 3, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 39,570 KRW is built from several models across several years. Median P/E at fiscal year-end, 5 fiscal years (2021 to 2025), reported earnings: 5.0. Other multiples: P/B 0.2, P/S 0.7.
How solid is the balance sheet of F&F Holdings Co. Ltd (007700)?
Balance-sheet figures for F&F Holdings Co. Ltd (as of Nov 3, 2026): return on equity 12.9%. They feed the Quality Score of 68/100, which measures business quality independently of the share price.
How far is 007700 from its 52-week high?
F&F Holdings Co. Ltd trades at 13,190 KRW, about 42% below its 52-week high of 22,550 KRW and 3% above the low of 12,810 KRW (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 39,570 KRW is for.
Which stocks are comparable to F&F Holdings Co. Ltd?
From the same area (Consumer Cyclical) we also value Ralph Lauren Corporation, Moncler S.p.A, LPP SA, Levi Strauss & Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is F&F Holdings Co. Ltd stock attractive at the current price?
The data as of Nov 3, 2026: price 13,190 KRW, calculated fair value 39,570 KRW (+200%), Quality Score 68/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 007700 calculated?
We run F&F Holdings Co. Ltd through 26 models from 8 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 39,570 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. F&F Holdings Co. Ltd currently trades 67% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of F&F Holdings Co. Ltd (007700)?
The closing price on Nov 6, 2026 was 13,190 KRW. Our model-based fair value is 39,570 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with F&F Holdings Co. Ltd right now?
The price is below even our cautious bear case (23,034 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (68/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (23,034 KRW to 51,105 KRW) leaves room in how you read the outcome.
Key figures of F&F Holdings Co. Ltd
How large is the market capitalisation of F&F Holdings Co. Ltd (007700)?
The market capitalisation of F&F Holdings Co. Ltd is 515B KRW (≈ $381M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of F&F Holdings Co. Ltd (007700)?
The price-to-sales ratio of F&F Holdings Co. Ltd is 0.26 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of F&F Holdings Co. Ltd (007700)?
Earnings per share at F&F Holdings Co. Ltd are 4,214 KRW (price ÷ EPS = P/E 3.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of F&F Holdings Co. Ltd (007700)?
The dividend yield of F&F Holdings Co. Ltd is 3.8% (payout 11.9%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of F&F Holdings Co. Ltd (007700)?
The net margin of F&F Holdings Co. Ltd is 8.2% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of F&F Holdings Co. Ltd (007700)?
The return on equity (ROE) of F&F Holdings Co. Ltd is 12.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of F&F Holdings Co. Ltd (007700)?
On an EBIT basis the return on assets of F&F Holdings Co. Ltd is 11.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of F&F Holdings Co. Ltd (007700)?
The operating margin of F&F Holdings Co. Ltd is 19.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at F&F Holdings Co. Ltd (007700)?
Revenue at F&F Holdings Co. Ltd is growing +5.6% versus a year earlier (3y avg +2.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at F&F Holdings Co. Ltd (007700)?
Earnings per share at F&F Holdings Co. Ltd are growing +4.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does F&F Holdings Co. Ltd (007700) generate?
The free cash flow of F&F Holdings Co. Ltd is 335B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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Thin data
Nov 3, 2026