GIIR Inc (035000) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of GIIR Inc stock KRW 10,719, price KRW 6,080, upside +76.3%, quality 55 out of 100. Rating: strongly undervalued. Calculated from audited financials with 16 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.
How to read this chart
60‑month range 4,121 KRW – 8,990 KRW · fair‑value band 8,072 KRW – 11,721 KRW · the 6,080 KRW price screens below the 10,719 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 9, 2026.
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HS Ad Inc., together with its subsidiaries, operates as an advertising and marketing communications company in Korea and internationally. The company was formerly known as GIIR Inc. and changed its name to HS Ad Inc. in July 2023.
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The company was founded in 1962 and is headquartered in Seoul, South Korea.
Stock analysis
GIIR Inc (035000) currently trades at 6,080 KRW, while our model-based Fair Value estimate is 10,719 KRW, implying the stock looks roughly 43% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 24,256 KRW per share, and 15 of the 16 models we run sit above the 6,080 KRW price.
Bear case: the Dividend Discount group reads lowest at 6,845 KRW, and 1 of the 16 models stay below the price. Data coverage for this calculation is high.
Scenario range: 8,072 KRW (bear) to 11,721 KRW (bull), the price of 6,080 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Communication Services sector.
Mixed Growth: Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
GIIR Inc reported revenue of 484B KRW in FY2025 versus 458B KRW in FY2021, a compound +1.4%/yr. Reported net income was 17.4B KRW in FY2025, compounding +0.1%/yr from FY2021.
Key figures
Market cap 98.5B KRW (≈ $72.9M) Micro · P/E ratio 5.3 · P/S ratio 0.21 · EPS (TTM) 1,143 KRW · Dividend yield 12.3% · Net margin 3.9% · Return on equity 9.6% · Return on assets (EBIT) 5.0% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 35 out of 100 (medium confidence).
What moves the price
The share trades about 32% below its 52-week high and 5% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 10% fair-value upside, at 76%, 035000 screens cheaper than that median.
Fair Value models
Bear8,072 KRWFair Value 10,719 KRWBull11,721 KRW
Price 6,080 KRW · Upside +76.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (336.82 KRW per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.5%
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.3%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+14.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.6%
Dividend (yield on the price)12.3%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.2.6% vs 1.5%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 6%
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 170 stocks
Beats the industry median on 12/12 measures
Overall it ranks above its industry peers.
Valuation
Quality Score55 · Above median
Fair Value upside+76.3% · Top 25%
Profitability
Return on equity (12 months)9.6% · Above median
Return on assets3.4% · Above median
Net margin (12 months)3.9% · Above median
Operating margin (12 months)3.7% · Above median
Growth and dividend
Revenue growth (quarter YoY)3.8% · Above median
Dividend yield (12 months)12.3% · Top 25%
Valuation Multiplesvs Advertising Agencies median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "GIIR Inc Fair Value". https://www.fairvalue-calculator.com/stock/035000
Frequently asked questions
Is GIIR Inc (035000) overvalued or undervalued?
As of Nov 9, 2026, our model estimates a fair value of 10,719 KRW versus a price of 6,080 KRW, about +76% upside (undervalued).
What is the fair value of 035000?
Our model-based fair value for GIIR Inc is 10,719 KRW (as of Nov 9, 2026), built from audited fundamentals. The current price: 6,080 KRW.
What is the quality score of 035000?
GIIR Inc has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for GIIR Inc (035000)?
Our model-based price target is the fair value of 10,719 KRW (as of Nov 9, 2026) from 16 valuation models. Cautious scenario 8,072 KRW, optimistic scenario 11,721 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the GIIR Inc stock forecast for 2026?
Our models put fair value at 10,719 KRW, about +76% upside versus a price of 6,080 KRW (undervalued). Cautious scenario 8,072 KRW, optimistic scenario 11,721 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of GIIR Inc (035000)?
GIIR Inc reported trailing-twelve-month revenue of about 479B KRW (latest available figure, as of Nov 9, 2026).
Does GIIR Inc pay a dividend?
GIIR Inc currently shows a dividend yield of 12.34% relative to its recent price (as of Nov 9, 2026).
How much is the dividend of GIIR Inc (035000) and when is the ex-dividend date?
GIIR Inc pays a dividend of 750.00 KRW per share a year, a dividend yield of 12.3%. The last ex-dividend date was Aug 26, 2026. The payout ratio is 65.6% of earnings. Our assessment: Watch coverage. The dividend isn’t fully covered by free cash flow or earnings, part of it is funded from reserves or debt. Fine for now, but worth watching: if it stays uncovered, the dividend could be cut.
What is the intrinsic value of GIIR Inc (035000)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For GIIR Inc it is 10,719 KRW per share (as of Nov 9, 2026), against a price of 6,080 KRW. It is the blended result of 16 valuation models in 7 families (DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings).
Is GIIR Inc stock overvalued or undervalued in 2026?
As of Nov 9, 2026, 035000 trades below its calculated fair value: price 6,080 KRW, fair value 10,719 KRW, a gap of about +76% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 035000?
No. The price is what the market pays today (6,080 KRW); the fair value is what the company's own numbers justify (10,719 KRW). For GIIR Inc the two are 4,639 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is GIIR Inc worth?
The market values GIIR Inc at about 98.5B KRW (market capitalisation, as of Nov 9, 2026). Per share that is 6,080 KRW; our models calculate a fair value of 10,719 KRW per share.
What do the bullish and bearish scenarios say about 035000?
Our models span a range for GIIR Inc: cautious scenario 8,072 KRW, base 10,719 KRW, optimistic 11,721 KRW per share (as of Nov 9, 2026, price 6,080 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 035000?
GIIR Inc trades at a price-to-earnings ratio of 5.3 (as of Nov 9, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 10,719 KRW is built from several models across several years. Median P/E at fiscal year-end, 10 fiscal years (2016 to 2025), reported earnings: 7.5. Other multiples: P/B 0.5, P/S 0.2, EV/EBITDA 1.3.
How solid is the balance sheet of GIIR Inc (035000)?
Balance-sheet figures for GIIR Inc (as of Nov 9, 2026): return on equity 9.6%. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is 035000 from its 52-week high?
GIIR Inc trades at 6,080 KRW, about 32% below its 52-week high of 8,990 KRW and 5% above the low of 5,800 KRW (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of 10,719 KRW is for.
Which stocks are comparable to GIIR Inc?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is GIIR Inc stock attractive at the current price?
The data as of Nov 9, 2026: price 6,080 KRW, calculated fair value 10,719 KRW (+76%), Quality Score 55/100, from 16 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 035000 calculated?
We run GIIR Inc through 16 models from 7 families: DCF Models, Earnings-Based, Dividend Discount, Multiples, Asset-Based, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of 10,719 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. GIIR Inc currently trades 43% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of GIIR Inc (035000)?
The closing price on Nov 6, 2026 was 6,080 KRW. Our model-based fair value is 10,719 KRW, about +76% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with GIIR Inc right now?
The price is below even our cautious bear case (8,072 KRW). The market is more pessimistic than our downside scenario. Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of GIIR Inc
How large is the market capitalisation of GIIR Inc (035000)?
The market capitalisation of GIIR Inc is 98.5B KRW (≈ $72.9M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of GIIR Inc (035000)?
The price-to-sales ratio of GIIR Inc is 0.21 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of GIIR Inc (035000)?
Earnings per share at GIIR Inc are 1,143 KRW (price ÷ EPS = P/E 5.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of GIIR Inc (035000)?
The dividend yield of GIIR Inc is 12.3% (payout 65.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of GIIR Inc (035000)?
The net margin of GIIR Inc is 3.9% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of GIIR Inc (035000)?
The return on equity (ROE) of GIIR Inc is 9.6% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of GIIR Inc (035000)?
On an EBIT basis the return on assets of GIIR Inc is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of GIIR Inc (035000)?
The operating margin of GIIR Inc is 3.7% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at GIIR Inc (035000)?
Revenue at GIIR Inc is growing +3.8% versus a year earlier (3y avg −3.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at GIIR Inc (035000)?
Earnings per share at GIIR Inc are growing +24.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does GIIR Inc (035000) generate?
The free cash flow of GIIR Inc is −16.8B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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Broad data
Nov 9, 2026