GIIR Inc (035000) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of GIIR Inc KRW 10,523, price KRW 6,310, upside +66.8%, quality 55 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range 4,121 KRW – 8,990 KRW · fair‑value band 10,096 KRW – 11,985 KRW · the 6,310 KRW price screens below the 10,523 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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HS Ad Inc., together with its subsidiaries, operates as an advertising and marketing communications company in Korea and internationally. The company was formerly known as GIIR Inc. and changed its name to HS Ad Inc. in July 2023. The company was founded in 1962 and is headquartered in Seoul, South Korea.
Stock analysis
GIIR Inc (035000) currently trades at 6,310 KRW, while our model-based Fair Value estimate is 10,523 KRW, implying the stock looks roughly 40.0% undervalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of 23,592 KRW per share, and 13 of the 14 models we run sit above the 6,310 KRW price.
Bear case: the Asset-Based group reads lowest at 8,764 KRW, and 1 of the 14 models stay below the price. Evidence for this calculation is medium.
Scenario range: 10,096 KRW (bear) to 11,985 KRW (bull), the price of 6,310 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 55/100 (solid quality), in the Communication Services sector.
Mixed Growth: Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
GIIR Inc reported revenue of 484B KRW in FY2025 versus 458B KRW in FY2021, a compound +1.4%/yr. Reported net income was 17.4B KRW in FY2025, compounding +0.1%/yr from FY2021.
Key figures
Market cap 102B KRW (≈ $75.2M) · P/S ratio 0.20 · Dividend yield 8.7% · Net margin 3.6% · Return on equity 7.9% · Return on assets (EBIT) 5.0% · Operating margin −16.8% · Revenue (TTM) 475B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 30% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at 20% fair-value upside, at 67%, 035000 screens cheaper than that median.
Fair Value models
Bear 10,096 KRWFair Value 10,523 KRWBull 11,985 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.55/100
Spin-off in 2025: revenue and profit before it include the divested business. Growth is measured afresh from 2025.
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.6%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.5%
Revenue growth 20 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+5.3%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+11.3%
Earnings growth per share plus dividend.
Earnings per share, growth per year+2.6%
Dividend (yield on the price)8.7%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.5% → 6%
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Advertising Agencies · 198 stocks
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Cite: Fair Value Calculator (2026). "GIIR Inc Fair Value". https://www.fairvalue-calculator.com/stock/035000
Frequently asked questions
Is GIIR Inc (035000) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 10,523 KRW versus a price of 6,310 KRW, about +67% upside (undervalued).
What is the fair value of 035000?
Our model-based fair value for GIIR Inc is 10,523 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 6,310 KRW.
What is the quality score of 035000?
GIIR Inc has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for GIIR Inc (035000)?
Our model-based price target is the fair value of 10,523 KRW (as of Sep 24, 2026) from 14 valuation models. Cautious scenario 10,096 KRW, optimistic scenario 11,985 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the GIIR Inc stock forecast for 2026?
Our models put fair value at 10,523 KRW, about +67% upside versus a price of 6,310 KRW (undervalued). Cautious scenario 10,096 KRW, optimistic scenario 11,985 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of GIIR Inc (035000)?
GIIR Inc reported trailing-twelve-month revenue of about 475B KRW (latest available figure, as of Sep 24, 2026).
Does GIIR Inc pay a dividend?
GIIR Inc currently shows a dividend yield of about 8.72% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of GIIR Inc (035000)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For GIIR Inc it is 10,523 KRW per share (as of Sep 24, 2026), against a price of 6,310 KRW. It is the blended result of 14 valuation models (cash flow, earnings, asset, dividend).
Is GIIR Inc stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 035000 trades below its calculated fair value: price 6,310 KRW, fair value 10,523 KRW, a gap of about +67% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 035000?
No. The price is what the market pays today (6,310 KRW); the fair value is what the company's own numbers justify (10,523 KRW). For GIIR Inc the two are 4,213 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is GIIR Inc worth?
The market values GIIR Inc at about 102B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 6,310 KRW; our models calculate a fair value of 10,523 KRW per share.
What do the bullish and bearish scenarios say about 035000?
Our models span a range for GIIR Inc: cautious scenario 10,096 KRW, base 10,523 KRW, optimistic 11,985 KRW per share (as of Sep 24, 2026, price 6,310 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of GIIR Inc (035000)?
Balance-sheet figures for GIIR Inc (as of Sep 24, 2026): return on equity 7.9%. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is 035000 from its 52-week high?
GIIR Inc trades at 6,310 KRW, about 30% below its 52-week high of 8,990 KRW and 9% above the low of 5,800 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 10,523 KRW is for.
Which stocks are comparable to GIIR Inc?
From the same area (Communication Services) we also value AppLovin Corporation, Publicis Groupe S.A, Omnicom Group, Focus Media Information Technology Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is GIIR Inc stock attractive at the current price?
The data as of Sep 24, 2026: price 6,310 KRW, calculated fair value 10,523 KRW (+67%), Quality Score 55/100, from 14 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 035000 calculated?
We run GIIR Inc through 14 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 10,523 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. GIIR Inc currently trades 67 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of GIIR Inc (035000)?
The closing price on Sep 23, 2026 was 6,310 KRW. Our model-based fair value is 10,523 KRW, about +67% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with GIIR Inc right now?
The price is below even our cautious bear case (10,096 KRW). The market is more pessimistic than our downside scenario. Solid quality (55/100) at a price below fair value, the discount is the argument here, not the business quality.
Key figures of GIIR Inc
How large is the market capitalisation of GIIR Inc (035000)?
The market capitalisation of GIIR Inc is 102B KRW (≈ $75.2M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of GIIR Inc (035000)?
The price-to-sales ratio of GIIR Inc is 0.20 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of GIIR Inc (035000)?
The dividend yield of GIIR Inc is 8.7%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of GIIR Inc (035000)?
The net margin of GIIR Inc is 3.6% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of GIIR Inc (035000)?
The return on equity (ROE) of GIIR Inc is 7.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of GIIR Inc (035000)?
On an EBIT basis the return on assets of GIIR Inc is 5.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of GIIR Inc (035000)?
The operating margin of GIIR Inc is −16.8% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at GIIR Inc (035000)?
Revenue at GIIR Inc is growing −10.7% versus a year earlier (3y avg −3.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at GIIR Inc (035000)?
Earnings per share at GIIR Inc are growing +24.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does GIIR Inc (035000) generate?
The free cash flow of GIIR Inc is −16.8B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
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