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SM Culture & Contents Co. Ltd (048550) fair value: what the stock is really worth

As of Nov 9, 2026: fair value (intrinsic value) of SM Culture & Contents Co. Ltd stock KRW 1,113, price KRW 755, upside +47.5%, quality 52 out of 100. Rating: undervalued. Calculated from audited financials with 2 of our 26 valuation models and 37 quality factors, updated daily.

2 models, one by oneBear 982.18 KRW to bull 1,245 KRW Growth analysisrevenue history, year by year Quality 52/100 in detail37 factors, each one shown Compared with its peersrank on every measure, side by side

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Consumer Cyclical KR · ISIN KR7048550008

Thin data Nov 9, 2026

SM Culture & Contents Co. Ltd

048550 · KQ

Undervalued, but in a downtrend

The stock costs 32% less than our calculation considers fair.

Fair value 1,113 KRW · Undervalued

Low debt

Ranks above peers (6/10)

Revenue last quarter +67% vs. a year ago.

Quality 52/100

Weak Growth (revenue 5y −5.1 %/yr in KRW)

Loss-making · -2.1% net margin (TTM)

Negative free cash flow

Narrow moat 17/100 · thin data

Thin data

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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

White line = price, green steps = our fair value per fiscal year. As of Nov 9, 2026.

How to read this chart

60‑month range 755.00 KRW – 6,190 KRW · fair‑value band 982.18 KRW – 1,245 KRW · the 755.00 KRW price screens below the 1,113 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 2 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 9, 2026.

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Company profile

SM Culture & Contents Co., Ltd. engages in the video content, actor, and MC management businesses in South Korea. It produces various dramas, and entertainment and documentary films.

Show moreShow less

The company is also involved in the actors MC management business, including recruiting various artists in fields, such as performing arts, dramas, movies, musicals, etc. In addition, it offers advertising agency and travel services; and plans, develops, and promotes video content.

The company was formerly known as BT&I Travel Group., Inc. and changed its name to SM Culture & Contents Co., Ltd. in June 2012. SM Culture & Contents Co., Ltd. was founded in 1980 and is headquartered in Seoul, South Korea.

Stock analysis

SM Culture & Contents Co. Ltd (048550) currently trades at 755.00 KRW, while our model-based Fair Value estimate is 1,113 KRW, implying the stock looks roughly 32% undervalued today.

Valuation

How firm this estimate is: it rests on 2 models at a data quality of 94/100, which puts the data coverage at low.

Scenario range: 982.18 KRW (bear) to 1,245 KRW (bull), the price of 755.00 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

SM Culture & Contents Co. Ltd reported revenue of 100B KRW in FY2025 versus 140B KRW in FY2021, a compound −7.9%/yr. Reported net income was −2.1B KRW in FY2025.

Key figures

Market cap 72.5B KRW (≈ $53.6M) Micro · P/S ratio 0.48 · Net margin −2.1% · Return on equity −1,773% · Return on assets (EBIT) −2.8% (5-year average) · Operating margin 2.1% · Revenue (TTM) 158B KRW · Revenue growth (YoY) +66.9%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 17 out of 100 (low confidence).

What moves the price

The share trades about 58% below its 52-week high and at its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 3% fair-value upside, at 47%, 048550 screens cheaper than that median.

Fair Value models

Bear 982.18 KRW Fair Value 1,113 KRW Bull 1,245 KRW

Price 755.00 KRW · Upside +47.5%

Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.

Best data coverage

EV/EBITDA 982.18 KRW 1,113 KRW 1,245 KRW 67

NCAV (Graham) 300.39 KRW 455.13 KRW 568.92 KRW 54

All 2 models by family

Multiples

EV/EBITDA 982.18 KRW 1,113 KRW 1,245 KRW 67

Asset-Based

NCAV (Graham) 300.39 KRW 455.13 KRW 568.92 KRW 54

Open the full fair value analysis →

Quality Score breakdown

Overall quality 52/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 18

How much profit the company makes from its sales and capital

Quality Growth 60

Are margins and returns getting better?

Cashflow 33

Do the profits arrive as real cash?

Financial strength 60

Debt, balance sheet and risk of trouble

Investment 85

Does it invest with discipline instead of growing at any price?

Low Volatility 15

How calm the share price moves, does not count

Price momentum 0

Price momentum of the last 3 to 12 months, does not count

Near the 52-week high 0

Distance to the 52-week high, does not count

New shares 80

Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100

Revenue is shrinking: the last year, the last three and the last five years are all negative.

Revenue growth 1 year

−8.6%

Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

−14.0%

Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

−5.1%

Start year 2020 (pandemic). Over 10 years: +2.9% a year

Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.

+10.5%

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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.

−9.3% (2020) → −1.3% (2025)

What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss

not computed

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Compare SM Culture & Contents Co. Ltd with another stock

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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Media & Publishing” was too small, so the broader sector is used.)Communication Services · 1083 stocks

Beats the sector median on 5/9 measures

A mixed picture versus its sector peers.

Valuation

Quality Score 52 · Below median

Fair Value upside +47.5% · Above median

Profitability

Return on assets −1.0% · Below median

Net margin (12 months) −2.1% · Below median

Operating margin (12 months) 2.1% · Below median

Growth and dividend

Revenue growth (quarter YoY) 66.9% · Top 25%

Valuation Multiplesvs Communication Services median · lower = cheaper

P/B 0.90× · Cheaper than median

P/S (12 months) 0.46× · Cheapest 25%

EV/EBITDA 1.3× · Cheapest 25%

Strength profile in five axes (Snowflake)

This stock

Sector peers

VALUE (fair-value potential)97 · sector 45

FUTURE (revenue growth)100 · sector 19

PAST (return on equity)0 · sector 17

HEALTH (low debt)100 · sector 96

DIVIDEND (yield)0 · sector 60

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Media & Publishing stocks, each showing price versus our Fair Value estimate.

Stock	Price	Fair Value	vs Fair Value	Compare
SM Life Design Group 063440	1,085 KRW	2,024 KRW	+87%	vs 048550
GMA7 GMA7	3.31 PHP	4.57 PHP	+38%	vs 048550
DIGITAL CHOSUN Inc 033130	1,660 KRW	1,964 KRW	+18%	vs 048550
Pan Entertainment Co 068050	1,000 KRW	1,140 KRW	+14%	vs 048550
eMnet Inc 123570	1,427 KRW	1,463 KRW	+3%	vs 048550
ABS ABS	2.45 PHP	2.14 PHP	−13%	vs 048550
Neungyule Education, Inc 053290	1,302 KRW	1,114 KRW	−14%	vs 048550
Showbox Corp 086980	1,486 KRW	930.36 KRW	−37%	vs 048550
Amazon.com, Inc AMZN	$259.30	$140.05	−46%	vs 048550
Tesla, Inc TSLA	$358.22	$40.00	−89%	vs 048550

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SM Culture & Contents Co. Ltd: fair value per Fair Value Calculator

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Cite: Fair Value Calculator (2026). "SM Culture & Contents Co. Ltd Fair Value". https://www.fairvalue-calculator.com/stock/048550

Frequently asked questions

Is SM Culture & Contents Co. Ltd (048550) overvalued or undervalued?

As of Nov 9, 2026, our model estimates a fair value of 1,113 KRW versus a price of 755.00 KRW, about +47% upside (undervalued).

What is the fair value of 048550?

Our model-based fair value for SM Culture & Contents Co. Ltd is 1,113 KRW (as of Nov 9, 2026), built from audited fundamentals. The current price: 755.00 KRW.

What is the quality score of 048550?

SM Culture & Contents Co. Ltd has a Quality Score of 52/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.

What is the price target for SM Culture & Contents Co. Ltd (048550)?

Our model-based price target is the fair value of 1,113 KRW (as of Nov 9, 2026) from 2 valuation models. Cautious scenario 982.18 KRW, optimistic scenario 1,245 KRW. It is a calculation from audited fundamentals, not an analyst target.

What is the SM Culture & Contents Co. Ltd stock forecast for 2026?

Our models put fair value at 1,113 KRW, about +47% upside versus a price of 755.00 KRW (undervalued). Cautious scenario 982.18 KRW, optimistic scenario 1,245 KRW. The calculation is refreshed regularly with new filings.

What is the revenue of SM Culture & Contents Co. Ltd (048550)?

SM Culture & Contents Co. Ltd reported trailing-twelve-month revenue of about 158B KRW (latest available figure, as of Nov 9, 2026).

What is the intrinsic value of SM Culture & Contents Co. Ltd (048550)?

Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For SM Culture & Contents Co. Ltd it is 1,113 KRW per share (as of Nov 9, 2026), against a price of 755.00 KRW. It is the blended result of 2 valuation models in 2 families (Multiples, Asset-Based).

Is SM Culture & Contents Co. Ltd stock overvalued or undervalued in 2026?

As of Nov 9, 2026, 048550 trades below its calculated fair value: price 755.00 KRW, fair value 1,113 KRW, a gap of about +47% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.

Is fair value the same as the market price of 048550?

No. The price is what the market pays today (755.00 KRW); the fair value is what the company's own numbers justify (1,113 KRW). For SM Culture & Contents Co. Ltd the two are 358.35 KRW per share apart. That gap is exactly why we show both numbers side by side.

How much is SM Culture & Contents Co. Ltd worth?

The market values SM Culture & Contents Co. Ltd at about 72.5B KRW (market capitalisation, as of Nov 9, 2026). Per share that is 755.00 KRW; our models calculate a fair value of 1,113 KRW per share.

What do the bullish and bearish scenarios say about 048550?

Our models span a range for SM Culture & Contents Co. Ltd: cautious scenario 982.18 KRW, base 1,113 KRW, optimistic 1,245 KRW per share (as of Nov 9, 2026, price 755.00 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.

How far is 048550 from its 52-week high?

SM Culture & Contents Co. Ltd trades at 755.00 KRW, about 58% below its 52-week high of 1,786 KRW and at the low of 755.00 KRW (as of Nov 9, 2026). Distance from the high says nothing about value: that is what the fair value of 1,113 KRW is for.

Which stocks are comparable to SM Culture & Contents Co. Ltd?

From the same area (Consumer Cyclical) we also value GMA7, ABS, Showbox Corp, DIGITAL CHOSUN Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.

Is SM Culture & Contents Co. Ltd stock attractive at the current price?

The data as of Nov 9, 2026: price 755.00 KRW, calculated fair value 1,113 KRW (+47%), Quality Score 52/100, from 2 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.

How is the fair value of 048550 calculated?

We run SM Culture & Contents Co. Ltd through 2 models from 2 families: Multiples, Asset-Based. Every model gets the same audited fundamentals; the fair value of 1,113 KRW builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.

Is it still worth investing in stocks now?

The global stock market currently sits 13.3% above its aggregate fair value. SM Culture & Contents Co. Ltd currently trades 32% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.

What is the share price of SM Culture & Contents Co. Ltd (048550)?

The closing price on Nov 9, 2026 was 755.00 KRW. Our model-based fair value is 1,113 KRW, about +47% upside (undervalued). We carry closing prices from our data provider, not a live tick.

What should I pay attention to with SM Culture & Contents Co. Ltd right now?

The price is below even our cautious bear case (982.18 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (52/100) at a price below fair value, the discount is the argument here, not the business quality.

Key figures of SM Culture & Contents Co. Ltd

How large is the market capitalisation of SM Culture & Contents Co. Ltd (048550)?

The market capitalisation of SM Culture & Contents Co. Ltd is 72.5B KRW (≈ $53.6M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.

What is the P/S ratio of SM Culture & Contents Co. Ltd (048550)?

The price-to-sales ratio of SM Culture & Contents Co. Ltd is 0.48 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.

What is the net margin of SM Culture & Contents Co. Ltd (048550)?

The net margin of SM Culture & Contents Co. Ltd is −2.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.

What is the return on equity of SM Culture & Contents Co. Ltd (048550)?

The return on equity (ROE) of SM Culture & Contents Co. Ltd is −1,773% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.

What is the EBIT return on assets of SM Culture & Contents Co. Ltd (048550)?

On an EBIT basis the return on assets of SM Culture & Contents Co. Ltd is −2.8% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.

What is the operating margin of SM Culture & Contents Co. Ltd (048550)?

The operating margin of SM Culture & Contents Co. Ltd is 2.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.

How fast is revenue growing at SM Culture & Contents Co. Ltd (048550)?

Revenue at SM Culture & Contents Co. Ltd is growing +66.9% versus a year earlier (3y avg −14.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.

How much free cash flow does SM Culture & Contents Co. Ltd (048550) generate?

The free cash flow of SM Culture & Contents Co. Ltd is −33.5B KRW (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.

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