Longfor Properties Co Ltd (0960) fair value: what the stock is really worth
As of Nov 13, 2026: fair value (intrinsic value) of Longfor Properties Co Ltd stock HK$9.83, price HK$3.93, upside +150.1%, quality 46 out of 100. Rating: strongly undervalued. Calculated from audited financials with 13 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 15, 2026.
How to read this chart
60‑month range HK$3.93 – HK$38.56 · fair‑value band HK$4.84 – HK$16.92 · the HK$3.93 price screens below the HK$9.83 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 15, 2026.
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Longfor Group Holdings Limited, an investment holding company, engages in the property development, property operation, asset management, property management, and smart construction businesses in the People's Republic of China.
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The company operates through three segments: Property Development, Investment Property Operation, and Property Service. The Property Development segment develops and sells office and commercial premises, and residential properties.
The Investment Property Operation segment leases investment properties, including shopping malls and rental housing. The Property Service segment provides property management and related services. It also owns hotel properties.
The company was formerly known as Longfor Properties Co. Ltd. and changed its name to Longfor Group Holdings Limited in June 2018. Longfor Group Holdings Limited was founded in 1993 and is headquartered in Beijing, China.
Stock analysis
Longfor Properties Co Ltd (0960) currently trades at HK$3.93, while our model-based Fair Value estimate is HK$9.83, implying the stock looks roughly 60% undervalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of HK$19.19 per share, and 10 of the 13 models we run sit above the HK$3.93 price.
Bear case: the Dividend Discount group reads lowest at HK$1.45, and 3 of the 13 models stay below the price. Data coverage for this calculation is low.
Scenario range: HK$4.84 (bear) to HK$16.92 (bull), the price of HK$3.93 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 46/100 (below-average quality), in the Real Estate sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Longfor Properties Co Ltd reported revenue of 97.3B CNY in FY2025 versus 223B CNY in FY2021, a compound −18.8%/yr. Reported net income was 1.0B CNY in FY2025, compounding −54.5%/yr from FY2021.
Key figures
Market cap HK$26.9B (≈ $3.4B) Mid · P/S ratio 0.43 · Dividend yield 2.1% · Net margin −0.3% · Return on equity −0.2% · Return on assets (EBIT) 3.0% (5-year average) · Operating margin 4.2% · Revenue (TTM) 78.4B CNY.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 18 out of 100 (medium confidence).
What moves the price
The share trades about 62% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Real Estate peers we cover trades at 41% fair-value upside, at 150%, 0960 screens cheaper than that median.
Fair Value models
BearHK$4.84Fair Value HK$9.83BullHK$16.92
Price HK$3.93 · Upside +150.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.40/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−23.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−27.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−12.0%
Start year 2020 (pandemic). Over 10 years: +7.5% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+20.7%
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What shareholders gained per year (last 5 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate.
−44.0%
Earnings growth per share plus dividend.
Earnings per share, growth per year−46.1%
Dividend (yield on the price)2.1%
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.−46.1% vs −20.7%, slowing
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.23% → 3%
News mood ⓘNews mood, the average tone of recent news (54 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation.Very negative
Compare Longfor Properties Co Ltd with another stock
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Real Estate - Development · 491 stocks
Beats the industry median on 5/12 measures
A mixed picture versus its industry peers.
Valuation
Quality Score46 · Below median
Fair Value upside+150.1% · Top 25%
Profitability
Return on assets0.2% · Bottom 25%
Net margin (12 months)−0.3% · Below median
Operating margin (12 months)4.2% · Below median
Growth and dividend
Revenue growth (quarter YoY)−32.3% · Below median
Dividend yield (12 months)2.1% · Below median
Balance sheet
Debt / equity0.84× · Highest 25%
Valuation Multiplesvs Real Estate - Development median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Longfor Properties Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/0960
Frequently asked questions
Is Longfor Properties Co Ltd (0960) overvalued or undervalued?
As of Nov 15, 2026, our model estimates a fair value of HK$9.83 versus a price of HK$3.93, about +150% upside (undervalued).
What is the fair value of 0960?
Our model-based fair value for Longfor Properties Co Ltd is HK$9.83 (as of Nov 15, 2026), built from audited fundamentals. The current price: HK$3.93.
What is the quality score of 0960?
Longfor Properties Co Ltd has a Quality Score of 46/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Longfor Properties Co Ltd (0960)?
Our model-based price target is the fair value of HK$9.83 (as of Nov 15, 2026) from 13 valuation models. Cautious scenario HK$4.84, optimistic scenario HK$16.92. It is a calculation from audited fundamentals, not an analyst target.
What is the Longfor Properties Co Ltd stock forecast for 2026?
Our models put fair value at HK$9.83, about +150% upside versus a price of HK$3.93 (undervalued). Cautious scenario HK$4.84, optimistic scenario HK$16.92. The calculation is refreshed regularly with new filings.
What is the revenue of Longfor Properties Co Ltd (0960)?
Longfor Properties Co Ltd reported trailing-twelve-month revenue of about 78.4B CNY (latest available figure, as of Nov 15, 2026).
Does Longfor Properties Co Ltd pay a dividend?
Longfor Properties Co Ltd currently shows a dividend yield of 2.10% relative to its recent price (as of Nov 15, 2026).
How much is the dividend of Longfor Properties Co Ltd (0960) and when is the ex-dividend date?
Longfor Properties Co Ltd pays a dividend of HK$0.0824 per share a year, a dividend yield of 2.1%. The last ex-dividend date was Mar 16, 2026. A dividend has been paid every year since at least 2010. The payout ratio is 47.3% of earnings. Free cash flow covers the dividend 45.20 times. Our assessment: Well covered. A low payout and the dividend is fully funded by free cash flow, a comfortable, sustainable dividend.
What is the intrinsic value of Longfor Properties Co Ltd (0960)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Longfor Properties Co Ltd it is HK$9.83 per share (as of Nov 15, 2026), against a price of HK$3.93. It is the blended result of 13 valuation models in 6 families (DCF Models, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit).
Is Longfor Properties Co Ltd stock overvalued or undervalued in 2026?
As of Nov 15, 2026, 0960 trades below its calculated fair value: price HK$3.93, fair value HK$9.83, a gap of about +150% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0960?
No. The price is what the market pays today (HK$3.93); the fair value is what the company's own numbers justify (HK$9.83). For Longfor Properties Co Ltd the two are HK$5.90 per share apart. That gap is exactly why we show both numbers side by side.
How much is Longfor Properties Co Ltd worth?
The market values Longfor Properties Co Ltd at about HK$26.9B (market capitalisation, as of Nov 15, 2026). Per share that is HK$3.93; our models calculate a fair value of HK$9.83 per share.
What do the bullish and bearish scenarios say about 0960?
Our models span a range for Longfor Properties Co Ltd: cautious scenario HK$4.84, base HK$9.83, optimistic HK$16.92 per share (as of Nov 15, 2026, price HK$3.93). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 0960?
The PEG ratio of Longfor Properties Co Ltd is 0.10 (P/E divided by earnings growth, as of Nov 15, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Longfor Properties Co Ltd (0960)?
Balance-sheet figures for Longfor Properties Co Ltd (as of Nov 15, 2026): return on equity −0.2%, debt of 0.84 per unit of equity. They feed the Quality Score of 46/100, which measures business quality independently of the share price.
How far is 0960 from its 52-week high?
Longfor Properties Co Ltd trades at HK$3.93, about 62% below its 52-week high of HK$10.44 and at the low of HK$3.93 (as of Nov 13, 2026). Distance from the high says nothing about value: that is what the fair value of HK$9.83 is for.
Which stocks are comparable to Longfor Properties Co Ltd?
From the same area (Real Estate) we also value Sun Hung Kai Properties Limited, China Resources Land Limited, CK Asset Holdings, DLF Limited, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Longfor Properties Co Ltd stock attractive at the current price?
The data as of Nov 15, 2026: price HK$3.93, calculated fair value HK$9.83 (+150%), Quality Score 46/100, from 13 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0960 calculated?
We run Longfor Properties Co Ltd through 13 models from 6 families: DCF Models, Dividend Discount, Multiples, Asset-Based, Growth DCF, Economic Profit. Every model gets the same audited fundamentals; the fair value of HK$9.83 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.1% above its aggregate fair value. Longfor Properties Co Ltd currently trades 60% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Longfor Properties Co Ltd (0960)?
The closing price on Nov 13, 2026 was HK$3.93. Our model-based fair value is HK$9.83, about +150% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Longfor Properties Co Ltd right now?
The large discount to fair value meets weak quality (46/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (HK$4.84). The market is more pessimistic than our downside scenario. The model range is unusually wide (HK$4.84 to HK$16.92). The outcome hinges heavily on assumptions, so read the point estimate with caution. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of Longfor Properties Co Ltd (0960) come from?
Earnings per share at Longfor Properties Co Ltd fell 2.4 % a year from 2014 to 2025. Broken into its drivers: revenue per share +9.8 %, EBIT margin −10.2 %, tax rate −1.2 %, residual (interest, one-offs) +0.1 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Longfor Properties Co Ltd
How large is the market capitalisation of Longfor Properties Co Ltd (0960)?
The market capitalisation of Longfor Properties Co Ltd is HK$26.9B (≈ $3.4B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Longfor Properties Co Ltd (0960)?
The price-to-sales ratio of Longfor Properties Co Ltd is 0.43 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of Longfor Properties Co Ltd (0960)?
The dividend yield of Longfor Properties Co Ltd is 2.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Longfor Properties Co Ltd (0960)?
The net margin of Longfor Properties Co Ltd is −0.3% (last twelve months), excl. one-off gain FY2025 −1.8%. How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Longfor Properties Co Ltd (0960)?
The return on equity (ROE) of Longfor Properties Co Ltd is −0.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Longfor Properties Co Ltd (0960)?
On an EBIT basis the return on assets of Longfor Properties Co Ltd is 3.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Longfor Properties Co Ltd (0960)?
The operating margin of Longfor Properties Co Ltd is 4.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Longfor Properties Co Ltd (0960)?
Revenue at Longfor Properties Co Ltd is down 32.3% versus a year earlier (3y avg −27.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Longfor Properties Co Ltd (0960)?
Earnings per share at Longfor Properties Co Ltd are down 40.3% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Longfor Properties Co Ltd (0960) generate?
The free cash flow of Longfor Properties Co Ltd is 21.8B CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Longfor Properties Co Ltd (0960) carry?
The net debt of Longfor Properties Co Ltd is 137B CNY (fiscal year 2025, ≈ 6.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 15, 2026