Guangdong South New Media Co Ltd (300770) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Guangdong South New Media Co Ltd stock ¥59.85, price ¥40.56, upside +47.6%, quality 78 out of 100. Rating: undervalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Guangdong South New Media Co Ltd
300770 · SHEThe stock costs 32% less than our calculation considers fair.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range ¥23.36 – ¥49.21 · fair‑value band ¥40.96 – ¥77.81 · the ¥40.56 price screens below the ¥59.85 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Company profile
Guangdong Southern New Media Co.,Ltd. provides internet audio-visual services in China.
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The company offers private network services; internet TV services, including internet TV integration platform and content service platform, as well as cloud audiovisual smart desktop, a TV desktop system for smart TVs, set-top boxes, and other smart terminals; and cable TV value-added services, such as research, development, and operation of cable TV networks and platforms that provide various contents comprising music, movie, e-sports, sport games, and children-related programs.
It also engages in the industrial investment business, which include investment and fund management, consulting services, potential-exit channels, realization of upstream and downstream integration, and resource integration services, as well as capital, marketing, business, and talent operations; multimedia convergence cloud platform that supports the development of media convergence; and content copyright business.
The company was founded in 2006 and is headquartered in Guangzhou, China.
Stock analysis
Guangdong South New Media Co Ltd (300770) currently trades at ¥40.56, while our model-based Fair Value estimate is ¥59.85, implying the stock looks roughly 32% undervalued today.
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Valuation
Bull case: the DCF Models group reads highest at a median of ¥64.45 per share, and 17 of the 26 models we run sit above the ¥40.56 price.
Bear case: the Asset-Based group reads lowest at ¥9.76, and 9 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: ¥40.96 (bear) to ¥77.81 (bull), the price of ¥40.56 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 78/100 (high quality), in the Communication Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Guangdong South New Media Co Ltd reported revenue of 1.6B CNY in FY2025 versus 1.4B CNY in FY2021, a compound +3.7%/yr. Reported net income was 659M CNY in FY2025, compounding −0.8%/yr from FY2021.
Key figures
Market cap 9.3B CNY (≈ $1.4B) Small · P/E ratio 15.1 · P/S ratio 5.98 · EPS (TTM) ¥2.69 · Dividend yield 1.7% · Net margin 39.6% · Return on equity 16.2% · Return on assets (EBIT) 15.7% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 84 out of 100 (medium confidence).
What moves the price
The share trades about 14% below its 52-week high and 33% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Communication Services peers we cover trades at −13% fair-value upside, at 48%, 300770 screens cheaper than that median.
Fair Value models
All 26 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Revenue & earnings trend
Growth Forecast
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Compare Guangdong South New Media Co Ltd with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Entertainment · 221 stocks
Valuation Multiplesvs Entertainment median · lower = cheaper
Strength profile in five axes (Snowflake)
Context: sector, industry, market
- Is the Communication Services sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- PEG screener for stocks with fair value
- Undervalued stocks: Communication Services
- Undervalued stocks: Chinese Stocks
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Entertainment stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Universal Music Group UMG | €17.10 | €19.56 | +14% | vs 300770 |
| Fox Corporation FOX | $59.50 | $65.92 | +11% | vs 300770 |
| Netflix, Inc NFLX | $63.41 | $69.75 | +10% | vs 300770 |
| Formula One Group FWONK | $106.33 | $114.96 | +8% | vs 300770 |
| The Walt Disney Company DIS | $116.75 | $101.07 | −13% | vs 300770 |
| News Corporation NWS | $28.96 | $17.05 | −41% | vs 300770 |
| Roku, Inc ROKU | $160.52 | $71.66 | −55% | vs 300770 |
| TKO Group TKO | $191.00 | $69.66 | −64% | vs 300770 |
| Warner Music Group WMG | $31.30 | $10.61 | −66% | vs 300770 |
| Live Nation Entertainment, Inc LYV | $175.25 | $48.31 | −72% | vs 300770 |
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Frequently asked questions
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Key figures of Guangdong South New Media Co Ltd
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