Guangdong Southern New Media Co (300770) Fair Value & Analysis

Communication Services · CN · Market cap 7.8B CNY

A strong business, screening 52% undervalued on our models.

What matters now

• The rarer combination: high quality (78/100) AND below fair value. That earns a closer look rather than a quick verdict.
• The price is below even our cautious bear case (¥41.51). The market is more pessimistic than our downside scenario.

Price vs Fair Value (5 years)

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 9, 2026.

How to read this chart

60‑month range ¥24.04 – ¥50.64 · fair‑value band ¥41.51 – ¥62.15 · the ¥34.02 price screens below the ¥51.83 fair value. Dashed = 300-day average. As of Jul 9, 2026.

Full chart & analysis →

Which stocks are undervalued right now? Check free Discover now →

Analysis

Guangdong Southern New Media Co (300770) currently trades at ¥34.02, while our model-based Fair Value estimate is ¥51.83, implying the stock looks roughly 52.4% undervalued today. The Quality Score stands at 78/100 (high quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Over the trailing twelve months, Guangdong Southern New Media Co generated revenue of 1.6B CNY at a net margin of 40.3%. Revenue declined 7.3% year over year. It earns a return on equity of 17.2%. The balance sheet holds a net cash position of 2.4B CNY. Fundamentals as of Jul 9, 2026

Our scenario range runs from ¥41.51 (bear case) to ¥62.15 (bull case); at ¥34.02, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 33% below its 52-week high and 5% above its 52-week low, currently below its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -52% fair-value upside, at 52%, 300770 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Widest divergence: DCF Models (¥63.19) versus Asset-Based (¥11.50). Highest evidence: Residual Income (76).

Key figures & financial health

Quality Score breakdown

About the company

Guangdong Southern New Media Co.,Ltd. provides internet audio-visual services in China. The company offers private network services; internet TV services, including internet TV integration platform and content service platform, as well as cloud audiovisual smart desktop, a TV desktop system for smart TVs, set-top boxes, and other smart terminals; and cable …

Full company description

Guangdong Southern New Media Co.,Ltd. provides internet audio-visual services in China. The company offers private network services; internet TV services, including internet TV integration platform and content service platform, as well as cloud audiovisual smart desktop, a TV desktop system for smart TVs, set-top boxes, and other smart terminals; and cable TV value-added services, such as research, development, and operation of cable TV networks and platforms that provide various contents comprising music, movie, e-sports, sport games, and children-related programs. It also engages in the industrial investment business, which include investment and fund management, consulting services, potential-exit channels, realization of upstream and downstream integration, and resource integration services, as well as capital, marketing, business, and talent operations; multimedia convergence cloud platform that supports the development of media convergence; and content copyright business. The company was founded in 2006 and is headquartered in Guangzhou, China.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Guangdong Southern New Media Co reported revenue of ¥1.6B in FY2025 versus ¥1.4B in FY2021, a compound +3.7%/yr. Reported net income was ¥659M in FY2025, compounding −0.8%/yr from FY2021.

Watch 300770: get an alert when its fair value changes →

Peer Group

Entertainment · 267 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Valuation Multiples vs Entertainment median · lower = cheaper

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Entertainment stocks, each showing price versus our Fair Value estimate (as of Jul 9, 2026).

Explore undervalued stocks

More undervalued Communication Services stocks →

Frequently asked questions

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.