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AXIL Brands, Inc. (AXIL) fair value: what the stock is really worth

As of Nov 6, 2026: fair value (intrinsic value) of AXIL Brands, Inc. stock $2.80, price $5.16, that is 45.7% below the price, quality 57 out of 100. Rating: strongly overvalued. Calculated from audited financials with 24 of our 26 valuation models and 37 quality factors, updated daily.

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Technology US

AB AXIL Brands, Inc. logo Some data Nov 6, 2026

AXIL Brands, Inc.

AXIL · US
Solid, but very expensive

Our calculation puts a fair price 46% below what the stock costs today.

Low debt
Generates free cash flow
Quality 57/100
Mixed Growth (revenue 5y +74.3 %/yr in USD)
Thin margins · 9.3% net margin (TTM)
Mixed vs. peers (7/13)
Moderate moat 55/100 · thin data
Some data
Revenue last quarter 11% below a year ago.
Fair value $2.80 · Strongly overvalued
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$13.80 $1.80 Fair Value $2.80 Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.

How to read this chart

60‑month range $1.80 – $13.80 · fair‑value band $2.14 – $3.46 · the $5.16 price screens above the $2.80 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.

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Company profile

AXIL Brands, Inc. engages in the manufacture, marketing, distribution, and sale of hearing and audio enhancement and protection products in the United States, Canada, Europe, Australia, New Zealand, Africa, and Asia.

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The company operates through Hearing Enhancement and Protection, and Hair and Skin Care segments. It provides ear plugs, earmuffs, ear buds, and outdoor speakers under the AXIL brand.

The company also provides shampoo, conditioner, scalp treatments, styling aids, and skin health solutions under the Reviv3 Procare brand, as well as cleansing, conditioning, repair, protection, and volume enhancement products.

It sells GS Extreme, a Bluetooth-enabled earbuds for sound enhancement and hearing protection; XCOR True Wireless, a Digital earbud with touch control; TRACKR Blu, a Bluetooth audio earmuffs with advanced sound enhancement and protection; and X-PRO, a passive ear protections.

The company sells its products through direct-to-consumer e-commerce channels, various third-party online platforms, distributors, and salon partnerships. It serves the sporting goods, recreational, military, federal agent, law enforcement, tactical, and industrial sectors.

The company was formerly known as Reviv3 Procare Company and changed its name to AXIL Brands, Inc. in February 2024. AXIL Brands, Inc. was incorporated in 2015 and is headquartered in Beverly Hills, California.

Stock analysis

AXIL Brands, Inc. (AXIL) currently trades at $5.16, while our model-based Fair Value estimate is $2.80, 46% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Growth DCF group reads highest at a median of $5.34 per share, and 2 of the 24 models we run sit above the $5.16 price.

Bear case: the Asset-Based group reads lowest at $0.8900, and 22 of the 24 models stay below the price. Data coverage for this calculation is medium.

Scenario range: $2.14 (bear) to $3.46 (bull), the price of $5.16 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 57/100 (solid quality), in the Technology sector.

Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.

AXIL Brands, Inc. reported revenue of $26.3M in FY2025 versus $2.3M in FY2021, a compound +83.1%/yr. Reported net income was $855K in FY2025.

Key figures

Market cap $42.8M Micro · P/E ratio 15.2 · P/S ratio 1.42 · EPS (TTM) $0.3400 · Net margin 9.3% · Return on equity 23.1% · Return on assets (EBIT) 6.5% (5-year average) · Operating margin 7.2%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 55 out of 100 (low confidence).

What moves the price

The share trades about 41% below its 52-week high and 9% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Technology peers we cover trades at 5% fair-value upside, at −46%, AXIL screens richer than that median.

Fair Value models

Bear $2.14 Fair Value $2.80 Bull $3.46
Price $5.16 · Downside -45.7%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 11 months old). Earnings retained since then ($0.3204 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
FCF DCF $3.86 $6.86 $12.52 77
Growth DCF $3.83 $6.55 $11.60 76
Owner Earnings $1.74 $2.73 $4.61 75
All 24 models by family
DCF Models
FCF DCF $3.86 $6.86 $12.52 77
Owner Earnings $1.74 $2.73 $4.61 75
5Y Revenue Exit $2.72 $4.14 $6.05 72
5Y EBITDA Exit $2.77 $4.23 $6.07 75
5Y P/E Exit $2.99 $4.70 $6.69 70
10Y Revenue Exit $3.01 $4.52 $6.85 66
10Y EBITDA Exit $3.09 $4.59 $6.86 68
10Y P/E Exit $3.25 $4.95 $7.41 63
Earnings-Based
Graham-Dodd $0.8500 $4.33 $5.99 64
Lynch FV $1.18 $1.68 $2.19 61
PEG = 1.0 $1.18 $1.68 $2.19 57
EPV $1.71 $1.90 $2.06 74
Multiples
P/E Multiple $2.07 $2.76 $3.45 63
P/S Multiple $1.60 $2.13 $2.66 58
P/B Multiple $3.12 $4.16 $5.21 55
EV/EBIT $2.89 $3.65 $4.42 66
EV/EBITDA $2.32 $2.89 $3.47 67
EV/Revenue $2.14 $2.80 $3.46 54
Asset-Based
NCAV (Graham) $0.5800 $0.8900 $1.11 54
Growth DCF
Growth DCF $3.83 $6.55 $11.60 76
Rev-Margin DCF $2.72 $4.12 $5.97 72
Economic Profit
Residual Income $1.23 $1.34 $1.65 71
ROIC Compounder $1.86 $2.36 $3.02 72
Growth Earnings
Growth-Adj P/E $1.83 $2.61 $3.39 67

Open the full fair value analysis →

Quality Score breakdown

Overall quality 57/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 63
How much profit the company makes from its sales and capital
Quality Growth 13
Are margins and returns getting better?
Cashflow 61
Do the profits arrive as real cash?
Financial strength 100
Debt, balance sheet and risk of trouble
Investment 65
Does it invest with discipline instead of growing at any price?
Low Volatility 50
How calm the share price moves, does not count
Price momentum 28
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 22
Distance to the 52-week high, does not count
New shares 36
Buys back shares or issues new ones?

Open the full quality analysis →

Insider trades

In the last 6 months, no officer or director bought or sold shares on the open market.

Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.

Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 84/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
−4.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.7%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+74.3%
Start year 2020 (pandemic). Over 10 years: +49.3% a year
Revenue growth 10 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+49.3%
What shareholders gained per year (last 3 years) ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 3 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Basis: adjusted.
+14.2%
Earnings growth per share plus dividend.
Earnings per share, growth per year+14.2%
Dividend (yield on the price)0.0%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.−20% → 4%

Growth Forecast

Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+10.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (USA: IMF forecast 2.4% a year to 2030, 3.1% from 2016 to 2025) that is about +7.7% a year for the price.

AXIL screens overvalued: fair value 46% below the price. Compare with Samsung Electronics Co →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Consumer Electronics · 114 stocks

Beats the industry median on 7/13 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 57 · Above median
Fair Value upside −45.7% · Below median
Profitability
Return on equity (12 months) 23.1% · Top 25%
Return on assets 6.6% · Top 25%
Net margin (12 months) 9.3% · Top 25%
Operating margin (12 months) 7.2% · Above median
Growth and dividend
Revenue growth (quarter YoY) −11.2% · Bottom 25%
Balance sheet
Debt / equity 0.01× · Below median

Valuation Multiplesvs Consumer Electronics median · lower = cheaper

P/E (12 months) 15.2× · Cheaper than median
P/B 4.43× · Priciest 25%
P/S (12 months) 1.42× · Pricier than median
Price / free cash flow (fiscal year) 27.9× · Pricier than median
EV/EBITDA 12.0× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 12
FUTURE (revenue growth)0 · sector 27
PAST (return on equity)93 · sector 24
HEALTH (low debt)99 · sector 96
DIVIDEND (yield)0 · sector 33

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Consumer Electronics stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Shenzhen Transsion Holdings 688036 ¥65.00 ¥97.43 +50% vs AXIL
Xiaomi Corporation 1810 HK$30.38 HK$44.93 +48% vs AXIL
Sony Group SONY $27.00 $29.40 +9% vs AXIL
Huaqin Co 603296 ¥64.65 ¥68.54 +6% vs AXIL
LG Electronics Inc 066570 138,600 KRW 146,023 KRW +5% vs AXIL
Samsung Electronics Co 005930 188,700 KRW 162,261 KRW −14% vs AXIL
LG Corp 003550 90,600 KRW 62,954 KRW −31% vs AXIL
Anker Innovations Limited 300866 ¥111.88 ¥77.69 −31% vs AXIL
Goertek Inc 002241 ¥24.61 ¥14.64 −41% vs AXIL
Sharetronic Data Technology Co 300857 ¥155.45 ¥30.19 −81% vs AXIL

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AXIL Brands, Inc.: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "AXIL Brands, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/AXIL

Frequently asked questions

Is AXIL Brands, Inc. (AXIL) overvalued or undervalued?
As of Nov 6, 2026, our model estimates a fair value of $2.80 versus a price of $5.16, about 46% lower (overvalued).
What is the fair value of AXIL?
Our model-based fair value for AXIL Brands, Inc. is $2.80 (as of Nov 6, 2026), built from audited fundamentals. The current price: $5.16.
What is the quality score of AXIL?
AXIL Brands, Inc. has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for AXIL Brands, Inc. (AXIL)?
Our model-based price target is the fair value of $2.80 (as of Nov 6, 2026) from 24 valuation models. Cautious scenario $2.14, optimistic scenario $3.46. It is a calculation from audited fundamentals, not an analyst target.
What is the AXIL Brands, Inc. stock forecast for 2026?
Our models put fair value at $2.80, about 46% lower versus a price of $5.16 (overvalued). Cautious scenario $2.14, optimistic scenario $3.46. The calculation is refreshed regularly with new filings.
What is the revenue of AXIL Brands, Inc. (AXIL)?
AXIL Brands, Inc. reported trailing-twelve-month revenue of about $30.1M (latest available figure, as of Nov 6, 2026).
What growth is priced into AXIL Brands, Inc. (AXIL)?
For today's price to be fair in a discounted-cash-flow model, AXIL Brands, Inc. would have to grow free cash flow by +10.2 % per year for five years (discount rate 8.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +74.3 % per year. As of Nov 6, 2026.
What discount rate (WACC) does the fair value of AXIL use?
Our models discount AXIL Brands, Inc. at 8.5 %: a base by market capitalisation (nano), damped by beta 0.02, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For AXIL Brands, Inc. that is +10.2 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (8.5 %) and the same formula as our fair value.
How much growth has AXIL Brands, Inc. (AXIL) delivered so far?
Over the past 5 years revenue at AXIL Brands, Inc. grew +74.3 % a year. The price currently implies free-cash-flow growth of +10.2 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of AXIL Brands, Inc. (AXIL) growing?
The median revenue growth in the sector is +4.7 % a year. That is the yardstick for the growth priced into AXIL Brands, Inc. (+10.2 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of AXIL Brands, Inc. (AXIL)?
The free-cash-flow yield on the price is 3.59 %: that much free cash flow AXIL Brands, Inc. produces per unit of market value. When it exceeds the discount rate of our models (8.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of AXIL Brands, Inc. (AXIL)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For AXIL Brands, Inc. it is $2.80 per share (as of Nov 6, 2026), against a price of $5.16. It is the blended result of 24 valuation models in 7 families (DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings).
Is AXIL Brands, Inc. stock overvalued or undervalued in 2026?
As of Nov 6, 2026, AXIL trades above its calculated fair value: price $5.16, fair value $2.80, a gap of about −46% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of AXIL?
No. The price is what the market pays today ($5.16); the fair value is what the company's own numbers justify ($2.80). For AXIL Brands, Inc. the two are $2.36 per share apart. That gap is exactly why we show both numbers side by side.
How much is AXIL Brands, Inc. worth?
The market values AXIL Brands, Inc. at about $42.8M (market capitalisation, as of Nov 6, 2026). Per share that is $5.16; our models calculate a fair value of $2.80 per share.
What do the bullish and bearish scenarios say about AXIL?
Our models span a range for AXIL Brands, Inc.: cautious scenario $2.14, base $2.80, optimistic $3.46 per share (as of Nov 6, 2026, price $5.16). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of AXIL?
AXIL Brands, Inc. trades at a price-to-earnings ratio of 15.2 (as of Nov 6, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $2.80 is built from several models across several years. Excluding one-off items of fiscal year 2025 it is 15.6 (reported for FY2025: 51.6). Other multiples: P/B 4.4, P/S 1.4, EV/EBITDA 12.0.
How solid is the balance sheet of AXIL Brands, Inc. (AXIL)?
Balance-sheet figures for AXIL Brands, Inc. (as of Nov 6, 2026): return on equity 23.1%, debt of 0.01 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is AXIL from its 52-week high?
AXIL Brands, Inc. trades at $5.16, about 41% below its 52-week high of $8.69 and 9% above the low of $4.75 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of $2.80 is for.
Which stocks are comparable to AXIL Brands, Inc.?
From the same area (Technology) we also value Samsung Electronics Co, Sony Group, Xiaomi Corporation, LG Electronics Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is AXIL Brands, Inc. stock attractive at the current price?
The data as of Nov 6, 2026: price $5.16, calculated fair value $2.80 (−46%), Quality Score 57/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of AXIL calculated?
We run AXIL Brands, Inc. through 24 models from 7 families: DCF Models, Earnings-Based, Multiples, Asset-Based, Growth DCF, Economic Profit, Growth Earnings. Every model gets the same audited fundamentals; the fair value of $2.80 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. AXIL Brands, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of AXIL Brands, Inc. (AXIL)?
The closing price on Nov 6, 2026 was $5.16. Our model-based fair value is $2.80, about 46% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with AXIL Brands, Inc. right now?
The price sits above even our optimistic bull case ($3.46). The favourable scenario is already priced in. Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of AXIL Brands, Inc.

How large is the market capitalisation of AXIL Brands, Inc. (AXIL)?
The market capitalisation of AXIL Brands, Inc. is $42.8M. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of AXIL Brands, Inc. (AXIL)?
The price-to-sales ratio of AXIL Brands, Inc. is 1.42 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of AXIL Brands, Inc. (AXIL)?
Earnings per share at AXIL Brands, Inc. are $0.3400 (price ÷ EPS = P/E 15.2). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of AXIL Brands, Inc. (AXIL)?
The net margin of AXIL Brands, Inc. is 9.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of AXIL Brands, Inc. (AXIL)?
The return on equity (ROE) of AXIL Brands, Inc. is 23.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of AXIL Brands, Inc. (AXIL)?
On an EBIT basis the return on assets of AXIL Brands, Inc. is 6.5% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of AXIL Brands, Inc. (AXIL)?
The operating margin of AXIL Brands, Inc. is 7.2% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at AXIL Brands, Inc. (AXIL)?
Revenue at AXIL Brands, Inc. is growing −11.2% versus a year earlier (3y avg +3.7%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at AXIL Brands, Inc. (AXIL)?
Earnings per share at AXIL Brands, Inc. are growing +25.0% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does AXIL Brands, Inc. (AXIL) hold?
AXIL Brands, Inc. holds more cash than debt, $4.0M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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