CNO Financial Group Inc (CNO) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of CNO Financial Group Inc stock $16.81, price $55.45, that is 69.7% below the price, quality 52 out of 100. Rating: strongly overvalued. Calculated from audited financials with 6 of our 26 valuation models and 37 quality factors, updated daily.
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CNO Financial Group Inc
CNO · USOur calculation puts a fair price 70% below what the stock costs today.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 6, 2026.
How to read this chart
60‑month range $15.34 – $58.49 · fair‑value band $12.61 – $21.01 · the $55.45 price screens above the $16.81 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 6, 2026.
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Company profile
CNO Financial Group, Inc., through its subsidiaries, develops, markets, and administers health insurance, annuity, individual life insurance and other insurance products, and financial services for middle-income pre-retiree and retired Americans in the United States.
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It offers Medicare supplement, supplemental health, and long-term care insurance policies; life insurance; and annuities, as well as Medicare advantage plans to individual consumers through phone, virtually, online, and face-to-face with agents.
The company also focuses on sale of voluntary benefit life and health insurance products for businesses, associations, and other membership groups by interacting with customers at their place of employment.
In addition, it provides fixed indexed annuities; fixed interest annuities, including fixed rate single-premium deferred annuities; flexible premium deferred annuities; single premium immediate annuities; supplemental health products, such as specified disease, accident, and hospital indemnity products; and long-term care plans primarily to retirees, lesser degree, and older self-employed individuals in the middle-income market.
Further, the company offers universal life and other interest-sensitive life products; and traditional life policies that include whole life, graded benefit life, term life, and single premium whole life products, as well as graded benefit life insurance products.
It markets its products under the Bankers Life, Washington National, and Colonial Penn brand names. The company was founded in 1979 and is headquartered in Carmel, Indiana.
Stock analysis
CNO Financial Group Inc (CNO) currently trades at $55.45, while our model-based Fair Value estimate is $16.81, 70% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Economic Profit group reads highest at a median of $26.33 per share, and 0 of the 6 models we run sit above the $55.45 price.
Bear case: the Dividend Discount group reads lowest at $7.66, and 6 of the 6 models stay below the price. Data coverage for this calculation is high.
Scenario range: $12.61 (bear) to $21.01 (bull), the price of $55.45 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 52/100 (solid quality), in the Financial Services sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
CNO Financial Group Inc reported revenue of $4.5B in FY2025 versus $4.1B in FY2021, a compound +2.1%/yr. Reported net income was $229M in FY2025, compounding −20.4%/yr from FY2021.
Key figures
Market cap $5.3B Mid · P/E ratio 19.2 · P/S ratio 1.13 · EPS (TTM) $2.89 · Dividend yield 1.2% · Net margin 6.0% · Return on equity 10.9% · Return on assets (EBIT) 1.5% (5-year average).
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 48 out of 100 (low confidence).
What moves the price
The share trades about 5% below its 52-week high and 42% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Financial Services peers we cover trades at −38% fair-value upside, at −70%, CNO screens richer than that median.
Fair Value models
All 6 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 5 officers or directors sold shares worth $7.8M and none bought.
- SaleJeremy D. WilliamsChief Actuary8,782 shares at $55.49$487,312Sep 16, 202610b5-1 plan
- SaleKaren J. DeToroPresident, Worksite Division24,674 shares at $54.92$1.4MSep 2, 202610b5-1 plan
- SaleJeanne L. LinnenbringerChief Operations Officer14,539 shares at $54.95$798,899Sep 2, 202610b5-1 plan
- SaleRocco F. Tarasi IIIChief Marketing Officer4× since Dec 15, 2025: 25,040 shares, avg. $46.65$1.2MJul 1, 202610b5-1 plan
- SaleGary C. BhojwaniChief Executive Officer, Director4× since Nov 20, 2025: 237,286 shares, avg. $45.58$10.8MJun 30, 202610b5-1 plan
- SaleScott L. GoldbergPresident, Consumer Division22,120 shares at $39.76$879,381Mar 20, 202610b5-1 plan
- SaleMatthew J. ZimpferGeneral Counsel2× since Feb 12, 2026: 88,340 shares, avg. $43.04$3.8MFeb 18, 202610b5-1 plan
- SaleYvonne K. FranzeseChief Human Resources Officer2× since Nov 24, 2025: 12,000 shares, avg. $42.63$511,530Feb 17, 202610b5-1 plan
- SaleEric R. JohnsonChief Investment Officer48,665 shares at $41.24$2.0MNov 10, 2025
Plus 15 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 6, 2026. All filings at the SEC ↗
Revenue & earnings trend
Recent news
- CNO Q3 deep dive: margin expansion and product mix drive profit amid top-line shortfall
- Is Earnings Beat Altering The Investment Case For CNO Financial Group (CNO)?
- CNO Financial Group (CNO) Lifts Guidance As Valuation Debate Heats Up
- CNO Financial (CNO) Surpasses Q3 Earnings and Revenue Estimates
Compare CNO Financial Group Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Insurance - Life · 77 stocks
Valuation Multiplesvs Insurance - Life median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
HEALTH: for banks, insurers and similar financial firms borrowed money is part of the business, so we do not rate debt here.
Context: sector, industry, market
- Is the Financials sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- Return on equity by industry
- Quality Score by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Insurance - Life stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Ping An Insurance (Group) Company 601318 | ¥54.50 | ¥66.91 | +23% | vs CNO |
| China Life Insurance Company 601628 | ¥35.51 | ¥40.47 | +14% | vs CNO |
| Life Insurance Corporation LICI | ₹394.00 | ₹299.42 | −24% | vs CNO |
| Cathay Financial Holding 2882 | 106.00 TWD | 71.53 TWD | −33% | vs CNO |
| Manulife Financial Corporation MFC | $43.24 | $26.70 | −38% | vs CNO |
| Fubon Financial Holding 2881 | 155.50 TWD | 86.48 TWD | −44% | vs CNO |
| Aflac Incorporated AFL | $124.06 | $67.30 | −46% | vs CNO |
| AIA Group 1299 | HK$78.45 | HK$41.63 | −47% | vs CNO |
| MetLife, Inc MET | $98.27 | $48.73 | −50% | vs CNO |
| Great-West Lifeco Inc GWO | C$90.17 | C$41.90 | −54% | vs CNO |
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Key figures of CNO Financial Group Inc
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